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GENEROSITY UNLEASHED: $661 MILLION IN DONATIONS

100,000+ NONPROFITS COUNT ON US.

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We Are the Giving Partner of Choice

Aligning your corporate brand with charity can be a powerful way to build goodwill among customers, employees and suppliers.   

But don’t just give because your competitors do. Give because it makes sense for your brand and your bottom line. Strategic philanthropic activities (like cause marketing, employee giving campaigns, social responsibility programs and community investment) provide a means by which to do well by doing good.  And they differentiate your company in the eyes of consumers, employees and suppliers.  A 2002 Cone Corporate Citizenship Study, concluded that 84% of those polled would switch brands to one associated with a charitable cause if price and quality were the same. Your brand’s association with charity can contribute directly to the bottom line by capturing a new socially conscious audience and strengthening brand loyalty.


There are several ways to incorporate charity into your business:

  • Sponsor a charity or cause that speaks to your brand and audience (through cause marketing, giving/volunteer campaigns or grants).

  • Create a community investment portfolio aligned with your core business (through a mix of philanthropic activities).

  • Enable charity in concert with your business activities (and pass the choice in charity to your customers and employees).

Don’t know where to start? Network for Good is here to help! We would love to discuss an integrated cause strategy for your company and have several options to facilitate philanthropy at any level – from supporting one cause to enabling donations to over 1.2 million US nonprofits. Contact us to learn more.

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