We focus a lot of time and attention to make sure we're getting the highest rate of delivery possible for our people. It means making sure our emails are reaching their destination servers, and that from there we've put our customers in the best position possible to get the mail delivered right to their recipient's inboxes. It's a big part of the job and a big reason why nonprofits turn to EmailNow from Network for Good for help. Here's how we help:
We make sure every email is server-friendly
Email deliverability begins with the emails themselves - making sure they're structured in a way that receiving servers expect (and often require) them to be. With EmailNow, your html is air-tight and your underlying delivery structure is, too.
We provide detailed delivery tracking you can act on
The tracking EmailNow provides tells you who in your audience is receiving and responding to your campaigns. The totals provide you with important benchmarks against which you can judge the performance of different campaigns and approaches. Our tracking also alerts you to problems in your lists or delivery and tells you precisely who isn't getting your emails, whenever we know that to be the case.
We help you keep your lists fresh and up to date
EmailNow automatically processes and interprets your bounces. That means any time someone doesn't receive your emails (and their server clearly indicates it) we let you know. We also automatically weed those bad addresses out for you as we get enough information to definitively declare an email address unreachable. By keeping your list fresh, we help you avoid sending repeatedly to bad addresses, something that ISPs and servers frown on.
We work closely with major ISPs
This is a must-have when emailing large groups of customers or members, many of whom have Web-based addresses at places like AOL, Hotmail and Yahoo. We have strong relationships with major ISPs to make sure your emails are getting delivered and that EmailNow's network is keeping pace as ISP networks update and evolve to let good emails in and keep more and more of the bad ones out.
We stay involved in the industry
Network for Good's email service provider, Emma, is a member of AIM (The Association of Interactive Marketers) and its Council for Responsible Email. Groups like this help us keep up with the very latest industry trends and make sure we remain on the forefront of those trends.
We work closely with EmailNow customers on specific delivery matters
Deliverability is a partner venture: it requires a smart partner and platform, but it also depends heavily on each organization's audience, lists and approach. Delivery is a very personal matter in most cases, and we work closely with you any time you need us to.
And we offer up tips and advice every chance we get
Through our Learning Center, and in conjunction with new delivery-related features as we release them, we stay in front of the community with good ideas and advice about getting delivery rates up and keeping them there.