Oct 18, 2011

Network for Good Releases 'Smart & Generous' Disaster Giving Guide for Corporations

BETHESDA, Md., Oct. 18 /CSRwire/ - Network for Good has released a new guide to help corporations mobilize relief efforts in response to humanitarian disasters. How to Help: 5 Steps to Effective Corporate Disaster Giving Campaigns, sponsored by Yahoo, provides insights gleaned from ten years of powering disaster donations for nonprofits and corporate partners and includes recommendations to help companies expand their corporate social responsibility (CSR) programs to include timely and effective disaster giving campaigns for customers and employees.

“As events have shown time and again, American companies are extremely generous in the aftermath of a humanitarian disaster. As a giving partner for several Fortune 500 companies, Network for Good wants to ensure that corporate generosity is also smart and drives meaningful impact,” remarks author Kate Olsen of Network for Good.

Many companies are compelled to help in the wake of a tragic event. However, most lack a disaster plan that can be activated easily and have not laid a foundation to ensure that the right people, resources and messaging are deployed at the right time. This guide provides a framework to lay that groundwork. The publication also highlights lessons learned from companies such as AOL, Campbell Soup Company, Capital One, Dell, Ryder and Yahoo during recent disaster response campaigns.

Effective, thoughtful and timely disaster response is in Network for Good’s organizational DNA. Network for Good was founded in 2001 by technology companies AOL, Cisco and Yahoo in the wake of the 9/11 tragedy to help facilitate donations to the American Red Cross.

To download the guide How to Help: 5 Steps to Effective Corporate Disaster Giving Campaigns, please visit www.networkforgood.org/howtohelp.

About Network for Good

Network for Good is a nonprofit social enterprise that empowers corporate partners and nonprofits to unleash generosity and advance good causes. We’re here to help your company do well and do good. Based on your needs, Network for Good will shape a cause strategy that drives your business and philanthropic goals. Our proven technology and expertise will enhance your cause marketing initiatives to: match and align your brand with the right cause, maximize your campaign impact through smart, effective design, and measure the ROI of cause programs for your brand. Network for Good has processed approximately $565 million in donations for more than 60,000 nonprofits since its 2001 founding by AOL, Cisco and Yahoo. www.networkforgood.org

 

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