Mar 5, 2012

Network for Good Reaffirms Digital Philanthropy Trends in 2011: Donations Driven by Donor Experience, Year-End Gifts and Large-Scale Disasters

BETHESDA, MD Mar. 5 – The Network For Good Digital Giving Index 2011 reaffirms important insights about digital philanthropy: People seem to give more when the online experience is intimate and emotionally coherent, and they also give online for reasons of convenience, especially at the end of the year and during large-scale disasters such as the Japan tsunami.

Network for Good, the Internet’s leading nonprofit giving platform, has a unique perspective on the experience and behaviors of charitable giving across several distinct channels including: individual charity websites, charity portals and social giving (peer-to-peer) websites. Network for Good created the Digital Giving Index with insights and trends to inform charitable engagement for both nonprofits seeking to strengthen relationships with donors and corporate partners seeking to integrate giving in online consumer or employee initiatives. 

“It’s an exciting time in digital philanthropy,” says Network for Good Chief Strategy Officer Katya Andresen. “Not only is technology making it easier for even the smallest nonprofit to build stronger relationships with supporters, but it’s enabling corporate brands and social good applications to showcase cause initiatives and encourage more digital actions through online, social and mobile channels.”

The Network for Good Digital Giving Index builds on data and observations from our landmark giving study released in November 2010 and is updated quarterly to provide timely and relevant snapshots of the state of charitable giving. The Online Giving Study, by Network for Good and TrueSense Marketing and sponsored by AOL, highlights analysis on $381 million in online giving through Network for Good’s platform, including 3.6 million gifts to 66,470 different nonprofits from 2003-2009. Learn more at www.onlinegivingstudy.org.

This update to The Network for Good Digital Giving Index includes trends and analysis on $138 million in donations to more than 40,000 charities through the Network for Good platform in 2011.  This includes donations to Network for Good’s nonprofit customers through their own websites and to other nonprofits through more than 25 corporate partner websites and Network for Good’s giving portals at www.NetworkforGood.org and www.SixDegrees.org

The full index and quarterly updates are available at www.onlinegivingstudy.org/quarterlyindex

About Network for Good  

Network for Good is a nonprofit social enterprise that empowers corporate partners and nonprofits to unleash generosity with scalable ways to advance good causes. Network for Good works with companies to help refine a cause strategy perfectly suited to business and philanthropic goals and implement effective cause initiatives powered by our proven donation platform. We also help nonprofits raise funds for their missions through simple, affordable and effective online fundraising services and offer free training through our online learning center (www.Fundraising123.org), interactive community (www.TheNetworkforGood.org) and webinar series (www.Nonprofit911.org).  Network for Good has processed more than $625 million in donations for more than 83,000 nonprofits since its 2001 founding by AOL, Cisco and Yahoo. www.networkforgood.org

CONTACTS:

Katya Andresen
Network for Good
katya.andresen@networkforgood.org
240-482-3208

Kate Olsen
Network for Good
kate.olsen@networkforgood.org
240-482-3209

 

 

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