Dec 19, 2008

More Choose Gift That Truly Keeps Giving

Washington Post

While holiday shoppers combed the aisles for the perfect gift, Janella Franklin agonized over whether a close friend would rather support the Nature Conservancy or the Denver Zoo. She had settled on a charitable donation as her friend's birthday present, but the options seemed endless. Finally, she turned to that time-tested fallback option: the gift card.

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