Online Fundraising Insights and Resources

Free nonprofit ebooks: Learn how to be a better fundraiser with these in-depth guides to online fundraising, building donor relationships, email marketing, fundraising events, and more! Download these free resources full of practical advice from our sector's leading experts.

Building strong relationships with existing and potential donors is the key to loyalty and increased donations—and social media is the perfect channel for reaching and reconnecting with supporters. Learn how to keep the conversation going and the best social media practices for your nonprofit.
You know how important your website is to inform and connect with donors. In this white paper, we focus on brower-based mobile web access—one of the most affordable and accessible ways to build donor relationships—and what you can do to get the most from your mobile offerings.
Should you drop your print newsletter in favor of email, and if so, how do you make that happen in a way that make sense for your organization? Kivi Leroux Miller covers all of that and more in this guide on transitioning a nonprofit newsletter from print to email.
Authors Katya Andresen, Alia McKee Scott, and Mark Rovner build on the behavioral economics framework previously examined in "Homer Simpson for Nonprofits" to include other applicable scientific frames of thought including cultural cognition and psychology.
The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.