Online Fundraising Insights and Resources

Free nonprofit ebooks: Learn how to be a better fundraiser with these in-depth guides to online fundraising, building donor relationships, email marketing, fundraising events, and more! Download these free resources full of practical advice from our sector's leading experts.

Learn how to create an amazing welcome email and time your welcome series for maximum open rates. Get captivating email content ideas to keep your supporters engaged throughout the year so they’re ready to give by the time your year-end appeal hits their inbox.
Get the most out of your marketing and raise more money with these seven steps to determine your unique value, focus your goals, identify tactics, and make the most of your resources.
The Online Giving Study examined the online giving experience on nonprofit websites, donation portals, and social networks. The study provides a big-picture survey across seven years (2003-2009) and nearly $400 million in donations.
Use these eight steps as a guide to help your organization craft a compelling case for giving. Packed with fundraising ideas and appeal writing tips, this free guide will help you connect with donors and raise more money.
Building strong relationships with existing and potential donors is the key to loyalty and increased donations—and social media is the perfect channel for reaching and reconnecting with supporters. Learn how to keep the conversation going and the best social media practices for your nonprofit.