Lisa Simpson for Nonprofits: Science and Fundraising

Read More URL: 
http://learn.networkforgood.org/lisa-simpson-general-content.html
Image: 
Primary Topic: 
Science of Giving
Secondary Topic: 
Nonprofit Marketing
Secondary Topic: 
Online Fundraising

Authors Katya Andresen, Alia McKee Scott, and Mark Rovner build on the behavioral economics framework previously examined in "Homer Simpson for Nonprofits" to include other applicable scientific frames of thought including cultural cognition and psychology.

HR