Homer Simpson for Nonprofits: How People Really Think

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http://learn.networkforgood.org/Resources_911Archive_homersimpsonfornonprofits_resources_ebook.html
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Primary Topic: 
Nonprofit Marketing
Secondary Topic: 
Online Fundraising
Secondary Topic: 
Science of Giving

The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.

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