Publications

What's the latest thinking on corporate responsibility, cause marketing trends, and digital philanthropy? Explore our guides and reports for insights and lessons you can use in your next cause program for employees or consumers.

Cause Marketing & Consumer Engagement

• Digital Strategy for Good: Avoiding Cause Marketing Missteps - 5 Key Trends (2012)
• Cause Marketing Through Social Media: 5 Steps to Online Success (2010)

Disaster Relief Giving

Trends on $5 Million in Sandy Relief Giving

• How to Help: 5 Steps to Effective Corporate Disaster Giving Campaigns (2011)

Employee Giving & Engagement

• Employee Engagement: 5 Trends Shaping Social Impact Programs (2013)

Holiday Giving

• Holiday Good Guide: 4-Step No-Fail Plan to Delight your Customers & Employees at Year-End (2012)

Rewards & Loyalty with Cause

• 3 Ways to Win the Hearts of Your Consumers & Employees with Cause (2012)

Digital Giving Trends

The Evolution of the Online Donor

Network for Good Digital Giving Index

Network for Good created the Digital Giving Index to provide insights and information on charitable engagement for both nonprofits seeking to strengthen relationships with donors and companies seeking engage with consumers and employees. This Index builds on data and observations from The Online Giving Study, released in 2010, and is updated quarterly to provide timely snapshots of the state of charitable giving.