Dec 8, 2010

Charity Gift Card Sales Up This Holiday Season

The season of giving has arrived and according to the 2010 Cone Holiday Trend Tracker, half (49%) of Americans intend to purchase a gift that supports a cause this year.   Network for Good is seeing this trend play out with consumers and companies choosing to give the gift of charity with The Good Card® this holiday season. The Good Card® is a gift card with stored value that can be redeemed as a donation to any of more 1.2 million charities.

Trends we’re seeing:

Consumer Sales Up: Post-Thanksgiving (Black Friday through Cyber Monday) consumer Good Card® sales through were up 62% versus the same period in 2009.  The average gift card value rose 27% to $51.50.

Companies Reward with Charity: More companies are giving the gift of charity to consumers and employees this holiday season.  Corporate Good Card® sales for November and December 2010 are up over 151% versus the same period in 2009.  In addition, many companies who ordered Good Cards in 2009 are choosing to create gift card campaigns again this year.

  • Firms are thanking employees, clients and vendors with charity cards
  • Companies are rewarding consumers with charity cards as a gift with purchase
  • Specific campaign examples can be provided upon request

Charity suitable for all: Charity gift cards are ideal this holiday season because they are a fitting gift for a variety of recipients and allow recipients to choose a cause that matters to them.   In fact, we are seeing individuals order 3-5 cards per transaction, which is up from 2-3 cards per order in 2009.

  • Grandparents are ordering cards for grandchildren
  • Secret Santas are giving cards to co-workers
  • Parents are acknowledging teachers with charity cards

About Network for Good

Network for Good is a nonprofit that makes it easy for donors to support any charity, anywhere online and that helps nonprofits raise funds for their missions through simple, affordable and effective online fundraising services, including donation processing and email outreach tools.  To foster continued growth in online giving, Network for Good also provides free training to nonprofits on online outreach through the site  Through partnership with corporations, Network for Good enables cause marketing initiatives and charitable giving solutions on company websites.  Network for Good has processed over $437 million in donations for more than 60,000 nonprofits since its 2001 founding by AOL, Cisco and Yahoo.
Kate Olsen
Network for Good