The season of giving has arrived and according to the 2010 Cone Holiday Trend Tracker, half (49%) of Americans intend to purchase a gift that supports a cause this year. Network for Good is seeing this trend play out with consumers and companies choosing to give the gift of charity with The Good Card® this holiday season. The Good Card® is a gift card with stored value that can be redeemed as a donation to any of more 1.2 million charities.
Trends we’re seeing:
Consumer Sales Up: Post-Thanksgiving (Black Friday through Cyber Monday) consumer Good Card® sales through www.networkforgood.org were up 62% versus the same period in 2009. The average gift card value rose 27% to $51.50.
Companies Reward with Charity: More companies are giving the gift of charity to consumers and employees this holiday season. Corporate Good Card® sales for November and December 2010 are up over 151% versus the same period in 2009. In addition, many companies who ordered Good Cards in 2009 are choosing to create gift card campaigns again this year.
Charity suitable for all: Charity gift cards are ideal this holiday season because they are a fitting gift for a variety of recipients and allow recipients to choose a cause that matters to them. In fact, we are seeing individuals order 3-5 cards per transaction, which is up from 2-3 cards per order in 2009.
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