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Use these eight steps as a guide to help your organization craft a compelling case for giving. Packed with fundraising tips, this free guide will help you connect with donors and raise more money.
Authors Katya Andresen, Alia McKee Scott, and Mark Rovner build on the behavioral economics framework previously examined in "Homer Simpson for Nonprofits" to include other applicable scientific frames of thought including cultural cognition and psychology.
The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.