Science of Giving

Science of Giving
Read More URL: 
http://learn.networkforgood.org/ChecklistSeriesJanuaryDonorStewardship_Content.html
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Primary Topic: 
Online Fundraising
Secondary Topic: 
Science of Giving

Are you donors feeling loved? Download our new checklist for a step-by-step guide to thanking and retaining loyal donors.

Read More URL: 
http://learn.networkforgood.org/CaseforGivingGuide_Tips_6.20.13_Content.html
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Primary Topic: 
Online Fundraising
Secondary Topic: 
Nonprofit Marketing
Secondary Topic: 
Science of Giving

Use these eight steps as a guide to help your organization craft a compelling case for giving. Packed with fundraising tips, this free guide will help you connect with donors and raise more money.

Read More URL: 
http://learn.networkforgood.org/lisa-simpson-general-content.html
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Primary Topic: 
Science of Giving
Secondary Topic: 
Nonprofit Marketing
Secondary Topic: 
Online Fundraising

Authors Katya Andresen, Alia McKee Scott, and Mark Rovner build on the behavioral economics framework previously examined in "Homer Simpson for Nonprofits" to include other applicable scientific frames of thought including cultural cognition and psychology.

Read More URL: 
http://learn.networkforgood.org/Resources_911Archive_homersimpsonfornonprofits_resources_ebook.html
Image: 
Primary Topic: 
Nonprofit Marketing
Secondary Topic: 
Online Fundraising
Secondary Topic: 
Science of Giving

The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.

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