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For Nonprofits

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Oro Valley Church of the Nazarene Passes the Virtual Collection Plate with DonateNow

Oro Valley Church of the Nazarene

Knowing and engaging its tech-savvy audience helped Oro Valley Church of the Nazarene become an effective online fundraiser. DonateNow makes tithing more convenient for congregants compared to writing checks.

DonateNow is all about offering folks an additional giving option. —Larry Vinyard, Worship Pastor, Oro Valley Church of the Nazarene

While building a supportive community of congregants, the Oro Valley Church of the Nazarene (OVCN) in Arizona has also become an effective fundraiser. Worship Pastor Larry Vinyard says that DonateNow makes tithing more convenient for parishioners compared to writing checks. “It’s all about giving folks an additional giving option,” he says.

Fundraising Takeaways

  • Know your audience and understand their expectations.
  • Think beyond your organization’s traditional means of giving. More people prefer the ease of donating online to dealing with cash or checks.

DonateNow and EmailNow Help the Community Food Bank of Eastern Oklahoma Conquer Hunger

Community Food Bank of Eastern Oklahoma

The Community Food Bank of Eastern Oklahoma connects with donors and raises funds through monthly EmailNow e-newsletters that include the DonateNow button. CFBEO also encourages constituents who receive paper mailers to visit the nonprofit’s website and make donations there. Since subscribing to DonateNow, CFBEO has seen donations jump more than 100% in one of its major campaigns and has enjoyed yearly increases in repeat online giving.

We like that DonateNow gives donors the option of providing 100% of their gift, and we’ve found that lots of our donors will pay the processing fee just to help feed the hungry in eastern Oklahoma. —Amy Cannon, Assistant Director of Development, Community Food Bank of Eastern Oklahoma

The Community Food Bank of Eastern Oklahoma (CFBEO) is the largest private hunger-relief organization in the region. Their mission is to feed the hungry of Eastern Oklahoma and engage local communities in the fight to end hunger.

Fundraising Takeaways

  • Place obvious DonateNow links and buttons on all of your communications, but don’t be surprised if people still visit your organization’s website to make donations—so be sure to include links there, too.
  • Make your DonateNow page user friendly by listening to all related donor issues and making changes as appropriate.

DonateNow Is the Ideal One-Click Solution for Adoption Advocates International

Adoption Advocates International

Adoption Advocates International succeeds in fundraising by engaging its donor base and leveraging the worldwide reputation it has created and nurtured over the past 30 years. AAI’s work with vulnerable children draws people to its site and spurs them to give online with DonateNow, a one-click fundraising solution that offers plenty of other useful tools as well.

We wanted a one-click online solution like DonateNow that would streamline the donation process. —Jill Dole, Sponsorship and Development Coordinator, Adoption Advocates International

Adoption Advocates International (AAI) has guided families on their adoption journey for the past 30 years. The nonprofit places special emphasis on the world’s most vulnerable children and focuses on ethics in adoption and child welfare, teamwork, and open communication.

Fundraising Takeaways

  • Participate in Network for Good's Nonprofit 911 fundraising training webinars.
  • Set up email notifications to find out who your new donors are.
  • Use notifications about canceled recurring donations as a heads-up for outreach.
  • Make use of reporting to identify longtime recurring donors. Contact those donors and give them a special thank you.

Social Media and DonateNow Help Feeding America, Kentucky’s Heartland Fill Cupboards Across the State

Feeding America, Kentucky’s Heartland

Sharing success stories and news via Facebook and Twitter plus a professional-looking website help boost fundraising for Feeding America, Kentucky’s Heartland. This nonprofit drives Facebook and Twitter fans to its website to create a deeper connection and encourage giving via DonateNow.

If your website lacks an easy donation option like DonateNow, you could be losing some much-needed funding. —Don Fulford, Executive Director, Feeding America, Kentucky's Heartland

Feeding America, Kentucky’s Heartland collects and distributes donated food, grocery items, and government commodities through its member network of charitable agencies in 42 Kentucky counties. In Executive Director Don Fulford’s experience, Facebook and Twitter are great tools for connecting with surrounding communities, as well as with potential donors and volunteers.

Fundraising Takeaways

  • Facebook and Twitter are effective, low-cost ways to communicate success stories and interest people in your mission. They’re also great for driving traffic to your website for deeper engagement and potential giving.
  • Make sure you have DonateNow links or buttons on your website and in all communications, or you might be missing out on much-needed funding.
  • Take a good look at your website. Could it use a makeover? A professional-looking revamp—including DonateNow links for quick and easy giving—could give your fundraising a nice boost.

From PayPal to Network for Good

ALIVE (Alternatives to Living in Violent Environments) was founded in 1983 to address the critical need for safe shelter for women and children victimized by domestic violence in St. Louis. ALIVE's mission is to provide counseling, emergency sanctuary and other critical services to adults and children impacted by domestic abuse, as well as to increase awareness in order to create a supportive community.

Making the move to DonateNow has proven very successful for our organization. ...  It’s helped us regain donors we might have lost.
—Regina Przetak, Development Director, ALIVE

ALIVE is a St. Louis organization that shelters victims of domestic violence. Prior to adding DonateNow to their fundraising plan, ALIVE used PayPal for a year or two. Making the move to DonateNow has proven to be a very successful solution for this organization because of the combination of customization specifically for nonprofits and the flexibility it offers. Regina Przetak, ALIVE's Development Director, shares, "Now we have an efficient way to handle memorial and honor donations and can tailor our giving levels to sponsorships.

Fundraising Takeaways

  • Offering the option to make gift in honor of or in memory of someone can help encouage donors to give.
  • Set suggested giving amounts to increase your online donations.
  • Instant donation confirmations and thank yous help reassure donors that their gift will be put to good use.

Project Renewal finds success with a robust online giving solution.

Project Renewal

Project Renewal is the leading nonprofit in New York City providing everything homeless men and women need to rebuild their lives with renewed health, homes, and jobs. A steady stream of donations is important to be able to provide a new start to those in need of medical attention, counseling and employment services. For a critical mission like theirs, a dependable donation solution is a must.

In 2011, Project Renewal upgraded from Network for Good’s Lite service to DonateNow, shifting from an ecommerce style of online fundraising to a fully branded online donation page. The switch has increased the organization’s fundraising results from $19,000 a year before the change to $35,000 in 2011 and $47,500 in 2013.  That means more homeless New Yorkers are moving from the streets to health, homes and jobs.

Fundraising Takeaways

  • Giving donors an easy way to quickly make a gift online can result in more money for your mission.
  • A branded online donation page helps keep donors in the emotional experience of giving.
  • Tell great success stories to show the impact your donors have had.

Building an online fundraising strategy from scratch.

Photo: MedSend

MedSend, founded in 1992, awards grants to healthcare professionals so they can cover their student loan debt while helping communities around the world, but it had no organized strategy for online engagement or fundraising. That changed after joining Network for Good in 2009, thanks in part to easy-to-use online fundraising campaign and donation tools like EmailNow and DonateNow. Since then, MedSend has raised more than $500,000 through their online channels and created a constituency of engaged repeat donors.

We started with no real online strategy, so we built one from scratch based on Network for Good products. The results exceeded our expectations.
—Rick Allen, chief operating officer, MedSend

Since MedSend’s founding in 1992, the organization has covered more than 500 healthcare professionals’ monthly student loan payments so they have the freedom to care for people in underserved communities around the world. Grant recipients run mission hospitals and rural clinics. Through extensive involvement in community health education programs, many grant recipients are working to transform entire communities. Only a few years ago, MedSend wasn’t receiving significant revenue through online channels.

Fundraising Takeaways

  • In all of your online and email communications, tell compelling stories using both words and photos, and include DonateNow links so your audience can give when they’re inspired.
  • Be aggressive about collecting email addresses to build your e-newsletter list and save costs associated with paper mailings.
  • Show donors how their dollars are making a difference, whether that’s through great stories and photos or actually taking them to see your organization’s work in person.

Legal Aid Society of DC increased online giving to 40% of total donations.

Photo: Jonathan Ragle

The Legal Aid Society of the District of Columbia recognized early on that online giving is a growing trend. The nonprofit began using DonateNow in all of its online communications and website to make giving quick and easy. Gregg Kelley, the group’s director of development, says that online giving now makes up 40% of Legal Aid’s total annual fundraising dollars.

Network for Good services 'professionalized' our fundraising. It makes giving easier for donors.
—Gregg Kelley, Director of Development, Legal Aid Society of the District of Columbia

The Legal Aid Society of the District of Columbia was formed in 1932 to provide civil legal aid to individuals, families, and communities who could not otherwise afford a lawyer. Over the past 80 years, Legal Aid has helped tens of thousands of D.C. residents obtain meaningful access to justice. To fund this mission and reach potential donors, Legal Aid takes their message online; in 2011, 40% of the nonprofit’s donations arrived through their Web channels.

Fundraising Takeaways

  • Know who you're targeting and tailor your message to fit your audience.
  • Include DonateNow links in all of your communications, including emails, and display the link throughout your nonprofit’s website.
  • Be sure to acknowledge and thank your donors to encourage repeat giving.

A closer look as Branson School campaigns

The Branson School, a private college prep academy just north of San Francisco, relies on parents and alumni to support its mission to help students lead a life of purpose, passion, and fulfillment. Integrating DonateNow in their online and postal mail fundraising campaigns helps the Branson team reach their goals. How do they do it? Simple: Include donation page links in all electronic communications and the page URL in postal mail. DonateNow’s one-page form makes it quick and easy for people to give, and convenient tracking tools help Branson discover which campaigns are working best.

It’s important to understand what our community feels is important about our work.
- Rebecca Houser, development associate, Branson School

The Branson School, situated on 17 lush acres in Marin County just north of San Francisco, was established in the early 1900s as a local elementary school. Branson saw many transformations over the years and is now a coed day school committed to encouraging its students to engage in a life of purpose, passion, and fulfillment. Funding this mission is a year-round effort. The school’s campaigns are successful thanks to a mix of DonateNow and diverse on- and offline methods. Development associate Rebecca Houser shared a few of the Branson School’s fundraising strategies.

Fundraising Takeaways

  • Whether your campaign message is delivered online or via postal mail, it should always include your donation page link or URL for people who prefer to give online.
  • Promote deeper donor engagement with messaging written by people who already support your organization.
  • Take advantage of DonateNow’s tracking code to determine which of your fundraising campaigns are most successful.
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