Adoption Advocates International succeeds in fundraising by engaging its donor base and leveraging the worldwide reputation it has created and nurtured over the past 30 years. AAI’s work with vulnerable children draws people to its site and spurs them to give online with DonateNow, a one-click fundraising solution that offers plenty of other useful tools as well.
We wanted a one-click online solution like DonateNow that would streamline the donation process. —Jill Dole, Sponsorship and Development Coordinator, Adoption Advocates International
Adoption Advocates International (AAI) has guided families on their adoption journey for the past 30 years. The nonprofit places special emphasis on the world’s most vulnerable children and focuses on ethics in adoption and child welfare, teamwork, and open communication.
Sharing success stories and news via Facebook and Twitter plus a professional-looking website help boost fundraising for Feeding America, Kentucky’s Heartland. This nonprofit drives Facebook and Twitter fans to its website to create a deeper connection and encourage giving via DonateNow.
If your website lacks an easy donation option like DonateNow, you could be losing some much-needed funding. —Don Fulford, Executive Director, Feeding America, Kentucky's Heartland
Feeding America, Kentucky’s Heartland collects and distributes donated food, grocery items, and government commodities through its member network of charitable agencies in 42 Kentucky counties. In Executive Director Don Fulford’s experience, Facebook and Twitter are great tools for connecting with surrounding communities, as well as with potential donors and volunteers.
ALIVE (Alternatives to Living in Violent Environments) was founded in 1983 to address the critical need for safe shelter for women and children victimized by domestic violence in St. Louis. ALIVE's mission is to provide counseling, emergency sanctuary and other critical services to adults and children impacted by domestic abuse, as well as to increase awareness in order to create a supportive community.
Making the move to DonateNow has proven very successful for our organization. ... It’s helped us regain donors we might have lost.
—Regina Przetak, Development Director, ALIVE
ALIVE is a St. Louis organization that shelters victims of domestic violence. Prior to adding DonateNow to their fundraising plan, ALIVE used PayPal for a year or two. Making the move to DonateNow has proven to be a very successful solution for this organization because of the combination of customization specifically for nonprofits and the flexibility it offers. Regina Przetak, ALIVE's Development Director, shares, "Now we have an efficient way to handle memorial and honor donations and can tailor our giving levels to sponsorships.
Project Renewal is the leading nonprofit in New York City providing everything homeless men and women need to rebuild their lives with renewed health, homes, and jobs. A steady stream of donations is important to be able to provide a new start to those in need of medical attention, counseling and employment services. For a critical mission like theirs, a dependable donation solution is a must.
In 2011, Project Renewal upgraded from Network for Good’s Lite service to DonateNow, shifting from an ecommerce style of online fundraising to a fully branded online donation page. The switch has increased the organization’s fundraising results from $19,000 a year before the change to $35,000 in 2011 and $40,000 in 2012. That means more homeless New Yorkers are moving from the streets to health, homes and jobs.
MedSend, founded in 1992, awards grants to healthcare professionals so they can cover their student loan debt while helping communities around the world, but it had no organized strategy for online engagement or fundraising. That changed after joining Network for Good in 2009, thanks in part to easy-to-use online fundraising campaign and donation tools like EmailNow and DonateNow. Since then, MedSend has raised more than $500,000 through their online channels and created a constituency of engaged repeat donors.
We started with no real online strategy, so we built one from scratch based on Network for Good products. The results exceeded our expectations.
—Rick Allen, chief operating officer, MedSend
Since MedSend’s founding in 1992, the organization has covered more than 500 healthcare professionals’ monthly student loan payments so they have the freedom to care for people in underserved communities around the world. Grant recipients run mission hospitals and rural clinics. Through extensive involvement in community health education programs, many grant recipients are working to transform entire communities. Only a few years ago, MedSend wasn’t receiving significant revenue through online channels.
The Legal Aid Society of the District of Columbia recognized early on that online giving is a growing trend. The nonprofit began using DonateNow in all of its online communications and website to make giving quick and easy. Gregg Kelley, the group’s director of development, says that online giving now makes up 40% of Legal Aid’s total annual fundraising dollars.
Network for Good services 'professionalized' our fundraising. It makes giving easier for donors.
—Gregg Kelley, Director of Development, Legal Aid Society of the District of Columbia
The Legal Aid Society of the District of Columbia was formed in 1932 to provide civil legal aid to individuals, families, and communities who could not otherwise afford a lawyer. Over the past 80 years, Legal Aid has helped tens of thousands of D.C. residents obtain meaningful access to justice. To fund this mission and reach potential donors, Legal Aid takes their message online; in 2011, 40% of the nonprofit’s donations arrived through their Web channels.
The Branson School, a private college prep academy just north of San Francisco, relies on parents and alumni to support its mission to help students lead a life of purpose, passion, and fulfillment. Integrating DonateNow in their online and postal mail fundraising campaigns helps the Branson team reach their goals. How do they do it? Simple: Include donation page links in all electronic communications and the page URL in postal mail. DonateNow’s one-page form makes it quick and easy for people to give, and convenient tracking tools help Branson discover which campaigns are working best.
It’s important to understand what our community feels is important about our work.
- Rebecca Houser, development associate, Branson School
The Branson School, situated on 17 lush acres in Marin County just north of San Francisco, was established in the early 1900s as a local elementary school. Branson saw many transformations over the years and is now a coed day school committed to encouraging its students to engage in a life of purpose, passion, and fulfillment. Funding this mission is a year-round effort. The school’s campaigns are successful thanks to a mix of DonateNow and diverse on- and offline methods. Development associate Rebecca Houser shared a few of the Branson School’s fundraising strategies.
The National Catholic Reporter, an independent reader-supported news source, sees online giving as a logical extension of its mission and engagement strategy. Having recognized the importance of online engagement and fundraising early on, NCR has built a strong community of donors who cover a major portion of the nonprofit’s operating expenses. Two major annual campaigns plus DonateNow links and smart email outreach create a well-honed strategy for successful online fundraising.
Online engagement and fundraising have a learning curve. Use the capabilities that DonateNow provides, and evolve your strategy as you begin to see results. —Connie Stucki, director of development, National Catholic Reporter
The National Catholic Reporter (NCR) is an independent, reader-supported news source providing extensive coverage and commentary about issues affecting the church and its community. NCR provides avenues for expression of diverse perspectives, promoting tolerance and respect for differing ideas. Readers are offered subscription-based biweekly print and e-reader editions with full content, as well as a selection of free online content. As an independent voice, NCR depends on donors to help fund and advance its mission.
Gardens for Health lnternational partners with rural health centers in Rwanda to equip families with seeds, livestock, and know-how for greater self-sufficiency. To date, the group has helped more than 630 farmers and their families feed themselves with healthy, locally grown food.
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