As more donors complete their donations online, it is critically important to encourage and support that giving preference. Take control of your destiny to feel comfortable and competent when it comes to online fundraising in 2013.
Want our best advice in bite-sized portions? We've compiled 10 checklists to help you achieve fundraising success. This eBook covers online fundraising best practices (Web design and donation form etiquette), email outreach to-dos (subject line tips, anyone?), plus tips for event management!
Great events take lots of planning, financial support, and hard work. Before securing that banquet hall, you need to have a solid plan in place. Our ebook features the key steps to a stellar fundraising event with experts from Network for Good, Givezooks!, Events360, & Elizabeth Rose Consulting.
Should you drop your print newsletter in favor of email, and if so, how do you make that happen in a way that make sense for your organization? Kivi Leroux Miller covers all of that and more in this guide on transitioning a nonprofit newsletter from print to email.
Authors Katya Andresen, Alia McKee Scott, and Mark Rovner build on the behavioral economics framework previously examined in "Homer Simpson for Nonprofits" to include other applicable scientific frames of thought including cultural cognition and psychology.
The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.
mothers2mothers International works to prevent mother-to-child transmission of HIV, keep mothers healthy, and empower women in sub-Saharan Africa. In 2011, more than 240,000 pregnant women and new mothers were enrolled in m2m’s programs. A huge mission like this requires a lot of communication and resources, so m2m integrates social media with Network for Good’s online fundraising tools. Lily Johnson, the group’s development and operations assistant, shared a few of their strategies for connecting with donors.
Network for Good is simply a better fit than straight credit card processing companies because they understand what nonprofits need. —Lily Johnson, Development and Operations Assistant, mothers2mothers International
Knowing and engaging its tech-savvy audience helped Oro Valley Church of the Nazarene become an effective online fundraiser. DonateNow makes tithing more convenient for congregants compared to writing checks.
DonateNow is all about offering folks an additional giving option. —Larry Vinyard, Worship Pastor, Oro Valley Church of the Nazarene
While building a supportive community of congregants, the Oro Valley Church of the Nazarene (OVCN) in Arizona has also become an effective fundraiser. Worship Pastor Larry Vinyard says that DonateNow makes tithing more convenient for parishioners compared to writing checks. “It’s all about giving folks an additional giving option,” he says.
The Community Food Bank of Eastern Oklahoma connects with donors and raises funds through monthly EmailNow e-newsletters that include the DonateNow button. CFBEO also encourages constituents who receive paper mailers to visit the nonprofit’s website and make donations there. Since subscribing to DonateNow, CFBEO has seen donations jump more than 100% in one of its major campaigns and has enjoyed yearly increases in repeat online giving.
We like that DonateNow gives donors the option of providing 100% of their gift, and we’ve found that lots of our donors will pay the processing fee just to help feed the hungry in eastern Oklahoma. —Amy Cannon, Assistant Director of Development, Community Food Bank of Eastern Oklahoma
The Community Food Bank of Eastern Oklahoma (CFBEO) is the largest private hunger-relief organization in the region. Their mission is to feed the hungry of Eastern Oklahoma and engage local communities in the fight to end hunger.