For Nonprofits

For Nonprofits
Read More URL: 
http://learn.networkforgood.org/OnlineGivingStudy.html
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Primary Topic: 
Data & Research
Secondary Topic: 
Online Fundraising

The Online Giving Study examined the online giving experience on nonprofit websites, donation portals, and social networks. The study provides a big-picture survey across seven years (2003-2009) and nearly $400 million in donations.

Read More URL: 
http://learn.networkforgood.org/CaseforGivingGuide_Tips_6.20.13_Content.html
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Primary Topic: 
Online Fundraising
Secondary Topic: 
Nonprofit Marketing
Secondary Topic: 
Science of Giving

Use these eight steps as a guide to help your organization craft a compelling case for giving. Packed with fundraising tips, this free guide will help you connect with donors and raise more money.

Read More URL: 
http://learn.networkforgood.org/SocialMediaGuide_Tips_6.27.13_Content.html
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Primary Topic: 
Social Media
Secondary Topic: 
Digital Strategy
Secondary Topic: 
Nonprofit Marketing

Building strong relationships with existing and potential donors is the key to loyalty and increased donations—and social media is the perfect channel for reaching and reconnecting with supporters. Learn how to keep the conversation going and the best social media practices for your nonprofit.

Read More URL: 
http://learn.networkforgood.org/mobile.html
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Primary Topic: 
Mobile
Secondary Topic: 
Online Fundraising

You know how important your website is to inform and connect with donors. In this white paper, we focus on brower-based mobile web access—one of the most affordable and accessible ways to build donor relationships—and what you can do to get the most from your mobile offerings.

Read More URL: 
http://learn.networkforgood.org/Mantras.html
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Primary Topic: 
Online Fundraising
Secondary Topic: 
Digital Strategy

As more donors complete their donations online, it is critically important to encourage and support that giving preference. Take control of your destiny to feel comfortable and competent when it comes to online fundraising in 2013.

Read More URL: 
http://learn.networkforgood.org/Resources_911Archive_theonlinefundraiserschecklist2.0_resources_ebook.html
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Primary Topic: 
Online Fundraising
Secondary Topic: 
Digital Strategy
Secondary Topic: 
Nonprofit Marketing

Want our best advice in bite-sized portions? We've compiled 10 checklists to help you achieve fundraising success. This eBook covers online fundraising best practices (Web design and donation form etiquette), email outreach to-dos (subject line tips, anyone?), plus tips for event management!

Read More URL: 
http://learn.networkforgood.org/Resources_911Archive_Fromprinttoemail_resources_ebook.html?utm_source=insights&utm_medium=website&utm_campaign=newsletter-eguide
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Primary Topic: 
Email Marketing
Secondary Topic: 
Nonprofit Marketing
Secondary Topic: 
Online Fundraising

Should you drop your print newsletter in favor of email, and if so, how do you make that happen in a way that make sense for your organization? Kivi Leroux Miller covers all of that and more in this guide on transitioning a nonprofit newsletter from print to email.

Read More URL: 
http://learn.networkforgood.org/lisa-simpson-general-content.html
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Primary Topic: 
Science of Giving
Secondary Topic: 
Nonprofit Marketing
Secondary Topic: 
Online Fundraising

Authors Katya Andresen, Alia McKee Scott, and Mark Rovner build on the behavioral economics framework previously examined in "Homer Simpson for Nonprofits" to include other applicable scientific frames of thought including cultural cognition and psychology.

Read More URL: 
http://learn.networkforgood.org/Resources_911Archive_homersimpsonfornonprofits_resources_ebook.html
Image: 
Primary Topic: 
Nonprofit Marketing
Secondary Topic: 
Online Fundraising
Secondary Topic: 
Science of Giving

The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.

How DonateNow gives a boost to online fundraising

m2m International

mothers2mothers International works to prevent mother-to-child transmission of HIV, keep mothers healthy, and empower women in sub-Saharan Africa. In 2011, more than 240,000 pregnant women and new mothers were enrolled in m2m’s programs. A huge mission like this requires a lot of communication and resources, so m2m integrates social media with Network for Good’s online fundraising tools. Lily Johnson, the group’s development and operations assistant, shared a few of their strategies for connecting with donors.

Network for Good is simply a better fit than straight credit card processing companies because they understand what nonprofits need. —Lily Johnson, Development and Operations Assistant, mothers2mothers International

m2m Shares Amazing Stories

Fundraising Takeaways

  • Facebook, Twitter, and YouTube are ideal for sharing success stories that can inspire followers to become donors. Update them regularly to increase engagement and spark dialogue.
  • Always include an easy way for people to donate on your website, social media pages, and direct communications—a link to your donation page or a DonateNow button, for example.
  • Take advantage of the tracking code feature in DonateNow to help you learn which campaigns are the most successful.
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