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Social Media and DonateNow Help Feeding America, Kentucky’s Heartland Fill Cupboards Across the State

Feeding America, Kentucky’s Heartland

Sharing success stories and news via Facebook and Twitter plus a professional-looking website help boost fundraising for Feeding America, Kentucky’s Heartland. This nonprofit drives Facebook and Twitter fans to its website to create a deeper connection and encourage giving via DonateNow.

If your website lacks an easy donation option like DonateNow, you could be losing some much-needed funding. —Don Fulford, Executive Director, Feeding America, Kentucky's Heartland

Feeding America, Kentucky’s Heartland collects and distributes donated food, grocery items, and government commodities through its member network of charitable agencies in 42 Kentucky counties. In Executive Director Don Fulford’s experience, Facebook and Twitter are great tools for connecting with surrounding communities, as well as with potential donors and volunteers. Sharing news and success stories via social media combined with DonateNow links on their website are FAKH’s keys to online fundraising success.

Driving Facebook and Twitter fans to FAKH’s website helps foster a deeper connection with the organization’s mission and encourages giving via DonateNow. Executive Director Don Fulford says it helps a lot to have a professional-looking website with an easy giving option at the click of a button: “We revamped our website, and one update was implementing a highly visible, easy-to-use DonateNow button. It has been a great upgrade for us.” He also likes that DonateNow is a low-cost tool with a potentially high return. Without such an easy option available on your website, Fulford adds, you could be losing some much-needed funding.

Fundraising Takeaways

  • Facebook and Twitter are effective, low-cost ways to communicate success stories and interest people in your mission. They’re also great for driving traffic to your website for deeper engagement and potential giving.
  • Make sure you have DonateNow links or buttons on your website and in all communications, or you might be missing out on much-needed funding.
  • Take a good look at your website. Could it use a makeover? A professional-looking revamp—including DonateNow links for quick and easy giving—could give your fundraising a nice boost.

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