Like many of your organizations, my business is basically a tiny shop. There’s never enough time and everything to do. Plus, as a working mom (and daughter of a 92-year-old), I’m multitasking day and night and always have too much on my plate. I think you see what I mean.
We all need help to keep things organized, timely, and moving forward. Here are some of the greatest helpers I know.
Looking for a new way to get your board involved with your fundraising efforts?
A social fundraising campaign can help make it easier for your board members to fulfill their “give or get” commitment to your organization.
Of course, the idea behind social fundraising isn’t new, but combining the age-old structure of board support and your fundraising assets with technology that makes it much easier to ask for a gift can amplify your outreach, resulting in more donors and more donations for your mission.
Make It Easy
Any time you want to turn donors into fundraisers (or get anyone to do anything, really), you’ll see more success when you make your desired action as easy as can be. This especially applies to your board members. They want to help, but they’re busy and they might not know where to begin. This is where a little planning goes a long way. Some things to consider:
Offer clarity: First things first—you’ve got to be crystal clear about what you want your board members to do, how they need to do it, and what you expect from each of them. Setting these expectations up front will save you a lot of headaches down the road. This means you’ll need to zero in on your fundraising goals, which projects or programs you want to fund with your campaign, and how many donors you think you’ll need to get there.
Give them scripted messages: Get your board members started with pre-written emails, fundraising appeals, phone scripts, and social media posts. They may want to customize these messages to underscore their own stories or connection to their networks, but offering a starting point will give them the head start they need to feel like a personal fundraising campaign is something they can do.
Set a timeline and send reminders: In a recent conversation with local nonprofits about board fundraising, I heard a common refrain, “My board members want to get involved, but they sometimes work on their own time frame, instead of ours.” Ok, you may not be able to totally get around this, but you can minimize this concern by being upfront about your campaign timing and deadlines. Have a timeline just for your board, and send reminders to keep them motivated and on track. Encourage them to set an example for your other donors and fundraisers by kicking off their campaign with a donation that can serve as a matching gift.
Equip them with the right tools: Having the right technology in place will make the entire process of setting up a campaign, organizing your board members, and collecting donations much easier. You’ll want a fundraising platform that allows you to quickly customize your message and launch your campaign, as well as built-in best practices and optimized pages, so you’re getting the most out of your board members’ outreach. The easier it is, the more your board members can do themselves, taking more of the burden off of you. (Pretty sweet, right? Want to see a platform that can help you make it easy? Register for this week’s social fundraising demo to learn more.)
New research from the 2015 M+R Benchmarks Study tells us that, on average, almost half (45%) of small nonprofits’ email subscribers are inactive. Yikes!
Inactive could mean different things to different organizations. Many organizations define inactive subscribers as those who’ve gone one year with no activity. (These don’t necessarily include lapsed or inactive donors. We’re simply talking about people in your database who haven’t opened an email in a really long time—donors and nondonors.) However you define your inactive subscriber base, I think we can all agree that you need a plan of action to reengage with people who were, at one point, interested in your organization.
U.S. charitable giving predicted to rise 4.8 percent in 2015.
The tide may be turning!
Giving momentum is strong and getting stronger, according to research findings recently released by the IU Lilly School of Philanthropy and Martz & Lundy.
Here’s more of the good news reported in The Philanthropy Outlook 2015 & 2016:
Want to add new donors and more donations to your fundraising results this year?
One of the best ways to expand your reach and attract new supporters is by tapping into the networks of your existing supporters with a social fundraising campaign. Here’s why: people are more likely to give when asked by a friend or family member, and thanks to the multiplier effect, these supporter-fundraisers will increase their lifetime value to your organization by giving and bringing new donations to your cause.
So, how do you do it? How do you inspire donors to create personalized fundraising campaigns and raise money on your behalf? Here are 11 tips for turning donors into fundraisers.Make it easy.
First and foremost, you must make setting up a fundraising page and asking friends to donate dead simple to do. The same rules apply for getting donors to give as they do for getting supporters to ask their networks to give to your cause. The easier it is to do, the more likely they will be to do it. Focus on removing any roadblocks for your supporters-turned-fundraisers.
Offer portable outreach. Arm your supporters with pre-written emails and social media posts. Provide grab-and-go templates so your advocates can focus on reaching out to their friends.
Be clear. Make sure you are clear on what you’re asking your supporters to do when you recruit them to be fundraisers. Make your instructions short and simple. If there are too many steps or complex requests, they’ll get confused and give up. Simplify their part of the process as much as possible, and if you can do some of the steps for them, even better.
Be realistic. You want your goals to be exciting and motivating, but requests don’t feel do-able will just turn potential fundraisers off. Make your ask feel possible so your supporters can see they can succeed and make an impact for your work. If possible, share other fundraisers’ good results to illustrate that a successful campaign is achievable.
Have the right tools. Having the right software in place makes these types of social fundraising campaigns a lot easier for you, and your fundraisers. Focus on tools that empower supporters, offer built-in sharing options, and make your fundraisers look good. Don’t miss our free demo this Thursday to get a first look at Network for Good’s newest fundraising tool and learn how you can easily create campaigns that will extend your reach and attract new donors.
It’s the weekend, y’all! Here’s a sampling of the links and resources that caught our eye this week at the NFG corral.
Do you have an over-active editing committee when it comes to your donor outreach? Mary Cahalane offers her advice on how to respond when they challenge your fundraising appeal.
Nice to see our friend and NTEN CEO Amy Sample Ward featured in this NPR piece: Crowdfunded Campaigns For Nepal Are Huge. Is That A Good Way To Give?
At Network for Good, we’ve enabled nearly $1M in giving for Nepal Earthquake relief efforts. Jeff Brooks shares how you can nudge disaster responders become committed donors.