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World’s First Electric Bus with Bombardier’s PRIMOVE System Begins Revenue Service

3BL Media Communications - Thu, 2014-03-27 03:00
Automatic wireless charging for trams, buses, trucks and cars opens up new possibilities for environmentally friendly, quiet and convenient transportation

SOURCE: Bombardier Inc.


Version française

  • BOMBARDIER PRIMOVE e-mobility solution for electric buses in public service for the first time in Braunschweig, Germany
  • World's first inductive fast charging system with 200 kW in passenger operation
  • Automatic wireless charging for trams, buses, trucks and cars opens up new possibilities for environmentally friendly, quiet and convenient transportation

March 27, 2014 /3BL Media/ - Transport operator Braunschweiger Verkehrs-AG’s first electric bus equipped with Bombardier PRIMOVE technology began revenue service today in Germany. In the presence of senior federal and state representatives, the PRIMOVE electric bus completed its first regular passenger service in the city. This marks another important milestone for the practical application of the PRIMOVE system.

The passenger service has started with a 12 m long electric solo bus operating on the central circular line M19. From October, four additional 18 m articulated e-buses will be phased in. It will be the first time that eco-friendly 18 m electric buses have replaced conventional buses in regular passenger operation.

Each bus is equipped with the wireless PRIMOVE fast-charging system and the new PRIMOVE high-performance batteries. In Braunschweig, the world's first inductive charging system is coming into use. With an output of 200 kW, it charges electric buses in just a few seconds, enabling them to cover the distance to the next charging station with ease.

In recent weeks, the 12 m e-bus already approved by TÜV SÜD underwent final system and load tests, enabling the TÜV approval of the entire PRIMOVE system in Braunschweig in time for the start of passenger operation. These included 280 recorded charging cycles, almost 3,000 km travelled electrically and various tests for electrical safety and electromagnetic emission.

For passengers, the PRIMOVE system will remain largely inaudible and invisible. The electric buses are not only quieter and cause less vibration than conventional diesel buses, they also accelerate more evenly – a much smoother ride awaits passengers in Braunschweig. The PRIMOVE high power charging pads embedded in concrete are installed under the road surface at the main station and at selected stops. The primary electrical installation is also integrated underground at the bus stops. The cooling units for those wayside power electronics have been neatly integrated into an advertising pillar and the shelter at the bus stop. The location of primary and wayside components underground or in existing street furniture offers great advantages to urban planners compared to conductive charging solutions.

As the world's leading rail technology provider, Bombardier has a clear vision of the cities of tomorrow. We imagine cities where all vehicles are electric and where mass transit vehicles do not alter the landscape but seamlessly integrate to provide quiet and emission-free urban mobility. With the PRIMOVE portfolio, Bombardier is paving the way for transport operators and vehicle manufacturers to make an easy and convenient transition to electric mobility for all electric vehicles – from trams and buses to trucks and cars. The start of passenger services with the first PRIMOVE electric bus in Braunschweig proves that this vision has matured from an innovative idea to reality.

About the PRIMOVE Pilot project in Braunschweig

Under the term "emil" (electric mobility by means of inductive charging), the Technical University of Braunschweig and the energy supplier BS | Energy are participating as partners in the innovative project in Braunschweig along with Braunschweiger Verkehrs-AG and Bombardier. It is being funded by the Federal Ministry of Transport and Digital Infrastructure.

The electric buses from the manufacturer Solaris are fully charged overnight in the bus depot. A quick recharge of the batteries during the regular 10 minute interval at the last station is sufficient to ensure the smooth operation of the12 m solo e-bus on the 12 km route. The 18 m articulated buses require more energy and are therefore additionally charged for a few seconds at two intermediate bus stops. This custom-made charging concept ensures a maximum battery life and an uninterrupted operation with a clean e-mobility solution on the existing bus route.

An overview of how the PRIMOVE system works and how it compares to diesel buses is available under the following link: http://www.youtube.com/watch?v=7hGrk8AHKmw

About the PRIMOVE portfolio

With its flexible PRIMOVE portfolio, Bombardier offers the world’s only one-stop shop for true e-mobility: The fully integrated system for electric rail and road vehicles allows cities and the transport industry to easily incorporate electric mobility. The complete package includes the inductive PRIMOVE fast charging system, the lightweight, long-life PRIMOVE batteries and the efficient PRIMOVE propulsion.

Further PRIMOVE projects

Bombardier is currently also working on implementing its PRIMOVE system for electric buses in Mannheim and Berlin, Germany, and in Bruges, Belgium. For the booming Chinese city of Nanjing, trams are being equipped with lightweight and long-life PRIMOVE batteries. In addition, tests with a dynamically charged  truck were successfully completed in Mannheim in January 2014.

About Bombardier

Bombardier is the world’s only manufacturer of both planes and trains. Looking far ahead while delivering today, Bombardier is evolving mobility worldwide by answering the call for more efficient, sustainable and enjoyable transportation everywhere. Our vehicles, services and, most of all, our employees are what make us a global leader in transportation.

Bombardier is headquartered in Montréal, Canada. Our shares are traded on the Toronto Stock Exchange (BBD) and we are listed on the Dow Jones Sustainability World and North America Indexes. In the fiscal year ended December 31, 2013, we posted revenues of $18.2 billion. News and information are available at bombardier.com or follow us on Twitter @Bombardier.

Note to Editors
For news releases, related material and photos, visit our media centre at
Follow Bombardier Transportation on Twitter @BombardierRail.

BOMBARDIER, PRIMOVE and ECO4 are trademarks of Bombardier Inc. or its subsidiaries.

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Tweet me: The world’s first electric bus with #Bombardier #PRIMOVE system has entered revenue service http://3bl.me/f3yc5x

KEYWORDS: Technology, Green Business

Entrée en service payant du tout premier autobus électrique doté du système PRIMOVE de Bombardier

3BL Media Communications - Thu, 2014-03-27 03:00
La recharge sans fil et automatique pour les tramways, autobus, voitures et camions électriques ouvre de nouvelles possibilités pour un transport pratique, silencieux et sûr pour l’environnement

SOURCE: Bombardier Inc.


English version

  • Première application en service public de la solution de mobilité électrique BOMBARDIER PRIMOVE pour autobus électriques à Braunschweig, en Allemagne
  • Premier système de recharge rapide par induction de 200 kW pour le transport de passagers
  • La recharge sans fil et automatique pour les tramways, autobus, voitures et camions électriques ouvre de nouvelles possibilités pour un transport pratique, silencieux et sûr pour l’environnement

March 27, 2014 /3BL Media/ - Le tout premier autobus électrique de la société de transport Braunschweiger Verkehrs-AG doté de la technologie PRIMOVE de Bombardier est entré en service payant aujourd’hui, en Allemagne. En présence de hauts fonctionnaires du gouvernement fédéral et des Länder, l’autobus électrique PRIMOVE a effectué son tout premier service régulier de passagers dans cette ville. Cet événement marque un autre jalon important dans l’application pratique du système PRIMOVE.

Le service de passagers a été lancé au moyen d’un autobus électrique simple de 12 m de long sur la ligne circulaire centrale M19. À partir d’octobre, quatre autres autobus articulés électriques de 18 m entreront progressivement en service. Il s’agira de la première fois que des autobus électriques de 18 m sûrs pour l’environnement remplaceront des autobus ordinaires pour assurer le service régulier de transport de passagers.

Chaque autobus est doté du système de recharge rapide sans fil PRIMOVE et de nouvelles batteries haute performance PRIMOVE. Le tout premier système de recharge par induction au monde sera utilisé à Braunschweig. Avec une puissance de sortie de 200 kW, ce système recharge les autobus électriques en quelques secondes à peine, ce qui leur permet de couvrir sans difficulté la distance prévue jusqu’à la station de recharge suivante.

Au cours des dernières semaines, l’autobus électrique de 12 m approuvé par l’organisation TÜV SÜD a fait l’objet des derniers tests de charge et de ses systèmes, ce qui a permis d’obtenir l’approbation TÜV pour l’ensemble du système PRIMOVE à Braunschweig à temps pour le lancement du service de transport de passagers. Ces tests comprenaient 280 cycles de recharge confirmés, près de 3 000 km parcourus avec une alimentation électrique et divers tests portant sur la sécurité électrique et l’émission électromagnétique.

Pour les passagers, le système PRIMOVE demeurera en grande partie inaudible et invisible. En effet, non seulement les autobus électriques sont plus silencieux et causent moins de vibrations que les autobus diesels ordinaires, mais leur accélération est plus uniforme, ce qui assurera une meilleure qualité de roulement et donc, un plus grand confort pour les passagers à Braunschweig. Des plaques de recharge haute puissance PRIMOVE intégrées dans le béton sont installées sous la chaussée à la station principale et à certains arrêts. L’installation électrique principale est elle aussi intégrée sous terre aux arrêts d’autobus. Les unités de refroidissement des dispositifs d’électronique de puissance en voie sont soigneusement intégrées à une colonne publicitaire et à l’abribus. L’emplacement sous terre ou dans le mobilier urbain existant des composantes principales et en voie offre de grands avantages aux urbanistes comparativement aux solutions de recharge conductives.

À titre de chef de file mondial en matière de technologie ferroviaire, Bombardier a une vision claire des villes de demain. Nous nous représentons des villes où tous les véhicules fonctionnent à l’électricité et où les véhicules de transport collectif ne bouleversent pas le paysage, mais s’y intègrent harmonieusement en offrant une mobilité urbaine silencieuse sans émission. Grâce à la gamme de produits PRIMOVE, Bombardier prépare les exploitants de services de transport et les fabricants de véhicules à faire la transition, d’une manière facile et pratique, à la mobilité électrique pour tout type de véhicules électriques – qu’il s’agisse de tramways et d’autobus ou de camions et de voitures. Avec cette entrée en service pour le transport de passagers, le premier autobus électrique PRIMOVE à Braunschweig fait la preuve d’une idée novatrice devenue réalité.

À propos du projet pilote PRIMOVE à Braunschweig
Dans le cadre d’un projet nommé « emil » (mobilité électrique par chargement inductif), l’université technique de Braunschweig et le fournisseur d’énergie BS | Energy participent en tant que partenaires de ce projet novateur à Braunschweig avec Braunschweiger Verkehrs-AG et Bombardier. Le projet est financé par le ministère des Transports et de l’Infrastructure numérique du gouvernement fédéral allemand.

Les autobus électriques du fabricant Solaris se rechargent pleinement durant la nuit au centre d’autobus. Il suffit de recharger les batteries durant l’arrêt de dix minutes prévu au terminus pour permettre à l’autobus électrique simple de 12 m de boucler sans difficulté le circuit de 12 km. Comme les autobus articulés de 18 m exigent davantage d’énergie, ils sont également rechargés pendant quelques secondes de plus à deux arrêts d’autobus intermédiaires. Ce concept de recharge taillé sur mesure garantit une durée de vie utile maximale des batteries et une desserte ininterrompue de la ligne d’autobus existante au moyen d’une solution de mobilité électrique non polluante.

Un aperçu du fonctionnement du système PRIMOVE et un comparatif avec les autobus diesel sont accessibles en suivant le lien : http://www.youtube.com/watch?v=7hGrk8AHKmw

À propos de la gamme de produits PRIMOVE
Grâce à la gamme de produits souples PRIMOVE, Bombardier offre le seul guichet unique au monde en matière de mobilité électrique véritable : le système entièrement intégré conçu pour les véhicules électriques sur rail et sur route permet aux villes et au secteur des transports d’adopter aisément la mobilité électrique. L’ensemble complet comprend un système de recharge rapide par induction PRIMOVE, les batteries légères de longue durée PRIMOVE et la solution de propulsion efficace PRIMOVE.

Autres projets PRIMOVE  
Bombardier s’affaire actuellement à mettre en place le système PRIMOVE pour des autobus électriques à Mannheim et à Berlin, en Allemagne, de même qu’à Bruges, en Belgique. Des batteries légères de longue durée PRIMOVE sont actuellement installées dans les tramways de la métropole en plein essor de Nanjing, en Chine. En outre, des essais concluants ont été menés avec un camion chargé de façon dynamique à Mannheim, en janvier 2014.

À propos de Bombardier
Bombardier est le seul constructeur au monde à fabriquer à la fois des avions et des trains. Regardant vers l’avenir tout en repoussant les limites du présent, Bombardier fait évoluer la mobilité en répondant à la demande mondiale en moyens de transport plus efficaces, plus durables et plus agréables. Notre leadership résulte d’un vaste éventail de véhicules, de services et, surtout, de nos employés.

Le siège social de Bombardier est situé à Montréal, au Canada. Nos actions (BBD) se négocient à la Bourse de Toronto, et nous sommes l’une des entreprises composant les indices de durabilité Dow Jones Sustainability World et Dow Jones Sustainability North America. Pour l’exercice clos le 31 décembre 2013, nos revenus ont été de 18,2 milliards $. Vous trouverez nouvelles et information à l'adresse bombardier.com ou en nous suivant sur Twitter : @Bombardier.

Note à l’intention des rédacteurs
Pour des communiqués, de la documentation connexe et des photos, visitez notre galerie de presse à l’adresse www.bombardier.com/fr/galerie-de-presse.html
Suivez Bombardier Transport sur Twitter @BombardierRail.

BOMBARDIER, PRIMOVE et ECO4 sont des marques de commerce de Bombardier Inc. ou de ses filiales.

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KEYWORDS: Technology, Green Business

Setting Our Game Plan

3BL Media Communications - Thu, 2014-03-27 02:05



By: John Schulz, AVP of Sustainability Operations

March Madness is almost upon us — soon the office pools will begin, and the TVs will invariably be tuned to college basketball.

We’re in a March Madness of our own in the sustainability world: reporting season is upon us, and we are working on filling out CDP (formerly the Carbon Disclosure Project), crafting our Global Reporting Initiative (GRI)-aligned report and responding to the other surveys and requests for information that abound in this space.

Between crunching data and gathering our narratives, it can sometimes feel like we’re sprinting up and down court, blocking and shooting. (Hopefully, we aren’t fouling.)

March Madness is almost upon us — soon the office pools will begin, and the TVs will invariably be tuned to college basketball.

We’re in a March Madness of our own in the sustainability world: reporting season is upon us, and we are working on filling out CDP (formerly the Carbon Disclosure Project), crafting our Global Reporting Initiative (GRI)-aligned report and responding to the other surveys and requests for information that abound in this space.

Between crunching data and gathering our narratives, it can sometimes feel like we’re sprinting up and down court, blocking and shooting. (Hopefully, we aren’t fouling.)

Tweet me: .@johnfschulz from @ATT talks sustainability's #MarchMadness http://soc.att.com/1kXVFqN

KEYWORDS: Environment and Climate Change, Energy, CDP, CDP Disclosure, GRI, Global Reporting Initiative (GRI), #CSRreporting, #MarchMadness, att, AT&T, March Madness, CSReporting

Trane “Acceleration Now” Tour Arrives in Miami

3BL Media Communications - Thu, 2014-03-27 02:05

SOURCE: Ingersoll Rand

  • Enhanced indoor air quality can help improve academic performance in schools, healing in hospitals and productivity for employees
  • Trane will present St. Lucie County School District with Energy Efficiency Leader Award at event

March 27, 2014 /3BL Media/ - The Trane®“Acceleration Now” tour launches in Miami, Fla., on Monday, March 31. Trane, a leading global provider of indoor comfort solutions and services and a brand of Ingersoll Rand, is hitting the road in 2014 to bring its commercial heating, ventilation and air conditioning (HVAC) solutions to its customers across North America.

Media are invited to attend the Trane “Acceleration Now” Tour to learn more about how the right energy conservation measures can help organizations and businesses increase their energy and operational efficiency and the benefits they can gain as a result. These results can include improved academic performance in schools, optimized healing in healthcare environments and higher productivity and better health for employees in government and commercial buildings.

HVAC product managers, industry experts and Trane leadership team members will be available to discuss the “Acceleration Now” tour, as well as the solutions launched over the past two years and the benefits they provide to the industry.

At the event, Trane also will present St. Lucie County School District with an Energy Efficiency Leader Award which recognizes the district’s commitment to energy and operational efficiency and sustainability.

First Stop - When and Where

  • Media can visit the tour on Monday, March 31, and Tuesday, April 1, from 8:30 a.m. – 3:30 p.m.
  • Trane will present the Energy Efficiency Leader Award to St. Lucie County School District at 11:30 a.m. on Monday, March 31.
  • Location: Lot 4 in Sun Life Stadium, 2269 Dan Marino Blvd., in Miami Gardens, FL 33056

About the Tour

During the Trane “Acceleration Now” tour, two semi-trucks carrying the newest equipment, controls and interactive displays will visit 70 communities in 39 weeks. Customers can learn about these new technologies and innovations at each stop:

  • EarthWise™ Systems
  • Trane Energy Services
  • Tracer™ Products and Services
  • Controls
  • Air Handlers
  • Trane Rental Services
  • Trane Parts and Supply
  • Chillers
  • Rooftop Systems
  • VAV Systems
  • Advantage VRF™ Systems
  • Outdoor Air Systems

These energy-efficient products provide reliable, cost-effective solutions for commercial real estate, data centers and restaurants, as well as education, healthcare, hospitality, government, manufacturing and retail facilities.  Visit trane.com/areyouready to learn more about the “Acceleration Now” tour coming to Miami, Fla.

Upgrades Save St. Lucie County School District $5 million a Year

Leaders at St. Lucie County School District in Fort Pierce, Fla., expect recently completed infrastructure upgrades to save $5 million a year, cutting energy costs 30 to 40 percent. Previously ranked 60th out of the 67 Florida school districts listed by county and ranked for energy usage, St. Lucie County is now ranked 18th. The district reduced annual utility costs from more than $12 million to less than $7 million.

In recognition of the district’s commitment to energy and operational efficiency and sustainability, Trane is presenting the district with the “Energy Efficiency Leader Award.” Fernando Lagomasino, Florida district general manager for Trane, will present the award to Sean Murray, energy manager for St. Lucie County School District.

“These upgrades improved the teaching and learning environment while generating drastic savings for the district,” said Sean Murray, energy manager for St. Lucie County School District. “The reduction in costs saved the equivalent of 100 teachers’ jobs.”

Prior to implementing the upgrades, the school district created an energy advisory board to evaluate options for replacing its aging and outdated air-cooled chillers. They selected a chiller plant upgrade with thermal energy storage to provide reliable, cost-effective cooling using energy savings and utility rebates to offset the cost of the chiller investment.

Leaders selected Centennial High School as the first site for a chiller plant upgrade with thermal energy storage and the solution generated significant results. The improvements reduced the high school’s annual electric bill by almost 40 percent.

Based on these results, St. Lucie County School District moved forward with plans to upgrade 13 district locations serving 15 schools. The improved chiller plants run at cooler temperatures to provide better dehumidification ─ important in the humid Florida environment ─ and operate more efficiently with less pumping and fewer fans.

The district selected CALMAC® IceBank® energy storage tanks for the chiller plants due to its superior design, low maintenance and long life. Technician training and support was incorporated into each equipment purchase to ensure that the systems would keep running at optimum performance. The ice-enhanced water- and air-cooled chiller plants build ice at night during off-peak hours when the cooling and power load is low, allowing the schools to take advantage of lower-cost electricity rates.

The district replaced chiller plants located at three schools in close proximity to each other with a centralized chiller plant built between them. The plant, which includes more than two miles of underground piping to connect the schools to the plant, allowed the district to reduce chiller capacity and remove 300 tons of capacity by centralizing the plants.

The district installed the chiller plant during the summer to avoid interrupting school operations with piping and interconnections completed after school start-up on weekends and holidays.

About St. Lucie County School District

St. Lucie County School District includes approximately 40,000 students enrolled at 45 K-12 schools. The mission of the St. Lucie County School District is to ensure that all students graduate from safe and caring schools, equipped with knowledge, skills and the desire to succeed. Educating children isn’t just a top priority for the school district, it’s also important to the community, with parents, businesses and other residents joining in to provide a full and rich educational experience for the children. Because of this unique partnership, the St. Lucie County School District is able to offer a variety of educational experiences that prepare students for the future, including charter, magnet, virtual and home schooling.

About Ingersoll Rand and Trane

Ingersoll Rand (NYSE:IR) advances the quality of life by creating comfortable, sustainable and efficient environments. Our people and our family of brands—including Club Car®, Ingersoll Rand®, Thermo King® and Trane® —work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity and efficiency. Trane solutions optimize indoor environments with a broad portfolio of energy efficient heating, ventilation and air conditioning systems, building and contracting services, parts support and advanced control. Ingersoll Rand is a $14 billion global business committed to a world of sustainable progress and enduring results. For more information, visit ingersollrand.com or trane.com.


Trane, a brand of Ingersoll Rand
Liz Soltoff 
+1 732-652-6952, Esoltoff@irco.com
Melanie Boulay Becker 
+1 612-381-9554, Melanie.boulay-becker@irco.com

Tweet me: Get ready for @TraneCommercial Acceleration Now Tour! See HVAC solutions on display in your area. Info & tour stops http://ow.ly/v0yrH

KEYWORDS: Climate and the environment, Utilities, St. Lucie County School District, trane, Ingersoll Rand, EarthWise, Tracer, air handlers, energy services, chillers, vav system, advantage vre., Fernando Lagomasino, Sean Murray

SAP to Only Use 'Green' Data Centres to Service Growing Cloud Business

3BL Media Communications - Thu, 2014-03-27 02:05
Company emmissions rose last year as customers moved apps to SAP cloud



SAP plans to power all its data centres and facilities globally with 100 percent renewable electricity, starting from this year.

SAP says "the shift will help minimise the company's carbon footprint as it moves to a cloud business model".

The business software supplier added that the move "will help eliminate carbon emissions caused by its customers' systems, by moving them into a 'green cloud'".

Continue reading the original article about SAP using renewable electricity on CFOworld >>

Original source: CFOworld

Tweet me: #SAP will power data centres with 100 percent #renewable electricity in 2014. http://bit.ly/1mwwaQt @sustainableSAP Contact Info:


KEYWORDS: Energy, SAP, renewable electricity, carbon footprint, Carbon Emissions, data centres, software in the cloud

New Study: Are You Leaving Money in the Middle?

Mind the gap.

That’s the advice in a new report on mid-level donor programs. The folks at Sea Change Strategies caution that nonprofits are missing out on a ton of money simply because they’re overlooking a committed and productive audience: middle donors —the donors who give more than low-dollar direct marketing donations, but less than major gift targets.

The Missing Middle whitepaperTHE MISSING MIDDLE: Neglecting Middle Donors Is Costing You Millions, by Sea Change Strategies’ Alia McKee and Mark Rovner, does double duty as a wake-up call and roadmap for creating effective mid-level donor programs. The study is based on interviews and data from 27 organizations and experts, including heavy hitters like Roger Craver and nonprofits such as The Nature Conservancy and the Human Rights Campaign. The free whitepaper includes:

  • 8 habits of highly-effective mid-level donor programs
  • A sample framework for a 30-day action plan
  • In-depth profiles of two highly effective mid-level programs

Fresh from the AFP conference in San Antonio, Alia McKee shares some more insight about The Missing Middle:

How do you distinguish mid-level giving from a major donor program? Is it simply the dollar amount or are there other things going on here?
Alia: It’s really about the dollar amount. Of course the definition of middle donor varies from organization to organization, but it tends to hover anywhere between $250-$9,000 cumulative in a year.

In the report, you touch on possible challenges on getting executive buy-in.  Can you give us some ideas on how to make the case for investing in a mid-level donor program?
Alia:1. Among the groups participating in the Wired Wealthy Study, donors at the $1,000 to $10,000 levels (annual giving via all channels) represented roughly one percent of the donor population, but were giving more than a third of the dollars. That’s a HUGE amount of revenue.
2. Middle donors are actually an organization’s most committed donors. They will be retained and upgraded far more than smaller donors and far more than major donors. They represent a very significant block of money, commitment and loyalty.
3. A functional and philosophical gap exists between direct marketing programs and major gifts programs. Hence, middle donors often receive lackluster treatment that is driven by attribution wars and resentment across the organizational divide. But their capacity to give is huge—so minor tweaks to their treatment can yield big results in revenue.

What was the biggest surprise for you in this research?
Alia:  Despite the fact that every fundraiser and expert we talked to universally agreed that mid-level donors are exceptionally valuable, they also agreed that most organizations haven’t made the kinds of investments necessary to make the most of this immense opportunity.

Can small shops pursue a mid-level donor program?
Alia:  Absolutely. Small changes in stewardship of middle donors can yield results regardless of an organization’s size. Of course, capacity is an issue. But many nonprofits we spoke to approached this creatively including:

  • Staff pizza parties to stuff personalized mailers to middle donors
  • Volunteer phone calls to middle donors thanking them for their support
  • More substantive content to middle donors culled from other organizational communications

Can your online efforts help your mid-level strategy?
Alia:  Digital outreach is not the silver bullet when it comes to middle donors. You must communicate with those donors across channels (e.g. be channel agnostic) and give them substantive communications in person, via phone, by notecard or by email. Ideally, you’d reach them through their self-selected preferred channels.

Just for fun:  Monie in the Middle or Malcolm in the Middle?
Alia:  Malcolm in the Middle, but only because of Bryan Cranston!

Get in touch with your Missing Middle. Download the report for free.


Serving Up Healthy Food and a Healthier Next Generation

Serve.gov - Tue, 2014-03-25 15:22

As Secretary of Agriculture, I take USDA’s nickname of the “People’s Department”—first coined by President Abraham Lincoln—to heart. Over the past five years, we have worked hard to build upon our tradition of service to the American people, supporting both the farmers and ranchers who grow our food and giving American families confidence that the food they buy at the grocery store is safe, healthy and affordable.

3 Reasons Why Your Nonprofit Needs Content Marketing

Fundraising123 - Tue, 2014-03-25 12:05

Nonprofit communication is changing-and not just because of social media. Thanks to content marketing, instead of simply keeping donors up to date, nonprofit communicators and fundraisers are directly tying more long-term goals to communication and seeing great results. Here are the three reasons why you don't want to miss out!

1. Content marketing uses the great stuff you already have.

Is your nonprofit putting out unique information, like a blog covering community development, data on homelessness, or white papers about animal welfare? Content marketing means using your existing content to attract people (like donors) to your cause. Putting out irresistible content can encourage people to connect with you because they want to know more. But when you're just keeping them up to date with a newsletter or asking for money with an appeal, you're not giving them anything, so your message can seem like an interruption.

2. Your "partners" will eat it up.

With so much emphasis on "finding your target audience," "identifying your target audience," and "messaging for your target audience," it can be hard to rethink who you're talking to and why. Instead of focusing on your supporters and their demographics as a "target" to be aimed for and an "audience" to broadcast at, think of your supporters as your partners. Although it's still a good idea to segment the people you're communicating with, it's important to think of them as people who are interested in dialogue. By engaging in content marketing and truly informing supporters, you can develop a back-and-forth conversation that encourages regular communication and lays the foundation for a lasting relationship.

3. It's the first step to becoming a favorite cause!

The more you participate in continuous dialogue with your supporters, the greater your chance of becoming a favorite cause. If donors put you at the top of their list, you'll reap huge rewards: more donations over time for bigger amounts and more regularly. And how do you remain a favorite cause? You keep communicating!

Okay, so how do you do it?

Stay tuned for part two of this article: developing your nonprofit's unique voice.

4 Steps to Making an Infographic for Your Nonprofit

Fundraising123 - Tue, 2014-03-25 11:28

Want to add visual content with a data-focused approach to your existing nonprofit outreach?

With all the noise out there-trillions of messages coming at you each day via ads, emails, texts, and tweets-it can be hard to separate the wheat from the chaff. Visuals can send information to the brain remarkably fast and make seemingly boring information (such as a white paper or an annual report) look fun and exciting! Here's what your nonprofit's visuals need to succeed:

1. Have a reason.

The strategy behind creating an infographic should be considered before you gather your data and get going. Ask yourself: Why should I create this content, and what will I do with it? Will your infographic provide thought leadership, answer a burning question, drive brand awareness? If you're making a piece "just because," acknowledge that and determine if you have the resources to spare before you continue.

Network for Good Digital Giving Index  

Network for Good's infographic, the Digital Giving Index (the top of which is shown here) showcases the latest stats on $190 million in online donations.


2. Use good data.

Case studies, fact sheets, client data—there are a wealth of places you can find data to visualize. Be sure that your data is sound, and include clear sources to show you're credible. If your supporters are captivated, they might want to explore the topic and your data further.

3. Tell a story.
There's no guarantee that something you make will go viral, but you can set up the conditions. A great story is the number one way to capture an audience who wants to spread the word. Make the story obvious and something your audience can relate to.

4. Use purposeful design.

When someone looks at your infographic, can he quickly and easily access the story and the data? Is the presentation successful? If it's hard for a viewer to understand what she's seeing, what roadblocks stand in the way and how can you remove them?

Bonus: "Keep it simple, stupid" isn't just something your math teacher told you. Many people think infographics need to be supercomplicated. Don't overthink! Picture familiar symbols: stop signs, smiley faces, Mickey Mouse ears. They're all extremely simple while communicating complex ideas.

Data visualization is a great way to help your audience see, hear, and engage with you and your brand. To learn more about how your nonprofit can use infographics, check out our free Nonprofit911 webinar with Joe Carillo of Visual.ly, "Infographics 101: Show Off Your Data."

Fiscal Sponsorship: A Solution for New Nonprofits

Fundraising123 - Tue, 2014-03-25 11:22

You just filed for your 501(c)3 designation so the IRS will recognize your group as a tax-deductible nonprofit organization. Congrats!

Now you're ready to start fundraising, but there's a catch: Your donors can't give to a tax-exempt organization, and you're not eligible for grants yet because you aren't officially recognized as a not-for-profit entity. You're ready to get your nonprofit's fundraising off the ground, but you're stuck until you hear back from the IRS. However, there is a way you can apply for grants and raise tax-deductible funds: fiscal sponsorship.

A fiscal sponsor is a tax-exempt organization that agrees to receive funds and conduct other administrative functions on your group's behalf. Your fiscal sponsor processes your donations and then disburses the funds to your organization. Sometimes a sponsor will take a small administrative fee for processing the transactions, but it's still a great option for organizations that need to raise money now and want to make sure their donors can give knowing their gift is tax-deductible.

Who can serve as a sponsor? Technically, any 501(c)3. The National Council on Nonprofits recommends that you look for an organization with a mission that is similar to yours. Be sure that both parties agree to the terms of the partnership, and clearly outline those terms in a written agreement to make the sponsorship formal. The Foundation Center has tips to help you determine who can best serve as your fiscal sponsor, as well as resources to ensure the partnership is a positive experience for both the sponsor and the organization being sponsored.

What does a fiscally sponsored organization look like? Honor Flight Capital Region is one such nonprofit. Honor Flight celebrates World War II veterans by arranging special trips for them to visit their memorial in Washington, DC. The experience provides veterans from America's Greatest Generation with a feeling of camaraderie during their special day of honor. As you can see on Honor Flight's website footer and donation page, the organization clearly states that it's fiscally sponsored. Beyond that, the nonprofit functions just as any other nonprofit would. It can solicit tax-deductible donations through its DonateNow page and apply for grants.

Ready to start looking for a fiscal sponsor? Visit the Fiscal Sponsorship directory and look for organizations that are ready and willing to serve as a sponsor. For more information on how a sponsorship works, visit the Society for Nonprofit's resource center.

Fiscal sponsorship steps:

  • File for your organization's 501(c)3 status, if you haven't already.
  • Start the search for a fiscal sponsor.
  • Once you've found the right sponsor, formalize the sponsorship with a written agreement.
  • Start collecting donations through your fiscal sponsor.
  • Your fiscal sponsor should take care of sending donation receipts on your behalf.
  • Start testing different fundraising ideas, and continue to update your donor communications and donor thank-you messages.

Live Nation Entertainment and American Cancer Society Collaborate to Raise Awareness and Funds

3BL Media Communications - Tue, 2014-03-25 02:00
Livenation.com and Ticketmaster.com Give Fans Opportunity to Help Fight Cancer through April 13, 2014

SOURCE: American Cancer Society


LOS ANGELES, March 25, 2014 /3BL Media/ – Live Nation Entertainment (NYSE: LYV) and the American Cancer Society announced today a collaboration to raise awareness of cancer issues and critically needed funds to help finish the fight.

Fans of concerts, sports, theater and family events can make a donation to help fight cancer via their Ticketmaster.com and LiveNation.com ticket purchases through April 13, 2014. An expansion of an existing relationship between Live Nation Entertainment and the American Cancer Society, Live Nation customers will have the opportunity to instantly make a donation to the American Cancer Society. One hundred percent of every donation will support the American Cancer Society’s life-saving research, education and advocacy efforts, as well as free services to patient and caregivers including rides to treatment and lodging.

 “This opportunity allows us to reach more communities with the American Cancer Society’s programs and services, helping individuals and families facing cancer,” said Lin Mac Master, chief revenue, marketing and communications officer for the American Cancer Society. “Our relationship with Live Nation Entertainment allows us to connect diverse audiences with life-saving information, while raising critically needed funds to end cancer.”

In 2014 approximately 1.7 million Americans will be diagnosed with cancer and more than 585,000 will die. Nearly 14 million Americans with a history of cancer are alive today because of continued progress and collaborative efforts to change the course of the disease.

“We are committed to a variety of causes, but this particular one stands out, because so many people are affected by cancer,” said Jared Smith, president of Ticketmaster North America. “Whether you’re an artist, an athlete, or a fan, you most likely know someone who has been affected by cancer in some capacity. That’s why we found it imperative to build on our relationship with the American Cancer Society and harness the power of our live entertainment fans to make a difference.”

Previous collaborations between Live Nation Entertainment and the American Cancer Society included an October 2012 and 2013 breast cancer awareness and fundraising project with Ticketmaster, a division of Live Nation Entertainment.


About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.LiveNationEntertainment.com. Follow us @twitter.com/LiveNationInc

About the American Cancer Society
The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. As we celebrate our 100th year of service, we're determined to finish the fight against cancer. We're finding cures as the nation’s largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, call us anytime, day or night, at 1-800-227-2345 or visit www.cancer.org/fight .

Tweet me: .@LiveNationInc and @AmericanCancer Society announce new collaboration to help #finishthefight http://3bl.me/wcpk5e

KEYWORDS: Business & Trade, People, Social Action & Community Engagement, Live Nation Entertainment, American Cancer Society, collaboration, Ticketmaster.com, Cancer Awareness

Give Local America: An opportunity to grow online

Give Local America

Network for Good is happy to partner with Kimbia to extend the reach of Give Local America, a nation-wide giving day that marks the 100-year milestone of community foundations in the United States.

This national online giving event will take on May 6, 2014. Give Local America is expected to be the largest online giving day ever held on a single platform. Giving days help nonprofits connect with new donors in an easy and efficient way. Give Local America uses the power and pride of local communities to tie it all together. Want to find out more and get involved? To sign up, visit www.givelocalamerica.org, find your city, and follow the easy registration process.

To get the most out of your giving day participation, read on for some ideas.

Quick Tips for Giving Day Success

1. Set a clear goal for the day.
Be specific about what you hope to get out of your participation. Do you have a target fundraising amount? Need to acquire a certain number of new donors? Set a concrete goal that will help you gauge success.

2. Leverage what’s provided.
Connect with organizers of your giving day and take advantage of any training or resources that can help you get the most out of the event. You’ll also likely make connections with local foundations and community influencers who can help your cause long after your giving day is over.

3. Work the media.
Most giving days have built-in promotion and press coverage, online and off. Take advantage of this exposure and be ready for questions. Reach out to your local contacts to help boost the attention for the big day—your community’s newspaper, television, and radio stations will likely welcome the inside scoop on a local event.

4. Embrace the urgency.
Giving days typically feature two key things that motivate donors to take action: a deadline and a match. These motivators encourage donors to give now and give more. Underscore the sense of urgency in all of your communications.

5. Empower your supporters.
Online giving days get a boost through the power of social networks. Encourage your supporters to spread the word by giving them easy ways to connect with you online and provide pre-written messages they can copy, paste, and share.

6. Focus on your follow up.
Many giving days attract new donors to causes. Past giving days have yielded 20% to 60% new donors for participating organizations. This is a great opportunity to begin a strong relationship with supporters who are ready to take action. Have a robust welcome and retention plan in place, and please, don’t forget to send out an amazing thank you to start things off right.

For more tips on successful online giving day strategies, join us for our next free webinar on April 8.

Employee Engagement Gone Mobile

Companies for Good Blog - Tue, 2014-03-25 00:00

By Allison McGuire | @CaliMcG


As many of you know, employee engagement is an ever-evolving trend. Below is an adapted excerpt from our guide, Employee Engagement: 5 Trends Shaping Employee Social Impact Programs, by Kate Olsen. In this guide, Kate unpacks ideas emerging from different sectors, all with the same theme: creative ways to activate your workforce. Check it out!


Employee Engagement Trend: Mobile Access


Mobile engagement is keyAmy Chait, Head of Market Development for YourCause, asserts that employee engagement is going mobile. Employees are hungry for ways to opt-in to volunteer programs, make donations, and monitor personal impact via their smart phones. This is particularly true for companies with a large portion of the workforce consistently on the road.


As Amy notes, “Our clients continually talk about how their employees are out in the field and not in front of a computer most of the time, therefore mobile access will help support participation for all types of workforce roles.” Just as individuals can manage their social networks, calendars and email via phone, so too do they want to be able to manage everything else on the go.


Keep reading...

Free Webinar: Take Charge of Your Nonprofit’s Reputation

Do you know how supporters feel about your organization? What are people saying about your cause online? 

All too often organizations are so busy promoting their next campaign or event they fail to pay attention to managing their reputation. If you’re not actively monitoring and managing how your nonprofit’s brand is perceived, your fundraising and marketing efforts will suffer. 

This week, we have a must-see webinar for anyone working in the sector. Dr. Dionne Clemons, nonprofit communications expert, will join us for a free webinar all about understanding and managing your nonprofit’s reputation. She’ll show you how to create a plan for actively managing and safeguarding your brand. If you need some help planning for crisis communication, brand monitoring, public relations, or social campaigns, you will not want to miss this.

Take Charge of Your Nonprofit’s Reputation
Tuesday, March 25, 2014 1pm ET
Register now.
(If you can’t attend the live session, go ahead and register so you can get the recording and slides delivered shortly after the event.)

MSLGROUP’s Corporate & Brand Citizenship Practice Wins Two PRWeek Awards

3BL Media Communications - Fri, 2014-03-21 10:30



We were thrilled and proud to be recognized at the annual PRWeek Awards in New York on March 20, 2014, where MSLGROUP won PR Product/Service of the Year for our PurPle (Purpose + People) methodology, and Nonprofit Campaign of the Year for our work with the March of Dimes’ imbornto campaign.

Our signature PurPle approach seeks to put purpose and people at the center of next generation communications. Using this methodology, we are able to redefine companies’ business centric approach to citizenship, the most pressing demand of all stakeholders. We build strategic communications platforms, programs and partnerships that validate and reinforce values, identify and amplify authentic purpose, and bring them to life through the people they touch to drive business and social impact.

We would also like to congratulate one of our key nonprofit purpose led clients, the March of Dimes. We are honored to be their partner for the imbornto campaign, aimed to ensure all babies are born strong and healthy. Throughout our relationship, we have worked in collaboration with the March of Dimes to enhance the corporate sponsorship strategy, develop creative materials and messaging, as well as develop a holistic paid, earned and owned media plan to generate buzz and increase donations.

The imbornto campaign resulted in the highest performing in-store campaign ever, over 1.4 billion impressions in three months, over 600% YOY increase in traffic to web hub, a 312% increase in donations YOY and the addition of ten new partners.

For more information about MSLGROUP’s Corporate & Brand Citizenship Practice and PurPle methodology, please contact Scott Beaudoin, Global Practice Director at scott.beaudoin@mslgroup.com or Anne Erhard, SVP & NA Director at anne.erhard@mslgroup.com.

Tweet me: .@MSLGROUPNA won Product/Service of the Yr 4 PurPle/Nonprofit Campaign 4 @MarchofDimes work! @PRWeekUS #PRWeekAwards http://3bl.me/t96shr

KEYWORDS: Marketing, Media & Communications, msl group, PRWeek Awards, csr, citizenship, purple, nonprofit, March of Dimes

The Opportunity in Volunteering

Serve.gov - Thu, 2014-03-20 14:36

Service is at the very heart of what we do here at the Corporation for National and Community Service (CNCS), but we couldn’t do a lot of the things we do without the help of America’s volunteers. This strong and diverse talent pool represents the best of America and demonstrates the value of service to our nation.

Women Empowerment Leaders Challenge Men to Join Their Cause

3BL Media Communications - Thu, 2014-03-20 03:00
In new “Business In Society” interviews, women leaders project a win-win business rationale

SOURCE: Business in Society


New York, NY, March 20, 2014 /3BL Media/ -  In interviews on the “Business In Society” program to be aired on Direct TV Saturday at 11 AM EDT (channel 222) Dr. Anne-Marie Slaughter, President of The New America Foundation and Ms. Barbara Krumsiek, CEO, Calvert Investments, project a tipping point for women’s empowerment -- if more men can adjust and commit to it.

   Dr. Slaughter: “My position is the next phase has to change a lot of norms around men … We need a situation where men and women are both caregivers and breadwinners.”

    Ms. Krumsiek: “I look forward to the day when we don’t separate our thinking about genders … And we need that awareness by CEOs, male and female, and men in the workplace.”

   Dr. Slaughter and Ms. Krumsiek were featured speakers at the March 6th  “Gender Equity and Global Jobs Challenge” conference  of the Women’ s Empowerment Principles at United Nations Headquarters in New York. The WEPs program, an initiative of the UN Global Compact and UN Women, promotes a set of seven principles for organizational models that facilitate women’s progress in business, government, civil society and other institutions. It has some 700 CEO signatories.

   The Business In Society (www.businessinsociety.net)  WEPs television program, available in advance for reviewers via the above link and to be also distributed globally via United Nations auspices, is the first in a new series of BIS planned programs. John Paluszek, (@Biz_in_Society), executive producer, announced that, “having completed our pilot stage of five well-received programs, we are now considering partnerships and sponsorships to enable us to achieve greater program frequency and a broader agenda. There are many important and engaging business-in-society stories yet to be told.”

    Earlier BIS programs have reported on the Global Compact’s nine issue initiatives, especially its global water mandate program, as well as on human rights, apparel supply chain issues and an earlier update on women’s empowerment.


Business In Society has an integrated two-fold mission:
To draw new attention of influential audiences to current macro problems in global society and report on new efforts by business to address these problems.

To build understanding and commitment to this principle: It is now not only possible, but necessary, to conduct business ethically and responsibly as well as profitably.    


Contact Information:
John Paluszek
646-416-2118 cell

Tweet me: WATCH: #Women #Empowerment Leaders Challenge Men to Join Their Cause w/ @Biz_in_Society on Sat 3/22 @ 11 EDT: http://3bl.me/ar8mpk

KEYWORDS: Business in Society, Women Empowerment Leaders, Leadership, interviews, Dr. Anne-Marie Slaughter, The New America Foundation, Ms. Barbara Krumsiek, Calvert Investments, Gender Equality and Global Jobs Challenge, WEP, UN Global Compact, UN Women

A Simple Strategy for Running an Email Marketing Test

Fundraising123 - Wed, 2014-03-19 07:54

As a busy organization, it's rare that you have time to even think about testing your nonprofit email marketing. You're focused on getting your newsletter or announcement out the door so you can get back to what you do best.

But what if running an email marketing test didn't need to take a ton of time? What if, instead, it could fit in with the work you're already doing and still provide the insight you need to improve your results?

It starts with understanding what you want to test.

Focus on testing one thing at a time. If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response.

Here are some easy and telling tests to start with:

  • Subject lines: Create two different subject lines for the same email communication. For example, if you're planning a fundraising event, you may want to test if adding the event date or name to the subject line influences open rates.
  • Long versus short copy: Create a shorter version of your newsletter with teasers and links to your website or blog and another that includes more content within the design of your email.
  • Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email. To help perfect your CTAs and see what's working, you can test different copy and even experiment with different buttons within your email.

Other tests could include the time of day or day of the week you send, with an image or without, and the placement of a CTA button or link.

Now, decide how you'll measure your results.

For subject lines, your most effective metric will be open rates. This will tell you how many people saw your email in their inbox and took the next step to open it.

For tests within the copy of your email, focus on clicks. This will tell you how many people not only opened it, but who also viewed your content and took some action within the email.

Think about what you're trying to learn. If your goal is to find out how the length of your email or the type of content you include influences donations or registrations, you'll want to track donations and compare them with previous results. If you're driving traffic to your website or blog, you can use a tool like Google Analytics to track referral traffic to your site.

Once you know what you want to test and how you'll measure your results, now you can put the test in motion.

When it comes to who you'll send your test to, you have two options: You can either split your entire nonprofit email list in half and send one version to each, or take a random sample and do a pre-test.

A pre-test is an excellent way to find out what works before sending an email to your entire list. This knowledge can greatly improve your overall response rate. It also protects you from sending a poor performing email test to a large portion of your list and wasting your efforts. To pre-test, choose a random sampling of 100 people from your master nonprofit email list, then split that group in half and send each half one of the two test campaigns.

Once you have everything ready, send your test emails.

The great thing about email is that you get your results quickly. Within a 24- to 48-hour period, you'll know which email communication got a better result. (It takes weeks when testing with direct mail!)

Declare your winner, send that email to the remaining members of your list, and watch the results come in.

It's really that simple.

Testing your nonprofit email marketing is about listening to your audience—something nonprofits know better than anyone! Let their actions tell you what's working, what's not, and what you could be doing differently. This will not only help improve your email marketing but will let you better connect with the people who matter most to your organization and attract more donors, supporters, and volunteers.

As Constant Contact’s Content Developer, Ryan Pinkham helps small businesses and nonprofits recognize their full potential through marketing and social media.


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