SOURCE: The Hershey CompanyDESCRIPTION:
ST. LOUIS, Mo., April 3, 2014 /3BL Media/ — USA Track & Field (USATF) and The Hershey Company today announced the launch of a national youth activity initiative as part of a new, seven-year partnership that features “Run Jump Throw,”an educational and learning program developed by USATF and Hershey. The new program will introduce kids ages 7 through 12 to the basic skills of running, jumping and throwing through track and field. Hershey’s Track & Field Games, a youth track and field program launched in the 1970s, will transition to the national Run Jump Throw program in early 2015.
Launching in 2015, Run Jump Throw will use a curriculum developed by USATF. Kids around the country will have the opportunity to participate in fun, hands-on learning events designed to build basic running, jumping and throwing skills and have fun exploring track and field. The program is the key piece of a larger partnership between USATF and Hershey that extends through 2020.
“This new program is a true partnership of two great organizations,” said Bernie Banas, who serves as Hershey’s Vice President of Customer Innovation and Hershey’s Track & Field Games board chair. “As Hershey looked at how to expand the reach and impact of our long-standing commitment to youth activity through track and field, we were inspired by the legacy of our founder, Milton Hershey, and his commitment to youth development through learning. Through partnering with USATF, we look forward to creating more learning opportunities and expanding the reach of our track and field program and the sport as a whole.”
“We are thrilled to bring Hershey on board as a long-term partner and are excited about the work we will do together in the youth activity space,” USATF Chief Executive Officer Max Siegel said. “With Run Jump Throw, we are creating a foundational program for track and field as well as all activities and sports. Positively impacting culture and improving lives is something we aspire to achieve, and we couldn’t be more proud to have Hershey as our partner in this effort.”
Siegel and Banas were joined by National Track & Field Hall of Famers Jackie Joyner-Kersee and Carl Lewis in making the announcement Thursday morning at the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) National Convention in St. Louis, Mo.
Run Jump Throw
Using the volunteer-based model that made Hershey’s Track & Field Games successful since 1975, Run Jump Throwevents will offer a participation-based model for organizers and participants. USATF will supervise the program. Fundamental skills taught as part of the curriculum will include warm-up, proper running technique for sprinting and distance running, jumping and throwing skills. The clinics will be followed by a “practice meet” for kids to apply their skills.
Children participating in Run Jump Throw will be encouraged to continue to pursue the sport, either through parks and recreation programs, school programs or through USATF clubs and associations.
USATF also will help manage key elements of the Hershey’s Track & Field Games 2014 North American Final weekend in Hershey, Pa., and webcast the meet live on its online broadcasting portal, http://www.usatf.tv, on August 2.
As part of the partnership, Hershey will support a range of USATF programs. Beginning in 2015, Hershey will underwrite at least 1,000 youth scholarships to provide free USATF memberships to underserved children interested in pursuing track and field. Hershey will also serve as title sponsor for USATF’s Youth Indoor and Outdoor National Championship Track meets, which collectively feature more than 5,000 young athletes with a wide range of abilities. The championships are hosted in different regions of the country each year to enable more youth and families to partake in national competition.
“Having Hershey support our foundational youth programs will help us elevate and expand our outreach to young athletes,” Siegel added. “This partnership will help ensure that underserved children have a pathway to success while providing an experience that generates happiness and inspiration.”
The partnership with Hershey is USATF’s second major, new partnership announcement in the past 14 months. In February 2013, USATF announced Neustar as the sponsor of the US National Road Racing Championships. The new partnerships mark USATF’s most active and successful sponsorship efforts in more than a decade.
About USA Track & Field
USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world's oldest organized sports, some of the most-watched events of Olympic broadcasts, the country’s #1 high school and junior high school participatory sport and more than 30 million adult runners in the United States. For more information on USATF, visit www.usatf.org.
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 15,000 employees.
With revenues of more than $7.1 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.
For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company’s global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.
# # #
Tweet me: USATF & Hershey partner on a new national kids program: "Run Jump Throw" http://bit.ly/1mLdE6Z Contact Info:
Jill M. Geer
+1 (317) 713-4654
+1 (717) 534-8090
As many of you know, the key to cause marketing is appealing to your consumers’ emotions. Below is an adapted excerpt from our guide, The Brainiac’s Guide to Cause Marketing, by Katya Andresen. In this guide, Katya explains why people act when cause marketing campaigns are personal. Check it out!
The closer we feel to a cause—and the closer we believe a company is to a cause—the more likely we are to act.
When it comes to problems, the bigger the numbers, the smaller our concern. The more who die, the less we care. And one girl in need matters more than millions.
Humans’ inability to act in the face of massive numbers, according to researcher Paul Slovic, is a phenomenon called “physic numbing.” But the issue isn’t just an inability to handle a large scale. Once you get past one person—or animal, for that matter—empathy declines.
A researcher into this phenomenon was inspired to study this effect further when his daughter’s classroom had an aquarium filled with sea monkeys (which are actually just brine shrimp).
The researcher noted that the sea monkeys kept dying off until only one little sea monkey was left. No one seemed to care until there was only the one sea monkey left floating. The children, who had viewed the crowded tank as an undifferentiated mass, became hugely devoted to the last sea monkey. They described its personality and cared deeply about its survival, though its brethren’s deaths had barely raised an eyebrow.
Today would have marked the 87th birthday of the charismatic yet remarkably humble community leader and one of my personal heroes, Cesar E. Chavez. Here in the state of Colorado, we acknowledge his legacy by commemorating the day as both a state holiday and as a day to serve. We truly believe that service is a fitting tribute to a man who dedicated his life to social justice and serving others.
High school graduation rates are at a 40-year high, but there are still tens of millions of young people who leave high school without diplomas, get stuck without jobs or in dead-end ones, and never get to college or careers. We're excited to announce a new approach to the problem, one that uses volunteer service as a pathway to success.
Experience shows that the relationships people form in their teenage years greatly influence the ones they form as adults. In Alabama, 12 percent of high school students report being harmed by a dating partner, and 1-in-4 teen girls and 1-in-6 teen boys become victims of sexual assault before they reach adulthood. Understanding that prevention is a key to breaking the cycle of domestic violence, the YWCA of Central Alabama’s Healthy Relationships program focuses on building solid relationships at an early age.
As the volunteer coordinator for Gift of Life Michigan, Kim Zasa sent volunteers to church fairs and festivals in the hope that people would want to become organ donors. Although she had 800 volunteers attending countless events, only 11% of Michigan’s residents were organ donors. Today that number is about 33%.
So what changed? How did Gift of Life Michigan recruit so many new donors?
According to a recent story on NPR, responses changed when Kim convinced the state to have DMV clerks ask customers, “Would you like to be an organ donor?” Putting your ask—and your resources—in the right place at the right time is the key to getting the results you want!
1. Determine what’s not working—and be willing to experiment.
Kim had an army of volunteers at her disposal who were willing to drive long distances for a cause they believed in. When she didn’t see the results she wanted, she took action.
Is there an area of your nonprofit that isn’t seeing the results you’d like? Don’t just assume things will improve. Determine what’s working and what’s not, and then brainstorm about what you can do differently.
2. Analyze how you’re using your resources.
Instead of sending her volunteers on road trips, Kim put them to work in other ways and employed stationary DMV employees to make the ask. These clerks regularly saw almost the entire adult population of the state, so they were well positioned to speak to more people than Kim’s volunteers were.
Are you using the resources you have—both time and money—to their full capacity? Are volunteers solving a pain point for you and helping you in the most beneficial way? If not, how can you modify their tasks to be more effective for your cause?
3. Put your question in the right place at the right time.
Instead of making the ask in places where people weren’t already making decisions beyond ice cream or cotton candy, Kim combined the ask with an established routine. If someone wanted to become a donor at a festival, they had to take multiple steps and time out of their entertainment to sign up. Making the ask at the DMV made it easy for potential donors to say yes, with no extra action required.
Are you positioning your request in the best way possible? Does saying yes require multiple steps that make it less likely you’ll see the result you want? For instance, when you ask for donations online, do your supporters first have to click through multiple pages, or is it simply one click and done?
Think about how you can adjust how, when, and where you’re making an ask to better your odds of getting through to your target audience. Have you tried something similar? Share your results and suggestions in the comments below!
SOURCE: Yum! BrandsDESCRIPTION:
LOUISVILLE, KY, March 31, 2014 /3BL Media/ – Yum! Brands, Inc. (NYSE:YUM), one of the world's largest restaurant companies and parent of KFC, Pizza Hut and Taco Bell, today announced the release of its online 2013 Corporate Social Responsibility (CSR) Report.
“As a global corporate citizen and leader in the restaurant industry, we recognize our responsibility to lead the way in CSR. We are proud to share the accomplishments of our brands as they support the commitments we’ve made to be socially responsible and work to become the Defining Global Company that Feeds the World,” said Jonathan Blum, SVP, Chief Public Affairs and Global Nutrition Officer for Yum! Brands, Inc. “We are a company with a huge heart and you’ll see that reflected in this year’s report,” added Blum.
The report provides updates on the progress the company is making towards its goals and tracks performance across four strategic areas of focus: Food, People, Community and Environment. Also featured are success stories from the brands around the world presented in interactive, info-graphic-style and video formats.
The stories and examples shared in the report provide a global view of the company and its many efforts around CSR, including its philanthropic cause, World Hunger Relief, which has become the world’s largest private sector hunger relief effort, in support of the United Nations World Food Programme and other hunger relief agencies. Over the past seven years, Yum! Brands has raised nearly $185 million in cash and food donations, or the equivalent of providing 740 million meals to those in need in remote corners of the world.
In conjunction with the release of the 2013 CSR Report and in anticipation of Earth Day on April 22, Yum! is declaring April as “CSR Month.” Throughout the month, Yum! and its global brands will share videos, info-graphics and factoids focused on CSR initiatives around food, people, community and environment. Join the conversation at facebook.com/yumbrands and @yumbrands on Twitter using the hashtag #CSR.
For more information and to view the Yum! Brands 2013 Corporate Social Responsibility Report, visit www.yum.com/csr.
Yum! Brands, Inc., based in Louisville, Kentucky, has over 40,000 restaurants in more than 125 countries and territories. Yum! is ranked #201 on the Fortune 500 List with revenues of over $13 billion and in 2013 was named among the top 100 Corporate Citizens by Corporate Responsibility Magazine. The Company's restaurant brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened over five new restaurants per day, making it a leader in international retail development.
Yum! Brands, Inc.
+1 (502) 874-8200
SOURCE: Environmental Defense FundDESCRIPTION:
In 2010, I began working on financial policy at EDF. Our objective was to implement policies that would allow private sector companies to profitably deliver financing solutions to residential and commercial property owners footing the upfront cost of money-saving energy efficiency and clean distributed generation (such as rooftop solar) projects. While the residential solar market was already gaining steam at the time, most of the other markets had very limited momentum. But after attending the clean energy finance conference that EDF co-hosted yesterday with Citi, energy efficiency solutions provider Elevate Energy, and law firm Wilson Sonsini Goodrich & Rosati, it appears that the market for financing clean energy projects is beginning to accelerate rapidly.
The agenda featured 12 private companies from the clean energy sector (Kilowatt Financial, Clean Power Finance, Renovate America, AFC First Financial Corp., Renewable Funding, Clean Fund, Joule Assets, Noesis Energy, SCIEnergy, Metrus Energy, Hannon Armstrong, and Honest Buildings), plus a few more in the audience, that are executing a wide range of transactions using Property Assessed Clean Energy (PACE), On-Bill Repayment, Energy Services Agreements (ESAs), and many other innovative techniques to fund the transition to a low-carbon economy.
KEYWORDS: Energy, Energy Financing, Investor Confidence Project, New York, On-bill repayment, renewable energy, Smart Grid, Environmental Defense Fund, climate change, Energy
SOURCE: Mary KayDESCRIPTION:
DALLAS, March 31, 2014 /3BL Media/ — The Junior League of Dallas (JLD) and Mary Kay Inc., two of Dallas’ most philanthropic organizations, are proud to announce the four female recipients who will receive a combined $25,000 in collegiate scholarships through a new JLD program, Women LEAD (Learn • Excel • Achieve • Dream). The inaugural event was held on March 27, 2014 at Emmett J. Conrad High School, where eight female Conrad High School senior finalists competed in an oratory competition followed by an awards ceremony.
Each student prepared a three to five minute speech based on the essay topic, “How My Female Role Model Overcame Obstacles to Achieve Her Goals and How It Inspires Me.” Following the presentations, the judging panel determined the winners and awarded a total of $25,000 in college scholarship funds to four students based on the merits of their scholarship application and speech presentation. The first place winner, Deyanira Zapata-Martinez, will receive a one-time $10,000 scholarship. Second place winner Lauren Jackson, third place winner Sumayah Al Haddad and fourth place winner Maria Monjaras, will each receive a one-time $5,000 scholarship. These funds will be paid directly to the college or university the recipient attends.
Deyanira Zapata-Martinez is deciding between the University of Texas and Texas A&M to continue her education. With a passion for math and science, she plans to major in electrical engineering and neuroscience. Second place winner Lauren Jackson plans to attend Louisiana State University and major in nursing. It is her way of helping people and staying directly involved in the community. Sumayah Al Haddad will attend community college before enrolling in the University of Arlington. She has decided to pursue a career in bio-medical engineering, as she always dreamed of being in the medical field. Last, but not least, Maria Monjaras is deciding between the University of Arlington and the University of Dallas and will pursue a degree in business administration. She aspires to be a successful entrepreneur.
“We are honored to award our first Women LEAD scholarships in collaboration with Mary Kay. It is our wish to empower these four women and help them achieve their dreams,” said Laura Johnson, president of JLD. “We look forward to seeing the impact it will have on their lives and their future.”
Founded in 2013 by the Junior League of Dallas in collaboration with Mary Kay, Inc., the Women LEAD (Learn • Excel • Achieve • Dream) Scholarship Program was created to assist female high school students in pursuing their dreams of higher education and to create opportunities for future women leaders. It is inspired by Mary Kay Ash – founder of the now iconic and global cosmetics company that she started in Dallas 50 years ago with just $5,000 and a dream of enriching women’s lives. Through a combination of application, essay and oratory competitions, entrants were evaluated on their interpretation of the entrepreneur’s founding principles in their essay response, academic record and community involvement.
“Mary Kay Ash believed what you put into the lives of others will come back into your own, and made it her company’s mission to enrich women’s lives around the world,” said Crayton Webb, director of corporate communications and corporate social responsibility for Mary Kay Inc. “ On behalf of our corporate employees and 3 million independent sales force members around the world, we congratulate Deyanira Zapata-Martinez, Lauren Jackson, Sumayah Al Haddad and Maria Monjaras for earning this scholastic honor, and for becoming successful women who serve their families and communities.”
About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3.5 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what you love by connecting with a Mary Kay Independent Beauty Consultant in your area at marykay.com.
About Junior League of Dallas
The Junior League of Dallas (JLD) is an organization of women committed to promoting voluntarism, developing the potential of women and improving the community through the effective action and leadership of trained volunteers. Since 1922, JLD has been building a better Dallas by training our members to be leaders and by providing valuable volunteer service hours and critical funding to area nonprofits. Now more than 5,000 women strong, JLD provides over 130,000 hours of trained volunteer service and donates more than $1 million to the community each year. For more information, please visit www.jld.net.
The private sector has many opportunities to use its resources and reach to encourage positive change. Today, we announced that GSK is taking such an opportunity to accelerate sub-Saharan Africa into an era of growth and prosperity.
Read more on More than Medicine
KEYWORDS: Volunteerism & Community Engagement, GSK, GlaxoSmithKline, africa, Healthcare
SOURCE: Rebuilding TogetherDESCRIPTION:
DALLAS, March 31, 2014 /3BL Media/ – On Friday, April 4, 50 associates from home furnishings retailer Crate and Barrel will join with Rebuilding Together, a national nonprofit with a vision of a safe and healthy home for every person, to revitalize the American Care Foundation/Academy (ACF).
The American Care Foundation/Academy (ACF) addresses the social and economic needs of children in underprivileged communities while restoring and strengthening families. They support families through education, assistance, and training aimed at providing children with the opportunities necessary to compete in our quickly changing world. The changing economic times demand an increase in extended child care. The American Care Academy provides an innovative child care learning center to address the needs of underprivileged youth. Encompassing sociological and educational development, The American Care Academy is an advocate in providing children residing in low-income areas a positive environment.
During the workday, 50 Crate and Barrel volunteers will join Rebuilding Together’s Dallas affiliate to update the library and older-youth after-school area; create a new computer room for students; assemble new furniture; update the playground; repair a fence; paint and landscape.
“Rebuilding Together is so appreciative of Crate and Barrel and its associates who are making a difference in the lives of the children and families served by the American Care Foundation/Academy,” said Charley Shimanski, president and CEO of Rebuilding Together. “By providing these critical repairs and renovations to the American Care Academy, we are helping to provide a positive environment in which these children and families can succeed.”
In 2012, Crate and Barrel began a three-year agreement with Rebuilding Together. Crate and Barrel and Rebuilding Together have joined forces to support – with both financial contributions and volunteers – national “build” projects that will provide critical repairs, accessibility modifications and energy-efficient upgrades for low-income homeowners and community centers at no cost to recipients.
About Crate and Barrel:
Working directly with European ateliers and factories to import their products, Crate and Barrel was among the first North American companies to make contemporary tabletop and kitchenware designs affordable to consumers. Now in its 50th year, Crate and Barrel is a multi-channel family of brands and an internationally-recognized industry leader, known for exclusive housewares and furniture designs, excellent value and superb customer service. To learn more about Crate and Barrel, visit www.crateandbarrel.com.
About Rebuilding Together:
Rebuilding Together is a Safe and Healthy Housing organization that believes Community Starts at Home. Our focus provides critical repairs, accessibility modifications and energy efficient upgrades to low-income homes and community centers at no cost to service recipients. Our impact extends beyond the individuals served to revitalize and stabilize vulnerable neighborhoods and communities across the country. Our 187 local affiliates complete more than 10,000 rebuild projects a year thanks to the efforts of 100,000 volunteers from corporate partners, skilled trades professionals and everyday good citizens. Join us — visit www.RebuildingTogether.org.
About American Care Foundation:
The American Care Foundation was founded in 2001 by Ms. Patricia Williams. It is a non-profit organization established to identify and assist in issues that negatively impact children. Their desire and goal is to address social and economic needs of children in underprivileged communities while restoring and strengthening families. They support families through education, assistance, and training aiming to provide children with opportunities necessary to compete in a changing world.
About American Care Academy:
American Care Academy was founded 12 years ago by Ms. Patricia Williams with the goal of empowering children in underserved communities. The Academy plans to accomplish this mission through highly effective learning programs, social development and community involvement...thereby giving children the basic intellectual tools to make a significant impact to society while overall enhancing their lives.
Victoria O’Banion, Manager, Communications and Marketing
+1 (202) 603-2160
Maggie Brodnax, Executive Director
Rebuilding Together Greater Dallas
+1 (214) 566-7937
KEYWORDS: Volunteerism & Community Engagement, Corporate Social Responsibility, rebuilding together, Rebuilding Together Dallas, Crate and Barrel, Crate&Barrel, American Care Foundation, American Care Academy, American Care Foundation/Academy, Healthy homes, low income home ownership
SOURCE: Cone CommunicationsDESCRIPTION:
Although nearly three-quarters of restaurant operators report using “back-of-house” recycling programs, only 43 percent have consumer-facing recycling efforts, according to a survey by the National Restaurant Association. As restaurants seek to increase recycling rates overall, one national chain has stepped up with a user-friendly solution, by adopting the How2Recycle Label.
Since we first reported on the How2Recycle Label nearly two years ago, more than twenty companies have adopted it, including General Mills*, Target and Ziploc. McDonald’s, however, will be the first restaurant chain to implement the label, which helps to reduce recycling confusion by clearly showing if a product is accepted in recycling programs, and if so, how each component should be recycled.
SOURCE: BNY MellonDESCRIPTION:
In honor of Women’s History Month in the U.S. and International Women’s Day, BNY Mellon's women executives have shared their personal career insights and top five tips for reaching the corner office.
If you had 5 minutes with an inspirational woman leader what could you find out? Laurin Moore, Business Segment Head for Alternative Investment Services (AIS) within BNY Mellon Asset Servicing, with her “Top 5” career tips:
Laurin E. Moore is a member of BNY Mellon's Operating Committee and is a Managing Director and Business Segment Head for BNY Mellon Asset Servicing's Alternative Investment Services (AIS).
Laurin and her team are charged with creating and maintaining strong business partnerships through an effective strategic and consultative approach for approximately 530 clients, with assets under custody and/or administration in excess of $444 billion. These clients include U.S and Global-based Fund of Hedge Funds, Single Manager Hedge Funds, Prime Custody and Private Equity Funds.
Laurin has more than 25 years of experience delivering trust and custody services. She joined BNY Mellon in 1984 and has an extensive background and managerial experience in trust operations, client service, marketing and Relationship Management. Prior to her role with AIS, Laurin led BNY Mellon Asset Servicing's $2.5 trillion U.S. Corporate, Government & Not-for-Profit business.
Laurin received a Bachelor of Science degree in Economics with a Business Administration minor from Hollins College.
A global oceans advocacy effort may require individuals to form clusters of mutual interests separate from their business and professional affiliations, be they with non-profits, NGOs, governments or corporations. It may be that organizations providing support for oceans advocacy projects, programs, initiatives and campaigns are just too slow, too caught up in taking care of their donors and members, too under-financed and over whelmed to solve the problems brought upon us by global warming and the continued dislocation of entire countries because of war and violence. As to those organizations involved in the making of problems, rather than solutions, it gives their employees, customers, and family members an opportunity to act as citizens in protecting the oceans and work with others who share their commitment.
Thinking about this leads me to propose a community of OceansAdvocacy that provides a communications infrastructure to support individuals to organize, collaborate, build databases, and use research as advocates without the need for an organizational affiliation. A virtual based, citizens action cluster with infrastructure support, available now as no cost services by Google, where people from all walks of life, citizens, are free to express their own views, knowledge, and vision on behalf of the oceans. And to do so emphasizing one-to-one and group conferencing, images over text, and images connected to place.
I've prepared a short 10 minute presentation on what OceansAdvocacy could look like modeled in part on the recently launched, Global Forest Watch; applying the work we have done as EarthSayers.tv advancing the voices of sustainability, of which Oceans and Plastic in Our Oceans are two special collections; and bringing a sustainability perspective to building community that address planet, people, and prosperity.
If you see what I mean about the need to be free to express one's own views, the power of the Google platform to support a virtual citizens-led movement on behalf of the oceans, then give a listen to my concept video presentation and get back to me with comments, suggestions or recommendations. Thank you. Ruth Ann Barrett
KEYWORDS: Environment and Climate Change, citizenship, oceans, sustainability, voices of sustainability, circular economy, Google, Social Network
SOURCE: General MotorsDESCRIPTION:
To hear Amanda Kurzman tell the story of how she grew up, it’s no wonder she eventually found her way to working in sustainability for General Motors.
As a child, she was never far from the environment.
Kurzman spent three weeks every summer vacationing with her family on the Old Mission Peninsula, a piece of land that juts out into Grand Traverse Bay, just north of Traverse City, Mich.
Compared to her family’s home in Waterford, Mich., there was a noticeable increase in biological diversity on that tract of land. In hindsight, the effect of nutrient pollution on Lake Oakland near her home (from lawn fertilizer) was obvious when compared to the pristine waters of the bay.
“When we were Up North, my parents always made a point to show us the different species of birds and critters that we didn’t see back home,” said Kurzman. “This early experience gave me a sense of our natural world and our influence over it, as well as our obligation to protect and preserve it.”
Halfway through her college career, frustrated with what she perceived to be a gap between what we knew we should be doing and what we were doing, Kurzman decided to pursue a degree in environmental management. After earning her bachelor’s and Master’s degrees, she began working for a small consulting firm where she handled projects for, among other companies, General Motors.
“During my time in school, I felt that corporations played a critical role in protecting the environment due to their size and influence,” adds Kurzman. “So after a few years of consulting, I decided to see if I could insert myself into that world.”
Kurzman earned her doctorate in ecosystem ecology, also known as biogeochemistry. This is the field of ecology that looks at the movement of energy or nutrients between living and non-living compartments of the ecosystem. It gave her the opportunity to look at losses of nutrients from different ecosystems depending on land use and management methods.
“In industrial ecology, we focus on the movement of materials and energy, and on minimizing losses of waste and energy,” explains Kurzman. “In that regard, it’s not so different than studying ecology outside of a facility.”
(For those not familiar with industrial ecology, it is a young, but growing, multidisciplinary field of research which combines aspects of engineering, economics, sociology, toxicology and the natural sciences. It stems from the idea that natural systems should be used as an example of how to design sustainable industrial systems.)
All of the time she spent exploring the Old Mission Peninsula has proven fruitful for her time spent with GM. Viewing industrial processes from a lifecycle perspective comes naturally. She can see how what the company does in an industrial setting drives efficiency, and the shared value it brings to society through reductions in resource use.
“Achieving sustainability on a global scale means consuming resources at a rate that doesn’t deplete them on a human time scale,” said Kurzman. “Preserving natural lands and controlling our emissions so that we don’t exceed earth’s capacity is essential to maintaining healthy and diverse ecosystems.”
Kurzman is leading the charge to ensure that there are real benefits to the measures being taken by the company.
“My favorite part of the job is seeing improvement in our sustainability performance metrics and knowing that our efforts are making a difference,” she says. “The rapid integration of sustainability into our business model is driving awareness, action, and, most importantly, enthusiasm at all levels of the company. “
Like the majority of the sustainability team at GM, Kurzman doesn’t hang up her sustainability hat when she gets home. She follows a lot of the same practices that her team does at the office: invest in energy efficient appliances, turn off lights when not in use, and recycle and reuse.
However, with several years spent studying the impact of different agricultural practices, she takes it a step further when it comes to food.
“My work has made me increasingly aware of how easily our food choices can reduce our environmental footprint, so we try to buy locally grown food and eat more that’s lower on the food chain, like fruits, nuts and vegetables,” she adds. “This year we plan to have a garden, something we couldn’t do before we bought our house.”
At the end of the day, it all comes down to linking business objectives to sustainability objectives. This includes finding new and more comprehensive ways to link financial or business value to improvements in sustainability metrics, as well as creating the data systems the company will use to track sustainability performance. But that’s all in a day’s work for Amanda Kurzman.
“With more than 200,000 global employees, we have tremendous human capital to leverage in a positive way,” says Kurzman. “Now that sustainability is a normal part of the business, they have the ability to take their best practices learned inside the company, and take it outside of our walls.”
For a woman who spent her days as a little girl getting lost in the environment, the more people who are aware of their impact on this world, the better.
KEYWORDS: sustainability, industrial ecology, Amanda Kurzman, GM, General Motors
“This report marks the next chapter in our long-standing commitment to fueling sustainable economic growth,” said Adrian Lajtha, Accenture’s chief leadership officer. “Our focus on corporate citizenship remains a cornerstone of our character and our business purpose, and our success is, more than ever, a product of the passion and dedication of our people around the world.”
About “Our Communities, Our Commitments”
Accenture uses Global Reporting Initiative (GRI) G3 Guidelines as a foundation for its reporting approach and has self-declared this report at Application Level B, as checked by GRI. The report serves as Accenture’s fifth Communication on Progress to the United Nations Global Compact, which the company signed in January 2008, and documents Accenture’s progress as a member of Global Compact LEAD, which focuses on raising sustainability performance. Additionally, the report includes a Performance Data Table, which quantifies Accenture’s progress over the last five years on key indicators such as carbon emissions, women new hires and training spend. Download the Executive Summary.
Accenture is a global management consulting, technology services and outsourcing company, with approximately 289,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. Through its Skills to Succeed corporate citizenship initiative, Accenture is committed to equipping 700,000 people around the world by 2015 with the skills to get a job or build a business. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.
+ 917 452 6561
KEYWORDS: Volunteerism & Community Engagement, Awards and Recognition, Accenture, Corporate Citizenship Report, Corporate Social Responsibility, csr, Employment, Youth, Community Engagement, diversity, supply chain, environment, Ethics, corporate governance, compliance, Carbon Emissions, footprint, Training, Development, women, workplace, Entrepreneur
SOURCE: Keep America BeautifulDESCRIPTION:
STAMFORD, March 31, 2014 /3BL Media/ – Two organizations with a commitment to improving and beautifying communities across the country are pleased to bring back Taking Root™, a gardening grant program introduced last year. Troy-Bilt®, a leading manufacturer of outdoor power equipment, and Keep America Beautiful (KAB), the nation’s leading nonprofit bringing people together to build and sustain vibrant communities, will award five KAB community groups a total of $25,000 in grants and up to $6,500 in Troy-Bilt lawn care products.
KAB-certified affiliates in good standing were invited to apply for the Taking Root grant for a garden-oriented or outdoor beautification project such as starting a community garden, implementing an education program, or embarking on a cleanup effort. Among the applications received, five finalists were selected and announced today on takingroot.troybilt.com.
The public is encouraged to learn about each project and vote for a favorite on the Taking Root voting site by May 25, 2014. The organization with the most votes will receive a $12,000 cash grant, plus up to $2,000 in Troy-Bilt products. The finalist with the second most votes will be rewarded with an $8,000 grant and up to $1,500 in equipment, and the finalist with the third most votes will be rewarded with a $5,000 grant and up to $1,000 in equipment. The remaining finalists will receive Troy-Bilt products.
The five finalists, in alphabetical order, are:
“We are excited to bring Taking Root back for the second year with five organizations that are making a real difference in their communities,” said Barbara Roueche, senior marketing communications manager for Troy-Bilt. “From community gardens to youth education and building up neighborhoods, this year’s finalists exemplify our shared commitment with Keep America Beautiful to improve and beautify communities across the country.”
Voters also will be entered into a sweepstakes, accruing one entry per day, to win a Lowe’s® gift card and a cash donation on their behalf to a KAB affiliate. The prizes and donations will increase in value as the total number of votes increase.
“Keep America Beautiful’s affiliates and partnering organizations help create communities that are socially connected, environmentally healthy and economically sound by establishing community gardens along with other greening and beautification initiatives,” said Jennifer M. Jehn, president and CEO, Keep America Beautiful. “Thanks to our long-standing partnership with Troy-Bilt and the Taking Root grant program, Keep America Beautiful is able to further accomplish meaningful and lasting impact in the communities we serve.”
Taking Root voting will close at 11:59 p.m. EST on May 25, 2014, and the winner will be announced on or around May 27.
In 1937, Troy-Bilt® introduced the first American-made rototiller and since then has expanded its legendary expertise and durable product line to create a complete selection of the industry’s finest lawn and garden tools. The company’s award-winning product line includes top-quality tractors, mowers, tillers, cultivators, trimmers, snow throwers and a variety of outdoor power tools. Troy-Bilt machines are built to last and engineered to take on the toughest challenges to make jobs simpler and safer. For more information, visit troybilt.com or Troy-Bilt’s Facebook Page.
About Keep America Beautiful
Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a powerful national network of community-based affiliates and participating organizations, we work with millions of volunteers who take action in their communities. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment. For more information, visit kab.org, follow @kabtweet on Twitter and like us on facebook.com/keepamericabeautiful.
Keep America Beautiful
+1 (203) 659-3014
Marcus Thomas LLC
+1 (216) 514-4575
KEYWORDS: Volunteerism & Community Engagement, Business & Trade, Keep America Beautiful, Troy-Bilt, Taking Root, Great American Cleanup, Keep Greater Milwaukee Beautiful, Keep Greenwood County Beautiful, Newport News Public Works Recycling, Keep North Platte and Lincoln Co. Beautiful, Keep Tampa Bay Beautiful
Here's a look at some of our agenda highlights:
Wednesday April 9th
9:15 AM - 9:45 AM Corporate Responsibility Beyond the Corporation Boundaries
Recent legislation is re-defining the perimeter of an organization's responsibility to be both broader and deeper. The current compliance atmosphere requires companies of all sizes to employ a new paradigm with different strategies to protect corporate operations. Shared solutions with specific capabilities permit safe operation now and into the future.
Moderator: Mary McDonald, The McDonald Consulting Group
10:00 AM - 11:00 AM Sustainability Trends in the Global Automotive Sector
Provides insight on consumer and CR Practioners perspectives.
Moderator: Elly Bradford, Honda
Chris Coulter - Co-CEO
Tanya Bolden - Program Development Manager - Corporate Responsibility
April 09 - 10, 2014
Suburban Collection Showplace
46100 Grand River Avenue
Novi, MI 48374
$50 Million Initiative Represents Largest Single Commitment in Citi Foundation’s 20-Year History
Focus on Helping 100,000 Youth in 10 Cities with Civic Engagement, Summer Jobs, and Entrepreneurship Training
Mayors Across the Country Applaud Effort to Jump-Start Career Readiness of the Next GenerationDESCRIPTION:
New York, March 31, 2014 /3BL Media/ – The Citi Foundation today announced Pathways to Progress, a three-year $50 million initiative to unlock economic opportunity for 100,000 low-income youth in 10 cities across the United States. Pathways to Progress is the largest single commitment ever made by the Citi Foundation, and through the initiative, the Citi Foundation will work with community partners, government officials, and Citi volunteers to help young people ages 16-24 develop the workplace skills and leadership experience they will need to secure jobs and begin developing career paths. The Citi Foundation funded and developed Pathways to Progress over the last year, working with input from leading nonprofit partners. The program is focused on fostering career readiness through civic engagement, summer employment, and entrepreneurship training.
“If we want a strong labor force for generations to come, we need to make sure our country’s youth are prepared to meet the evolving needs of employers,” said Citi CEO Michael Corbat. “Through Pathways to Progress, we will connect young people with opportunities to fuel their own career ambitions and develop the skills that are needed in a 21st century economy. The professional success and civic engagement of our young men and women are critical to our economic competitiveness, and we are proud to support them.”
As job-creation efforts struggle to gain traction, Americans ages 16-24 who should be at the beginning of their working lives are facing a persistent 15% national unemployment rate – higher than many other groups – according to various sources. The economic slowdown and the decline of both manufacturing and family-run businesses all contribute to an inability of our nation’s youth to access entry-level jobs. For our country and its largest cities, the ripples of youth joblessness impact household and community stability and exacerbate the macroeconomic effects of broader unemployment.
Pathways to Progress will focus on 10 of the largest U.S. cities where Citi has a presence: Boston, Chicago, Dallas, Los Angeles, Miami, New York City, Newark, St. Louis, San Francisco, and Washington, DC. The initiative is launching with three elements developed in tandem with leading community partners who will identify and recruit low-income young adults with demonstrated potential for success. Additional programs will be developed during the course of the three-year campaign.
Pathways to Progress aims to develop opportunities for low-income urban youth to set education and career goals and develop visions and blueprints for their professional future. The new initiative will be bolstered by the active involvement of Citi volunteers and mentors, and will complement the Citi Foundation’s longtime focus on enabling college success for low-income students. The initiative will also bring together urban policymakers, private sector stakeholders, and community leaders to learn from these programs and scale cross-sector approaches to tackling chronic youth joblessness.
“From the boardrooms of corporate America to the hallowed halls of Congress, preparing our youngest citizens for college and career is a responsibility we all share,” said U.S. Department of Education Secretary Arne Duncan. “I applaud the Citi Foundation and its partners for putting the needs of our children first and coming together on Pathways to Progress. The innovative partnership among these organizations will help our nation’s young people succeed inside and outside the classroom while strengthening and building a thriving middle class.”
“I would like to commend the Citi Foundation on this important initiative,” said U.S. Senator and former Newark Mayor Cory Booker. “Our economy is recovering, but for young Americans especially, that recovery has been uneven, and chronic joblessness persists. There is simply no better investment we can make today to ensure sustained economic growth in the future than empowering our young people with the skills, confidence and access they need to choose a career where they can create better lives for themselves and their communities.”
“We need to use every tool possible to ensure we set all our city's students up for success,” said New York City Mayor Bill de Blasio. “I applaud the Citi Foundation’s investment in our youth. Initiatives like Pathways to Progress help to provide our low-income students an opportunity to acquire the job readiness skills needed to get their professional lives started on the right foot.”
“Through this initiative, Citi recognizes that the future economic strength and vibrancy of our city lies in the hands of our young adults,” said Chicago Mayor Rahm Emanuel. “The Citi Foundation’s Pathways to Progress initiative is another investment in the promise to Chicago’s young people that hard work done today is an investment in a future where opportunity and personal success are well within reach.”
“On behalf of the City of Los Angeles, I’d like to thank the Citi Foundation for partnering with our Hire L.A. Youth Summer Jobs program,” said Los Angeles Mayor Eric Garcetti. “Hire L.A. Youth Summer Jobs will give 10,000 young Angelenos the skills they need to earn future success and ensure that Los Angeles has a competitive workforce for our economy.”
“With this initiative, the Citi Foundation is demonstrating that the path to a meaningful professional life often begins at a young age, with experiences that reward dedication and hard work with opportunities to learn and succeed,” said Miami-Dade County Mayor Carlos A. Gimenez. “We have a collective responsibility to ensure that our city's young adults are given the opportunity to prepare themselves for the workforce of the future, and the Pathways to Progress program is an excellent model to make this a reality.”
“I commend the Citi Foundation for taking this important step to support our young residents,” said District of Columbia Mayor Vincent C. Gray. “Through successful initiatives like the District’s Summer Youth Employment Program, we’re working together to tackle joblessness and ensure that students and young adults are prepared to enter the workforce. Working with community partners like Citi, we are empowering the next generation to stand on their own, support their neighborhoods and ultimately, grow the District’s economy.”
“Through my Summer Jobs+ program, we partnered with our private sector to provide opportunities and experiences for San Francisco’s young people so that they can compete and win in the 21st century economy,” said San Francisco Mayor Ed Lee. “While we connected more than 6,800 youths to jobs and internships last summer, even more needs to be done. That’s why I thank the Citi Foundation for collaborating with its community partners to help young men and women find a path to professional achievement and personal success.”
“Ensuring our young people have the confidence and skills necessary to succeed in this 21st century global economy is one of the best investments we can make,” Dallas Mayor Mike Rawlings said. “I welcome Citi’s leadership in an initiative that leverages its own resources, people and the expertise of its community partners to improve the long-term employability of Dallas’ youth.”
“Meaningful opportunities, like the ones offered through the Citi Foundation’s Pathways to Progress, are an immediate response to the need to provide youth with constructive ways to increase academic success, develop workplace skills, and spend their time in ways that reduce negative behaviors,” said St. Louis Mayor Francis Slay.
“Boston is proud to work with the Citi Foundation to connect our next generation with opportunities and knowledge to help our youth formulate a blueprint for their own professional success,” said Boston Mayor Martin J. Walsh. “Investments made today will create a skilled, confident, and motivated workforce for tomorrow that will continue propelling Boston’s local economy in the future.”
“With this initiative, the Citi Foundation and mayors around the country recognize that strengthening the career-readiness of young workers in a community may not only contribute to their own improved outcomes, but can help drive a region's economic growth through productivity gains, rising incomes and business attraction and retention,” said Sarah Rosen Wartell, President of the Urban Institute.
With a focus on 10 of the country’s largest cities, Pathways to Progress reinforces Citi’s commitment to deploy its resources, expertise and unmatched global presence to improve the ability of cities to modernize, operate efficiently, deliver high-quality public services, and expand economic opportunity. For more information about Citi’s work enabling progress in urban centers around the world, visit www.citiforcities.com.
# # #
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
About the Citi Foundation
The Citi Foundation works to promote economic progress in communities around the world and focuses on initiatives that expand financial inclusion. We collaborate with best-in-class partners to create measurable economic improvements that strengthen low-income families and communities. Through a “More than Philanthropy” approach, Citi’s business resources and human capital enhance our philanthropic investments and impact. For more information, visit www.citifoundation.com.
+1 (212) 559-4767
+1 (212) 793-7682
KEYWORDS: Philanthropy, Citi Foundation, urban youth, csr, community, philanthropy, social innovation, volunteerism
SOURCE: Ingersoll RandSUMMARY:
Davidson, N.C, March 31, 2014 /3BL Media/ – Scott Tew, executive director, Center for Energy Efficiency & Sustainability (CEES) at Ingersoll Rand, a world leader in creating comfortable, sustainable and efficient environments, will join leaders from financial institutions, energy companies, and sustainability organizations at The Wall Street GREEN Summit (WSGS), March 31 in New York.
The WSGS is the longest running and most comprehensive sustainable finance event in the industry, covering cutting-edge content, industry developments, and the latest in “Green Finance.” Speakers and attendees explore topics as diverse as renewable energy finance, smart grid opportunities, greening the built environment, green hedge fund strategies, and more.
Tew of Ingersoll Rand is the keynote speaker for the opening session, “Embedding Sustainability Throughout the Organization.” He will discuss how significant and measurable bottom-line results come from building a company culture focused on sustainability. The direct relationship between sustainability and revenue opportunities, operating productivity, and balance sheet impacts will be explored in conjunction with employee engagement, product development processes, and minimizing risk.
Title: Embedding Sustainability Throughout the Organization
When: Monday, March 31, 2014, 8:15 a.m.
Where: Columbia University Club, New York
Website and Twitter handle: www.wsgts.com, @fusarotweets
About the Speaker
Scott Tew is the founder of the Center for Energy Efficiency & Sustainability at Ingersoll Rand (CEES) and is responsible for sustainability initiatives aimed at reducing resource demand of products and minimizing resource use. He has helped develop a green product portfolio, personalized employee engagement programs, unique research on unmet needs in the green space, and sustainability-related solution concepts. Tew is a featured speaker and thought leader in linking public policy, economic impacts and sustainability.
About Ingersoll Rand
Ingersoll Rand (NYSE:IR) advances the quality of life by creating comfortable, sustainable and efficient environments. Our people and our family of brands—including Club Car®, Ingersoll Rand®, Thermo King® and Trane®—work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity and efficiency. We are a global business committed to a world of sustainable progress and enduring results. For more information, visit www.ingersollrand.com.
Paige Muhlenkamp, Ingersoll Rand
KEYWORDS: Environment and Climate Change, Business & Trade, Peter Fusaro, Ingersoll Rand, scott tew, WSGS, Wall Street Green, sustainability cost savings, energy cost savings, CEES, greening the built environment