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Major Gifts 101: Free Webinar

Two keys for your organization’s financial success are to diversify funding sources and foster giving at every donation level. Having distinct strategies for your entry level, mid-level, and major donors will allow you to customize your relationship with these audiences and communicate to them in a much more effective way. This is especially important when pursuing major donors. If done well, your major gifts program can lead you to other donors and become a cornerstone of your fundraising strategy.

Tomorrow we’re hosting what might be the most important webinar you’ll attend all year. Fundraising expert Michael Brodie will join us to offer a clear framework for your major gifts program and show you how to involve your board in the process. Michael is the managing partner at Brodie Collins Consulting and has over 35 years of experience helping nonprofit clients to develop strategic fundraising plans, create case statements, and provide support for capital and endowment campaigns. Whether you’re looking to create a major gifts program at your organization or need to revive an existing major donor list,  this session will give you the tools you need to identify the right prospects, make the ask, and tap your board to raise more funds.

Free Webinar:  Major Gifts 101
Tuesday, April 22, 2014 | 1pm ET
Register now.
(Can’t attend the live session? Register to receive a copy of the slides and a recording of the presentation by email.)

How to retain more donors through recurring giving

I recently had the chance to host a webinar with two of Network for Good’s DonateNow customers, Renee O’Donnell from SIFF and Katie Matney from The Women’s Fund of Central Ohio. Our goal was to understand how they’re retaining more donors through recurring giving at their respective organizations. With 70% of donors never returning to make a second gift, we were eager to learn from two peers who are building and retaining a large sustaining network of recurring donors.

While SIFF is primarily membership-based, The Women’s Fund of Central Ohio takes a more traditional view of recurring donors through their 1,000 Women campaign; however, during our Q&A session we uncovered four common themes despite the different approaches.

Here are four takeaways for executing a successful recurring giving program for your organization:

1. Start donors as recurring donors. A small, monthly recurring gift is an easy entry point for donors. A gift of $10 or $15 a month is easier to budget for than a gift of $50, and with services like DonateNow, those donations can be automatically processed—no extra effort for you or your donors. Our data shows that recurring donors give 42% more over the course of 1 year than a one-time donor does. In addition, your recurring donors will likely do more than just make a recurring gift. For both SIFF and The Women’s Fund of Central Ohio, recurring donors make additional one-time gifts throughout the year, attend events, and encourage their networks to support and donate. In short, these recurring donors are the most loyal and generous supporters over time.

2. Thank donors within 48 hours. In addition to any automatic tax receipts you send after every donation, thank your donors for every gift within 24 to 48 hours. A thank-you letter, hand-written note, or phone call within that time frame is one of the easiest things you can do to keep a donor giving. However, for recurring donors especially, listen to the donor’s feedback. If a donor doesn’t want an acknowledgement every month, don’t send one. Listening and responding to a donor’s wishes makes him or her feel heard and appreciated—and more likely to give for longer! Both Katie and Renee suggest that fundraisers make thank-yous a team effort and involve everyone in their organization. Remember, it’s your donors who allow you to continue your mission.

3. Have a plan to engage donors once they get in the door. I love how Katie from The Women’s Fund described planning for the relationship you want with your recurring donors: How are you going to pick up these donors and take them with you on this ride towards social change? Keep your donors involved with frequent email updates, but pepper in personal touches. Take your recurring donors to coffee, write them a quick email, hold special events for them, and ask them for their feedback.Giving is highly personal, so make sure you understand what inspires your donors to give.

4. Make it manageable. The above advice may sound like it requires a lot of effort. While that can be true, both Renee and Katie offered tips to make this work at your organization:

Have a plan. Recurring donors are your most loyal supporters and they should be treated like it! Map out how your organization interacts with recurring versus one-time donors. Those with recurring gifts should receive more frequent communications. It’s easier to save time if you’re following a thought-out strategy and process, so set aside some time upfront for planning.

Make sure your plans allow you to achieve success. Don’t promise you’ll send hand-written thank you notes to each donor if you don’t have the resources. Instead, strive toward a signed letter from your executive director within 24 hours.

Make small but regular progress. By making a habit of doing something small every day to improve either the number or loyalty of your recurring donors, you’ll create a habit that allows you to be more effective and successful over time. Check out the article by Gretchen Rubin: “Best Advice: Make A Habit of Something Every Day.” Katie credits it for helping her start and maintain her donor acknowledgement program.

Thanks to both Katie and Renee for sharing their stories with the Network for Good community! For more tips on making recurring giving a part of your fundraising strategy, listen to the full recording of this webinar, Getting Donors to Give Again and Again: The Secret Recipe.


Top Nonprofit Tips for Social Media

Editor’s note: Did you miss Social Media Week? Don’t worry, every week can be Social Media Week for your nonprofit with the advice in this guest post from Social Media for Nonprofits founder Ritu Sharma.

If your organization is looking to get in on the action, here’s a day-by-day breakdown of some easy-to-implement, yet highly effective tips to get your social engine humming.

Monday: Create an Editorial Calendar

The typical nonprofit only allocates .25 full time employees to social media, and actually, you’re better off if this is split between several people with different perspectives and areas of expertise. Let those voices shine. How do you coordinate efforts? A content or editorial calendar is a simple tool that clarifies who is posting what, where, and when: a simple spreadsheet or a Google calendar suffices nicely.

Tuesday: Find Your Killer Pix & Vids

Facebook and Twitter posts with photos attract twice as many likes, comments, shares, and retweets. Imagery is key to both grabbing attention and engaging folks: in fact, charity:water’s Photo of the Day tweets are a huge part of what drove them to 1.4M followers. And videos? Ronald McDonald House Charities relies on video storytelling to help bring the impact of their work to life in their Season of Giving campaign. Sharing these clips on social media has increased the number of responses and prompts others to tell their story.

Wednesday:  ABT— Always Be Tagging

Social Media for Nonprofits keynote Guy Kawasaki says that taking the extra time to tag supporters in photos and videos is crucial. And think about it on a personal level: when’s the last time you got an email from Facebook saying you’ve been tagged and you didn’t click through to make sure it wasn’t a horrible photo of you? Once you get people to your page, then the engagement can begin and they can help take your message viral.

Thursday:  Keep it Simple

Remember to keep your posts pithy and to the point: less is more. The optimal tweet is 130 characters says Facebook for Dummies author John Haydon, and incredibly, he discovered that Facebook posts should be kept to 80 characters to maximize impact. So keep it simple and short: that’s part of the secret to going viral and engaging the “Kevin Bacon” effect, says Nonprofit Management 101 author Darian Rodriguez Heyman. But end those posts with a question to double response rates— people are much more likely to chime in if you ask vs. tell them something.

Friday:  Follow the Leaders

Many nonprofits find Twitter perplexing. The simplest, cheapest, and best way to grow your follower base there is to follow others, especially those who are leaders in your field (i.e. other nonprofits, academics, journalists, etc.). Typically 20-30% of these will follow you back, plus you’re also creating a pool of resources that can give you a sense of what’s going on in your industry. Be sure to be a good twitizen and retweet valuable posts: it’s a great way to build up social currency.

About Ritu Sharma:
Ritu Sharma is the Co-Founder and Executive Director of Social Media for Nonprofits. Under her leadership, the world’s only series dedicated to social media for social good has earned a 92% approval rating from over 4,500 nonprofit leaders across the world. She is a public speaker, consultant, and event planner and heads up programming, marketing, and event logistics for the series. Previously, she produced Our Social Times and Influence People’s North American Social Media Marketing and Monitoring conference series and started a web development and social media business, which leveraged an international team of programmers and designers across India, Romania, and the US.


Are nonprofits recovering with the economy? Survey says…

The Nonprofit Finance Fund’s 2014 State of the Nonprofit Sector Survey is out and the report has some sobering insight on how nonprofits have fared during the economic recovery. While 80% of respondents reported an increase in demand for services, 56% of those surveyed were unable to meet demand in 2013. Nearly half of these groups also reported a 5-year decline in government funding.

The good news is that as some funding sources change or dry up, many organizations are exploring new ways to support their programs. According to the survey, in the next 12 months:

  • 31% will change the main ways in which they raise and spend money
  • 26% will pursue an earned income model
  • 20% will seek funding other than grants & contracts

These organizations are also exploring new partnerships and investing in resources to help them survive:

  • 49% collaborated with another organization to improve or increase services.
  • 48% invested money or time in professional development.
  • 40% upgraded hardware or software to improve organizational efficiency.

Still, with over a quarter of nonprofits surveyed reporting a deficit in 2013, there is still a lot of work to be done. Do these challenges sound familiar? Check out the full report to see how your experiences compare.

If you’re facing tough times, here are some critical steps to consider:

Perform a reality check.
Take a hard look at your situation and make sure everyone in your organization understands the issues you’re facing. Assess your existing revenue streams, your projected funding, and your true cost of operation.

Get creative.
Doing things the way you’ve always done them isn’t going to get you any further than where you are now. Explore new ways to diversify your income and collaborate with other organizations and businesses in your community.

Tap your champions.
Now is the time to reach out to your most ardent supporters. Not only are they likely your organization’s best advocates, they are a rich source of feedback. Work with them to expand your network and empower them to fundraise on your behalf.

Invest in your resources.
It may seem counterintuitive, but without well-trained staff and the right infrastructure, you’re putting your organization at further risk to lose talent. You’ll also miss opportunities to take advantage of new technology and gain efficiencies. Ensure your team has the right tools and training to get the job done.


3 Reasons for Tangible Cause Marketing

Companies for Good Blog - Tue, 2014-04-15 00:00

By Allison McGuire | @CaliMcG


As many of you know, the key to cause marketing is appealing to your consumers’ emotions. Below is an adapted excerpt from our guide, The Brainiac’s Guide to Cause Marketing, by Katya Andresen. In this guide, Katya explains why people act when cause marketing campaigns are personal. Check it out!


P&G 1=1A few years ago, Proctor & Gamble launched a cause-related marketing campaign in South Africa called “1 Pack = 1 Vaccine.”


For every pack of diapers sold, a child was vaccinated against tetanus. It was wildly successful, boosting Pampers sales and resulting in 150 million vaccines.


A rival campaign didn’t fare as well. Its slogan was less tangible, not to mention wordy: “1 pack will help eradicate newborn tetanus globally.” Meh.


Unfortunately, as this example from researchers Cynthia Cryder and George Loewenstein illustrates all too well, marketers often talk about causes in intangible terms, and that doesn’t work very well. The vast majority of good causes have messaging closer to the failed campaign. And that’s a very tangible problem.


Why do marketers need to get as tangible as the “1 Pack = 1 Vaccine” message?


Keep reading...

4 questions to help you stay true to your brand

Most organizations go to great lengths to carefully craft a mission statement, outline a vision, and develop a tagline to clarify their place in the world. But it’s important to remember that these elements aren’t meant to be stored away as archived material in your annual report. These core beliefs should be an everyday yardstick for all of your communications.

As you work to react to changes in your community, crises, and fundraising ups and downs, it can be tempting to try anything to see what may stick. Something similar happens when there’s a marketing trend or a new channel to explore, like a new social network. When you feel this urge, it’s important to think about how you answer these four questions:

1. Who are you?

2. What is your purpose?

3. How do you accomplish your work?

4. What are your values?

Answering these four key questions will ultimately help you answer a fifth:  are your actions and outreach consistent with your organization’s core identity? If not, it’s time to take a step back to ensure everyone in your organization knows and understands your brand—and how you bring it to life.

How to Grow Your Nonprofit Voice

Fundraising123 - Wed, 2014-04-09 12:53

Now that you know the three reasons why your nonprofit needs content marketing, how do you get started? Just like with more traditional nonprofit communications, you need to define your voice for your audience.

1. Create a cohesive voice and style.

If your nonprofit were a person, what kind of person would you want it to be? Funny and relatable like Mindy Kaling? Or knowledgeable and self-deprecating like Woody Allen? Define who you want to be (responsive, fun, caring, friendly, helpful, etc.) and stick to it—but be sure to evaluate your nonprofit voice and style to determine if it’s working for you. You’re not the same person you were 20 years ago, and your voice shouldn’t be, either. It’s okay to make changes to your established nonprofit voice and style, just be sure to have a good reason and to have an ear to the ground for what’s working with your supporters.

2. Be the voice of the people.

Communicating with your supporters is one important part of content marketing, but what about the people you help? Are you adopting their voice or letting them speak alongside you? Make a plan for how you talk about and showcase your beneficiaries.

3. Lure people in with cheese, and then give them the broccoli.

In her Nonprofit 911 webinar Kick-start Your Marketing Calendar with Great Content, Kivi Leroux Miller suggests luring in your supporters with cheese, and then giving them the broccoli. What's that fun topic your supporters love? Is it your monthly happy hour, social media training classes, or a nature hike? Do your fans love humor? Talk about the fun stuff first as a way to engage with your network. Then introduce the messages you need them to know and that you think would really benefit them but might not be as much fun, such as domestic violence statistics, online privacy issues, and deforestation.

Enabling Social Employee Engagement

Companies for Good Blog - Wed, 2014-04-09 00:00

By Allison McGuire | @CaliMcG


The human resources world is always on the lookout for creative ways to engage, recruit, and retain employees. Below is an adapted excerpt from our guide, Employee Engagement: 5 Trends Shaping Employee Social Impact Programs, by Kate Olsen. In this guide, Kate unpacks ideas emerging from different sectors, all with the same theme: creative ways to activate your workforce with cause. Check it out!


Employee engagement and social sharing go together like peanut butter and jelly. It’s easy to recruit employees that are already active in the community to join your company’s cause programs. But how do you get the next wave of employees to sign up? And the next? That’s when social proof and storytelling come into play.


Engaging Employees Socially The best ambassadors for your cause portfolio are the employees actively engaged in your programs. Equip those employees to tell their personal story about why they care, how they help, and what it means to be able to do it alongside other employees. When others hear the passion and see the powerful impact results, they will be clamoring to be a part of your company’s do-gooding efforts.


Storytelling can take many forms. Here are a few suggestions to help your employees share the call to action to get involved and make a difference:


Keep reading...

When Robots Compete, Students and Bloomberg Mentors Win

3BL Media Communications - Mon, 2014-04-07 09:00

SOURCE: Bloomberg


Six robots meet on the playing field, each vying to score as many goals as possible in two and a half minutes. But this is not an every-robot-for-itself competition. The six robots are divided into two teams – alliances – that work together for the win. Such teamwork reflects the culture of competition and cooperation of the students who built and control these machines.

Since 2004, Bloomberg has sponsored FIRST New York City, the organization responsible for this robot match. FIRST – For Inspiration and Recognition of Science and Technology – provides programs that encourage and inspire students from elementary through high school to pursue studies in the fields of science, technology, engineering, and mathematics (STEM). This year our company supports students in two challenges – FIRST Robotics Competition and FIRST Tech Challenge – in which high school students build and program robots to perform a set of tasks against a field of competitors.

“As a technology company, our partnership with FIRST has been a win-win,” says Julisa Marmolejos of Global Engagement and Philanthropy. “They help develop essential skills for future leaders in STEM and provide rewarding employee engagement opportunities that drive innovation and address critical issues in STEM fields.” She adds: “It’s inspiring to see how our dedicated employees and the young adults develop thanks to the endless growth and learning opportunities that FIRST provides.”

In 2013, 30 Bloomberg employees mentored students on 12 teams. This year we’ve increased our participation; 46 employees are assisting 17 teams (more than 300 students), including one in London. Mentors provide guidance and support throughout the building season (January to March) to help students learn and apply new skills, including coding and engineering.

“FIRST encourages teamwork, leadership, and organization, and perfectly emulates the sorts of challenges I face in my career in computer science,” says R&D’s Benjamin Feldman. “Bloomberg makes it possible to connect with these students at a personal level, to show them how they can take their education to the next level in college and beyond.”

The New York City Regional Competition was held April 5 and 6 at the Jacob Javitz Center. Participants and spectators were shown a video that explains Bloomberg’s participation in the FIRST program. Watch to learn more about FIRST and see why Bloomberg mentors and students embrace this friendly competition.

Tweet me: VIDEO: When robots compete, students and @Bloomberglp mentors win http://bloom.bg/1qdbZ9J #citizen #community

KEYWORDS: Education, Bloomberg, csr, community, students, robots compete, citizen

FDA Proposes New Common Sense Rules on Medical Tech -Health Minute

3BL Media Communications - Mon, 2014-04-07 09:00



The Food and Drug Administration has proposed new rules on how health tech products should be regulated—or not. In a new report, the agency outlines three new categories, from high to low risk, based on potential risk to patient safety rather than on the tech platform used, as in previous practice.

The high-risk category includes medical device systems, such as bedside monitor alarms, and will continue to be regulated by the FDA. Administrative health IT products, such as billing and claims software, and inventory management systems, are termed low risk, and will not be regulated.

The recognition of an additional low risk category is the big news. It includes medication management, clinical-decision support software, and other health management IT products. This area is rapidly changing, and the decision by the FDA to not regulate it with detailed rules helps developers and manufacturers to speed up the innovation process to bring new health tech products to market.

Bottom line, the proposed framework protects patient safety, but allows free rein for the production of new apps for mobile devices that look to be a real growth area in the medical technology field. These proposed new rules were developed with input by stakeholders, and its guidelines closely follow the health tech industry and community’s recommendations. It’s a model of transparency, public-private cooperation, and regulatory common sense. 

I’m John Howell for 3BL Media.

Video Source: FDA Proposes New Common Sense Rules on Medical Tech -Health Minute


Tweet me: Risk to serve as guide for new FDA rules on health tech products regulation http://3bl.me/vba7v6 the #HealthMinute via @3BLMedia

KEYWORDS: Health, Health Minute, FDA, Food and Drug Administration, 3bl Media, Health technology, regulation

GM Plants in Mexico Offer a Concrete Example of Creative Recycling

3BL Media Communications - Mon, 2014-04-07 07:25

SOURCE: General Motors


Nearly everything can be recycled. But there are instances where traditional recycling alternatives are very limited. This is especially true with materials containing a mixture of components that aren’t easily separated.

As a last alternative, there are options where those materials can be turned to energy through incineration.

Such is the case at our San Luis Potosi Complex in Mexico. We make use of our landfill-free expertise toward solutions to address some of the non-recyclable waste produced at the facility.

The result: teaming up with CEMEX, a global building materials company, who now uses the byproducts in their cement-making process. Essentially, the waste material feeds the ovens that provide the energy to create cement. CEMEX’s power generator plant also uses it to create energy to power part of the plant’s operations, cutting consumption of non-renewable resources.

The practice is called co-processing. Waste materials are used as a source of alternative energy to replace fossil fuels like coal, petroleum and gas in energy-intensive industries like cement and power generation. It’s a sustainable development concept that helps cut CO2 emissions and the need to landfill.  Because of the ovens’ powerful filtration system, solid waste can be used to fuel them and maintain a 2,000 degree Celsius temperature.

Gustavo Cespedes, director of our San Luis Potosi complex, says the collaboration helps us achieve greater efficiency in managing and conserving resources.

“San Luis Potosi takes many steps to strengthen itself, both by contributing to GM’s bottom line and reducing our impact on the environment,” he said.

This resourceful collaboration is what helps keep San Louis Potosi’s stamping, transmission and assembly plants landfill-free, meaning all of their daily waste is reused, recycled or converted to energy. GM operates 110 landfill-free operations across the globe.

Tweet me: .@GM Plants in Mexico Offer a Concrete Example of Creative Recycling http://bit.ly/1kCzgyj

KEYWORDS: Environment and Climate Change, Recycling, San Luis Potosi, CEMEX, GM, Mexico, General Motors

Honda Unveils Smart Home US for Zero Carbon Living and Mobility

3BL Media Communications - Mon, 2014-04-07 07:00
Honda's ultra-efficient, carbon neutral smart home is capable of producing more energy on-site from renewable sources than it consumes annually—and it comes with a specially modified Honda Fit electric vehicle

SOURCE: Justmeans


Though the first official assessment that climate change was caused by human activity came in 1988, with NASA scientist James Hansen's famous testimony to the U.S. Congress, the "carbon neutral" concept, which refers to achieving net zero carbon emissions, is a relatively new one. The non-profit Climate Neutral Network, which developed the Climate Neutral Certification, was incorporated in 1999; the first company to receive certification was the California-based nutrition supplement producer Shaklee Corporation, in 2000. The United Nations pledged to work towards climate neutrality in 2007.

The phrase "carbon neutral" was the New Oxford American Dictionary's Word of the Year for 2006. That same year, Honda became the first automaker to announce voluntary carbon dioxide emissions reduction targets for its worldwide fleet of automobile, power sports and power equipment products, as well as its global network of manufacturing plants. And now, the company has unveiled a compelling new solution that seeks to address emissions reductions on the consumer level: the Honda Smart Home US, a combined house and electric vehicle that together enable zero net energy living and transportation. 


Several countries have made pledges to become carbon neutral, including Costa Rica, Iceland, Maldives, New Zealand, Norway, Tuvalu, Vatican City and Bhutan. But while these pledges are important—and provide excellent examples for other countries—they are small potatoes in the larger scheme of global warming. The main emitters are China, which contributes 26.43% of global emissions, followed by the United States, at 17.33%. The third biggest emitter, India, is not even close, at 6.41%.{1}

Continue reading here 

Reynard Loki is a Justmeans staff writer for Sustainability and Corporate Social Responsibility. A co-founder of MomenTech, a New York-based experimental production studio, he maintains the blog 13.7 Billion Years and is a contributing author of the publication "Biomes and Ecosystems," a comprehensive reference encyclopedia of the Earth's key biological and geographic classifications, published in 2013 by Salem Press. 

Tweet me: .@Honda's net positive Smart Home makes #zerocarbon living a reality: http://bit.ly/1hTvWQ8 #energy

KEYWORDS: Environment and Climate Change, Honda, Smart Home US, carbon zero, climate change, Emissions, Global Warming, Carbon Dioxide, Honda Fit EV, Electric Vehicle, sustainable energy, environment, Technology, transportation

The North Face Opens Explore Fund Grant Applications

3BL Media Communications - Mon, 2014-04-07 07:00
2014 Explore Fund grants will award $250,000 to non-profit organizations focused on outdoor exploration

SOURCE: The North Face


The North Face today announced the opening of the 2014 Explore Fund™ grant-giving program, which will provide $250,000 in grants to non-profit organizations committed to inspiring the next generation of youth with a passion and stewardship for the outdoors.

During the 2014 Explore Fund giving cycle, grants will be awarded to organizations with activities in one of three areas: creating connections for youth with nature and providing inspiration to explore, increasing access to local and backcountry recreation opportunities, and engaging a new and diverse audience with the outdoors.

“The Explore Fund is about making an impact in communities nationwide by supporting smaller locally-focused organizations,” said Ann Krcik, director of Outdoor Exploration at The North Face. “Our hope is to empower organizations that are inspiring the next generation of outdoor explorers and conservationists to think even bigger with their programs, outreach efforts and the number of people they’re able to serve.”

In 2014 the Explore Fund is upping the ante by offering grants from $5,000 to $25,000. The North Face will democratize grant giving by calling on the community to vote for the non-profit of its choice via crowdsourcing in late summer 2014, which will give the top 10 grant applicants the opportunity to vie for $10,000 to $25,000 each. Organizations are encouraged to tap into their creativity, non-profit networks and the social media power of The North Face to reach more than three million fans and followers with their mission. The North Face will award:

  • Fifteen grants of $5,000
  • Five grants of $10,000
  • Five grants of $25,000

Since the Explore Fund launched in 2010, The North Face has donated more than $1 million worldwide to organizations helping youth get outdoors. In total, 80,000 youth  in the U.S. alone have been impacted by this program as part of The North Face brand’s mission to inspire a global movement of outdoor exploration.

Applications for 2014 Explore Fund grants are now being accepted online through May 1. The top projects receiving funding will be announced on June 18, with the top 10 moving on to a crowdsourcing stage for a chance to earn $25,000 in funding. For more details, grantee highlights and ongoing updates, please visit www.explorefund.org.

Tweet me: Attention non-profits. @TheNorthFace is now accepting applications for Explore Fund grants totaling $250k www.explorefund.org

KEYWORDS: Philanthropy, Business & Trade, grant, grant giving, grant-giving, Grantee, micro-grant, grant applications, call for applications, north face, The North Face


Lilly: Moving Beyond Training to Fight MDR-TB

3BL Media Communications - Mon, 2014-04-07 06:20
By David Marbaugh

SOURCE: Eli Lilly and Company


Today's guest blog comes from Lilly's Vice President of Global Health Programs and Access, Dr. Evan Lee.

Indian health officials continue to grapple with the rise of multidrug-resistant tuberculosis (MDR-TB). The latest data show a marked increase in the number of drug-resistant cases over the past year in Mumbai, India’s most populous city. More than 600 additional people with MDR-TB were put on treatment in 2013 compared to 2012.

Some of that growth is attributable to better diagnostics. In 2013, nearly 3,000 patients in Mumbai were diagnosed with MDR-TB compared with just 181 in 2011. But the number of MDR-TB cases continues to rise. Therefore, the doctors, nurses, clinical staff and pharmacists at the front lines of TB control are more vital than ever before to stopping this global health threat.

To see how else Lilly is engaging provider's globally, please read our blog.

Tweet me: Proper training & ability to diagnosis quickly are key to stopping #MDRTB in #India. Learn how Lilly is helping: http://bit.ly/1lLvs1y

KEYWORDS: Health, Eli Lilly and Company, Eli Lilly, Lilly, Corporate Responsibility, MDR-TB, multidrug-resistant tuberculosis, Lilly MDR-TB Partnership, tb


How to Rock Crowdfunding and Giving Days—Free Webinar

Planning a giving day this year? Thinking of joining one? The power of crowdfunding and a dedicated fundraising event can attract new donors to your cause and help you raise more money, but it doesn’t happen by chance. Part of any effective giving day is the network of support and resources a community giving day can offer. To that end, we have an amazing session scheduled this week to help you get the most out of your efforts. Tomorrow, Lori Finch, Kimbia’s Vice President of Community Foundations, will join us to share a foolproof game plan for getting the most out of any giving day.

In this free webinar, we’ll cover:

  • How giving days work
  • The key strategies for crowdfunding success
  • What you need to do to take advantage of available resources and raise more money during a 24-hour giving event

Plus, we’ll have plenty of time to answer all of your burning questions. Whether or not you have a giving day on your calendar, don’t miss this opportunity to learn more about adding crowdfunding and giving days to your fundraising portfolio.

Free Webinar:  Crowdfunding Events—How to Drive Donations in One Day
Tuesday April 8, 2014 | 1pm EDT
Register Now.

(Can’t attend on Tuesday?  Register anyway to get access to the recording and slides. We’ll send them right to your inbox!)


Brownfield Remediation Proposal Wins First Place in Morgan Stanley Sustainable Investing Challenge

3BL Media Communications - Mon, 2014-04-07 05:30
Graduate school student teams from around the world propose innovative investment vehicles to tackle social and environmental challenges

SOURCE: Morgan Stanley


NEW YORK, April 7, 2014 /3BL Media/ – A proposal to create an investment vehicle to remediate brownfields using poplar trees has taken first place in the 2014 Morgan Stanley Sustainable Investing Challenge.  A team of students from the Kellogg School of Management at Northwestern University presented the investment strategy behind the proposed Fresh Coast Forest Fund last week at Morgan Stanley’s New York City headquarters.  The team proposed leasing contaminated land from municipalities to plant poplar tree farms that have remediation properties and can be harvested for use as biomass or wood product.

The Morgan Stanley Sustainable Investing Challenge is the preeminent global competition for students to develop investment vehicles aiming to deliver positive social and environmental impact and competitive financial returns.  As a collaboration among the Kellogg School of Management at Northwestern University,  INSEAD Business School and the Morgan Stanley Institute for Sustainable Investing, the Morgan Stanley Sustainable Investing Challenge seeks to identify the next generation of sustainable investing practitioners, connect emerging leaders with industry professionals, and foster even greater emphasis on sustainability at graduate schools around the world.

At last week’s final event, ten finalist teams from ten graduate school programs proposed investment vehicles addressing issues including agriculture, solar energy and sanitation.  In February, more than 220 students from 39 schools in 10 different countries submitted prospectuses for the competition.

“We congratulate all the students on their dedication to creating innovative ideas that apply core financial and investment principles to address some of the most pressing issues of our time,” said Audrey Choi, CEO of the Morgan Stanley Institute for Sustainable Investing.  “The Sustainable Investing Challenge will continue to cultivate emerging innovators and finance professionals as they take a holistic approach to advance investing and sustainability.”

The winning team consisted of Nicole Chavas, Nathen Holub, Laura Kimes and April Mendez. 

The team from the Haas School of Business at the University of California, Berkeley – Zach Knight and Chad Reed – won second place for their proposal, myCatch, of a lending vehicle that would provide loans to organizations on behalf of small-scale sustainable fisheries.

“It is exciting to see today’s students − tomorrow’s financial professionals − pushing the frontiers of financial innovation to achieve positive social or environmental impact,” said Jamie Jones, Director of Social Entrepreneurship at the Kellogg School of Management.  “The young leaders who participated in the competition will be a driving force for the conversation about sustainable investing at their academic institutions.”

Said Christine Driscoll Goulay, Associate Director of the INSEAD Social Entrepreneurship Initiative, “INSEAD is very proud to be part of this competition.  It is apparent from the impressive work of the students competing today that some of the best and brightest minds are looking to sustainable investment as a means of helping to solve global problems.  It is also inspiring to see support from sponsors, mentors, and judges, all of whom contribute to making this competition a success.  With so many people working together to develop this space, it is clear that the future of sustainable investment is bright.”

To learn more about the Morgan Stanley Sustainable Investing Challenge and this year’s winner and finalists:

  • Visit the Challenge’s site

About the Kellogg School of Management
The Kellogg School of Management is one of the world’s top business schools.  Located in Evanston, IL, near Chicago, Kellogg was founded in 1908 and has earned a global reputation as a leading management institution, particularly in the marketing discipline.  Kellogg is known for its collaborative, team-oriented student culture.  For more information about the Kellogg School, visit http://www.kellogg.northwestern.edu

About INSEAD, the Business School for the World
As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organizations. A global perspective and cultural diversity are reflected in all aspects of the school’s research and teaching.

With campuses in Europe (France), Asia (Singapore) and Abu Dhabi, INSEAD’s business education and research spans three continents. 145 renowned Faculty members from 35 countries inspire more than 1,000 degree participants annually in the MBA, Executive MBA, Specialized Master’s degrees (Master in FinanceExecutive Master in Consulting and Coaching for Change) and PhD programmes. In addition, more than 9,000 executives participate in INSEAD’s Executive Education programs each year.

In addition to INSEAD’s programs on three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago, and Johns Hopkins University/SAIS in Washington, DC.  In Asia, INSEAD partners with Tsinghua University in Beijing and CEIBS (China Europe International Business School).  INSEAD is a founding partner in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.

INSEAD became a pioneer of international business education with the opening of the Fontainebleau campus in Europe in 1960.  In 2000, INSEAD opened an Asia campus in Singapore.  And in 2007 the school began an association in the Middle East, officially opening the Abu Dhabi campus in 2010.

Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all our programs to provide business leaders with the knowledge and sensitivity to operate anywhere.  These core values have enabled INSEAD to become truly “The Business School for the World.”  For more information about INSEAD, visithttp://www.insead.edu


About the Morgan Stanley Institute for Sustainable Investing 
As a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services, Morgan Stanley is committed to mobilizing the power of the capital markets to achieve sustainability – for clients, communities and stakeholders.  Morgan Stanley’s Institute for Sustainable Investing, launched in November 2013, aims to mobilize capital to address pressing global challenges.  The Institute centers its work on the belief that private sector capital can play a key role in driving large-scale solutions to the most critical challenges to widespread prosperity and well-being.  For more information about the Morgan Stanley Institute for Sustainable Investing, visit http://www.morganstanley.com/sustainableinvesting.


Media Relations Contacts:


# # #

Tweet me: Congratulations Fresh Coast Capital on winning first place in @MorganStanley @SI_Challenge: http://ow.ly/vwehk #sustainableinvesting

KEYWORDS: Finance & Socially Responsible Investment, Morgan Stanley, sustainable investing, Morgan Stanley Sustainable Investing Challenge, csr


Video Interview: Peter Graf, CSO EVP at SAP

3BL Media Communications - Mon, 2014-04-07 05:05



ED NOTE: Please join us on April 11th as we talk with Peter Graf of SAP, Aron Kramer from BSR, & Nigel Topping of CDP on Twitter. Register here to join us.

Peter Graf is SAP America’s chief sustainability officer.  Last week, he led conversation at WSJ ECO:nomics on the use of IT to drive sustainability, covering sustainable design, product stewardship networks, employee education, transportation management, recycling administration and aligning incentives with sustainability interests.

Continue reading the original interview and watch the video with Peter Graf of SAP on TriplePundit >>

Original source: TriplePundit

Tweet me: Check out video Interview of @PeterGGraf #CSO of #SAP http://bit.ly/1qevb70 @TriplePundit @sustainableSAP #integratedreporting Contact Info:


KEYWORDS: Reports, Business & Trade, SAP, Peter Graf, sustainability, triplepundit, ECO:nomics conference, Integrated Reporting

Ohio’s Clean Energy Standards Under Attack Again by ALEC

3BL Media Communications - Mon, 2014-04-07 05:00
By Dick Munson

SOURCE: Environmental Defense Fund


Ohio’s clean energy agenda has taken many hits in the past, particularly from the American Legislative Exchange Council (ALEC), a front group and model bill factory for many corporate interests including oil, gas, and coal. Last year, ALEC led an unsuccessful effort to repeal the state’s clean energy standard. The introduction of Ohio’s Senate Bill 310 is the group’s most recent attempt to prevent Ohioans from continuing to enjoy the many benefits of new, clean energy technologies, reasonable electricity rates, and a healthy environment.

Hearings began last week on SB 310, which would freeze any additional energy efficiency or renewable energy mandates in Ohio after 2014. This is an amendment to the landmark 2008 legislation in Ohio requiring the state to acquire 12.5percent of its energy portfolio from renewables and to reduce energy consumption by 22 percent through energy efficiency measures by 2025. If adopted, this freeze would stymie Ohio from reaching its full clean energy potential, attaining instead only about one-tenth of its 2025 renewables goal and one-fifth of its energy efficiency target. 

Read More on EDF's Energy Exchange Blog »

Tweet me: ACTION ALERT: Ohio’s #CleanEnergy Standards Under Attack Again by ALEC http://ow.ly/vwd2y via @EDFEnergyEX

KEYWORDS: Energy, ALEC, Ohio, Environmental Defense Fund, EDF, American Legislative Exchange Council, Clean Energy

Power On! Event Celebrates Papa Murphy's Support of Starlight Children's Foundation

3BL Media Communications - Mon, 2014-04-07 04:15
3,896 pediatric patients will benefit from Papa Murphy’s gift of Starlight Children’s Foundation Tablets annually

SOURCE: EcoMedia


April 7, 2014 /3BL Media/ -





Papa Murphy's will celebate its support of Starlight Children's Foundation with a Power On! celebration and luncheon. Papa Murphy's funded eight Starlight Tablets for six Phoenix-area hospitals through CBS EcoMedia's WellnessAd program.

Starlight Tablets are a program of Starlight Children’s Foundation, a leading global charity that partners with experts to improve the life and health of kids and families around the world.  Healthcare professionals use Starlight Tablets as a critical resource to support the ongoing needs of kids while in the hospital. Housed in a protective cover that complies with hospitals’ strict infection control protocols, Starlight Tablets come loaded with award-winning Starlight educational programming, a list of recommended applications and a link to the Starbright World® online community, the world’s first private social network for teens with chronic and life-threatening medical conditions, and their siblings.

The hospitals receiving Starlight Tablets include Banner Thunderbird Medical Center, Cardon Children’s Medical Center, Phoenix Children’s Hospital, Arizona Burn Center at Maricopa Medical Center, Arizona Children’s Center at Maricopa Medical Center, and Los Niños Hospital. Papa Murphy’s generous support to the Starlight Children’s Foundation will serve an estimated 3,896 pediatric patients per year.

With one in four children in the United States suffering from a chronic illness, Papa Murphy’s funding helps Starlight Children’s Foundation expand the reach of its vital programs locally and around the world.


Tuesday, April 8, 2014

Power On! Ceremony and Luncheon with remarks from notable guests including a Starlight family

12:00p.m. - 2:00 p.m.



Z'Tejas Southwestern Grill: 1525 E. Bethany Home Road

Phoenix, AZ 85014



  • Power On! Ceremony with Starlight family
  • Photo op with notable guests from Papa Murphy’s and Starlight Children’s Foundation


Tweet me: .@PapaMurphysPizza supports pediatric patients in #Phoenix w @StarlightOnline! Special event celebrates partnerships! http://3bl.me/vc564x Contact Info:

Charlotte Shaff
+1 (602) 418-8534

Lindsay Brown
CBS EcoMedia
+1 (212) 975-1989

KEYWORDS: Health, Cardon Children’s Medical Center, Phoenix Children’s Hospital, Arizona Burn Center at Maricopa Medical Center, Arizona Children’s Center at Maricopa Medical Center, Los Niños Hospital, Banner Thunderbird Medical Center, CBS EcoMedia, Starlight Children's Foundation, Power On, WellnessAd, Papa Murphy's

30 Years of RSF Social Finance

3BL Media Communications - Mon, 2014-04-07 03:35

SOURCE: RSF Social Finance


We are thrilled to kick off our 30th anniversary celebration this month with the latest RSF Quarterly, which reflects on RSF’s transformation since 1984. Read insights from John Bloom, RSF’s Senior Director of Organizational Culture, on what it means to be inspired by the work of Rudolf Steiner and how we remain committed to transformation. Guest essayist and author Charles Eisenstein expounds on investing in the ecological age and how such investment could be rethought of as gift. RSF community members share how they’ve transformed the way they work with money. Also, take a look at how we have grown over the last 30 years in a History of RSF timeline.

We would like to thank all of our clients, partners, and friends who have been a part of reaching this exciting milestone as a leader in the growing field of social finance. Keep an eye out for more 30th celebration news, here, on the Reimagine Money blog.

To download an electronic copy of the Quarterly, click here.

Tweet me: .@RSFSocFinance is kicking off their 30th anniversary celebrations w/ the latest RSF Quarterly: http://bit.ly/1ilcQ1X

KEYWORDS: Finance & Socially Responsible Investment, RSF Social Finance, RSF Quarterly Newsletter, Charles Eisenstein, Reimagine Money Blog, John Bloom, Rudolf Steiner


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