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SustainabilityHQ.com Weekly Highlights January 8, 2014

Thu, 2014-01-09 03:00
SHQ Highlights January 8, 2014

SOURCE: Governance & Accountability Institute, Inc.


Top Story of the Week

Are You Optimistic About Sustainability
As Year 2014 Begins?  Raz Is…

As the calendar pages turn, various media look back at the year closing, and forward into the year opening for business.  So, should we be optimistic…or pessimistic about 2013, in terms of sustainability progress? And what about 2014?  Raz Godelnick of Eco-Libris and various universities, shared his thoughts on the Triple Pundit platform. Raz sees five reasons why he is looking forward and upward in 2014.  Five positive trends he sees are (1) Local-the new Black; (2) More Sunlight; (3) Upping the Game; (4) Human Power; (5) Understanding How We Are Wired.  Fascinating views – take a look at our Featured Story this week.

5 Reasons to Be Optimistic about Sustainability in 2014
(Friday - December 27, 2013)
Source: Triple Pundit - This is the time of the year when you see endless summaries of 2013. The ones about sustainability can usually be characterized as a bag of mixed news, filled with both good and bad news from the past year. And it can be quite...

Sustainability in Focus

Investors want transparent sustainability reports
(Sunday - January 05, 2014) Associated Profiles : EU Social Investment Forum
Source: worldfinance.com - The study a collaboration between the European Sustainable Investment Forum (îEurosifî) and the Association of Chartered Certified Accountants (ACCA) â shows that two thirds of...

Cooperative approaches to a sustainable future
(Sunday - January 05, 2014) Associated Profiles : Intergovernmental Panel on Climate Change(IPCC)
Source:  Gulf News - Diversifying the domestic energy mix in producer countries will also improve global energy supply security by freeing up more fossil fuels for export In an era of tectonic economic rebalancing toward emerging markets...

CEO, the change agent to achieve sustainability goals
(Friday - January 03, 2014)
Source: Business Standard - In a highly competitive world, the top management is not only judged for the sales performances, but also on sustainability and HSE scorecard…

Is the Sustainable Ratings EcoSystem Healthy'
(Thursday - January 02, 2014) Associated Profiles : CSRHUB
Source:  markets.financialcontent.com - CSRHub has gathered sustainability ratings over the past six years from more than 290 different sources. This unique dataset should allow us to measure how much diversity there is...

Significant Sustainability Stories of 2013
(Thursday - January 02, 2014)
Source: Governance & Accountability Institute News Center - Stories culled from the Sustainability HQ 2013 Weekly Highlights prepared by the Governance & Accountability Institute.

New sustainability network launched for CFOs
(Tuesday - December 31, 2013)
Source: Eco-Business - The Prince of Wales’ Accounting for Sustainability Project has launched a sustainability network for chief financial officers and is looking to expand this network globally in 2014.

Getting the Most Out of Sustainability Report Interviews
(Tuesday - December 31, 2013)
Source: Triple Pundit - As a Sustainability Reporting Consultant, one of the regular, most fascinating features of our role is the gathering of information within a company about advances in sustainability performance. This often requires interviewing...

This is just a sample of some of the articles from this weeks SustainabilityHQ Highlights.  You can view the full Highlights by using the following links. Sustainability | ESG, Highlights for the Week of January 8, 2014

Tweet me: SustainabilityHQ.com Weekly Highlights January 8, 2014 http://3bl.me/gnnmfa


Welcome to Fiberlines

Wed, 2014-01-08 05:00
Domtar launches corporate blog

SOURCE: Domtar


Tips and tools for using one of our many, everyday, fiber-based products; snapshots of our people and host communities; the latest on industry innovation; opinion on sustainability trends...Fiberlines is about alot of things but but first and foremost it's about dialogue. It's platform that we want our readers to engage in directly and help shape going forward, to make it a space where we exchange ideas and learn from each other. Wth that, we invite you to drop us a line…a Fiberline!

Stuart Lister
Manager, Corporate Communications and Public Affairs
Domtar Corporation
Montreal, Quebec

Tweet me: Welcome to the e-world Fiberlines, #Domtar's new, corporate blog http://bit.ly/1bRJJQ2 Contact Info:

Stuart Lister
+1 (514) 848-5555ext. 85515

KEYWORDS: Corporate Social Responsibility, Green Business, Sustainability Professionals, Sustainability Business, Conservation, Climate Change / Global Warming, Recycling, Trees, Jobs, Media and Communications, PR, Social Media, Community, Engagement, People, Volunteerism, Sustainable Forestry, FSC, sustainability, green jobs, philanthropy, local food, Community Engagement, pulp and paper, Personal Care Items

HEINEKEN invites young adults to "Dance More, Drink Slow" in new global campaign to make drinking in moderation cool

Tue, 2014-01-07 01:30



Amsterdam, January 7, 2014 /3BL Media/ – HEINEKEN yesterday announced it has teamed up with world famous DJ, Armin Van Buuren, for a pioneering campaign that reaches young adults when they are drinking on and around the dancefloor. The global campaign, called “Dance More, Drink Slow”, delivers a powerful responsible drinking message in a new, compelling way. It focuses on making moderate drinking an aspirational behaviour when enjoying a night out, highlighting the importance of staying in control.   

At the centre of the ‘Dance More, Drink Slow’ campaign is a new Armin van Buuren track called “Save my Night”, which encourages and celebrates moderation during a night out. Available in 42 countries, fans can access the track via http://bit.ly/SaveMyNight_SP

In 2011, the company launched ‘Sunrise’, a campaign which brought to life the powerful idea that there are no limits, when you know your limits. It highlighted that by enjoying Heineken in moderation, Heineken’s ‘Man of the World’ has the opportunity to engage with friends, meet new people and explore new experiences. ‘Dance More, Drink Slow’ now takes this message to a new level.

The new campaign builds on this long standing commitment to the ‘Enjoy Heineken Responsibly’ message which has been seen across the world since 2004 through Heineken’s sponsorships platforms such as UEFA Champions League, Rugby World Cup and hundreds of music events. The messaging also appears on hundreds of millions of bottles and cans annually.   

Alexis Nasard, Global Chief Marketing Officer and President of Western Europe at HEINEKEN, said; “As an industry leader, HEINEKEN wants to contribute to the positive role of beer in society, by making moderation aspirational for consumers. We believe that we can be more effective in making positive behaviour aspirational by utilising our creativity and tackling the issue of abuse in an engaging and relevant way". 

Gianluca Di Tondo, Senior Director Global Heineken Brand at HEINEKEN, commented; “For us, ‘Dance More, Drink Slow’ is an opportunity to create a moderation movement – a fresh look at how we approach the single most difficult issue that affects our industry today.   Collaborating with Armin Van Buuren - another iconic Dutch brand – to create “Save My Night” sends a clear message to consumers that they can enjoy themselves, while also remaining in control.”

The ‘Dance More, Drink Slow’ campaign will also be brought to life through “The Experiment”, a film featuring Armin van Buuren.  The social experiment focuses on two separate nights out in the same club with the only difference being the DJ. The film demonstrates the influence a DJ has on consumers to change their behavior to dance more and consequently drink slow. “The Experiment” assesses the exciting possibilities that naturally occur on a night out when drinking responsibly and is available here: http://youtu.be/WRup4Xk7uKE

Says Armin van Buuren, “When I play a DJ set to thousands of music lovers, I want them to enjoy the moment, to remember it after the night has finished. This means consuming alcohol in moderation, so that the moment is not lost.

The reason I have partnered with Heineken on ‘Dance More, Drink Slow’ is because we have a fantastic opportunity, and responsibility, to connect better with our audience and affect behavior change. Drinking responsibly is an important issue and being able to use music, specifically the “Save my Night” track, to innovatively deliver that message directly to fans on the dance floor is unique.”

The campaign will be rolled out in more than 20 countries and will be supported by a series of integrated experiential activities targeting young adults during their nights out.

Quick Facts:

* The Experiment film shot on location in Miami and directed by Philip Andelman, who has also  directed music videos for artist/clients such as Beyoncé, Rihanna, Jay-Z, NFL, American Express, John Mayer, Lenny Kravitz, the Gossip, the Jonas Brothers and  Duck Sauce.

* The Experiment was filmed in a nightclub over two separate nights and all the party-goers in the film were regular young adults on a night out. Although the party go-ers were different across the two nights and were unaware of the filming, all other variables were exactly the same.

* In order to calculate drink consumption across the two nights, there was a camera trained in on the bar area and this was carefully monitored by the Heineken team through-out both nights.

* The campaign was developed by leading advertising agency Publicis Worldwide

* For more information about HEINEKEN’s Enjoy Heineken Responsibly campaign, please visit: http://www.theheinekencompany.com/media/features/dance-more-drink-slow


Editorial information:

HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder's family name - Heineken® - is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. HEINEKEN wants to win in all markets with Heineken® and with a full brand portfolio in markets of choice. The Company is present in over 70 countries and operates more than 165 breweries. HEINEKEN is Europe's largest brewer and the world's third largest by volume. HEINEKEN is committed to the responsible marketing and consumption of its more than 250 international premium, regional, local and specialty beers and ciders.

These include Heineken®, Amstel, Anchor, Biere Larue, Bintang, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. Our leading joint venture brands include Cristal and Kingfisher.

The number of people employed is over 85,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the NYSE Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTC: HEINY) and Heineken Holding N.V. (OTC: HKHHY). Most recent information is available on HEINEKEN's website: www.theheinekencompany.com

About Armin van Buuren:

Armin van Buuren, currently holding the #2 position in the DJ Mag Top 100, has been named number one in the prestigious popularity poll a historic five times, as the first DJ in the history of the DJ Magazine. One of the biggest successes in his 15 years of dj’ing and producing, is the popular A State of Trance radio show, listened to by more than 20 million people in over 60 countries each week. His A State of Trance and Armin Only world tours attract people from all across the globe, and Armin looks back upon the release of 5 critically acclaimed artist album, of which ‘Intense’ is his latest.  For more info, check out www.arminvanbuuren.com, www.armadamusic.com or www.astateoftrance.com

About Armada:

Dutch record label Armada Music was founded in 2003 by Armin van Buuren, Maykel Piron and David Lewis. Throughout the years, the record company has brought countless of quality releases within a wide spectrum of electronic dance music, working with names such as W&W, Dash Berlin, Cosmic Gate, Paul Oakenfold and of course Armin van Buuren himself. In 2013, Armada Music celebrated its 10 year anniversary, enjoying a 5 year win of the International Dance Music Award for ‘Best Global Record Label’. With more than 25 sublabels residing under Armada and the record label serving its very own worldwide Armada Night events, the Amsterdam-based company has built a solid reputation in the global dance scene.

John Clarke
+31 (0)20523935
Director, Global External Communication
Marnie Kontovraki
+31 (0)20523935
Brand Consumer PR Officer


Tweet me: HEINEKEN invites young adults to “Dance More, Drink Slow” in new global #campaign to make drinking in moderation cool http://ow.ly/sipU6

KEYWORDS: Corporate Social Responsibility, Ethical Consumersim, Cause Marketing, Social Media, Sustainable Marketing, Heineken, dance more drink slow, Young Adults

Brands Harness the Power of the Ad to Tell Social Good Stories

Mon, 2014-01-06 03:15

SOURCE: Cone Communications


Corporate ads have long held the ability to make us laugh, cry or cheer, but the top ads of 2013 accomplished much more. They educated and inspired us around important social issues.

As we noted in our "Top 10 CSR Trends of 2013" Triple Pundit article, ads with embedded social messages are becoming a powerful way for companies to connect with consumers. AdWeek's "Best Ads of 2013" validates this by declaring Dove's "Real Beauty Sketches" and RAM's "Farmer" as the number one and two ads of the year, respectively. In what AdWeek deems as "the most viral ad campaign of the year," Dove seeks to change women's body perceptions by recruiting a criminal sketch artist to show the difference between how women describe themselves and how strangers see them. For its part, RAM paid tribute to the American farmer in a touching two-minute ad during the Super Bowl, which shows its support for the Future Farmers of America. (A pretty hefty investment as an average 30-second spot can cost upwards of $4 million.)

To read more on Cone's Prove Your Purpose blog, please click here.

Tweet me: Brands Harness the Power of the Ad to Tell Social Good Stories http://bit.ly/1dhfQd9 via @Cone #ConeCSR #CSR #CauseMarketing

KEYWORDS: Business & Trade, advertising, ads, trends, 2013, Social Good, csr, Corporate Social Responsibility

Inspired by a Company with “Soul”

Thu, 2014-01-02 02:00
TheSource2You Blog

SOURCE: Source Intelligence®


Last year my life changed and my eyes became transparent windows. For as long as I can remember, I’ve wanted to write. Novels, newsworthy articles, children’s literature, and travel journalism; all luminaries to my literary conquests. Writing was customary to my viability but only while working for Source Intelligence, has my research given me the awakening knowledge that compels the decisions, I now make for my future. My writing fueled by deep inspiration, focused on the axis of environmental, social, and sustainability practices which inevitably uncovered a devout passion for Human Rights.

Before I began writing for Source Intelligence I was one of the millions who was blissfully unaware that their consumerism was kindling the war on Conflict Minerals in the Democratic Republic of the Congo and its adjoining Eastern countries. It was a devastating revelation to discover the African roots of the “World’s Deadliest War” surfacing indirectly by the hands of U.S. and international consumption. A cell phone, computer, or an automobile, are all potential culprits of fueling the war. The war on Conflict Minerals is that of a holocaust with over 5.4 million dead in the last fifteen years and fatalities still rampant. The statistics don’t lie and the numbers reveal an ugly truth; Africa is the melting pot of rich natural resources and extreme terrorism.

The legislation of U.S. law Dodd Frank, Wall Street Reform and Consumer Protection Act SEC 1502, regarding the mitigation and consumption of Conflict Minerals was a relief but also serves as a double edged sword. I’ve realized the more powerful an industry is, the less likely they are to readily accept change. But I know there is hope. There were trail blazers that began programs with Source even before the legislation was finalized.

I feel an incredible appreciation for Source Intelligence (SI) and the difference they are making to create awareness of Human Rights issues in Africa and transparency in industry supply chains. In a few short years the focus has expanded at the demand of global brands for support from bribery (FCPA), Haz Chemical, and ultimately child labor. SI is a first class establishment driven by brilliant, innovative thinkers, and industry experts who have elevated the standard for supply chain compliance solutions. If I hadn’t been given the privilege of working for such a company I would never have realized my underlying passion for Human Rights and the health of our environment. The values of Source Intelligence are mindful and respectful to our environment. http://sourceintelligence.com/our-values

We as humans share this world we live in and I think many people have forgotten the importance of what it means to coexist. To live with great purpose, serve others with compassion, share wisdom, and treat the environment with kindness, is a vision that needs to become reality. 


KEYWORDS: Business & Trade, Eco-Living, Consumption & Travel, Energy, Environment, Marketing, Media & Communications, People, Social Action & Community Engagement, Reporting, Ratings & Rankings, Technology. Innovation & Solutions, sourceintelligence, conflictminerals, doddfrank