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Pershing Study Reveals American Gender Paradox: If People Prefer How Women Lead, Why Aren’t There More Women in Leadership Positions?

Wed, 2014-02-26 06:30
Americans Crave Collaborative Leaders



February 26, 2014 /3BL Media/ - Pershing LLC (Pershing), a BNY Mellon company, today released a new study titled, Americans Crave a New Kind of Leader—And Women Are Ready to Deliver, which presents a conflicting but positive outlook on the changing role of women.

Among the key findings in the study is that while both genders feel there are not enough women in positions of power in the workplace, when asked about women in specific roles and occupations, a majority of Americans fall back on traditional gender roles.

Pershing’s study, drawn from more than 2,000 U.S. adults, shows that the clear majority of Americans prefer executives that utilize newer, more collaborative leadership styles. Interestingly, 7 out of 10 Americans associate these leadership styles with women. By contrast, 77 percent of respondents attribute “traditional” leadership approaches, such as giving orders and employing the reward/punishment model, with men.

With women making up nearly two-thirds of the U.S. workforce today, it is unsurprising that their increased influence in the workplace has led to a corresponding change in leadership styles. However, men still vastly outnumber women in key leadership roles despite the preference for management styles that people more strongly associate with women. Furthermore, this trend continues despite the fact that women are out-pacing men in earning college degrees and a greater percentage of women are becoming the primary income earner in the household.

“It’s clear that women are contributing exciting new approaches to management and leadership,” says Kim Dellarocca, global head of practice management and segment marketing at Pershing, “However the research shows that a gap still exists between the acceptance of management style and the actual preferences in leadership choices.”

The survey uncovered a surprising correlation between age and attitudes toward women at work. While conventional wisdom says that young people are more open to new ideas, the results reveal that the older the individual, the greater the comfort with seeing women in leadership positions. This pattern could be a result of real-life experiences in working with women in various occupations that have helped break down the traditional stereotypes.

“Good role models are the key to solving the gender paradox,” says Dellarocca. “If exposure to individuals who defy stereotypes helps mitigate biases, then this could be a promising strategy for winning greater acceptance of women in traditionally male leadership roles.”

To learn more about the different leadership styles women are bringing to the workplace and to obtain a copy of Pershing’s Americans Crave a New Kind of Leader—And Women Are Ready to Deliver, please visit pershing.com/womenleaders.

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Pershing, a BNY Mellon company, from January 17-21, 2014 among 2,047 adults ages 18 and older (and among whom 889 are employed full-time/self-employed). Respondents for this survey were selected from among those who have agreed to participate in online surveys. The data has been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the panel, no estimates of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Ken Louie at Ken.Louie@pershing.com.

Pershing and its affiliates provide global financial business solutions to approximately 1,600 financial organizations, broker-dealers, registered investment advisory firms, advisors, fund managers and asset managers who represent over 5.6 million active accounts. Located in 23 offices worldwide, Pershing delivers dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Börse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of December 31, 2013, BNY Mellon had $27.6 trillion in assets under custody and/or administration, and $1.6 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com, or follow us on Twitter @BNYMellon.


To explore current attitudes toward women at work, Pershing commissioned Harris Poll to conduct an online study among over 2,000 U.S. adults in January 2014. The results present a conflicting, but ultimately positive, picture of the changing role of women at work. To obtain a copy of Pershing’s Americans Crave a New Kind of Leader—And Women Are Ready to Deliver, please visit pershing.com/womenleaders

Tweet me: .@BNYMellon's #Pershing's study finds Americans Crave a New Kind of Leader—And Women Are Ready to Deliver http://3bl.me/4bx57n Contact Info:

Lane Cigna
+1 (412) 234-0575

Paul Patella
+1 (201) 413-3609

KEYWORDS: Women In Business, Human Resources, Bloggers, Branding, Interactive Marketing, Marketing, Media and Communications, PR, Social Media, Twitter, Expert Connections, People, Social Change, Women, #womenWork, #IWD, #Womenleaders, #Leadership

How to Avoid Potholes

Tue, 2014-02-25 03:00
Allstate offers tips on how to avoid pothole damage to your car

SOURCE: Allstate Corporation


NORTHBROOK, Ill., Feb. 25, 2014 /3BL Media/ – Winter’s grasp will hopefully be letting go with warmer weather on the way for most of the country in the next few weeks. But if this winter wasn’t wicked enough, its effects will be felt by drivers for months to come in the form of the dreaded pothole. It’s something drivers might not be able to prevent, but there are simple things that can be done to escape damage to a car.

“Potholes can destroy tires, throw off a car’s alignment or worse,” said Anthony Royer, president of Allstate Roadside Services. “One of the most important things people can do is to make sure their tires are adequately inflated. This helps to protect and cushion the rim of your tire from damage.”

Allstate offers the following tips to protect cars from potholes:

·         Make sure your tires are properly inflated.

·         Leave plenty of room in front of your vehicle so you can avoid potholes without getting into a crash.

·         If you can’t avoid a pothole, slow down before you hit it and don’t brake. Braking can actually cause more damage.

·         When driving over the pothole, hold the steering wheel firmly to avoid losing control.

·         Use caution and drive slowly when driving over a puddle of water or through the snow because it might be hiding a particularly deep pothole.

“Every driver who encounters a dangerous pothole should consider contacting their city to make road crews aware,” continued Royer. “Cities around the country will be dealing with fixing hundreds of these road hazards and may not know where the worst of them could be forming.”

If a driver has damage to their car or vehicle from a pothole, they should contact their insurance agent to determine if they should file a claim. Some cities may also offer reimbursement for pothole related damage and drivers should check with their local government to see if such a service is provided.

Also, drivers may want to consider getting access to an emergency roadside service, such as Allstate Good Hands Roadside. Allstate Roadside Services is one of the nation’s leading providers of roadside assistance. The program offers tire changes, jump starts, gas delivery and towing assistance for drivers who find themselves in unexpected situations on the road. The Allstate Roadside Services mobile app connects users to quick information and phone numbers, towing services, and other support on their mobile device. Learn more about Allstate Roadside Services by visiting http://www.allstate.com/auto-roadside-services/good-hands-roadside.aspx

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate branded insurance products (auto, home, life and retirement) and services are offered through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com, www.allstate.com/financial and 1-800 Allstate®, and are widely known through the slogan “You’re In Good Hands With Allstate®.” In 2013, $29 million was given by The Allstate Foundation, Allstate, its employees and agency owners to support local communities. Allstate employees and agency owners donated 200,000 hours of service across the country.

# # #


Tweet me: Have you ever wondered how to avoid potholes? Allstate offers tips to keep you and your car safe: http://www.allstatenewroom.com

KEYWORDS: Allstate, driving tips, potholes, safety, cars, winter, allstate insurance

Companies Use Dedicated CSR Websites and Blogs to Focus on Social Responsibility

Mon, 2014-02-24 10:20

SOURCE: Justmeans


The demand for CSR news and data continues to grow among shareholders, institutional investors, media and industry analysts, and consumers. As the environmental, social, and governance impacts of companies become more material to the bottom line, this information increasingly figures in judgments about a company’s performance—and its value.

A 2013 survey by Ernst & Young revealed that this interest among shareholders and investors in the CSR efforts of businesses is on the rise. Half of the respondents in the survey reported that they are receiving an increase in the number of sustainability-related inquiries from shareholders and investors over the past year.

 - Continue reading here  


Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management. 

Tweet me: Modernizing #CSR & #sustainability communications: http://bit.ly/1fjBYE0. Why companies are switching to dedicated CSR sites and blogs

KEYWORDS: Business & Trade, Green Companies, Cause Global, best practices, Social Entrepreneurship, social innovation, Corporate Social Responsibility, Justmeans, social communication, Social Media, blogs

Eric Roston Discusses Bloomberg.com/sustainability on Sierra Club Radio

Thu, 2014-02-20 08:00

SOURCE: Bloomberg


Recently Bloomerg’s head editor of bloomberg.com/sustainability, Eric Roston, was interviewed on Sierra Club Radio. Bloomberg.com/sustainability is an "international news site covering issues that touch sustainability from energy and climate to some of the human rights and social issues that we see companies and investors and governments struggling with”. Roston explains that Bloomberg, as an international news source with over 2000 journalists all over the world has the ability to report on sustainability stories that other companies are not. Check out Bloomberg Sustainability at bloomberg.com/sustainability and their blog The Grid at bloomberg.com/sustainability/the-grid.


KEYWORDS: Energy, Environment, Food & Farming, Finance & Investment, Health and Wellness, Technology. Innovation & Solutions, csr, sustainability, Sierra Club, environmental, Radio, Bloomberg

SustainabilityHQ.com Weekly Highlights February 19, 2014

Thu, 2014-02-20 02:00
SustainabilityHQ.com Weekly Highlights February 19, 2014

SOURCE: Governance & Accountability Institute, Inc.


Top Story of the Week

Sustainable Companies Want to Be Transparent -- But Not Too Transparent
(Wednesday - February 12, 2014)
Source: Bloomberg - Sustainability presents company legal departments with something of a paradox. The movement encourages companies to become ever more transparent with their "stakeholders" -- investors, employees, communities, regulators...

Sustainability in Focus

Six trends in corporate sustainability
(Friday - February 14, 2014)
Source: The Guardian - Sustainability hasn't historically been at the front and centre of business strategy, but the issues have long been lingering in the background. Companies may not talk about climate change per se, but many are being buffeted by...

Simple steps to motivate your sustainability champions
(Friday - February 14, 2014)
Source: GreenBiz - We all know the role of sustainability manager is a challenging one. Corporations are innately resistant to change, whether it's the board not quite grasping the strategic importance of key sustainability issues, middle managers...
Six trends in corporate sustainability
(Thursday - February 13, 2014)
Source: The Guardian - Sustainability hasn't historically been at the front and centre of business strategy, but the issues have long been lingering in the background. Companies may not talk about climate change per se, but many are being buffeted by...

Considering sustainability as a business strategy: a prudent move for 2014
(Thursday - February 13, 2014)
Source: The Guardian - During a webcast delivered in 2012, sponsored by EY, panelists discussed trends in sustainable business practices and what they felt was important to focus on. As we get into 2014, it is ever more apparent that embedding...

Demystifying the risks connected to more sustainable business practises
(Thursday - February 13, 2014)
Source: The Guardian - Customers expect it, employees demand it and shareholders rely on it. Sustainability has gone from being a feel-good initiative to being a strategic imperative. In today's highly competitive markets and volatile economic...

This is just a sample of some of the articles from this weeks SustainabilityHQ Highlights.  You can view the full Highlights by using the following links. Sustainability | ESG, Highlights for the Week of February 19, 2014

Tweet me: SustainabilityHQ.com Weekly Highlights February 19, 2014 http://3bl.me/mzh6zk


Top 10 Sustainable Brands Talks of 2013

Wed, 2014-02-19 08:00

SOURCE: Sustainable Brands


Take a look at what proved to be the 10 most popular talks from Sustainable Brands events in 2013. Smart brands planning for the long term are making sure their products and services are top-notch competitors in the market, while also solving social problems and alleviating, or altogether eliminating, resource tensions along the way.

Read more

Tweet me: Top 10 Sustainable Brands Talks of 2013 | Sustainable Brands http://3bl.me/v4bkpw

KEYWORDS: Business & Trade, Marketing, Media & Communications, Media and Communications, Sustainable Marketing, Sustainable, Brands, sustainability

SustainabilityHQ.com Weekly Highlights February 13, 2014

Tue, 2014-02-18 06:30
SustainabilityHQ.com Weekly Highlights February 13, 2014

SOURCE: Governance & Accountability Institute, Inc.


Top Story of the Week

Winter Olympics 2014: a missed opportunity to advance sustainability      
(Wednesday - February 05, 2014)
Source: The Guardian - The Sochi Winter Olympics, which opens 7 February, was meant to be the greenest Olympics ever. The budget was certainly there: Russia has doled out more than $51bn, an all-time record, to make the event happen. Yet reports of...

Sustainability in Focus

Firms are struggling to make progress on sustainability, says new report
(Friday - February 07, 2014) Associated Profiles : TruCost
Source: edie.net - Trucost chief executive Richard Mattison added: According to the World Bank, we expect global economic growth ... The 2014 report includes the launch of the Natural Capital Leaders Index, a new...  

IKEA's Aggressive Approach To Sustainability Creates Enormous Business Opportunities
(Friday - February 07, 2014)
Source: Forbes - IKEA released its 2013 Sustainability Report this week, and the results in the energy arena are pretty impressive. The company continues to follow through on its commitment to develop and own renewable electricity supplies...

Striving for Sustainability: Commercial Properties Go Green
(Thursday - February 06, 2014)
Source: Environmental Protection - Over the past few years, LEED certification has become a hot topic, especially when large buildings, such as the Empire State Building or the George W. Bush Presidential Center, announce LEED achievements. With...

McDonald’s Plans to Supersize Sustainability Efforts
(Thursday - February 06, 2014)
Source: AGWeb - It was announced last month that McDonald’s is going to invest in sustainable beef. While a clear definition has not been entirely outlined attendees of the National Cattlemen’s Beef Association (NCBA) Cattlemen’s College got a...

More Corporations See Sustainability as a Boon, Not a Burden
(Wednesday - February 05, 2014)
Source: The Motley Fool - Sustainability: Investors aren't always keyed in to this factor as an investing catalyst. However, corporations are increasingly recognizing it as a sound business practice. After all, increasing efficiency and reducing waste are...

In Venture Capital, Sustainability Is the New Buzzword
(Tuesday - February 04, 2014)
Source: Sustainable Business - Investors who have shied away from cleantech companies for the past two years haven't lost interest, they're broadening their scope into more areas of sustainability, according to a report by Cleantech IQ.

This is just a sample of some of the articles from this weeks SustainabilityHQ Highlights.  You can view the full Highlights by using the following links. Sustainability | ESG, Highlights for the Week of February 13, 2014

Tweet me: SustainabilityHQ.com Weekly Highlights February 13, 2014 http://3bl.me/vqcv9h


14 Twitter Chat Pro Tips

Mon, 2014-02-17 11:00



Twitter is a wonderfully accessible and democratising platform that lends itself perfectly to engaging in CSR and Sustainability stakeholder conversations. The audience of available agenda related professionals, brands, NGOs and enthusiasts is breath-taking in scope and also accessibility.

One increasingly important opportunity that Twitter provides is the Twitter Chat. You can corral an audience around a specific theme for a focused amount of time (usually 60 minutes) by using only a hashtag (#). It’s not a given that you’ll get people turning up, that of course takes effort to promote your event, but done right you can access influence and knowledge for incredibly insightful debate.

Twitter chats are a powerful way to be seen to transparently engage with various stakeholder groups and CSR / Sustainability Reporting in particular are increasingly common, but any communications issue in general can be facilitated.

Here’s 3BL Media’s Pro Tips on how to get the most out of our own #3BLchat (see below) or Twitter chats in general as an audience participant.

Before the event:

1.  If you generally use twitter.com to access the platform you may want to consider using a more comprehensive tool like Tweetdeck or Hootsuite. These can help you more effectively track multiple conversations and searches in real time.

2.  Set up and save a search for your event hashtag a few days early and check in every now and then to get a flavour of the conversation and participants.

3.  Follow and say hello to the host and any guests to help get your profile onto their radars before the rush of the event.

4.  Prepare any resources (and check working links) you think will be valuable to share with the audience participating.

5.  Share the event with others in your network to amplify the knowledge base and improve your own social capital.

During the chat:

6. Use a big screen! Smartphones are great for dipping in and out of Twitter, or maybe to spectate, but to effectively keep up with a busy feed and to add your own content to the discussion you’ll fare much better with a laptop or a decent sized tablet.

7. Engage! Spectating is fine and a safe bet if you’re new to Twitter chats, but the real value as always is in engagement. Ask questions. Offer opinion. Retweet and favourite other people’s content. Share your own resources or learning (and try to include images, video, infographics, etc whenever you can).

8. Don’t forget the hashtag! Make sure you add it to every tweet you want that particular community to see.

9. Show you’re human. Social media isn’t about dry answers, data and links being shared, be human. Offer personal experience, say thank you, smile, even a joke or two adds to the sense of community rather than a broadcast.

10. Follow the crowd. Check out all the participants in the event and make sure you follow anybody that can add value to your network.

After the event:

11. The discussion can often carry on beyond the advertised timing of the event so try not to dash off straight away, and check back on the hashtag feed later or the next day.

12. Some Twitter chats are summarised by tools such as Storify after the event. This is an edited script of the chat which can be useful for those who missed the live event, or if you want to revisit the debate. 3BL Media also posts a debrief blog with a full list of the resources shared by the audience. Click here to see the latest blog from our #3BLchat on engaging Millennials.

13. Check through the feed again for new people to follow and make sure you reach out individually to anybody that you think you should build a deeper relationship with.

14. Stay in touch. If you liked the event make sure you sign up for any email or news alerts to not miss out on the next one!


The next #3BLchat is Wednesday 19th February, at 1 - 2pm EST on ‘CSR / Sustainability Reporting: A marathon not a sprint’- don’t miss it!

Tweet me: In preparation for the next #3blchat: 14 #TwitterChat Pro Tips http://3bl.me/vkqpw2 by @davidcoethica @3blmedia

KEYWORDS: Social Media, 3bl Media, #3blchat, twitter chats, Pro Tips, Twitter, Tweet Ups

South Africa – you’ve been nominated to #ChangeOneThing

Fri, 2014-02-14 06:40

SOURCE: Yum! Brands


Joining the movement to turn social media game #NekNomination into a good thing, KFC South Africa has donated R25,000 to Add Hope; and has nominated all South Africans to take part too. 

KFC’s MD Doug Smart said KFC is “nominating you all to #ChangeOneThing by adding hope in-store or online at www.addhope.co.za.” In other words, please add your own donations of R2 or more to Add Hope. You can do this at your nearest KFC store if you’re in South Africa, or online.

Add Hope is an initiative dedicated to feeding hungry children in South Africa.

Continue reading the original article on SA People: http://bit.ly/1nzflQZ

Tweet me: South Africa - you've been nominated to #ChangeOneThing http://bit.ly/1nzflQZ via @sapeople & @YumBrands #NekNomination #AddHope

KEYWORDS: #AddHope, #ChangeOneThing, #NekNomination, KFC, KFC South Africa, yum brands, South Africa, hunger relief, World Hunger Relief

Corporate-Cause Programs Recognized as ‘Campaigns with Heart’

Thu, 2014-02-13 01:30
35 Campaigns Named as Finalists in 2014 Cause Marketing Halo Awards

SOURCE: The Cause Marketing Forum


February 13, 2014 /3BL Media/ - The honor roll of finalists in the 2014 Cause Marketing Halo Awards reveals corporate initiatives that are more diverse in the types of social problems they attack and the tactics they leverage.   

Among the intriguing efforts recognized today by the Cause Marketing Forum are programs involving:

•      Milkshakes that unlock donations to feed hungry children.

•      “Thumb Socks” that prevent teens from texting and driving.

•      A flu shot that delivers a life-saving vaccine halfway around the world.

•      Cleaning crews that bring heart health messages into their clients’ homes.

More than 120 entries were received in this competition for North American programs designed to yield social and financial dividends. (see all the finalists here). Gold and Silver winners in each of nine categories will be announced at the 2014 Cause Marketing Forum Annual Conference in Chicago May 28-29, 2014.

Several campaigns were named finalists in multiple categories including Clear Channel’s iHeartRadio ‘Show Your Stripes’ campaign tackling the issue of U.S. veteran unemployment; ‘Zoetis for Shelters’ that brought order, funding and a business model to provide thousands of animal shelters with access to essential veterinary drugs; ‘Dig In and Do Good’, a MasterCard initiative that enabled restaurant diners to unlock donations for Stand Up to Cancer; a ‘Critter Campaign’ by Canadian telecommunications company TELUS that leveraged plush pandas to raise funds and awareness for WWF Canada; and ‘Stories of Hope and Freedom’ a Harley Davidson/National Breast Cancer Foundation effort that celebrates Harley riders banding together to fight breast cancer.

With the proliferation of cause campaigns reaching consumers each day, the Cause Marketing Halo Awards bring clarity, innovation and best practice to light. To learn more about campaigns that do well by doing good or to connect with any of the Halo Award finalists, contact Megan Strand, Communications Director at 360.977.3343 or ms@causemarketingforum.com.


Tweet me: Cause Marketing Halo Finalists Announced as 'Campaigns with Heart' http://3bl.me/dnz567 Contact Info:

Megan Strand
Cause Marketing Forum
+1 (360) 977-3343

KEYWORDS: Events, Conferences & Webinars, Event, Marketing, Media & Communications, Cause Marketing, Media and Communications, PR, Social Media, cause marketing, cause related marketing, corporate nonprofit partnership, best cause marketing, halo awards, corporate philanthropy, Purpose, Social Impact, Shared Value

Mike Wallace, Former Director Of GRI’s North American Operations, Joins Brownflynn

Tue, 2014-02-11 02:00
Expands firm's presence on the West Coast

SOURCE: BrownFlynn

CLEVELAND, Feb. 11, 2014 /3BL Media/ — BrownFlynn announced today the addition of Mike Wallace, former director of the Global Reporting Initiative’s (GRI’s) North American operations, to its leadership team, effective immediately.
In his new role, Mike serves as Managing Director of BrownFlynn with responsibility for expanding the Firm’s market presence and brand in North America, developing strategic partnerships, providing innovative corporate responsibility and sustainability solutions to clients, and helping shape the strategic direction of the Firm. Mike will be based in Los Angeles, CA, expanding BrownFlynn’s geographic reach and opening up new business opportunities for the Firm.
“We’re delighted to have Mike on board and are excited to capitalize on the market growth potential afforded by his joining our leadership team,” said Barb Brown, principal and co-owner of BrownFlynn. “The demand on corporations and other organizations to better measure, manage and disclose sustainability information and initiatives is rapidly expanding across North America—and globally. We believe BrownFlynn is well positioned to respond to this demand through our highly skilled and experienced team and diverse corporate responsibility and sustainability services,” she added.
To read the full press release please click here.

Tweet me: .@M_A_Wallace joins @BrownFlynn as Managing Director http://bit.ly/1obmeuT #growth #sustainability

KEYWORDS: Business & Trade, Corporate Social Responsibility, Green Business, Sustainability Professionals, Sustainability Business, Event, Human Resources, Marketing, Media & Communications, Media and Communications, PR, BrownFlynn, Mike Wallace, GRI, global reporting initiative, growth, sustainability, Cleveland, sustainability strategy, sustainability reporting

Super Bowl XLVIII Commercials—Post-Game Analysis: Unlocking the Real Power of Cause

Mon, 2014-02-10 03:15

SOURCE: Cone Communications


The biggest story in marketing this week was, of course, the advertising from Super Bowl XLVIII. Companies lined up to spend as much as $4 million per 30-second spot to reach more than 110 million viewers. What was most noteworthy about this year's crop of commercials? The remarkably high degree to which marketers relied on cause and social issues to tell their stories—revealing just how far corporate social responsibility has come as a core brand and business strategy.

But ubiquity does not necessarily equal quality. Although most of the cause-focused ads were heartfelt and compelling, with brands wrapping themselves beautifully in emotions triggered by a wide range of issues, the cause-focused commercials generally left something significant on the table. Most were high-minded, feel-good expressions of brand values and beliefs that didn't really go anywhere—versus focused commitments to meaningfully address important issues, supported by clear calls to action.

Let me explain.

Coke's #AmericatheBeautiful spot courageously celebrated the diversity of the New America with the national anthem in multiple languages. Cheerios' "Gracie" ad matter-of-factly featured an interracial family, despite conservative blow-back to a similar 2013 spot. Intuit's #TeamSmallBiz commercial featuring GoldieBlox gave a national platform to a start-up dedicated to empowering girls through play. Duracell's ad, "Trust the Power Within," featuring the Seahawks' Derrick Coleman's triumph over a hearing disability carried a message of inspiration. And the list goes on and on…

To read more on Cone's Prove Your Purpose blog, please click here.

Tweet me: Super Bowl XLVIII Commercials—Post-Game Analysis: Unlocking the Real Power of #Cause http://bit.ly/1gTGMaE via @Cone #Causemarketing

KEYWORDS: Business & Trade, Super Bowl, advertisements, commercials, Social Impact, cause marketing

SustainabilityHQ.com Weekly Highlights February 5, 2014

Wed, 2014-02-05 05:00
SustainabilityHQ.com Weekly Highlights February 5, 2014

SOURCE: Governance & Accountability Institute, Inc.



Top Story of the Week

Why CFOs are sustainability’s surprising new superheroes 
(Wednesday - January 29, 2014)
Source: Green Biz - CFOs are emerging as the new superheroes of the sustainability world. Their unique perspectives, skills, tools and roles empower them to advance corporate sustainability in the rapidly changing marketplace. Deloitte's global...

Sustainability in Focus

Sustainability Mythbusters Part III: Sustainability Is Too Expensive
(Friday - January 31, 2014)
Source: Environmental Leader - In times when the economy is recovering and budgets are tight, corporate focus on sustainability can begin to drift because of the myth that sustainability is an unproven cost. However, an effective program can actually...

Sustainability Jobs 101: What Do Sustainability and Porn Have in Common?
(Thursday - January 30, 2014)
Source: Triple Pundit - “I know it when I see it” – so said Mr. Justice Potter Stewart way back in 1964. He was, in fact, talking about the challenges of defining hardcore pornography in a landmark Supreme Court case, but his comment applies equally...

Building the case for sustainability with Millennials
(Thursday - January 30, 2014)
Source: PR Week - Everyone agrees now that sustainability is key to growing business, but how can companies engage consumers to embrace sustainable behavior? This was the question examined at the World Economic Forum in 2012, which led to three...

Sixteen global sustainability leaders seeking transformational change
(Wednesday - January 29, 2014) Associated Profiles : World Business Council for Sustainable Development (WBCSD)
Source: theguardian.com - For shaking up the World Business Council for Sustainable Development, telling members to shape up or ship out, and being instrumental in creating broad collaborations, rather than trying to "own"...

How materiality drives improved sustainability reporting
(Wednesday - January 29, 2014)
Source: GreenBiz - Numerous external forces are converging to create increased awareness of environmental, social and governance (ESG) factors. These forces are challenging CFOs to reconsider a traditional reporting model that may not effectively...

This is just a sample of some of the articles from this weeks SustainabilityHQ Highlights.  You can view the full Highlights by using the following links. Sustainability | ESG, Highlights for the Week of February 5, 2014

Tweet me: SustainabilityHQ.com Weekly Highlights February 5, 2014 http://3bl.me/xc7yqf


Bloomberg Gives $10 Million to Improve Business Journalism in Africa

Mon, 2014-02-03 10:00

SOURCE: Bloomberg


Founder of Bloomberg LP, Michael Bloomberg announced that he will be donating $10 million in an attempt to improve financial journalism in Africa. Bloomberg will be partnering with faculty from University of Nairobi’s School of Journalism and Mass Communications and Strathmore Business School in Kenya; the University of Lagos’s Department of Mass Communications and the Pan Atlantic University’s Lagos Business School in Nigeria; and the Rhodes University’s School of Journalism and Media Studies and the University of Pretoria’s Gordon Institute of Business Science in South Africa. The initiative will not only provide cross disciplinary education programs but also mid-career fellowships and scholarships.

Read more about the program here

Tweet me: Bloomberg give $10 million to improve financial journalism in Africa @BloombergLP http://3bl.me/73p2tc

KEYWORDS: People, Social Action & Community Engagement, csr, sustainability, journalism, philanthropy, Education, media

SustainabilityHQ.com Weekly Highlights January 29, 2014

Fri, 2014-01-31 04:30
SustainabilityHQ.com Weekly Highlights January 29, 2014

SOURCE: Governance & Accountability Institute, Inc.


Top Story of the Week

The World's Most Sustainable Companies Of 2014
 (Thursday - January 23, 2014)
Source: Forbes - Australian corporation Westpac Banking is the most sustainable company on earth this year, according to a new ranking from Corporate Knights. But what does sustainability mean, exactly? Doug Morrow, vice president of research at...

Sustainability in Focus

Business Progress on Sustainability Has Stalled, Says New Report
(Friday - January 24, 2014) Associated Profiles : TruCost
Source: Environmental Expert.com - Companies around the world are struggling to make progress on climate change, resource efficiency and natural capital dependency, according to the 2014 State of Green Business report published by...

Are Your Sustainable Practices Really Making a Difference?  
(Friday - January 24, 2014)
Source: Huff Post - It seems 2013 was the year of strategic renewal. Most of Canada's big retailers began the year with established business sustainability initiatives. Having made significant progress in eco-efficiency, companies were refreshing...

Sustainability and Corporate Consciousness: The Facts Are In
(Thursday - January 23, 2014)
Source: Huff Post - The term "sustainability" carries a great number of definitions in several industries. However, no matter the field, the core idea of the word means the same thing to everyone: to continue, to carry on, to keep going, etc. In...

US Oil & Gas Sustainability Spending to Grow But Sluggish Compared to Extraction Growth
(Thursday - January 23, 2014) Associated Profiles : Verdantix
Source: Triple Pundit - The health and environmental costs that society shoulders due to this polluting industry continues, albeit mitigated by some cleanup efforts. When compared with the output growth of the oil and gas industry, the...

How Will Campbell Soup Achieve 100% Employee Engagement in Sustainability'
(Wednesday - January 22, 2014) Associated Profiles : Corporate Knights
Source: sustainablebrands.com - As a result, one of its targets is to achieve ... make the healthy choice the easy choice. âIf their employees want to run a marathon, the company funds their training â it helps them meet...

This is just a sample of some of the articles from this weeks SustainabilityHQ Highlights.  You can view the full Highlights by using the following links. Sustainability | ESG, Highlights for the Week of January 29, 2014

Tweet me: SustainabilityHQ.com Weekly Highlights January 29, 2014 http://3bl.me/6pttpg


Bloomberg Now: Female Journalists

Fri, 2014-01-24 08:00
Matt Winker: The Need For More Women in Journalism

SOURCE: Bloomberg


Bloomberg News editor-in-chief Matt Winkler participated in a panel discussion on women in journalism January 13th at the National Press Club in Washington, DC. Winkler discussed the lack of women in newsrooms and female sources in stories. Discussing the company-wide initiative for Global Women's Coverage and a series by Bloomberg executive editor Daniel Moss on top female movers and shakers in the economy, Winkler discussed what Bloomberg is doing to address the lacking female presence in news.


About Bloomberg

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 315,000 subscribers globally.  For more information, visit www.bloomberg.com.

Tweet me: .@BloombergLP supports women in journalism http://bloom.bg/1bg3EZQ

KEYWORDS: Events, Conferences & Webinars, sustainability, news, media, women, journalists, csr, Bloomberg

Where Climate Means Business

Thu, 2014-01-23 10:00

SOURCE: Bloomberg


Manmade carbon pollution is driving global climate change. Many companies, investors and governments at all levels have embraced this fact and are finding ways to reduce their own emissions and gird long-term business strategy in the process. Bloomberg News's twice-weekly Carbon & Climate column delivers updates from the intersection of climate change and business. http://go.bloomberg.com/special-reports/report/where-climate-means-business/


About Bloomberg

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 315,000 subscribers globally.  For more information, visit www.bloomberg.com.

Tweet me: Bloomberg reports on current sustainability issues and events @BloombergLP http://bloom.bg/1j9nsG2

KEYWORDS: news, media, sustainability, Bloomberg, csr, Carbon, climate

Day One with the Xbox One: What Parents Need to Know

Thu, 2014-01-23 08:45

SOURCE: Trend Micro


Three years ago, I wrote about my family’s experience with the ground-breaking Xbox 360 Kinect.  Despite all the issues outlined, we love it – it’s given us countless hours of fun as a family and with friends.  We also have expended a lot of calories because of it.

The decision to invest in any gaming console is not a small one, given the price of the console, the accessories like controllers, the games and any additional services you choose to buy (access to gaming communities, video services like Netflix, etc.); it’s not a small investment.  The argument to buy one for your family is weaker if you’re going to be sedentary playing it.  But if you splurge for something like the Xbox Kinect sensor and the games specifically designed to go with it, where the only thing you need to do is move your body, then the investment is much more worthwhile.

In addition to cost, there are two other issues to consider: privacy and age-appropriateness of games and Internet content.  Below are some tips on how to manage these on the new Xbox ONE, however, in the end, no matter what settings or technology there are to ensure your kids use technology safely and responsibly, there is no replacement for being an involved parent.

Welcoming the Xbox ONE

When the Xbox ONE was announced, I knew it would improve upon some of the performance issues of the Xbox 360. One major issue we faced was the delay between our physical motion and the game’s motion.  We seemed to constantly recalibrate the device to recognize us because it wouldn’t move or it would confuse which one of us was in control of the game.

The Xbox ONE also boasts many other home entertainment services that force you to rethink needing any other box sitting beneath your TV, with services such as Netflix, a web browser, music services, etc. (Note: the Xbox ONE console is considerably bigger and more boxy than its predecessor.  So we had to re-arrange the shelves to make room for it.)

We also had heard the Kinect sensor with the Xbox ONE would potentially be monitoring far more than we wanted, but there were powerful benefits to this.  If it was on and you entered the room, it would recognize your face and voice, which seemed as cool as it was creepy.  If my kids are already using it and I later walk in the room, a message pop ups saying “Hi Lynette” when it sees me on screen.  I haven’t fully explored the benefits of this yet, but look forward to seeing if it’s worth this kind of personal recognition.

Bigger Window to the World

There are many privacy issues to consider with today’s gaming consoles, especially those that use motion-sensor technology.  It was and has been a constant battle in my head between the desire for privacy and having a fantastic experience together with my family.

Since most gaming consoles are connected to the Internet and have the ability to share what you’re doing with the public through social networking sites or in gaming communities like Xbox LIVE, you need to first be very aware of this then take action to protect your privacy before you start playing.   Make sure you know exactly what you’re sharing and with whom you’re sharing it.  These consoles have basically opened up a door to your home where you and your kids can see the world, and the world can see you.

As a parent, I knew we wanted to set up different profiles for the different people in our family.  I also knew we didn’t want anything shared publicly.  Setting up the device was not difficult.  There is very little paper documentation in the box (like Apple devices) so it walks you through the set-up fairly well.

Managing the privacy settings was a different issue.

Setting Up Profiles for Kids: Half the Answer

In my opinion, the default privacy settings for all users of the Xbox ONE are not very private, even for adults, so spend the time upfront if you really want things kept out of the public eye.  When you set up each player’s profile, you have a choice of the type of profile you want (child, teen, adult, custom); under each, you have options on filtering what you see, what you can play, what television shows/movies you watch, what you share with the world, and where you’re connected on social media.

We had no problem in setting up profiles for the adults.  But we had a few problems setting up profiles for my kids.

In short, it’s a very complicated process that will hopefully be streamlined one day.  The reason it has become more complicated is because of the Children’s Online Privacy Protection Act (COPPA), a law which requires any online site to obtain verifiable parent permission before collecting information from kids under 13 years old.  This law was updated in July 2013, just a few months before the Xbox ONE launch.

Microsoft has attempted to comply with COPPA through this profile set-up process, but there are 3 issues you should be prepared to deal with as you go through it:

Issue 1: You need an email address. Every Xbox ONE user profile needs a Microsoft Live account, and you need an email address to open a Live account.  For children under 13, this didn’t make sense since they’re too young to use most email services.  So we set up email accounts for our kids, but had to enter fictitious birthdays in order to do it.  With an email account, we opened the Live account, and then proceeded to complete their profile.

Issue 2: You need access to multiple things to finish the set up.  You’ll be jumping back and forth from the Xbox set-up, your credit card, your email inbox, and your Microsoft Live Account in order to set up each child’s profile.

Microsoft uses a method which is more likely to ensure an adult is truly involved in allowing the child to have a profile.  It asked us to enter a credit card number and charged us $0.50 to ensure it was a working card.  Again, this is in place as a way to comply with COPPA. (See image of email regarding COPPA credit card charge.)

In theory, this seems like a reasonable request – and not unlike other online sites I’ve used with my kids.  It’s a problem for those who do not have credit cards.  But even if you do, it’s quite a lot of juggling.  I bounced between my laptop for email and Microsoft Live account access and the Xbox console controller.

Issue 3:  You’re still not done at this point.  Once you’ve verified that you’re the parent, you can finish the child’s profile setup.  However, even though you’ve gone through all these steps, Xbox doesn’t take it from there.  It doesn’t connect the fact that this profile is for a child.  You still need to do a lot of settings management.  You have the option to choose a profile type (Child, Teen, Adult, Custom).  I chose Child, but even this option did not assume that certain games, movies, TV. shows, music, social networks, or Internet content should be filtered.  The default for Child allows for a lot to be accessed.  Same goes for the content that they might share publicly.

The Best Solution: the Involved Parent

This process was very confusing and time consuming, especially relative to our experience with the Xbox 360.  But I understand why it is imperfect.  The parent hurdle is necessary because of COPPA and the attempt to comply with COPPA wasn’t the most elegant, but it’s bound to be cumbersome in other places where COPPA has a role.  So I give Microsoft some credit for trying to do the right thing.

There is another issue with technologies that use voice and facial recognition to work.  As I had posted 3 years ago with the Xbox 360, Microsoft is in fact collecting other data about you and your kids, such as a person’s skeletal frame, movements, reactions, and other bio-data that is considered to be personally identifying information and therefore subject to COPPA compliance per the updated rules in July.  Microsoft says it collects this, anonymizes it, and sends it to game developers who use it to improve the game experience.   For more on this issue, here’s a great post by David Tashroudian about the impact of COPPA on the Kinect.

Despite all of this, it has not stopped my family from enjoying the Xbox ONE together.  If you’re considering purchasing one, be prepared to spend lots of time up front on how you want to manage your family’s privacy and experience.  Despite any company’s good intentions or simply compliance with the law, no technical settings or solutions will ever be able to replace your presence and involvement in how your kids use technology.  Being an informed parent is the best way to make sure your family is safe and your kids are using the Xbox as you had hoped.  And don’t pass up the opportunity to have a great time (and expend some calories) using it as a family, too.

Tweet me: NEW BLOG: Day One with the #XboxONE: What #Parents Need to Know by @LynetteTOwens http://ow.ly/sPWYi #onlinesafety #privacy #gaming

KEYWORDS: Media and Communications, Social Media, Twitter, Community, Teen Action, Youth Action, xobx, Microsoft, Gaming, console, COPPA, privacy, Children, kids, parental controls, fees, internet safety, online safety, games, Video Games, Xbox Live

SustainabilityHQ.com Weekly Highlights January 16, 2014

Tue, 2014-01-21 07:30
SHQ Highlights January 16, 2014

SOURCE: Governance & Accountability Institute, Inc.


Top Story of the Week

Our top story this week is a look at the key issues in the coming corporate proxy season, as a powerful coalition of investors focus on companies and their public policy advocacy and stance on climate change. Gathering large investment interests in the coalition focused on climate change issues, the “Raising the Bar” campaign is targeting companies for engagement including ExxonMobil, AEP, Chevron, Conoco, and other firms.  The expectation:  That corporate boards will examine the activities related to public policy advocacy. That is, lobbying, directly and through surrogates such as the US Chamber of Commerce and other groups.

Because of “alarming scientific evidence” of the economic and environmental impacts of climate change, the coalition investors are concerned about the impact on their investment in the companies.  This is a muscular coalition – members include New York State Common Fund (the public retirement system) and the Treasurer’s Office of Connecticut, plus foundations and faith-based institutions.

For 20 years now, sustainable and responsible investors have focused on climate change. The “Raising the Bar” campaign expands the dialogue and presents “expectations” of the investors to the companies in focus.  This is an important story to read as the 2014 proxy season gets underway.

Investors Raise New Set of Issues with Companies About Public Policy and Climate 
(Wednesday - January 08, 2014)
Source: Walden Asset Management - Investors have engaged companies for over 20 years about climate change but this year there is a new set of shareholder resolutions challenging companies to evaluate their public policy advocacy specifically related to climate...

Sustainability in Focus

Let's be honest: real sustainability may not make business sense
(Thursday - January 09, 2014)
Source: The Guardian - Considerations such as 'what do you really care about' and 'who do you serve' should be drivers of sustainability, not profit...

Sustainability Execs Should Look to ‘Mavericks and Outsiders’
(Wednesday - January 08, 2014)
Source: Environmental Leader - Corporate sustainability professionals should reach out to “mavericks and outsiders” to find fixes to key sustainability challenges in 2014 such as food security, climate change and resource constraints, according to a Guardian...

This is just a sample of some of the articles from this weeks SustainabilityHQ Highlights.  You can view the full Highlights by using the following links. Sustainability | ESG, Highlights for the Week of January 16, 2014

Tweet me: SustainabilityHQ.com Weekly Highlights January 16, 2014 http://3bl.me/p7way6


7 Tips for Your Organization to Select Which Charity to Pick

Tue, 2014-01-21 04:00

SOURCE: Domtar


7 tips for your organization to select which charity to pick

Montreal is an island but none of us that live on or around it are. Food banks are a simple but very concrete example of how we are all connected, both in the giving and receiving. Case in point is the recent food drive we held at Domtar House in support of the city’s largest food bank, Moisson Montreal, and their annual December campaign. Over 50 boxes of non-perishable items were collected, to go towards holiday baskets and emergency food relief.

As much as supporting such a worthy cause at this time of the year is important, the sobering fact is that it’s the non-holiday times of the year when food bank supplies really start to dwindle, when we have collectively turned the attention of our hearts and minds to other causes.

Trouble is, you can’t perpetually ask people to give, even though the needs out there in all of our communities are of the 24/7/365 variety.  So how does your office juggle the need/burnout reality of charitable giving campaigns?  Here are some rules of thumb we’re using at Domtar; feel free to adapt them to your own business reality. You can also share yours by commenting below this post.

1. Focus:
You can’t help each and every organization, so it’s better to focus on areas that are in line with your personal or corporate values. For instance, at Domtar, our philanthropic engagement is guided by three priorities: social development through education, culture, and literacy; health and the environment; and the sustainable development of our communities.

2. Get executive sign-on

This may sound obvious, but make sure your C-suite supports these principles. This will be really helpful in case of disagreements (yes, disagreements on selecting a charitable organization will happen).

3. Make it public

Gather all these principles in a single document – such as a corporate policy – and make it available internally and externally on your intranet and website.

4. Make it easy for applicants

You’re trying to help, so it makes good sense to avoid any unnecessary red tape for support requests. A simple word or pdf form available from your website, one or two pages max, is largely sufficient to get a good idea of the organization. You can always request more information later by contacting the organization directly.

5. Decentralize

All decisions don’t have to be taken at the top. If your organization has offices in several location, create local selection committees and empower them to make decisions up to a certain amount. By being at the heart of the community, local committees are in a better position to make the right choice.

6. Stick to your guidelines

Once the policy has been written and posted on your website, people will have tendency to forget it. Mark your calendar to review it once a year and, more important, to communicate it to new employees, especially those on your selection committees.

7. In doubt, choose with your heart

There will be times when, in spite of all your policies and principles, you will hesitate to make your choice. Then, listen with your heart and go for it!

On a similar topic, we strongly recommend the personal view of blogger Seth Godin on the difficult choices of which charity to pick.

Tweet me: 7 tips for your organization to select which charity to pick – latest post on Fiberlines http://bit.ly/LNvCGH Contact Info:

Stuart Lister
+1 (514) 848-5555ext. 85515

KEYWORDS: Social Media, Community, Engagement, #sustainability, corporate charitable giving, SOCIAL ACTION & COMMUNITY ENGAGEMENT, Domtar