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Updated: 58 min 20 sec ago

How to Apply Sustainable Business Action to 2013 Mega Trends

Wed, 2013-02-06 00:00
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

SOURCE: Taiga Company

DESCRIPTION:
“While the key to growth is beating your competitors to market, you can’t rush off to pursue every major disruptive trend. Make sure you track leading market signals and criteria to assess the materiality of megatrends. Before you begin the ideation process, use strategic opportunity maps to assess and rank which spaces are most relevant to your organization—and quantify how relevant they are.”  -Corporate Executive Board
 
Following this advice our sustainability consulting reflects back on the trends of years past and we compare them to the forces of today. While some of the paths remain the same, some new challenges have surfaced with dynamically changing business climate.  Some of the on-going mega business sustainability trends include: Click here to continue reading, How to Apply Sustainable Business Action to 2013 Mega Trends

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

Tweet me: How to Apply Sustainable Business Action to 2013 Mega Trends http://bit.ly/10wS64b by @TaigaCompany #sustainability

KEYWORDS: Business & Trade, csr, sustainability, Taiga Company

Social Media Communications Are Essential for Value Creation in Sustainable Businesses

Tue, 2013-02-05 00:00
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

SOURCE: Taiga Company

DESCRIPTION:

Twitter, Facebook, LinkedIn, foursquare, blogging, the social web– we no longer just communicate; we interact. In the process, how can the wealth of information being generated by social media help us better understand business sustainability value creation? Click here to continue reading, Social Media Communications Are Essential for Value Creation in Sustainable Businesses

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

Tweet me: Social Media Communications Essential 4 Value Creation in Sustainable Businesses http://bit.ly/10wS8Jm by @TaigaCompany #sustainability

KEYWORDS: Business & Trade, csr, sustainability, Taiga Company

Proving It: Delivering Results that Matter

Mon, 2013-02-04 03:15

SOURCE: Cone Communications

DESCRIPTION:

This week, Cone Communications EVP of Social Impact, Craig Bida, takes to Prove Your Purpose to talk about the new standard for CSR.

As CSR continues to expand and evolve — with corporations, nonprofits and government partnering in innovative ways to deliver positive societal impact — one thing is becoming increasingly clear: Results matter — now more than ever before.

As recent Cone Communications research shows, American consumers are now more than twice as likely to buy from companies that promote the results and progress of their CSR efforts. A full 40 percent of consumers state that they will not purchase a company's products or services if CSR results are not communicated.

This "prove it" mindset is becoming increasingly common now that CSR has become widespread. For perspective, more than 80 percent of today's Fortune 250 companies have a branded cause program as part of their broader CSR efforts. The expectation of a wide array of stakeholders, from business leaders, to investors, to the media, is that CSR needs to do more than just inspire; it must deliver real and substantive impact.

To read more on Cone's Prove Your Purpose blog, please click here.

Tweet me: Proving It: Delivering #CSR Results that Matter by @CraigBida http://3bl.me/k27b3s via @Cone #ConeCSR

KEYWORDS: Business & Trade, People, Social Action & Community Engagement, Reporting, Ratings & Rankings, 2012 Cone Communications Corporate Social Return Trend Tracker, csr, Corporate Social Responsibility, Donations, philanthropy

How Does User Experience Play into Business Sustainability Strategies?

Mon, 2013-02-04 00:00
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

SOURCE: Taiga Company

DESCRIPTION:

Within our sustainable consulting practice, we recognize that a company’s stakeholders have a vested interest in the business.  This is commonly seen in a mutual aligned desire for success.  It is this shared path that creates openness to new ideas that promote business success and innovative ideas.  While there is much discussion on the value of suppliers in this process, our sustainability consulting practice also explores the role of the customer and these key stakeholder engagement points. Click here to continue reading, How Does User Experience Play into Business Sustainability Strategies?

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

Tweet me: How Does User Experience Play into Business Sustainability Strategies? http://bit.ly/VUgB4p by @TaigaCompany #sustainability

KEYWORDS: Business & Trade, csr, sustainability, Taiga Company

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