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Bloomberg's Carbon Risk Valuation Tool Receives Environmental Leader Product & Project Award

Thu, 2014-03-27 03:30

SOURCE: Bloomberg


As an organization, Bloomberg recognizes that to create true and enduring sustainable legacy they need their efforts to have both an internal and external impact. To have a more meaningful external impact, Bloomberg has created their Carbon Risk Valuation Tool which recently received the Environmental Leader Product & Project Award.

Read the blog from Bloomberg’s CEO and President Dan Doctoroff.

Bloomberg’s Carbon Risk Valuation Tool, growing out of the concept of a “stranded assets”, helps companies and investors better quantify the financial risk from exposure to high-carbon assets. Although the tool is still in beta, the award signifies that Bloomberg’s efforts on this issue could prove beneficial for their customers, the global financial markets and the broader public good.

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 315,000 subscribers globally.  For more information, visit www.bloomberg.com.

Tweet me: .@BloombergLP Carbon Risk Valuation Tool receives Environmental Leader Product & Project Award http://bloom.bg/1lmUKTI

KEYWORDS: Technology, Business & Trade, Environmental Leader, assets, Carbon, sustainability, csr, esg, Bloomberg, Environmental Leader Product & Project Award

MetLife Foundation, Generations United Present Awards to America's Four Best Intergenerational Communities

Thu, 2014-03-27 03:30
Award recipients are redefining community life by throwing out old sterotypes adn engaging residents of every age in decision-making, problem-solving, and relationship-building. The result: robust, vibrant communities

SOURCE: MetLife Inc.


WASHINGTON, March 27, 2014 /3BL Media/ - MetLife Foundation and Generations United today presented four communities with the 2014 MetLife Foundation/Generations United Best Intergenerational Communities Award.  The award is intended to heighten awareness of the important role that intergenerational solidarity plays in building strong, vibrant communities. The recipients are: Greater Phoenix Region, Arizona; City of Parkland, Florida; Reston, Virginia and Village of Shorewood, Wisconsin. Miami Gardens, Florida and Rye, New York were named finalists

The awards presentation took place on Capitol Hill and featured author and journalist Juan Williams along with members of Congress.

"Today's award recipients recognize the value of promoting strong bonds between the generations and working together to create a vibrant, meaningful place to live for every generation," said Dennis White, MetLife Foundation's president and chief executive officer. "MetLife Foundation is pleased to recognize the four communities that have demonstrated forward thinking in helping to create an environment that benefits an entire community."

"When all citizens are valued, it creates a positive environment for building strong, safe, and supportive communities," said Donna Butts, executive director of Generations United. "Such communities understand the wisdom of using the resources they have to connect generations rather than separate them into age-segregated programs and facilities. That intergenerational connection leads to older adults voting in favor of school bond ballots and young people visiting their aging neighbors. Everyone is engaged and everyone has purpose."

A blue-ribbon panel of judges selected the winning entries from among a host of applicants from across the country. Robert Blancato, former executive director of the White House Conference on Aging and a partner in Matz, Blancato & Associates, served as a judge in the selection process.  Blancato noted, "It is said you can live anywhere, but that does not make it a livable community.  These awards signify that a critical component of a livable community is one that fosters an environment where generations live and work together. "

All of the winning communities showed exceptional commitment to integrating intergenerational practices into all aspects of community life. For full profiles of these remarkable communities, visit www.gu.org.


About MetLife Foundation:  MetLife Foundation was established in 1976 to continue MetLife's longstanding tradition of corporate contributions and community involvement. The Foundation is committed to building a secure future for individuals and communities worldwide. Since it was established, MetLife Foundation has provided more than $530 million in grants to nonprofit organizations addressing issues that have a positive impact in their communities. For more information, visit www.metlife.org.

About Generations United: For nearly three decades, Generations United www.gu.org has been the catalyst for policies and practices stimulating cooperation and collaboration among generations, evoking the vibrancy, energy and sheer productivity that result when people of all ages come together. We believe that we can only be successful in the face of our complex future if generational diversity is regarded as a national asset and fully leveraged.

Tweet me: .@metlife foundation & generation united presented 4 communities w/ best intergenerational communities award http://3bl.me/fvv9ne Contact Info:

Alan King
Generations United
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KEYWORDS: Volunteerism & Community Engagement, Finance & Socially Responsible Investment, metlife foundation, Financial Inclusion, vibrant communities

World’s First Electric Bus with Bombardier’s PRIMOVE System Begins Revenue Service

Thu, 2014-03-27 03:00
Automatic wireless charging for trams, buses, trucks and cars opens up new possibilities for environmentally friendly, quiet and convenient transportation

SOURCE: Bombardier Inc.


Version française

  • BOMBARDIER PRIMOVE e-mobility solution for electric buses in public service for the first time in Braunschweig, Germany
  • World's first inductive fast charging system with 200 kW in passenger operation
  • Automatic wireless charging for trams, buses, trucks and cars opens up new possibilities for environmentally friendly, quiet and convenient transportation

March 27, 2014 /3BL Media/ - Transport operator Braunschweiger Verkehrs-AG’s first electric bus equipped with Bombardier PRIMOVE technology began revenue service today in Germany. In the presence of senior federal and state representatives, the PRIMOVE electric bus completed its first regular passenger service in the city. This marks another important milestone for the practical application of the PRIMOVE system.

The passenger service has started with a 12 m long electric solo bus operating on the central circular line M19. From October, four additional 18 m articulated e-buses will be phased in. It will be the first time that eco-friendly 18 m electric buses have replaced conventional buses in regular passenger operation.

Each bus is equipped with the wireless PRIMOVE fast-charging system and the new PRIMOVE high-performance batteries. In Braunschweig, the world's first inductive charging system is coming into use. With an output of 200 kW, it charges electric buses in just a few seconds, enabling them to cover the distance to the next charging station with ease.

In recent weeks, the 12 m e-bus already approved by TÜV SÜD underwent final system and load tests, enabling the TÜV approval of the entire PRIMOVE system in Braunschweig in time for the start of passenger operation. These included 280 recorded charging cycles, almost 3,000 km travelled electrically and various tests for electrical safety and electromagnetic emission.

For passengers, the PRIMOVE system will remain largely inaudible and invisible. The electric buses are not only quieter and cause less vibration than conventional diesel buses, they also accelerate more evenly – a much smoother ride awaits passengers in Braunschweig. The PRIMOVE high power charging pads embedded in concrete are installed under the road surface at the main station and at selected stops. The primary electrical installation is also integrated underground at the bus stops. The cooling units for those wayside power electronics have been neatly integrated into an advertising pillar and the shelter at the bus stop. The location of primary and wayside components underground or in existing street furniture offers great advantages to urban planners compared to conductive charging solutions.

As the world's leading rail technology provider, Bombardier has a clear vision of the cities of tomorrow. We imagine cities where all vehicles are electric and where mass transit vehicles do not alter the landscape but seamlessly integrate to provide quiet and emission-free urban mobility. With the PRIMOVE portfolio, Bombardier is paving the way for transport operators and vehicle manufacturers to make an easy and convenient transition to electric mobility for all electric vehicles – from trams and buses to trucks and cars. The start of passenger services with the first PRIMOVE electric bus in Braunschweig proves that this vision has matured from an innovative idea to reality.

About the PRIMOVE Pilot project in Braunschweig

Under the term "emil" (electric mobility by means of inductive charging), the Technical University of Braunschweig and the energy supplier BS | Energy are participating as partners in the innovative project in Braunschweig along with Braunschweiger Verkehrs-AG and Bombardier. It is being funded by the Federal Ministry of Transport and Digital Infrastructure.

The electric buses from the manufacturer Solaris are fully charged overnight in the bus depot. A quick recharge of the batteries during the regular 10 minute interval at the last station is sufficient to ensure the smooth operation of the12 m solo e-bus on the 12 km route. The 18 m articulated buses require more energy and are therefore additionally charged for a few seconds at two intermediate bus stops. This custom-made charging concept ensures a maximum battery life and an uninterrupted operation with a clean e-mobility solution on the existing bus route.

An overview of how the PRIMOVE system works and how it compares to diesel buses is available under the following link: http://www.youtube.com/watch?v=7hGrk8AHKmw

About the PRIMOVE portfolio

With its flexible PRIMOVE portfolio, Bombardier offers the world’s only one-stop shop for true e-mobility: The fully integrated system for electric rail and road vehicles allows cities and the transport industry to easily incorporate electric mobility. The complete package includes the inductive PRIMOVE fast charging system, the lightweight, long-life PRIMOVE batteries and the efficient PRIMOVE propulsion.

Further PRIMOVE projects

Bombardier is currently also working on implementing its PRIMOVE system for electric buses in Mannheim and Berlin, Germany, and in Bruges, Belgium. For the booming Chinese city of Nanjing, trams are being equipped with lightweight and long-life PRIMOVE batteries. In addition, tests with a dynamically charged  truck were successfully completed in Mannheim in January 2014.

About Bombardier

Bombardier is the world’s only manufacturer of both planes and trains. Looking far ahead while delivering today, Bombardier is evolving mobility worldwide by answering the call for more efficient, sustainable and enjoyable transportation everywhere. Our vehicles, services and, most of all, our employees are what make us a global leader in transportation.

Bombardier is headquartered in Montréal, Canada. Our shares are traded on the Toronto Stock Exchange (BBD) and we are listed on the Dow Jones Sustainability World and North America Indexes. In the fiscal year ended December 31, 2013, we posted revenues of $18.2 billion. News and information are available at bombardier.com or follow us on Twitter @Bombardier.

Note to Editors
For news releases, related material and photos, visit our media centre at
Follow Bombardier Transportation on Twitter @BombardierRail.

BOMBARDIER, PRIMOVE and ECO4 are trademarks of Bombardier Inc. or its subsidiaries.

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Tweet me: The world’s first electric bus with #Bombardier #PRIMOVE system has entered revenue service http://3bl.me/f3yc5x

KEYWORDS: Technology, Green Business

Entrée en service payant du tout premier autobus électrique doté du système PRIMOVE de Bombardier

Thu, 2014-03-27 03:00
La recharge sans fil et automatique pour les tramways, autobus, voitures et camions électriques ouvre de nouvelles possibilités pour un transport pratique, silencieux et sûr pour l’environnement

SOURCE: Bombardier Inc.


English version

  • Première application en service public de la solution de mobilité électrique BOMBARDIER PRIMOVE pour autobus électriques à Braunschweig, en Allemagne
  • Premier système de recharge rapide par induction de 200 kW pour le transport de passagers
  • La recharge sans fil et automatique pour les tramways, autobus, voitures et camions électriques ouvre de nouvelles possibilités pour un transport pratique, silencieux et sûr pour l’environnement

March 27, 2014 /3BL Media/ - Le tout premier autobus électrique de la société de transport Braunschweiger Verkehrs-AG doté de la technologie PRIMOVE de Bombardier est entré en service payant aujourd’hui, en Allemagne. En présence de hauts fonctionnaires du gouvernement fédéral et des Länder, l’autobus électrique PRIMOVE a effectué son tout premier service régulier de passagers dans cette ville. Cet événement marque un autre jalon important dans l’application pratique du système PRIMOVE.

Le service de passagers a été lancé au moyen d’un autobus électrique simple de 12 m de long sur la ligne circulaire centrale M19. À partir d’octobre, quatre autres autobus articulés électriques de 18 m entreront progressivement en service. Il s’agira de la première fois que des autobus électriques de 18 m sûrs pour l’environnement remplaceront des autobus ordinaires pour assurer le service régulier de transport de passagers.

Chaque autobus est doté du système de recharge rapide sans fil PRIMOVE et de nouvelles batteries haute performance PRIMOVE. Le tout premier système de recharge par induction au monde sera utilisé à Braunschweig. Avec une puissance de sortie de 200 kW, ce système recharge les autobus électriques en quelques secondes à peine, ce qui leur permet de couvrir sans difficulté la distance prévue jusqu’à la station de recharge suivante.

Au cours des dernières semaines, l’autobus électrique de 12 m approuvé par l’organisation TÜV SÜD a fait l’objet des derniers tests de charge et de ses systèmes, ce qui a permis d’obtenir l’approbation TÜV pour l’ensemble du système PRIMOVE à Braunschweig à temps pour le lancement du service de transport de passagers. Ces tests comprenaient 280 cycles de recharge confirmés, près de 3 000 km parcourus avec une alimentation électrique et divers tests portant sur la sécurité électrique et l’émission électromagnétique.

Pour les passagers, le système PRIMOVE demeurera en grande partie inaudible et invisible. En effet, non seulement les autobus électriques sont plus silencieux et causent moins de vibrations que les autobus diesels ordinaires, mais leur accélération est plus uniforme, ce qui assurera une meilleure qualité de roulement et donc, un plus grand confort pour les passagers à Braunschweig. Des plaques de recharge haute puissance PRIMOVE intégrées dans le béton sont installées sous la chaussée à la station principale et à certains arrêts. L’installation électrique principale est elle aussi intégrée sous terre aux arrêts d’autobus. Les unités de refroidissement des dispositifs d’électronique de puissance en voie sont soigneusement intégrées à une colonne publicitaire et à l’abribus. L’emplacement sous terre ou dans le mobilier urbain existant des composantes principales et en voie offre de grands avantages aux urbanistes comparativement aux solutions de recharge conductives.

À titre de chef de file mondial en matière de technologie ferroviaire, Bombardier a une vision claire des villes de demain. Nous nous représentons des villes où tous les véhicules fonctionnent à l’électricité et où les véhicules de transport collectif ne bouleversent pas le paysage, mais s’y intègrent harmonieusement en offrant une mobilité urbaine silencieuse sans émission. Grâce à la gamme de produits PRIMOVE, Bombardier prépare les exploitants de services de transport et les fabricants de véhicules à faire la transition, d’une manière facile et pratique, à la mobilité électrique pour tout type de véhicules électriques – qu’il s’agisse de tramways et d’autobus ou de camions et de voitures. Avec cette entrée en service pour le transport de passagers, le premier autobus électrique PRIMOVE à Braunschweig fait la preuve d’une idée novatrice devenue réalité.

À propos du projet pilote PRIMOVE à Braunschweig
Dans le cadre d’un projet nommé « emil » (mobilité électrique par chargement inductif), l’université technique de Braunschweig et le fournisseur d’énergie BS | Energy participent en tant que partenaires de ce projet novateur à Braunschweig avec Braunschweiger Verkehrs-AG et Bombardier. Le projet est financé par le ministère des Transports et de l’Infrastructure numérique du gouvernement fédéral allemand.

Les autobus électriques du fabricant Solaris se rechargent pleinement durant la nuit au centre d’autobus. Il suffit de recharger les batteries durant l’arrêt de dix minutes prévu au terminus pour permettre à l’autobus électrique simple de 12 m de boucler sans difficulté le circuit de 12 km. Comme les autobus articulés de 18 m exigent davantage d’énergie, ils sont également rechargés pendant quelques secondes de plus à deux arrêts d’autobus intermédiaires. Ce concept de recharge taillé sur mesure garantit une durée de vie utile maximale des batteries et une desserte ininterrompue de la ligne d’autobus existante au moyen d’une solution de mobilité électrique non polluante.

Un aperçu du fonctionnement du système PRIMOVE et un comparatif avec les autobus diesel sont accessibles en suivant le lien : http://www.youtube.com/watch?v=7hGrk8AHKmw

À propos de la gamme de produits PRIMOVE
Grâce à la gamme de produits souples PRIMOVE, Bombardier offre le seul guichet unique au monde en matière de mobilité électrique véritable : le système entièrement intégré conçu pour les véhicules électriques sur rail et sur route permet aux villes et au secteur des transports d’adopter aisément la mobilité électrique. L’ensemble complet comprend un système de recharge rapide par induction PRIMOVE, les batteries légères de longue durée PRIMOVE et la solution de propulsion efficace PRIMOVE.

Autres projets PRIMOVE  
Bombardier s’affaire actuellement à mettre en place le système PRIMOVE pour des autobus électriques à Mannheim et à Berlin, en Allemagne, de même qu’à Bruges, en Belgique. Des batteries légères de longue durée PRIMOVE sont actuellement installées dans les tramways de la métropole en plein essor de Nanjing, en Chine. En outre, des essais concluants ont été menés avec un camion chargé de façon dynamique à Mannheim, en janvier 2014.

À propos de Bombardier
Bombardier est le seul constructeur au monde à fabriquer à la fois des avions et des trains. Regardant vers l’avenir tout en repoussant les limites du présent, Bombardier fait évoluer la mobilité en répondant à la demande mondiale en moyens de transport plus efficaces, plus durables et plus agréables. Notre leadership résulte d’un vaste éventail de véhicules, de services et, surtout, de nos employés.

Le siège social de Bombardier est situé à Montréal, au Canada. Nos actions (BBD) se négocient à la Bourse de Toronto, et nous sommes l’une des entreprises composant les indices de durabilité Dow Jones Sustainability World et Dow Jones Sustainability North America. Pour l’exercice clos le 31 décembre 2013, nos revenus ont été de 18,2 milliards $. Vous trouverez nouvelles et information à l'adresse bombardier.com ou en nous suivant sur Twitter : @Bombardier.

Note à l’intention des rédacteurs
Pour des communiqués, de la documentation connexe et des photos, visitez notre galerie de presse à l’adresse www.bombardier.com/fr/galerie-de-presse.html
Suivez Bombardier Transport sur Twitter @BombardierRail.

BOMBARDIER, PRIMOVE et ECO4 sont des marques de commerce de Bombardier Inc. ou de ses filiales.

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Tweet me: Entrée en service payant du tout premier autobus électrique doté du système #PRIMOVE de #Bombardier http://3bl.me/53arpd

KEYWORDS: Technology, Green Business

Setting Our Game Plan

Thu, 2014-03-27 02:05



By: John Schulz, AVP of Sustainability Operations

March Madness is almost upon us — soon the office pools will begin, and the TVs will invariably be tuned to college basketball.

We’re in a March Madness of our own in the sustainability world: reporting season is upon us, and we are working on filling out CDP (formerly the Carbon Disclosure Project), crafting our Global Reporting Initiative (GRI)-aligned report and responding to the other surveys and requests for information that abound in this space.

Between crunching data and gathering our narratives, it can sometimes feel like we’re sprinting up and down court, blocking and shooting. (Hopefully, we aren’t fouling.)

March Madness is almost upon us — soon the office pools will begin, and the TVs will invariably be tuned to college basketball.

We’re in a March Madness of our own in the sustainability world: reporting season is upon us, and we are working on filling out CDP (formerly the Carbon Disclosure Project), crafting our Global Reporting Initiative (GRI)-aligned report and responding to the other surveys and requests for information that abound in this space.

Between crunching data and gathering our narratives, it can sometimes feel like we’re sprinting up and down court, blocking and shooting. (Hopefully, we aren’t fouling.)

Tweet me: .@johnfschulz from @ATT talks sustainability's #MarchMadness http://soc.att.com/1kXVFqN

KEYWORDS: Environment and Climate Change, Energy, CDP, CDP Disclosure, GRI, Global Reporting Initiative (GRI), #CSRreporting, #MarchMadness, att, AT&T, March Madness, CSReporting

Trane “Acceleration Now” Tour Arrives in Miami

Thu, 2014-03-27 02:05

SOURCE: Ingersoll Rand

  • Enhanced indoor air quality can help improve academic performance in schools, healing in hospitals and productivity for employees
  • Trane will present St. Lucie County School District with Energy Efficiency Leader Award at event

March 27, 2014 /3BL Media/ - The Trane®“Acceleration Now” tour launches in Miami, Fla., on Monday, March 31. Trane, a leading global provider of indoor comfort solutions and services and a brand of Ingersoll Rand, is hitting the road in 2014 to bring its commercial heating, ventilation and air conditioning (HVAC) solutions to its customers across North America.

Media are invited to attend the Trane “Acceleration Now” Tour to learn more about how the right energy conservation measures can help organizations and businesses increase their energy and operational efficiency and the benefits they can gain as a result. These results can include improved academic performance in schools, optimized healing in healthcare environments and higher productivity and better health for employees in government and commercial buildings.

HVAC product managers, industry experts and Trane leadership team members will be available to discuss the “Acceleration Now” tour, as well as the solutions launched over the past two years and the benefits they provide to the industry.

At the event, Trane also will present St. Lucie County School District with an Energy Efficiency Leader Award which recognizes the district’s commitment to energy and operational efficiency and sustainability.

First Stop - When and Where

  • Media can visit the tour on Monday, March 31, and Tuesday, April 1, from 8:30 a.m. – 3:30 p.m.
  • Trane will present the Energy Efficiency Leader Award to St. Lucie County School District at 11:30 a.m. on Monday, March 31.
  • Location: Lot 4 in Sun Life Stadium, 2269 Dan Marino Blvd., in Miami Gardens, FL 33056

About the Tour

During the Trane “Acceleration Now” tour, two semi-trucks carrying the newest equipment, controls and interactive displays will visit 70 communities in 39 weeks. Customers can learn about these new technologies and innovations at each stop:

  • EarthWise™ Systems
  • Trane Energy Services
  • Tracer™ Products and Services
  • Controls
  • Air Handlers
  • Trane Rental Services
  • Trane Parts and Supply
  • Chillers
  • Rooftop Systems
  • VAV Systems
  • Advantage VRF™ Systems
  • Outdoor Air Systems

These energy-efficient products provide reliable, cost-effective solutions for commercial real estate, data centers and restaurants, as well as education, healthcare, hospitality, government, manufacturing and retail facilities.  Visit trane.com/areyouready to learn more about the “Acceleration Now” tour coming to Miami, Fla.

Upgrades Save St. Lucie County School District $5 million a Year

Leaders at St. Lucie County School District in Fort Pierce, Fla., expect recently completed infrastructure upgrades to save $5 million a year, cutting energy costs 30 to 40 percent. Previously ranked 60th out of the 67 Florida school districts listed by county and ranked for energy usage, St. Lucie County is now ranked 18th. The district reduced annual utility costs from more than $12 million to less than $7 million.

In recognition of the district’s commitment to energy and operational efficiency and sustainability, Trane is presenting the district with the “Energy Efficiency Leader Award.” Fernando Lagomasino, Florida district general manager for Trane, will present the award to Sean Murray, energy manager for St. Lucie County School District.

“These upgrades improved the teaching and learning environment while generating drastic savings for the district,” said Sean Murray, energy manager for St. Lucie County School District. “The reduction in costs saved the equivalent of 100 teachers’ jobs.”

Prior to implementing the upgrades, the school district created an energy advisory board to evaluate options for replacing its aging and outdated air-cooled chillers. They selected a chiller plant upgrade with thermal energy storage to provide reliable, cost-effective cooling using energy savings and utility rebates to offset the cost of the chiller investment.

Leaders selected Centennial High School as the first site for a chiller plant upgrade with thermal energy storage and the solution generated significant results. The improvements reduced the high school’s annual electric bill by almost 40 percent.

Based on these results, St. Lucie County School District moved forward with plans to upgrade 13 district locations serving 15 schools. The improved chiller plants run at cooler temperatures to provide better dehumidification ─ important in the humid Florida environment ─ and operate more efficiently with less pumping and fewer fans.

The district selected CALMAC® IceBank® energy storage tanks for the chiller plants due to its superior design, low maintenance and long life. Technician training and support was incorporated into each equipment purchase to ensure that the systems would keep running at optimum performance. The ice-enhanced water- and air-cooled chiller plants build ice at night during off-peak hours when the cooling and power load is low, allowing the schools to take advantage of lower-cost electricity rates.

The district replaced chiller plants located at three schools in close proximity to each other with a centralized chiller plant built between them. The plant, which includes more than two miles of underground piping to connect the schools to the plant, allowed the district to reduce chiller capacity and remove 300 tons of capacity by centralizing the plants.

The district installed the chiller plant during the summer to avoid interrupting school operations with piping and interconnections completed after school start-up on weekends and holidays.

About St. Lucie County School District

St. Lucie County School District includes approximately 40,000 students enrolled at 45 K-12 schools. The mission of the St. Lucie County School District is to ensure that all students graduate from safe and caring schools, equipped with knowledge, skills and the desire to succeed. Educating children isn’t just a top priority for the school district, it’s also important to the community, with parents, businesses and other residents joining in to provide a full and rich educational experience for the children. Because of this unique partnership, the St. Lucie County School District is able to offer a variety of educational experiences that prepare students for the future, including charter, magnet, virtual and home schooling.

About Ingersoll Rand and Trane

Ingersoll Rand (NYSE:IR) advances the quality of life by creating comfortable, sustainable and efficient environments. Our people and our family of brands—including Club Car®, Ingersoll Rand®, Thermo King® and Trane® —work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity and efficiency. Trane solutions optimize indoor environments with a broad portfolio of energy efficient heating, ventilation and air conditioning systems, building and contracting services, parts support and advanced control. Ingersoll Rand is a $14 billion global business committed to a world of sustainable progress and enduring results. For more information, visit ingersollrand.com or trane.com.


Trane, a brand of Ingersoll Rand
Liz Soltoff 
+1 732-652-6952, Esoltoff@irco.com
Melanie Boulay Becker 
+1 612-381-9554, Melanie.boulay-becker@irco.com

Tweet me: Get ready for @TraneCommercial Acceleration Now Tour! See HVAC solutions on display in your area. Info & tour stops http://ow.ly/v0yrH

KEYWORDS: Climate and the environment, Utilities, St. Lucie County School District, trane, Ingersoll Rand, EarthWise, Tracer, air handlers, energy services, chillers, vav system, advantage vre., Fernando Lagomasino, Sean Murray

SAP to Only Use 'Green' Data Centres to Service Growing Cloud Business

Thu, 2014-03-27 02:05
Company emmissions rose last year as customers moved apps to SAP cloud



SAP plans to power all its data centres and facilities globally with 100 percent renewable electricity, starting from this year.

SAP says "the shift will help minimise the company's carbon footprint as it moves to a cloud business model".

The business software supplier added that the move "will help eliminate carbon emissions caused by its customers' systems, by moving them into a 'green cloud'".

Continue reading the original article about SAP using renewable electricity on CFOworld >>

Original source: CFOworld

Tweet me: #SAP will power data centres with 100 percent #renewable electricity in 2014. http://bit.ly/1mwwaQt @sustainableSAP Contact Info:


KEYWORDS: Energy, SAP, renewable electricity, carbon footprint, Carbon Emissions, data centres, software in the cloud

Live Nation Entertainment and American Cancer Society Collaborate to Raise Awareness and Funds

Tue, 2014-03-25 02:00
Livenation.com and Ticketmaster.com Give Fans Opportunity to Help Fight Cancer through April 13, 2014

SOURCE: American Cancer Society


LOS ANGELES, March 25, 2014 /3BL Media/ – Live Nation Entertainment (NYSE: LYV) and the American Cancer Society announced today a collaboration to raise awareness of cancer issues and critically needed funds to help finish the fight.

Fans of concerts, sports, theater and family events can make a donation to help fight cancer via their Ticketmaster.com and LiveNation.com ticket purchases through April 13, 2014. An expansion of an existing relationship between Live Nation Entertainment and the American Cancer Society, Live Nation customers will have the opportunity to instantly make a donation to the American Cancer Society. One hundred percent of every donation will support the American Cancer Society’s life-saving research, education and advocacy efforts, as well as free services to patient and caregivers including rides to treatment and lodging.

 “This opportunity allows us to reach more communities with the American Cancer Society’s programs and services, helping individuals and families facing cancer,” said Lin Mac Master, chief revenue, marketing and communications officer for the American Cancer Society. “Our relationship with Live Nation Entertainment allows us to connect diverse audiences with life-saving information, while raising critically needed funds to end cancer.”

In 2014 approximately 1.7 million Americans will be diagnosed with cancer and more than 585,000 will die. Nearly 14 million Americans with a history of cancer are alive today because of continued progress and collaborative efforts to change the course of the disease.

“We are committed to a variety of causes, but this particular one stands out, because so many people are affected by cancer,” said Jared Smith, president of Ticketmaster North America. “Whether you’re an artist, an athlete, or a fan, you most likely know someone who has been affected by cancer in some capacity. That’s why we found it imperative to build on our relationship with the American Cancer Society and harness the power of our live entertainment fans to make a difference.”

Previous collaborations between Live Nation Entertainment and the American Cancer Society included an October 2012 and 2013 breast cancer awareness and fundraising project with Ticketmaster, a division of Live Nation Entertainment.


About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.LiveNationEntertainment.com. Follow us @twitter.com/LiveNationInc

About the American Cancer Society
The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. As we celebrate our 100th year of service, we're determined to finish the fight against cancer. We're finding cures as the nation’s largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, call us anytime, day or night, at 1-800-227-2345 or visit www.cancer.org/fight .

Tweet me: .@LiveNationInc and @AmericanCancer Society announce new collaboration to help #finishthefight http://3bl.me/wcpk5e

KEYWORDS: Business & Trade, People, Social Action & Community Engagement, Live Nation Entertainment, American Cancer Society, collaboration, Ticketmaster.com, Cancer Awareness

MSLGROUP’s Corporate & Brand Citizenship Practice Wins Two PRWeek Awards

Fri, 2014-03-21 10:30



We were thrilled and proud to be recognized at the annual PRWeek Awards in New York on March 20, 2014, where MSLGROUP won PR Product/Service of the Year for our PurPle (Purpose + People) methodology, and Nonprofit Campaign of the Year for our work with the March of Dimes’ imbornto campaign.

Our signature PurPle approach seeks to put purpose and people at the center of next generation communications. Using this methodology, we are able to redefine companies’ business centric approach to citizenship, the most pressing demand of all stakeholders. We build strategic communications platforms, programs and partnerships that validate and reinforce values, identify and amplify authentic purpose, and bring them to life through the people they touch to drive business and social impact.

We would also like to congratulate one of our key nonprofit purpose led clients, the March of Dimes. We are honored to be their partner for the imbornto campaign, aimed to ensure all babies are born strong and healthy. Throughout our relationship, we have worked in collaboration with the March of Dimes to enhance the corporate sponsorship strategy, develop creative materials and messaging, as well as develop a holistic paid, earned and owned media plan to generate buzz and increase donations.

The imbornto campaign resulted in the highest performing in-store campaign ever, over 1.4 billion impressions in three months, over 600% YOY increase in traffic to web hub, a 312% increase in donations YOY and the addition of ten new partners.

For more information about MSLGROUP’s Corporate & Brand Citizenship Practice and PurPle methodology, please contact Scott Beaudoin, Global Practice Director at scott.beaudoin@mslgroup.com or Anne Erhard, SVP & NA Director at anne.erhard@mslgroup.com.

Tweet me: .@MSLGROUPNA won Product/Service of the Yr 4 PurPle/Nonprofit Campaign 4 @MarchofDimes work! @PRWeekUS #PRWeekAwards http://3bl.me/t96shr

KEYWORDS: Marketing, Media & Communications, msl group, PRWeek Awards, csr, citizenship, purple, nonprofit, March of Dimes

Women Empowerment Leaders Challenge Men to Join Their Cause

Thu, 2014-03-20 03:00
In new “Business In Society” interviews, women leaders project a win-win business rationale

SOURCE: Business in Society


New York, NY, March 20, 2014 /3BL Media/ -  In interviews on the “Business In Society” program to be aired on Direct TV Saturday at 11 AM EDT (channel 222) Dr. Anne-Marie Slaughter, President of The New America Foundation and Ms. Barbara Krumsiek, CEO, Calvert Investments, project a tipping point for women’s empowerment -- if more men can adjust and commit to it.

   Dr. Slaughter: “My position is the next phase has to change a lot of norms around men … We need a situation where men and women are both caregivers and breadwinners.”

    Ms. Krumsiek: “I look forward to the day when we don’t separate our thinking about genders … And we need that awareness by CEOs, male and female, and men in the workplace.”

   Dr. Slaughter and Ms. Krumsiek were featured speakers at the March 6th  “Gender Equity and Global Jobs Challenge” conference  of the Women’ s Empowerment Principles at United Nations Headquarters in New York. The WEPs program, an initiative of the UN Global Compact and UN Women, promotes a set of seven principles for organizational models that facilitate women’s progress in business, government, civil society and other institutions. It has some 700 CEO signatories.

   The Business In Society (www.businessinsociety.net)  WEPs television program, available in advance for reviewers via the above link and to be also distributed globally via United Nations auspices, is the first in a new series of BIS planned programs. John Paluszek, (@Biz_in_Society), executive producer, announced that, “having completed our pilot stage of five well-received programs, we are now considering partnerships and sponsorships to enable us to achieve greater program frequency and a broader agenda. There are many important and engaging business-in-society stories yet to be told.”

    Earlier BIS programs have reported on the Global Compact’s nine issue initiatives, especially its global water mandate program, as well as on human rights, apparel supply chain issues and an earlier update on women’s empowerment.


Business In Society has an integrated two-fold mission:
To draw new attention of influential audiences to current macro problems in global society and report on new efforts by business to address these problems.

To build understanding and commitment to this principle: It is now not only possible, but necessary, to conduct business ethically and responsibly as well as profitably.    


Contact Information:
John Paluszek
646-416-2118 cell

Tweet me: WATCH: #Women #Empowerment Leaders Challenge Men to Join Their Cause w/ @Biz_in_Society on Sat 3/22 @ 11 EDT: http://3bl.me/ar8mpk

KEYWORDS: Business in Society, Women Empowerment Leaders, Leadership, interviews, Dr. Anne-Marie Slaughter, The New America Foundation, Ms. Barbara Krumsiek, Calvert Investments, Gender Equality and Global Jobs Challenge, WEP, UN Global Compact, UN Women

Part II: Cause+Video: Integrating Cause Marketing into Brand Ad Campaigns

Mon, 2014-03-17 09:15



In follow-up to the Cause + Video Part I post, I have to give a shout out to the next two halo award finalists in the video category – Mastercard Dig In, Do Good and Walgreen’s Get a Shot, Give a Shot. While the first two videos in Part I were particularly emotionally compelling and leveraged video for strong storytelling, I put Mastercard and Walgreens together for a much different reason. These brands both use video in a way that seamlessly integrates their cause marketing promotions into their broader national advertising campaigns, helping to drive real business goals.

I love to see this level of paid advertising promotion for cause campaigns because it speaks to the power that cause marketing can have in driving tangible business benefits, from increased sales and traffic to product usage. Let’s face it – it is only when cause is tied to a direct business goal that a brand attaches such a significant “real estate” as a national TV spot – as Mastercard did this year. I know first-hand that it is a cause marketer’s (or nonprofit partner’s) dream to hear a colleague or corporate partner say, “this would work great in our ad campaign.” Ads drive eyeballs and eyeballs drive more engagement, which drives greater success in the form of fundraising or social impact for our cause promotions. And, it is those cause and CSR campaigns that truly fit with a brands’ business, their values— or even their creative approach and personality – that tend to stand out in the marketplace and among consumers.

First take a look at Walgreen’s partnership with the UN Foundation’s Shot @ Life campaign. This campaign was a perfect integration of social good with business good. Walgreens is clearly seeking to garner its share of the flu shot demand, so a 1 to 1 social incentive urging all customers in the promotional window to “Get a Shot” (for themselves/loved ones) and “Give a Shot” (to a person in need in developing countries)” was brilliant (video here).

Beyond the seamless business tie-in, what I love about the video spot is how it leverages the brand’s catchy and pervasive ad campaign which rolled out the new tagline of “at the corner of happy and healthy.” This cause marketing spot uses the same narrator, tone, and look and feel so it benefits from the broader brand equity and awareness, effectively “sticking” in consumer minds. To top it off, the ad is just one piece within much a broader campaign activation including in store events, signage and celebrity spokespersons. Cause content – especially video –is always best utilized within the broader marketing mix.

Next, take a peek at Mastercard’s Dig in Do Good campaign (video here), featuring Eric Stonestreet and benefiting Stand Up 2 Cancer.

Similarly, this campaign fits into the brands’ iconic “Priceless” campaign – a sentiment where cause works particularly well. The campaign seeks to offer a social incentive for consumers to drive usage of Mastercard for dining out. Beyond the ad, which ran nationally, I love that this campaign approached video in a unique way by leveraging “behind the scenes” footage from the shoot with Eric Stonestreet. This is a great way to get more mileage from costly video shoots; such footage really allows viewers to feel like part of the brand’s community, getting an authentic, inside look into the campaign while the allowing the actual TV spot to remain very concise. It is important to note that the spokesperson choice was a good one here as well, as Stonestreet had previously been involved with Stand Up 2 Cancer and had a personal connection to the cause. This is key for any celebrity-driven cause spot.

In marketing today, content is king, and the same goes for cause marketing. Video can be a particularly powerful content tool for showcasing the emotion and humanity behind cause marketing campaigns, whether it is short form or long form, buzz-worthy or educational, user-generated or branded. Join me for a breakout session at CMF 2014 to talk through various video formats, objectives video can help reach for both companies and nonprofits, and best practices for cause video “to see and be seen.”


Tweet me: Read the latest from @MSLGROUPNA 's @ASErhard on the integration of cause marketing and video: http://bit.ly/1iwEeNN

KEYWORDS: Marketing, Media & Communications, Community, Engagement, People, Social Change, Social Actions, content marketing, content, video

SustainabilityHQ.com Weekly Highlights March 4, 2014

Wed, 2014-03-12 05:35
SustainabilityHQ.com Weekly Highlights March 4, 2014

SOURCE: Governance & Accountability Institute, Inc.


Top Story of the Week

"CSR" is a term that's been around for more than four decades, notes Forbes' contributor Ryan Scott, and he cites a study by Boston College's Center for Corporate Citizenship that found that 97% of surveyed companies had budgets designed for their corporate responsibility programs.  "CSR is a business approach that is here to stay," he concludes.

Still, there is somewhat of a debate about the merits of CSR -- we see that in recent statements by investors that a company's obligation is to create profits (harking back to the economist Milton Friedman's views as CSR became a corporate focus at executive levels). 

Long-term we think the CSR issue -- anti's say it is a "frill" and diversion, and PR activity --the pros say it something much closer to the heart of the business and vital to the well-being of the enterprise over the long-term -- will be settled as the Millennial Generation settles in and moves up the management food chain.  Today's young workers want to be part of a "responsible company" -- recruiters know this, especially as they recruit new grads.  Colleges and universities are responding with several hundred institutions putting sustainability management course work in place to meet the demand.  The Top Story is worth a read.

The Key Ingredient of CSR
(Thursday - February 27, 2014)
Source: Forbes - Ever since the term “corporate social responsibility” became popularized in the 1960s, it’s been used to cover a broad swath of ethical issues, including those that affect the environment, human rights, supply-chain...

Four Keys to Thinking about the Future of Sustainability
(Tuesday - February 25, 2014)
Source: Environmental Leader - It is often a good strategy to listen to the new ideas of thought leaders and successful CEOs to see if they can provide inspiration that can be used on a broader scale. In the Harvard Business Review article, Four Keys to...

Sustainability in Focus

Corporate Responsibility or "Greenwashing"?
(Monday - March 03, 2014)
Source: Huff Post - How can investors and consumers tell whether companies are doing the right thing by the environment or "greenwashing" their images to make it seem like they're doing the right thing? Magali Delmas, a professor of management at...

Banks pushed to report sustainability data
(Friday - February 28, 2014) Associated Profiles : California State Teachers’ Retirement System
Source: Financial Times - Jack Ehnes, chief executive of Calstrs, said that while he expected some initial uncertainty about the new standards, over time companies would move towards reporting the information. There...

This is just a sample of some of the articles from this weeks SustainabilityHQ Highlights.  You can view the full Highlights by using the following links. Sustainability | ESG, Highlights for the Week of February 26, 2014

Tweet me: SustainabilityHQ.com Weekly Highlights March 4, 2014 http://3bl.me/rrpsp6


Sochi 2014: My Olympic story

Tue, 2014-03-11 09:10

SOURCE: Cascades


Cliquez ici pour lire en français.


It’s already been a few weeks since I got home from Sochi, and only now am I beginning to realize that I’ve reached my long-time goal: I am a two-time Olympic champion. Partners like Cascades have believed in me from the start. Thanks to them, I’ve been able to push my passion for freestyle skiing to the limit.

Learn more about Alexandre Bilodeau olympic story

Tweet me: http://bit.ly/1ghwgYd Alexandre Bilodeau tells @CascadesSD his Olympic story!

KEYWORDS: alexandre, bilodeau, olympic, games, cascades, vancouver, Sochi, medal, Gold

Toyota Will Engage with Latino Trendsetters as Official Automotive Sponsor of Hispanicize 2014

Tue, 2014-03-11 05:20

SOURCE: Toyota


MIAMI, March 11, 2014 /3BL Media/ — Toyota, the world’s leading automotive manufacturer, is the official automotive and transportation sponsor of Hispanicize 2014, the largest annual event for Latino trendsetters, newsmakers and influencers, it was announced today. The conference will be held April 1-4, at the InterContinental Hotel in Miami.

Co-chaired by Patricia Salas Pineda, group vice president of the Hispanic Business Strategy Group of Toyota North America and Maria Hinojosa, anchor of weekly NPR show Latino USA, Hispanicize 2014 is expected to gather more than 1,500 of the nation’s most influential Latino professionals from the industries of blogging, journalism, technology, music, marketing, film and business. 

Featuring U.S. Hispanic thought leaders, the fifth anniversary edition of Hispanicize will highlight Toyota's presence through vehicle experiences for its Toyota and Scion brands and a panel featuring senior Toyota executives on its innovative multicultural marketing strategies. Toyota has also played a key role in the organization of the event itself. 

According to Pineda, “Participating in marquee events such as this provides our company access to Latino influencers who are shaping the digital landscape, and we’re proud to be a partner.” Pineda is tasked with helping to maintain Toyota’s leadership position among Latinos and ensuring that the Hispanic perspective is fully integrated into growth strategies for all of its brands: Toyota, Lexus and Scion. 

“Serving as co-chair for Hispanicize is a continuation of Toyota’s commitment to further engage the Hispanic community. As Toyota has been marketing to and engaging with the Latino community for more than 20 years, Hispanicize offers a unique opportunity to draw from that multi-decade commitment,” Pineda added.

Since 2004, Toyota has been the leading automotive brand among the Hispanic market, according to data from automotive research firm Polk.

In recent years, Toyota has boosted its connection to the Hispanic community through social and digital media, especially the launch of @Toyotalatino and new partnerships with properties like Hispanicize 2014 (@Hispanicize).
“The key to this new relationship with Toyota is the word partnership. Toyota is a market leader in the Hispanic community and it is reflected in the fact that Latinos trust and support Toyota by purchasing their vehicles.” said Manny Ruiz, founder and creative director of Hispanicize. “Having the eighth largest company in the world partner with Hispanicize represents one of the most encouraging partnerships we’ve ever had and one that I look forward to seeing evolve in many fun and creative ways.” 

About Toyota 
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 40,000 people. Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.  
Media Contacts
Luis Rosero
Rosemary Ravinal


Tweet me: .@Toyota is official automotive and transportation sponsor of #Hispanicize2014. http://toyota.us/1eoE861

KEYWORDS: Toyota, Hispanicize 2014, Latino, Automotive, thought leaders, hispanic community

UN Global Compact Bulletin (March 2014)

Fri, 2014-03-07 06:00

SOURCE: United Nations Global Compact


The UN Global Compact Bulletin is designed to keep participants up to date on news, engagement opportunities, resources and events. Participants are encouraged to look to this monthly communication for important information. Please note that engagement opportunities and events are intended for Global Compact stakeholders unless otherwise indicated. The Bulletin is published in EnglishFrenchSpanish and Chinese.


Français | Español | Chinese


Join us online for the 6th Annual Women's Empowerment Principles (WEPs) Event: Gender Equality and the Global Jobs Challenge (5-6 March)

Live Webcast: On 6 March, watch the Annual WEPs Event live on the UN Webcast site (http://webtv.un.org).

WEPs Live on The Guardian: The Guardian's Women in Leadership will be blogging live from the event on 5 & 6 March.

Join the Conversation: Follow the event via Twitter (@WEPrinciples) or by using the event hashtag #EqualityMeansJobs).


1.    Global Compact Local Networks Regional Meeting – Africa and MENA Convened

2.    Local Network Exchange Programme Organized by Global Compact and Global Compact Network Argentina

3.    Global Compact Introduced in Nicaragua

4.    Participant Status: New Signatories, COPs and Delistings


1.    Call for Input: Food and Agriculture Business Principles (FAB Principles) Consultation

2.    Call for Comments: A Practical Guide to Supply Chain Traceability

3.    Call for Case Examples: Indigenous Peoples’ Rights

4.    Responsible Management Education Opportunities

  • Sign Open Letter: Call on Academic Institutions to Incorporate Human Rights in Management Education 
  • Call for Papers: Poverty and Anti-Corruption

5.    More Opportunities: Join the CEO Water Mandate and more


1.    Human Rights and Business Dilemmas Forum

  • New Training Tools
  • New Dilemma on Cumulative Impacts

2.    The Guide for Responsible Corporate Engagement in Climate Policy

3.    A Guide for Anti-Corruption Risk Assessment


1.    Equality Means Business:  Re-Visioning the Development Agenda (11 Mar, New York)

2.    CEO Water Mandate Multi-Stakeholder Working Conference (8-10 Apr, Lima)

3.    Upcoming Webinars (March – April 2014) – OPEN INVITATION

  • Business and Indigenous Peoples’ Rights: Emerging Trends, New Tools and Resources (25 Mar)
  • The Business Case for Women’s Employment (27 Mar)
  • Introduction to the Social Enterprise and Impact Investing Workstream (28 Mar)
  • Derechos de los Pueblos Indígenas y el Sector Privado: Nuevas tendencias, nuevas herramientas y recursos/ Business and Indigenous Peoples’ Rights: Emerging Trends, New Tools and Resources (23 Apr)

Tweet me: Check out news, events, webinars and more with latest @globalcompact monthly bulletin http://bit.ly/1hU7Rsd #sustainability #csr Contact Info:

Kristen Coco
UN Global Compact
+1 (917) 367-8566

KEYWORDS: Business & Trade, Events, Conferences & Webinars, People, Social Action & Community Engagement, united nations, Global Compact, webinars, sustainability, events, Engagement Opportunities, csr

Part I: Cause + Video: Cause Marketers Effectively “Showing, not Telling” through Video

Tue, 2014-03-04 09:05



When I pen a piece or give a talk on cause or CSR marketing trends, I always ground it in the same concept: cause marketing simply follows overall marketing. And, these days, when you talk about brand marketing, you are likely talking about content marketing. 78% of CMOs believe the creation of custom content is the future of marketing. And – as any marketer will tell you – video is one of the hottest types of content brands are focused on right now, for good reason. Studies show internet users interact with video content at twice the rate of other digital content. The vast majority of brands are responding by  increasing video ad spend in 2014.

The Evolution of Video + Cause

So, it is no surprise that we are seeing an uptick in video usage within cause marketing campaigns. Video is not new to cause or CSR; what is evolving is the explosion of formats from short-form TV spots, viral videos or infographic style “explainer” videos, to long-form documentaries or series, all the way to the 6 second Vine. Plus, there is so much strategic promotion being done across traditional and nontraditional channels that helps maximize your storytelling reach, ensuring more bang for your buck.

Halo Award Video Finalists 

In anticipation of our breakout on cause + video at CMF 2014 exploring both the style and promotion of cause video content, I took a look at the Halo Award video finalists, announced several weeks ago. One of my favorite opportunities with video is the potential to “show, not tell.” Video has a way of invoking emotion that the written word can’t come close to. Two examples of this are CIBC’s “The Moment” and Harley Davidson’s “Stories of Hope and Freedom.” Both campaigns are breast cancer-focused, though they have a very different approach, feeling and end goal.

Continue reading and viewing the cause videos on Cause Update >>

Original source: Cause Update

Tweet me: Effective use of video in cause marketing initiatives. Check out the videos. http://bit.ly/OXLvMp @ASErhard #CMF2014 Contact Info:

MSL Group

KEYWORDS: Anne Erhard, cause marketing, csr, video, cause video, video content, CMF2014, msl group

#3BLchat – ‘CSR / Sustainability Reporting: A Marathon Not a Sprint’

Tue, 2014-03-04 05:30



CSR and Sustainability Reports have come a long way, mostly. With increasing numbers of private sector organisations than ever before now formally producing non-financial reports, and amidst an energetic evolution of reporting frameworks, 3BL Media wanted to facilitate the exploration of how leading companies best engage with stakeholders.

We invited Henk Campher, SVP Business + Social Purpose, and MD Sustainability at Edelman and Guy Morgan, Director of Advisory Services at BSR to share their expert knowledge and fuel a 60 minute #3BLchat powered debate.

In the relatively short time period the conversation covered many of the major aspects of reporting communications and engagement, and received direct insight and best practice examples from professionals at global giants such as Cisco, Dell, SAP, Sodexo, AMD and Marks & Spencer.

As expected there were strong recurring themes around balancing data provision with storytelling, how to sustain communication all year round, understanding varying stakeholders preferred communication channels and how to inject disruption and innovation into the process.  

Here’s a brief sample of the conversation…

Henk Campher - @AngryAfrican: A1c And you must go beyond the "what" & focus on the why, where & how. Be disruptive, engaging, digital etc. Why should I care? #3BLchat

Guy Morgan - @gnmorgan77: A4 Let data drive stories as proofpoints. Accentuate stories outside report 2 drive home point http://bit.ly/1jBbEd8  #3BLchat

John Friedman - @JohnFriedman: Engage with stake holders throughout the year, not just when promoting #csr report. It needs to be ongoing dialogue #3blchat

Iliyana Stareva - @IliyanaStareva: @3BLMedia A report published entirely on #Instagram - I thought that was brilliant! #3BLchat #CSR #Sustainability 

Tim Mohin - @TimMohinAMD: Companies must overcome natural distrust. Tough to balance all the factors of disclosure, engagement, and meaningful results #3BLchat

Cisco CSR - @CiscoCSR: Q3a:One way we engage with our stakeholders long term is to work with our suppliers on their #CSR practices: http://cs.co/60135j2Z  #3BLchat

Henk Campher - @AngryAfrican: A8b Problem comes in when people think GRI G4 or integrated reporting is the goal. It’s not. That’s just data. #3BLchat

Cindy Schneider - ‏@CJ_Schneider1: #3blchat @Domtarpaper http://bit.ly/OaAYNx  & @SappiNA  http://bit.ly/MAEJux   broke down their reports to keep them "sustainable" & alive

For a full list of the questions, Henk’s and Guy’s answers, plus highlights from the community check out our Storify version here.


Keyfacts shared:

  • Total reports now over 6500 (but 180 million businesses out there)
  • First time reporting numbers peaked at just over 1200 in 2010
  • Around 50% of all reports are from European organisations

Resources shared and by whom:

3BL Media + Team (@CJ_Schneider1 & @Karen_Ammann):

Guy Morgan (@gnmorgan77):

Cisco (@CiscoCSR)

Tim Mohin (@TimMohinAMD)

Shared Value (@SVInitiative)

Wizness (@WiznessPlatform)

John Friedman (@JohnFriedman) – Sodexo

Adam Elman (@adamelman) – Marks & Spencer

BSR (@BSRNews)

Iliyana Stareva (@IliyanaStareva)

Gareth Kane (@GarethKane)

Tweet me: Recap of the most recent @3BLMedia Chat: #3BLchat – ‘CSR / #Sustainability Reporting: A Marathon Not a Sprint’ http://3bl.me/qqvzva

KEYWORDS: Marketing, Media & Communications, 3bl Media, twitter chat, #3blchat, csr, Corporate Social Responsibility, csr reporting, adam elman, guy morgan, henk camper, Edelman


Vote for Videos that Inspire Social Good

Mon, 2014-03-03 10:05

SOURCE: Cisco Systems Inc.


Cisco is proud to sponsor the DoGooder Video Awards for the third year in a row. These awards recognize the creative and effective use of video in promoting social good.

The submissions included a wide array of funny, moving, and informative videos that embraced strong storytelling to communicate important messages. It was a difficult task, but the DoGooder Team has chosen the finalists -- and now it’s up to the public to choose the winners.

Visit the contest site today and cast your vote. Public voting is open through March 10, 2014.

Voting is easy: Simply select your choice in each category. Individuals can vote once per day. Just a simple click of the mouse gets you involved with cause video and making an impact for organizations doing important work.

This year’s winners will be announced March 14 at the Nonprofit Technology Conference in Washington D.C., hosted by the Nonprofit Technology Network (NTEN).

Your votes determine which organizations go home with fantastic prizes:

  • Cisco CSR will contribute a cash prize to the winner of the Best Nonprofit Video Award
  • The National Alliance for Media Arts and Culture in partnership with the National Youth Media Network & with support from The National Association for Media Literacy Education, Nickelodeon, AFI Docs, and Lights. Camera. Help, will provide the following prizes to the winner of the new Youth Media category:
    • Lights.Camera.Help will screen all four of the finalist films at their 2014 Festival
    • AFI DOCS film festival will provide two festival passes for 2014: one for the winning filmmaker and one for the filmmaker’s mentor from the facilitating nonprofit
    • Nickelodeon will award a $3000 cash prize to the award-winning film’s nonprofit
  • Contest winners will receive free registration to the 2015 Nonprofit Technology Conference, the signature event hosted by NTEN.
  • Zacuto will provide a $500 gift card to the winner of the Funny for Good category.

Please vote for the DoGooder Video Awards today!

Tweet me: Cast your vote for the #DoGooderAwards http://bit.ly/1fCUayp using #video for #socialgood, sponsored by @Cisco @CiscoCSR

KEYWORDS: cisco csr, Corporate Social Responsibility, DoGooder, nonprofit, Social Good, video, Youtube

Connected Cities Blog Shares AECOM Insights for an Improved Urban Future

Mon, 2014-03-03 01:00



LOS ANGELES, Mar. 3, 2014 /3BL Media/ — As part of a sharpened focus on urban issues globally, AECOM offers its Connected Cities blog to share its professional city-related knowledge and advance the dialogue around how to improve the world’s urban areas.

The Connected Cities blog reflects AECOM’s expertise and experience in urban planning and design, civil infrastructure engineering, environmental stewardship, architecture and building engineering, landscape architecture, and project management and delivery. It offers a platform to discuss new approaches to current and future urban challenges.

“Cities are the future,” said Jason Prior, chief executive for AECOM’s global buildings + places practice.  “More than half of the people around the world live in cities.  They consume most of our natural resources and generate most of our culture and wealth.  There is a tremendous challenge in tackling the problems cities face, with growing populations, decreasing equity, aging infrastructure, and degraded natural environments.  But there is a tremendous opportunity to configure places that are healthy for millions of people and use our planet’s resources more wisely.

“We’re extending the intellectual capital we apply to our projects in an open forum where we can learn from each other, and others can learn from us.  We invite lively dialogue to advance these ideas.”

With 64 posts from 40 authors since June 2013, the blog comes at the urban question from all angles.  From topic to topic and voice to voice, posts range from reflective to instructive, technical to philosophical. 

Readers will find the hot topics, such as urban agriculture, climate change adaptation, and cycling.  They will also discover the lesser-known, such as nanotechnology, living walls, or what makes a bridge more than a bridge.

Most authors are AECOM practitioners, with a few guest posts from the likes of Stephen Reinstein, CEO of Long Beach Judicial Partners, with whom AECOM helped create the Gov. George Deukmejian Courthouse, and Michael Haggerty, a masters student at Harvard Graduate School of Design, who participated in AECOM’s Urban SOS competition.

Keep an eye on the Connected Cities blog for new content each week. Contact the blog’s managing editor with questions.



AECOM is a global provider of professional technical and management support services to a broad range of markets, including transportation, facilities, environmental, energy, water and government.  With approximately 45,000 employees around the world, AECOM is a leader in all of the key markets that it serves.  AECOM provides a blend of global reach, local knowledge, innovation and technical excellence in delivering solutions that create, enhance and sustain the world's built, natural, and social environments.  A Fortune 500 company, AECOM serves clients in more than 150 countries and had revenue of $8.1 billion during the 12 months ended Dec. 31, 2013.  More information on AECOM and its services can be found at www.aecom.com.

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Media Contact:
AECOM Technology Corporation
Paul Dickard, +1.646.432.8473
VP, External Communications

Tweet me: http://3bl.me/78yk53 @AECOM's #ConnectedCities blog covers new approaches to current and future urban challenges. #Climatechange #Cycling

KEYWORDS: Business & Trade, Business Ethics, Corporate Social Responsibility, Green Business, Green Economy, Green Professionals, Sustainability Professionals, Sustainability Business, Sustainable Enterprises, Sustainable Trade, Women In Business, Eco-Living, Consumption & Travel, Eco, Eco Home, Ecotravel & Tourism, Eco Thinking, Ethical Consumersim, Green, Green Living, Shopping, Sustainable Living, Education, Energy, Alternative Energy, Geothermal, Renewable Energy, Solar Energy, Sustainable Fuels, Wind Energy, Environment, Carbon Footprint, Conservation, Climate Change / Global Warming, Environmental Business, Environmental Policy, Environmental Politics, Recycling, Trees, Water, Food & Farming, Agribusiness, Farming, Local Farming, Sustainable Food, Non-Profit, Philanthropy, Health and Wellness, Healthcare Innovation, Marketing, Media & Communications, Bloggers, Branding, Green Marketing, Interactive Marketing, Media and Communications, People, Social Action & Community Engagement, Community, Expert Connections, Social Development, Social Change, Social Actions, Volunteerism, Women, Technology. Innovation & Solutions, AECOM, architecture, engineering, construction, environmental sustainability, cycling, sustainable food, climate change, Resliency, cities, food security, energy water nexus, sustainable energy, Water Conservation, Urban agriculture, nanotechnology, Living Wall

SustainabilityHQ.com Weekly Highlights February 26, 2014

Thu, 2014-02-27 01:00
SustainabilityHQ.com Weekly Highlights February 26, 2014

SOURCE: Governance & Accountability Institute, Inc.


Top Story of the Week

Four Top Sustainability Reporting Trends for 2014
(Friday - February 21, 2014)
Source: GreenBiz - At most companies, work on 2013 sustainability reports is well underway. But it's not too late to take stock and assess whether you're giving enough consideration to four major issues recently cited by Ernst & Young: materiality...

Sustainability in Focus

Is sustainability top of your agenda in 2014?
(Tuesday - February 18, 2014)
Source: C&IT - Sustainability – it’s either a buzzword or a meaningless catchphrase, depending on which side of the debate you come from. But, whether you knit your own muesli or you are a climate-change naysayer, nobody can deny that...

Leith Sharp: Embracing “disruptive sustainability
(Friday - February 21, 2014)
Source: McGill Reporter - As director, Sharp built the largest green campus organization in the world. The program’s efforts were funded largely by the savings it produced – the essence of sustainability.

California rises in sustainability grades  
(Friday - February 21, 2014)
Source: UT San Diego - California greatly increased its ranking last year in the U.S. Green Building Council's LEED certification program, rising from ninth to fifth place. And San Diego County outperformed all top 10 states on a per-capita basis.

Sustainability is now non-negotiable say delegates to the 2014 Sustainable Events Summit
(Wednesday - February 19, 2014)
Source: Event Industry News - Sustainability is part of a concept called trust and it’s for this reason people buy from us.” This quote from Speaker Dan Germain, Head of Creative at Innocent, sums up one of the over-riding reasons for embarking on the...

Sustainable water funding remains high priority
(Thursday - February 20, 2014)
Source: Beatrice Daily Sun - Last year, the Legislature passed LB 517, which created the Nebraska Water Funding Task Force. I was appointed to serve on the task force, which met throughout the interim. The task force was to focus on the long-term.

This is just a sample of some of the articles from this weeks SustainabilityHQ Highlights.  You can view the full Highlights by using the following links. Sustainability | ESG, Highlights for the Week of February 26, 2014

Tweet me: SustainabilityHQ.com Weekly Highlights February 26, 2014 http://3bl.me/6pqpgz