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Auction of First 2015 Chevrolet Corvette Z06 to Benefit Karmanos Cancer Institute

Tue, 2014-03-11 06:05

SOURCE: General Motors

DESCRIPTION:

DETROIT, March 11, 2014 /3BL Media/ – The first retail production 2015 Chevrolet Corvette Z06, the most track-capable Corvette in the brand’s history, will be auctioned to benefit the Karmanos Cancer Institute. The Barrett-Jackson auction house will offer the supercar during its Collector Car Auction in Palm Beach, Fla., on April 12.

The auction extends General Motors’ long-standing support of the Karmanos Cancer Institute, one of 41 National Cancer Institute-designated comprehensive cancer centers in the country, which last year raised $1 million by auctioning the first 2014 Corvette Stingray Convertible at Barrett-Jackson.

This year, Chevrolet is donating the all-new Corvette Z06 in support of Karmanos Cancer Institute’s 32nd Annual Dinner. All proceeds from the auction will go to the renovation of the Institute’s infusion center, providing a more comfortable and soothing setting for patients to receive chemotherapy treatments. 

GM President Dan Ammann and his wife, Pernilla, chief operating officer of Mother New York, will chair the Annual Dinner on Saturday, April 26, at the Fox Theatre. This is the fourth consecutive year that a member of GM senior leadership has chaired the event. 

The Corvette Z06 has unprecedented levels of aerodynamic downforce, at least 625 horsepower from an all-new supercharged engine, and an all-new, high-performance eight-speed automatic. The LT4 6.2L supercharged V-8 engine features direct injection, Active Fuel Management and continuously variable valve timing. These technologies – combined with the fuel-efficient multi-speed transmission, aerodynamic design and lightweight construction – help make the new Z06 surprisingly fuel efficient.

“Chevrolet’s donation of the first 2015 Corvette Z06 produced is yet another way that we are showing our continued support of the Karmanos Cancer Institute,” said Dan Ammann. “The funds raised from the auction will help further the exceptional patient care that Karmanos is known for in our community and across the country."

In honor of the Annual Dinner, the General Motors Foundation recently announced a $400,000 grant to support the Institute’s cancer research. The grant brought GM and the GM Foundation’s support of the Institute to nearly $7.3 million over the last 17 years.

“When it comes to corporate citizenship and philanthropy, General Motors and its employees set the example,” said Gerold Bepler, M.D., Ph.D., president and CEO, Karmanos Cancer Institute. “Their generosity goes a long way toward improving the lives of cancer patients and supporting cancer research. Our heartfelt gratitude goes to GM, the GM Foundation, Chevrolet and Barrett-Jackson for their ongoing commitment to help end this disease.”

Those unable to attend the Palm Beach Collector Car Auction may bid online at www.barrett-jackson.com. To register, call 480-421-6694 or email bidders@barrett-jackson.com. Since this is a charity sale, Barrett-Jackson will waive all buyer and seller fees.

The winning bidder will receive a letter of authenticity, as well as the ability to select the color of his or her 2015 Chevrolet Z06.

To reserve tickets for the 32nd Annual Dinner, please contact Lisa at 313-576-8106 orkoltuncl@karmanos.org or visit Karmanos’ 2013 Annual Dinner to reserve tickets online.

About the Barbara Ann Karmanos Cancer Institute 
Located in mid-town Detroit, Michigan, the Barbara Ann Karmanos Cancer Institute, a subsidiary of McLaren Health Care, is one of 41 National Cancer Institute-designated comprehensive cancer centers in the United States. Karmanos is among the nation’s best cancer centers. Through the commitment of 1,000 staff, including nearly 300 physicians and researchers on faculty at the Wayne State University School of Medicine, and supported by thousands of volunteer and financial donors, Karmanos strives to prevent, detect and eradicate all forms of cancer. Its long-term partnership with the WSU School of Medicine enhances the collaboration of critical research and academics related to cancer care. Gerold Bepler, M.D., Ph.D., is the Institute’s president and chief executive officer. For more information call 1-800-KARMANOS or go to www.karmanos.org.

About Chevrolet 
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About the GM Foundation
Since its inception in 1976, the GM Foundation has donated hundreds of millions of dollars to American charities, educational organizations and to disaster relief efforts worldwide. The GM Foundation focuses on supporting Education, Health and Human Services, the Environment and Community Development initiatives, mainly in the communities where GM operates. Funding of the GM Foundation comes solely from GM. The last contribution to the GM Foundation was made in 2001. For more information, visitwww.gm.com/gmfoundation.

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Tweet me: Auction of First 2015 @Chevrolet Corvette Z06 to Benefit Karmanos Cancer Institute http://bit.ly/1cunarz

KEYWORDS: Karmanos Cancer Institute, Chevrolet Corvette Z06, Dan Ammann

Children International Presents Pampa Sinha With the Inspire Award™

Tue, 2014-03-11 01:05
A Volunteer in India Is Honored for Her 15 Years of Service to Children International and the Community

SOURCE: Children International

DESCRIPTION:

Kansas City, MO, March 11, 2014 /3BL Media/ - Jim Cook, president of the child-focused humanitarian organization Children International, presented Pampa Sinha with the Children International Inspire Award™ in Kolkata, India. The award honors Ms. Sinha for her 15 years of volunteer service to both Children International and her community in India.

The unique Inspire Award™ celebrates outstanding contributions of volunteers who live in and are part of the impoverished communities Children International serves. Over 7,500 dedicated volunteers like Ms. Sinha help make Children International’s work possible, using their time and energy to enhance the lives of children in their communities.

Ms. Sinha began volunteering with Children International while her daughter was in the sponsorship program. She has been involved in several volunteer activities including cooking for the nutrition feeding program, assisting with gift distributions, informing youth of important events and working with other mothers in the community to make sure they are making the most of the opportunities available through the Children International program. Although her daughter has graduated from the sponsorship program, Ms. Sinha vows to continue volunteering.

Ms. Sinha’s inspiration to volunteer comes from her father, a man who, she says, helped countless people without expecting anything in return. He was well-respected in the community because of his efforts, and he felt great joy from helping others. Ms. Sinha knew she wanted the same thing for her life.    

Mr. Cook felt privileged to be able to present Ms. Sinha with the Inspire Award™. “Pampa Sinha’s volunteer efforts have contributed greatly to Children International’s work in Kolkata, India. We are pleased to be able to present her with the Inspire Award as a token of our gratitude for her volunteer service.” He also adds, “Volunteers like Pampa are crucial to our organization’s success, and we are thankful for all that they do. They truly are an inspiration to so many people.”

About Children International
Children International prepares children and youth to escape the traps of poverty by supporting their critical needs, building resilience, and engaging them in transformative activities. Children International accomplishes this by providing crucial benefits and compassionate care through easily accessible, modern community centers. Children International’s presence, programs and supporters have a positive impact on children, youth, families and communities; provide protection; encourage self-sufficiency; and serve as catalysts for change.

For more information about Children International, visit www.children.org.

Follow Children International on Facebook and Twitter.

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FOR MORE INFORMATION:
Christy Howard
Public Relations
Children International
Direct:  (816) 943-3730
Email:  choward@children.org

Brittany Gelbach
Public Relations
Children International
Direct: (816) 943-3832
Email: bgelbach@children.org

Tweet me: .@Children_Intl presents Pampa Sinha with the Inspire Award for her volunteer service http://3bl.me/yvqxvm

KEYWORDS: People, Social Action & Community Engagement, Inspire Award, volunteer, Award, India, Children, Children International

 

Postcards from Peru: Teamwork and Collaboration in a Foreign Country

Tue, 2014-03-11 01:00
By Lora Phillips, Symantec Senior Manager, Global Corporate Responsibility

SOURCE: Symantec

DESCRIPTION:

The Symantec Service Corps (SSC) team has passed the halfway point and is now closing in on their goals. Despite coming together as 10 individuals from different backgrounds, cultures, and skill sets, they have become a strong, cohesive team with a shared passion for making an impact across three important organizations.

Team Symantec: Working and learning together

Work days in Peru are busy, packed with meetings and new challenges. They're also filled with positive energy and a sense of belonging for the SSC, despite being thousands of miles away from their respective homes. The team is not only working in a new country with clients that speak a foreign language, but they are also amongst peers that in many cases, they've only known for a short time.

Continue Reading: http://bit.ly/1glZBgn

Tweet me: The @Symantec #probono team in Peru is now past the halfway point! Teamwork, collab., patience - http://bit.ly/1glZBgn #CSR @PyxeraGlobal

KEYWORDS: Corporate Social Responsibility, People, Social Action & Community Engagement, Social Development, Volunteerism, Symantec, Peru

Founder of Bloomberg LP, Michael Bloomberg on Climate Change, the UN, and Obama

Mon, 2014-03-10 10:00

SOURCE: Bloomberg

DESCRIPTION:

Founder of Bloomberg LP Michael Bloomberg recently discussed his appointment as UN Special Envoy for Cities and Climate Change and his involvement with C40 Cities with Forbes.

Read the full interview on Forbes.

Bloomberg discussed how his time spent with C40 convinced him “of the power of cities to shape the global response to climate change”. Bloomberg points out that mayors have a “significant control” over many areas which contribute to carbon emission. So far C40 cities have taken more than 8,000 actions to reduce these emissions including PlanNYC, a program he launched as Mayor of New York in 2007, which has reduced the carbon footprint of NYC by 19% and added hundreds of acres of new parks.  

Tweet me: Founder of @BloombergLP Michael Bloomberg on UN and climate change http://onforb.es/1id6Wl1

KEYWORDS: People, Social Action & Community Engagement, Technology. Innovation & Solutions, Clean Tech, Green Building, Green Innovations, Sustainable Solutions, csr, mayor, c40, cities, climate change, sustainability

The Changing Face of Engineering

Mon, 2014-03-10 10:00
Goldcorp marked International Women’s Day in 2014 with a $500,000 gift supporting efforts by University of British Columbia to recruit more women into the engineering profession.

SOURCE: Goldcorp

DESCRIPTION:

Goldcorp marked International Women’s Day in 2014 with a $500,000 gift supporting efforts by University of British Columbia to recruit more women into the engineering profession.

The new Goldcorp Professorship in Women in Engineering at UBC’s Faculty of Applied Science will promote engineering to high school students, parents and counselors. Part of national efforts to address a looming shortage of engineers, the professorship will help the faculty increase representation of women from 20 per cent at present to 50 per cent in five years.

Recently, Maryse Belanger, Senior Vice President, Technical Services for Goldcorp, and Elizabeth Croft, NSERC Chair for Women in Science and Engineering at UBC, discussed their thoughts on the Goldcorp gift.

Q: Please tell us about the reasons behind Goldcorp’s announcement, and what the corporation and the university expect it will accomplish.

BELANGER: The direction that Elizabeth wants to see UBC take is very consistent with what I believe in, and is consistent with Goldcorp’s position. Engineering should be promoted as a profession where you can make a real difference in the world. We’ve never used that kind of sales pitch for young women in the past. I think we’re changing the dynamic a little bit and also the face of engineering.

CROFT: There is a general benefit to Canadian society from having more women involved in engineering. More than 50 per cent of the people going to university — and at UBC it’s closer to 60 per cent — are women, but they’re not coming into engineering and we are missing out on highly qualified, bright people who could be participating in our industry.

Q: What kinds of opportunities are available for women in mining engineering?

BELANGER: Right now there are opportunities all over the world. Over the next 20 years, if we want to fill all of these engineering and technology positions we must support diversity, bringing more women into the profession. The view on engineering has to move away from the perception that it’s geeky science. Its capacity for problem solving, making a difference in people’s lives, finding better ways of doing things –these are thing aspects that make it an exciting field.

CROFT: Engineering jobs are great jobs. They offer high returns: they pay well, they are interesting, and engineering is stable employment. We are always going to need more engineers. The mining industry is particularly interested in bringing in women, so this announcement is a big win for the mining industry as well.

Q: Please tell us about the UBC Women In Engineering Program, how it works to benefit female students

CROFT: It’s about educating high school teachers and councilors on what engineering is. We will be creating an ambassador program, using our own students to reach out to high school students and connecting them into UBC. We will be working on opportunities to enable women students to participate in camps, and to gain a better sense of what it is to be an engineer.

Q: What kind of messages does Women in Engineering seek to communicate to prospective women students?

CROFT: Engineering is about brain power, not horsepower. Engineering is actually quite a people-focused occupation. We work in teams and our role as engineers is to serve society by providing the infrastructure, the opportunities, the jobs in the resource sector, by making sure that while we extract resources we steward the environment and keep it in the way we want it to be. Engineering hasn’t had a good reputation in these areas and we need to do a good job in explaining to women and to their moms and to their teachers that this is what engineering is about.

Q: Why is it important to get women thinking about engineering as a profession?

BELANGER: We believe that women bring not only the brains and the skills to be outstanding engineers; they bring another dimension in terms of teamwork, cooperation, and a very collaborative approach to solving problems. That’s a bit of a new kind of leadership style in engineering as far as I’m concerned.

Q: Leadership is a skill set in itself. What’s the best way for a female engineering student to acquire those skills?

CROFT:By setting up the Goldcorp Professorship and other activities at UBC that have women as leaders, it changes the expectation of who a leader can be. I think the number one thing women can do is network. You are trying to break into a culture where you don’t exactly fit. Making sure we have great opportunities for networking is something that is front and centre.

Q: What are some of the obstacles for women to overcome in order to pursue career as engineers?

BELANGER: I think most professional women have debates with themselves about their work-life balance: ‘I am feeling really guilty about whether I’m spending enough time with my children.’ At some point it’s good to have somebody to talk to, somebody who has been there. I think what’s important for [employee] retention in engineering is the mentoring, being able to have those conversations, being able to get that once-in-a-while sounding board.

Tweet me: Read how @Goldcorp_Inc has partnered with @ubcnews to change the faces of #engineering #IWD2014 http://3bl.me/rb7cft

KEYWORDS: Human Resources, Jobs, Marketing, Media & Communications, People, Social Action & Community Engagement, Technology. Innovation & Solutions, Sustainable Solutions, UBC, Goldcorp, women in engineering, Mining, csr, communications

Cisco Honored for Supporting Disaster Relief in the Bay Area

Mon, 2014-03-10 06:20
by Khanh Russo

SOURCE: Cisco Systems Inc.

DESCRIPTION:

Cisco is proud to announce it has received the 2014 Humanitarian Partnership Award from the Silicon Valley Chapter of the American Red Cross. The award recognizes the support Cisco has given to the American Red Cross’ mission, and salutes the significant impact Cisco has made in Silicon Valley.

Cisco’s relationship with the Silicon Valley Chapter, and the American Red Cross in general, is deep, enduring, and reciprocal. We have been strategic disaster response partners for more than a decade, and we share a common focus. While the American Red Cross is frequently first on scene to provide food, shelter, water, and relief services during disasters, Cisco’s rapid response IT solutions – and its employees — are not far behind, as supporting critical human needs is a key component in Cisco’s Corporate Social Responsibility (CSR) pledge.

Continue reading > http://cs.co/9004gEQI

Tweet me: Silicon Valley Chapter of the American @RedCross honors @Cisco for supporting #disasterrelief in the Bay Area http://cs.co/9004gEQI

KEYWORDS: Corporate Partnership, disaster relief, Disaster Response, employee volunteer, hurricane, Cisco, cisco csr, csr, Corporate Social Responsibility, Red Cross, Silicon Valley, Bay Area, California

#DardenDigest: How to Make a Difference in more than 1,000 Communities

Mon, 2014-03-10 05:40

SOURCE: Darden Restaurants

DESCRIPTION:

Darden is proud to announce another year of our Restaurant Community Grants Program, a partnership between the Darden Foundation and our restaurants to support local nonprofits in the communities we serve.

Every Darden restaurant can select a local nonprofit to receive a restaurant grant. This year, we awarded 1,135 grants to organizations doing their part to make a positive local difference in three priority areas: Recipe for Success®, Preservation of Natural Resources and Hunger Relief. Many nearby restaurants collaborated and pooled grant resources together to benefit the same organization, deepening the relationship and impact. 

Continue reading at Darden Digest

Tweet me: More than 1,000 communities benefit from the @Darden_News Restaurant Community Grants program http://bit.ly/1ekWncy

KEYWORDS: People, Social Action & Community Engagement, darden, Darden Restaurants, Nonprofits, community, grant, Restaurant Community Grants, Local

Medtronic Seeks Long-Distance Runners Who Benefit From Medical Technology

Mon, 2014-03-10 04:20
“Global Heroes” Receive Entry and Travel to the Medtronic Twin Cities Marathon or Medtronic TC 10 Mile in October

SOURCE: Medtronic

DESCRIPTION:

MINNEAPOLIS, March 10, 2014 /3BL Media/ – Medtronic, Inc. (NYSE: MDT) announced today applications are open to runners around the world who benefit from medical technology to represent their country on the 2014 Medtronic Global Heroes team.

Up to 25 runners will be selected to receive a paid entry for themselves and a guest to the Medtronic Twin Cities Marathon or the Medtronic TC 10 Mile and a travel package that includes airfare and accommodations for the Global Hero and a guest.

The 2014 Medtronic Twin Cities Marathon weekend will take place October 3-5, 2014.  Since 2006, 184 runners representing 27 different countries and a myriad of chronic and degenerative disease conditions have run the beautiful course that winds through the lakes and neighborhoods of Minneapolis and St. Paul.

Applications and information for the 2014 Medtronic Global Hero team are available at medtronic.com/globalheroes.  The application deadline is April 25, 2014. 

A cooperative effort between Twin Cities In Motion (organizers of the Medtronic Twin Cities Marathon) and Medtronic Philanthropy, the Global Heroes program recognizes runners from around the world who have a medical device.  All runners with eligible medical devices are welcome to apply, regardless of device manufacturer.

To qualify as a Global Hero, runners must currently be using a medical device therapy to treat the following disease categories: heart disease, diabetes, chronic pain, spinal disorders, or neurological, gastroenterology and urological disorders. Eligible medical devices include any pacemaker or implantable cardioverter defibrillator (ICD), any spinal device, any neurological device, any insulin pump, or any heart valve.

Runners will be chosen by a committee of Twin Cities In Motion. Certain conditions may apply and applicants must certify that they have discussed race participation with their physician. 

Multimedia Release

A multimedia version of this release, with a highlight video of last year’s Medtronic Global Heroes, can be found at: http://bit.ly/1l7Fx5A

About Medtronic Twin Cities Marathon

Known as The Most Beautiful Urban Marathon in America™, the Medtronic Twin Cities Marathon weekend is a three-day celebration of fitness that includes the Medtronic TC Family Events, TC 5K run/walk, TC 10K, Medtronic TC 10 Mile, and the marathon. Twin Cities In Motion is the non-profit organization that directs race weekend as a community service for the Minneapolis/St. Paul area.  Visit tcmevents.org for more information.

About Medtronic and Medtronic Philanthropy

Medtronic, Inc. (www.medtronic.com), headquartered in Minneapolis, is the global leader in medical technology – alleviating pain, restoring health, and extending life for millions of people around the world.  Medtronic Philanthropy focuses on expanding access to quality chronic disease care among underserved populations worldwide, in addition to supporting health access initiatives in communities where Medtronic employees live and give.

 

-end-

Tweet me: Medtronic looking for runners who benefit from med tech to represent their countries as Global Heroes. http://spr.ly/lah31 #philanthropy Contact Info:

Rich Fischer
Medtronic
+1 (763) 505-2975
richard.fischer@medtronic.com

KEYWORDS: Health and Wellness, Marketing, Media & Communications, People, Social Action & Community Engagement, Medtronic, Global Heroes, Global Hero, philanthropy, runners, Marathon, Twin Cities Marathon, medical technology

CITGO Helps To Write Love on Her Arms Assist People With Mental Health Issues

Mon, 2014-03-10 03:35
Non-Profit Named Fueling Good Winner for Its Work Helping Improve Lives

SOURCE: CITGO Petroleum Corporation

DESCRIPTION:

MELBOURNE, Fla., March 10, 2014 /3BL Media/ -- CITGO Petroleum Corporation has recognized Melbourne, Fla.-based 501(c)(3) To Write Love on Her Arms (TWLOHA) as a 2013 Fueling Good Project winner for its work presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. The non-profit organization was presented with $5,000 in CITGO Gift Cards on Feb. 27 to expand its reach and help its volunteers travel to events to share the TWLOHA vision.

"To Write Love on Her Arms exists to encourage, inform, inspire, and also to invest directly into treatment and recovery for those struggling with mental health issues and looking for support," said Chloe Grabanski director of fundraising and supporter relations. "Every year, our volunteers travel across the country to help educate and support those dealing with mental health issues. The CITGO Gift Cards will make it possible for our volunteers to reach thousands suffering from mental health disorders and help them get the assistance they need."

To Write Love on Her Arms started in 2006 with one person's struggle with depression, addiction and self-injury. Over the years, the organization has answered more than 170,000 messages from 100 countries, invested more than $1 million in treatment and recovery for mental illness, and spoken at more than 300 high schools, colleges, churches, conferences and special events.

"We've expanded from a single blog to having a presence at conferences, campuses, and events around the country and the world," added Grabanski. "Our volunteers work year-round traveling to conventions, campuses and festivals to provide an outlet for those suffering from mental health disorders. Thanks to the support from community partners like CITGO, we're able to travel the country challenging the stereotypes that surround mental health." 

Since 2009, the CITGO Fueling Good programs have rewarded more than 220 organizations, further helping them to do good in their own communities. Visit www.FuelingGood.com for more information. For regular updates and to join the conversation, "Like" CITGO Fueling Good at www.Facebook.com/CITGOFuelingGood and view videos of past winners at www.youtube.com/CITGOFuelingGood.

CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America, Inc., an indirect wholly owned subsidiary of Petroleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela. For more information visit www.CITGO.com.

 

Tweet me: .@TWLOHA named #CITGO @FeulingGood winner for its work helping improve the lives of people with #mentalillness http://3bl.me/hgs576

KEYWORDS: CITGO Petroleum Corporation, Citgo, Corporate Social Responsibility, Fueling Good, csr, mental health, TWLOHA

New JK Group White Paper Explores Link Between Corporate Giving and Business Growth

Mon, 2014-03-10 03:00
Comprehensive Giving Campaigns Can Improve Employee Engagement, Attract New Talent, Retain Customers and Enhance Company Brand

SOURCE: JK Group

DESCRIPTION:

PLAINSBORO, NJ, March 10, 2014 /3BL Media/ - JK Group, the leading end-to-end solutions provider of software and value-added services for corporate philanthropy, today announced the availability of its new white paper, "Driving Business Growth with Corporate Giving Programs." In this latest research, the company explores how an effective corporate giving program impacts business growth, in terms of driving employee engagement and retention and improving customer loyalty, while benefiting the community at large.

As companies strive to gain competitive advantage, and seek to cultivate high-performing and engaged workforces and foster customer loyalty, the benefits of a corporate philanthropy program are clear. Organizations that make a positive social impact define and differentiate themselves as a company that cares. This, in turn, helps organizations attract top candidates who place a premium on working for a favorable brand, many of whom will even accept less than their lowest target salary to join such a company. In addition, an effective giving campaign is crucial in attracting customers; in fact, research from Cone Communications shows that 90 percent of Americans are more likely to trust and would be more loyal to companies that support causes.

"Driving Business Growth with Corporate Giving Programs" also highlights how programs that go beyond financial support to provide employees and customers with the opportunity to take action through employer match and volunteering programs can further position the company for success. Not only do such efforts boost employee pride in their company, but consumers are also more willing to reward companies that show they care with a positive brand halo. This leads to more favorable opinions on the market and the business growth that results from having a proud, engaged workforce and a loyal customer base.

"Organizations that make corporate giving a priority not only show their commitment to improving their community, but they also realize significant benefits in terms of business growth," said Hesha Patel, director of Marketing for JK Group. "In our latest white paper, we uncovered exactly what those advantages are, in terms of enhancing the company brand and driving employee engagement and customer retention, which ultimately drive positive results and ensure continued success."

JK Group has made "Drive Business Growth with Corporate Giving Programs" available for download at: http://jk-group.com/wp_business_growth.html.

To learn more about JK Group and how its solutions facilitate employee giving and corporate philanthropy initiatives, please visit: www.jk-group.com.

About JK Group, Inc.
For over 20 years, JK Group has been the innovator in corporate philanthropic and social responsibility programs. Hundreds of leading global corporations rely on JK's technology and services to support both domestic and international giving programs, facilitating over $1 billion in contributions each year. The company is a leader in providing solutions for matching gifts, volunteer and event management, employee giving campaigns, grants administration, PAC programs and disaster relief. For more information, please visit www.jk-group.com.

Tweet me: New white paper from @JKGroupInc uncovers link between #corporategiving and business growth: http://ow.ly/uq8kP Contact Info:

Hesha Patel
+1 (609) 799-7830ext. 19500
heshap@jk-group.com

KEYWORDS: Corporate Social Responsibility, Volunteering, Community, Engagement, Positive Change, Volunteerism, corporate giving, csr, Employee Engagement, corporate philanthropy, employee giving, volunteerism, JK Group

Sheri Soltes, Founder and President, Service Dogs, Inc

Mon, 2014-03-10 02:00

SOURCE: Peer-to-Peer Professional Forum

DESCRIPTION:

Congratulations to Sheri Soltes, Founder and President of Service Dogs, Inc., the latest peer-to-peer fundraiser in our P2P Spotlight series.

Click here to read more about what drives Sheri – learn more about the year round adoption and training of service dogs and the 16th Annual Mighty Texas Dog Walk!

The Run Walk Ride Fundraising Council launched the P2P Spotlight series to go "up close and personal with peer-to-peer fundraising professionals."  If you would like to nominate someone, please email us - info@peertopeerforum.com

Tweet me: Congratulations to @txservicedogs’ Sheri Soltes, featured in @P2PForum's P2P Spotlight! Read more here: http://bit.ly/1kssChy #p2pforum

KEYWORDS: service dogs, peer-to-peer, event fundraising, dog walk

 

LBG Canada Trends in Leveraging External Resources

Sun, 2014-03-09 23:00
increasing value to the community

SOURCE: SiMPACT Strategy Group

DESCRIPTION:

External resources leveraged are contributions to a community project that can be directly linked to a company’s involvement in the project (e.g. matched funds from the government, input from a corporate partner, or customer donations) that do not result in a cost to the host company. The leveraging of external resources provides companies with the opportunity to increase the overall value to the community. The ability to effectively leverage external resources reflects how effective a company is at convening its stakeholders around brand and community investment priorities.

LBG Canada companies understand the importance of leveraging external resources. In 2012, 89% of LBG companies were actively leveraging external resources. Over the last year, LBG Canada companies leveraged an average of $0.15 from key stakeholders for every dollar invested by the company.

The attached infographic illustrates LBG Canada company community investment trends specific to the leveraging external resources. For previous analysis on employee engagement and giving, please see previous infographics from this series or contact us at 403.444.5683.

Tweet me: Leveraging external resources can increase value to the community. Read more http://3bl.me/6r2m8t

KEYWORDS: Community Investment, Corporate Social Responsibility, employee giving

 

Celebrating International Women's Day and Our Efforts to Promote Gender Equality

Fri, 2014-03-07 08:30
By Cecily Joseph, Symantec Vice President, Corporate Responsibility

SOURCE: Symantec

DESCRIPTION:

International Women’s Day, which is observed this Saturday, March 8, has been celebrated in the United States since 1909. Since that time, women have continually broken new ground in the technology fields – from Elsie Eaves becoming the first female member of the American Society of Civil Engineers in 1927, to Stephanie Kwolek inventing Kevlar® in 1965, to Susan Hockfield becoming the first female president of the Massachusetts Institute of Technology in 2004.

The celebration of International Women’s Day serves as a reminder that we must continuously strive towards full gender equity, particularly in the technology fields.

We are proud of our efforts to make opportunities at Symantec and within the technology sector as a whole more accessible to women. This is not just the right thing to do; it also ensures a broad pool of talent, contributes to a diversity of perspectives, and helps our business remain a world-class leader in our field.

Following are highlights of two initiatives demonstrating our commitment to gender equity and world-class performance.

Continue Reading: http://bit.ly/1hTI5nb

Tweet me: Focusing on gender equity for #Symantec board, advertising imagery from @cecilyjosephcr http://bit.ly/1hTI5nb #womensday @womensday #CSR

KEYWORDS: Corporate Social Responsibility, Women In Business, People, Social Action & Community Engagement, Women, Gender Equality, diversity, International Women's Day

Companies Celebrate International Women's Day

Fri, 2014-03-07 07:30

SOURCE: Cone Communications

DESCRIPTION:

The past year has been marked by many achievements for women – Janet Yellen became the first female chair of the Federal Reserve, Malala Yousafzai was nominated for a Nobel Peace Prize and Sheryl Sandberg started a movement with Lean In. As we observe International Women's Day on Saturday, companies should not only take the opportunity to celebrate the progress of women, but also think about how women can make an even greater impact in the world.

The theme of this year's International Women's Day is "Inspiring Change" and many organizations are doing just that, among them Gap, Walmart and IndieGoGo. We are proud that Diversified Agency Services, a division of Omnicom Group and Cone's parent company, is starting its own Women's Day movement by enlisting its more than 190 agencies to celebrate and empower women across the globe.

To read more on Cone's Prove Your Purpose blog, please click here.

Tweet me: Companies Celebrate International Women's Day http://bit.ly/1nocsV7 via @Cone #ConeCSR

KEYWORDS: International Women's Day, diversity, women

Caesars Foundation Announces More Than $1 Million in Giving For First Quarter of 2014

Fri, 2014-03-07 07:20
Since its inception, Caesars Foundation has given more than $66 million to community organizations

SOURCE: Caesars Foundation

DESCRIPTION:

LAS VEGAS, March 7, 2014 /3BL Media/ - Furthering the commitment to the communities in which they operate, Caesars Foundation is pleased to announce the approval of 21 grants totaling more than $1 million at the 2014 first quarter meeting. Grants were approved in the following program areas: older individuals, education and sustainability.

Organizations receiving support include Angel’s Depot in San Diego, Calif., Atlantic Cape Community College in Atlantic City, N.J., Audubon Institute in New Orleans, La., Best Buddies in Las Vegas, Cal Ripken Sr. Foundation in Baltimore, Md., Chicago Gateway Green in Hammond, Ind., Chicanos Por La Causa in Las Vegas, Girl Scouts of Southern Nevada, GLADD, Green Chips in Las Vegas, ITN Las Vegas, Joliet Area Historical Museum in Joliet, Ill., Legacy Donor Foundation in New Orleans, La., National Park Trust, Nevada Senior Games, Senior Services Center of Will County in Joliet, Ill., The Animal Foundation in Las Vegas, and The Cooper Foundation in Atlantic City, N.J.

Additionally, Meals on Wheels Association of America (MOWAA), Teach for America and the United Negro College Fund received continued support from the Foundation.

MOWAA is an organization providing home-delivered meals and services to older individuals in need. In addition to monetary support, Caesars Foundation has also donated more than 50 vehicles to affiliates of MOWAA in 18 states across the country. This represents more than a $5 million commitment the Foundation has invested toward ending senior hunger through a partnership that spans more than a decade.

Teach for America, a nonprofit focused on eliminating educational inequality by enlisting the nation's most promising future leaders to work in at-risk schools, has received grants and in-kind contributions from Caesars Foundation since 2010. As part of the partnership, the Foundation adopted two Las Vegas-area schools – Walter V. Long Elementary School and Jerome D. Mack Middle School – in an effort to demonstrate that all children can excel when given the opportunity, knowledge and skills to achieve. Additionally, the Foundation has extended the opportunity for parents of students at both schools to take part in the Vegas PBS Back-to-Work program that offers educational courses and occupational certificate-training programs.

United Negro College Fund (UNCF) is an educational assistance organization that funds scholarships for black students and general scholarships for nearly 40 private historical black colleges and universities. With the renewed commitment from the Foundation, is able to assist hundreds of students who require financial support to complete their education as well as provide mentoring to the students at various leadership conferences.

For more information about Caesars Foundation, please visit www.caesarsfoundation.com.

About The Caesars Foundation

The Caesars Foundation is a private foundation funded by a percentage of operating income from Caesars Entertainment's resorts. The Foundation is the entity through which Caesars Entertainment funds programs and projects of $10,000 or more, as well as not-for-profit giving requirements imposed by certain operating jurisdictions. The Foundation's objective is to strengthen organizations and programs in the communities where our employees and their families live and work. For more information, please visit www.caesarsfoundation.com.  

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Tweet me: More than $1 million in grants given by @CaesarsFdn to orgs supporting education, sustainability & older individuals http://3bl.me/kbq9f4 Contact Info:

Andrea Mestdagh
The Firm Public Relations & Marketing
+1 (702) 739-9933
andream@thefirmpr.com

KEYWORDS: Corporate Social Responsibility, Education, Non-Profit, Philanthropy, Wellness, Community, Positive Change, caesars foundation, education support, sustainability support, older individuals support, Meals on Wheels Association of America, Teach for America, United Negro College Fund

British Female Takes On Challenge Of Rowing The Pacific Ocean Alone

Fri, 2014-03-07 04:30

SOURCE: Ethical Corporation

DESCRIPTION:

March 7, 2014 /3BL Media/ - On 7th June 2014, (Bristol student) Elsa Hammond will begin her epic 2,400 mile solo row across the Pacific Ocean. The world-record breaking attempt will see Elsa row up to 16 hours a day to become the fastest and youngest woman in history to achieve the feat.

Using up to 8,000 calories a day, it will be an incredible example of Elsa’s physical and mental strength, and she will need all her spirit and determination to cope with the three months of extreme isolation, challenging environment and grueling conditions.

With no engines or sails, she will make the journey from California to Hawaii under her own power while aiming to join a select list of women who have rowed an ocean alone, a group smaller than the number of people who have walked on the moon.

Elsa is launching ’2,400 miles: 2,400 women’ to celebrate the contributions of inspirational women across the world. Coinciding with International Women’s Day, the public are encouraged to nominate an inspirational woman in their life by dedicating a specific mile in their name.

Supporters will see their woman of choice’s name printed on the custom-built boat, ensuring they become a personal and integral part of Elsa’s mission.

The journey will be part of the inaugural Great Pacific Race and Elsa will be raising money for environmental charity, The Plastic Oceans Foundation, and gender equality charity, the GREAT Initiative.

For more information on Elsa, please visit her website and to take part please visit the campaign page here. Elsa will also be sharing her journey on FacebookTwitter and YouTube.

 

About Elsa Hammond

Elsa Hammond is a dedicated athlete with a history of taking on difficult challenges. Her past achievements include rowing for her college at Oxford University, pole vaulting at varsity level, sailing in the South Pacific, conservation efforts in the Borneo jungle and daring expeditions on foot, including a heroic attempt at traversing the Black Cuillin Ridge.

Elsa is preparing her mind for the physical exertions and isolation of the row, and has the support of world-class coaches, nutritionists and trainers. She holds professional qualifications including RYA Yachtmaster Offshore Theory, First Aid at Sea and a VHF Radio licence.

For more information, please visit http://www.elsahammond.com.

 

About 2,400 miles, 2,400 women

To achieve the solo and unsupported feat, the 2,400 miles: 2,400 women campaign was created to mark International Women’s Day and celebrate the world’s inspirational women by providing Elsa the support she needs.

The public are encouraged to make someone they know a part of this once-in-a-lifetime challenge. By dedicating a mile for £42 (the cost of the row split across 2,400 miles) to an inspirational woman in their lives, their chosen woman will receive a message of support or memorial when their mile is reached.

Their names will also be printed on the boat, accompanying Elsa throughout her journey.

For more information, please visit the campaign page

 

For Media Enquiries

Nicola Davies, Bamboo PR

nicola@bamboopr.co.uk

0207 702 6067

Marco Fiori, Bamboo PR

marco@bamboopr.co.uk

0207 702 6061

 

About Ethical Goods

Ethical Goods creates innovative partnerships between business and charity for mutual benefit. They also provide business consultancy services on brand assurance and sustainability to a wide range of clients.

Ethical Goods is supporting ‘Team Elsa’ by enabling corporate sponsors to contribute towards the costs of the expedition. Businesses who want to be associated with a world record-breaking example of endurance, adventure and a female pioneer are invited to make contact as soon as possible to ensure they are included in the exclusive group of corporate supporters. There are a range of sponsorship packages available to suit every size organisation and opportunity to contribute services in kind and product as well as finance.

To find out about corporate sponsorship opportunities contact Ethical Goods at info@ethical-goods.com

www.ethical-goods.com

Tweet me: British female takes on challenge of #rowing the Pacific Ocean alone for International #Women's Day http://3bl.me/e5wha4 @Ethical_Corp

KEYWORDS: People, Social Action & Community Engagement, ethical goods, elsa hammond, rowing, 2400 miles 2400 women, Team Elsa, women, international women's dy

AT&T Brings Mentoring Program for Secondary School Students to Europe

Fri, 2014-03-07 03:10
AT&T contributes $116,000 and Employee Volunteers to Young Enterprise to support career, skills mentoring program

SOURCE: AT&T

DESCRIPTION:

LONDON, Mar. 7, 2014 /3BL Media/ - AT&T* is planning a career mentoring program for secondary school students across Europe to help them succeed after they leave school.  The company has contributed $116,000 to Young Enterprise, the enterprise education charity, to identify schools in France, Germany, Slovakia, The Netherlands and the UK, as well as Israel.  

AT&T employee volunteers and Young Enterprise will lead custom master classes about future study, career options, personal goal statements and interview techniques.  Where possible, students will gain work experience through job shadowing with AT&T employees.

The program is similar to AT&T Aspire Mentoring Academy, which gives AT&T employees in the U.S. the opportunity to mentor students across the country. Junior Achievement (JA), the sister organization of Young Enterprise, is one of the non-profits working with Aspire Mentoring Academy.

Aspire Mentoring Academy is part of AT&T Aspire, the company’s signature philanthropic initiative. AT&T Aspire helps young people in the U.S. complete secondary school and prepare for continued study and careers.

“I understand the value and insight mentoring offers as I have benefited from mentors guiding me throughout my career at AT&T,” said Alex Parker, vice president, Global Service Management, AT&T.  “It’s exciting that we have the chance to inspire young people in Europe and share our knowledge about the business world.”

The initiative follows successful AT&T pilot programs with secondary school students in the UK and France.  Eighteen students participating in a United Way France ‘Success at School’ program took part in a day mentoring program at AT&T’s Paris office. In the UK, AT&T volunteers guided students in future study and career option workshops from Westminster City School, London and St. Augustine’s Catholic High School, Redditch, Worcestershire. 

Seven students from Westminster City School shadowed AT&T employees for two weeks and attended customer meetings.  For the final, the students were challenged to deliver an ‘RFP’ (Request for Proposal) presenting an AT&T service to their mentors who posed as AT&T customers.  

These programs will continue in the UK alongside similar new initiatives across Europe. AT&T has more than 5,000 employees in 30 countries across Europe, the Middle East and Africa.

In Slovakia, AT&T and JA recently held a conference on management skills for nearly 100 high school students at the Technical University, Kosice. The December 2013 event gave insight into the operations and project management skills required by businesses so attendees could apply them to their own student companies.

 AT&T and Young Enterprise/JA have begun similar programs in Asia Pacific and Latin America.

“We are delighted to be working with AT&T, said Michael Mercieca, chief executive officer of Young Enterprise. “With youth unemployment at unacceptably high levels across Europe, the work AT&T is doing to help students develop their key employability skills for when they enter the workforce is essential and is making a big difference to the students involved.”                                                                                                                                                                                                                           

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Young Enterprise
Young Enterprise is the United Kingdom's largest business and enterprise education charity. Every year Young Enterprise helps 250,000 young people learn about business and the world of work in 5,000 schools, colleges and universities under the guidance of volunteers from 3,500 companies. 

Website: www.young-enterprise.org.uk

Follow Young Enterprise on Facebook https://www.facebook.com/YoungEnterpriseUK; Twitter: @youngenterprise; or YouTube: http://www.youtube.com/watch?v=5EyLTBoiM2o

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.

Tweet me: .@ATT/ @ATTAspire contributes $116k and Volunteers-#Mentoring Program for Secondary School Students to Europe http://soc.att.com/1hSOUpg

KEYWORDS: Business & Trade, Education, People, Social Action & Community Engagement, mentor, Mentoring, #CareerAdvice, Europe, mentoring students, student mentoring

International Women's Day: Partnership Helps Mexican Mothers Find Their Voices and Be Heard

Fri, 2014-03-07 01:10
Letra Uno Publishes Book of Essays Written by Children International Volunteer Moms

SOURCE: Children International

DESCRIPTION:

Kansas City, MO, March 7, 2014 /3BL Media/ - Tomorrow is International Women’s Day, and this year’s theme is “Inspiring Change.” Children International has encouraged advocacy for women’s advancement by partnering with Letra Uno, a charity in Mexico that promotes literacy, to host a workshop called “Mujeres a la Voz” or “Women Speaking Out.” The workshop helped 52 volunteer mothers develop their reading skills and learn how to express themselves through writing. Now their essays are published in a book called “Mujeres a la Voz: Cincuenta historias de vida.” 

Literacy can have a huge effect on a woman’s life that benefits not only her, but also her family and community. According to a statement from United Nations Secretary-General, Ban Ki-moon, literate women are more engaged with the social, political and cultural life around them, are more likely to send their children to school, and are able to become more self-reliant. Literacy also empowers women to express themselves.

In the essays now published by Letra Uno in “Mujeres a la Voz,” the volunteer mothers wrote about their childhood, their families, and their dreams for the future. During the book launch events, many of the women read their stories aloud for others to hear.

When María, one of the volunteer mothers, was asked how she felt about seeing her writing in a published book, she said “I’m really happy. I never thought I was going to achieve such a big goal in my life … I feel that now I can achieve all the goals I want.”

About Children International
Children International prepares children and youth to escape the traps of poverty by supporting their critical needs, building resilience, and engaging them in transformative activities. Children International accomplishes this by providing crucial benefits and compassionate care through easily accessible, modern community centers. Children International’s presence, programs and supporters have a positive impact on children, youth, families and communities; provide protection; encourage self-sufficiency; and serve as catalysts for change.

For more information about Children International, visit www.children.org.

Follow Children International on Facebook and Twitter.

Tweet me: .@Letra_Uno and @Children_Intl partner to help Mexican mothers find their voices and be heard #womensday http://3bl.me/ee6nn5 Contact Info:

Brittany Gelbach
+1 (816) 943-3832
bgelbach@children.org

KEYWORDS: literacy, reading, writing, Book, mothers, women, women’s rights, Volunteers, International Women’s Day, Letra Uno, Children International

    

What We’re Reading: Parents Should Relax, Protecting Student Data, Facebook Ad Mishaps, Net Neutrality’s Fate

Fri, 2014-03-07 01:00

SOURCE: Trend Micro

DESCRIPTION:Week of February 24, 2014

To help you keep up with what’s going on with kids, families, schools, and technology, we’ve compiled a list of stories, tips, and insights, we’ve found most useful over the past week.  What have you been reading? Tell us below or Tweet @TrendISKF.

PARENTS, RELAX: danah boyd wants parents to think about how destructive and devastating their anxieties and stress about technology are for their kids.  Her years of research has shown that it is not helpful to look at the Internet in a utopian or dystopian way – thinking it can solve everything or it will doom us all are both unhelpful points of view.  In her new book on teen behaviors online, It’s Complicated: The Social Lives of Networked Teens, danah says we need to understand why exactly they’re online so much.  She recommends more helpful ways for parents to get involved, such as by building an online network for their kids, so when they need advice, you’re not the only person they have to turn to.  She recommends helping children build those other relationships, because there will be times their child doesn’t want to talk to you them as a parent; and, increasingly, the way these discussion happen is online.

LIMITING STUDENT DATA TROVES:  There are increasing concerns about who has access to and protects student data, particularly as more and more schools outsource its collection and management to third parties.  US Secretary of Education Arne Duncan addressed this with educators in DC this past week.  Many states are taking up the issue on their own. California Senator Darrell Steinberg has proposed state legislation that would prohibit education-related websites, online services and mobile apps for K-12 students from compiling, using or sharing the personal information of those students in California for any reason other than what the school intended or for product maintenance.  By aiming to regulate industry practices rather than school procedures, the bill is intended to prevent businesses from exploiting information like students’ names, ages, locations, family financial situations, medical information, or even lunch preferences.

There is already a federal law called FERPA in place to protect student data.  But many critics – myself included – assert that it  badly needs updating.  I think ultimately this is where the fight and energy will go.  (Much like happened to COPPA last year).

FACEBOOK SLIPS UP WITH ADS TO/OF KIDS: Jeff Elder writes in the Wall Street Journal that Facebook’s increasingly complicated and confusing web of people, brands, and advertising caused a sequence of actions where a 14-year old girl’s photo ended up being displayed to adult men, unbeknownst to her.

Whether or not Facebook intended this, it’s becoming less and less transparent for the average user to know what any of their actions on Facebook may lead to, making it less attractive for anybody to use in the long run.  There are other examples in this article that make you wonder why you would ever “like” anything again.  This may ultimately be bad business for Facebook, if people stop “liking” anything for fear of the consequences.

NET NEUTRALITY’S FATE: U.S. Chief Technology Officer Todd Park and Gene Sperling, director of the National Economic Council, said the Obama administration has been encouraged by FCC Chairman Tom Wheeler’s commitments to reinstate the agency’s net neutrality rules, which were struck down in federal court earlier this year. This statement was primarily in response to an online petition with more than 105,000 signatures that asked the White House to direct the FCC to reclassify companies that provide Internet access so that they can be more easily regulated the way traditional telephone companies are. The FCC’s net neutrality rules prevented Internet service providers from blocking or slowing access to certain content, and required ISPs to treat all content equally.  The future remains to be seen, but hopefully, the outcome will not negatively impact families and schools, which is our hope.

See you next week!

Tweet me: .@TrendISKF Must reads:Parents Should Relax, Protecting Student Data, #Facebook Mishaps, Net Neutrality http://ow.ly/u8Bly #onlinesafety

KEYWORDS: Bloggers, Cause Marketing, Marketing, PR, Social Media, Twitter, Community, Engagement, Expert Connections, Social Actions, Teen Action, Women, Youth Action, online safety, Facebook, net neutrality, parenting, Online, internet safety, privacy

Destination America and USA WEEKEND Partner to Present Even Bigger Celebration for Second Annual RED, WHITE AND YOU Contest

Thu, 2014-03-06 10:05
National Competition on www.DestinationAmerica.com Offers Towns a Chance to Win a Memorable 4th of July Celebration

SOURCE: Discovery Communications, Inc.

DESCRIPTION:

Silver Spring, Md., March 6, 2014 /3BL Media/ – They are memories that last a lifetime – watching Fourth of July fireworks perched atop dad’s shoulders, barbecuing with family and friends in the backyard, and enjoying patriotic parades with marching bands…it’s the perfect way to celebrate our nation’s birthday.  And in a day and age when budget constraints force small towns to cancel local festivities, Destination America, the only network that celebrates the people, places, and stories of the U.S., and national weekly magazine, USA WEEKEND are partnering once again to rescue the festivities with the second annual RED, WHITE AND YOU contest.  The national competition provides an opportunity for two towns to win a spectacular Fourth of July celebration – complete with food, entertainment and of course, fireworks!  In addition, this year’s contest will also award five second prize winning towns an opportunity to have their very own fireworks display provided by Destination America, ensuring the all-American spirit is spread further across the country.  

“Destination America, along with USA Weekend, is looking forward to once again kicking off the RED, WHITE AND YOU contest from small town to downtown,” said Marc Etkind, general manager, Destination America. “Destination America was born from the idea of celebrating all there is to love about the U.S., and we can’t wait to go beyond the TV screen and be in person to provide smiles and joy to communities across the nation.”

The RED, WHITE AND YOU contest, launched this week, can be found at the Destination America website where contestants have the opportunity to say why, in 150 words or less, their hometown deserves an over-the-top Fourth of July celebration.  A panel of judges will help determine finalists who will advance to the next round where two Grand Prize winners will be selected to win an unforgettable Independence Day celebration for their hometown.  This year the contest will expand to award second place to five additional towns who will receive spectacular fireworks displays and three third place “People’s Choice” winners which will be determined by inviting fans to vote.  Each of the “People’s Choice” winners will receive $4000 to be used toward their local Parks and Recreation Department.

The inaugural RED, WHITE AND YOU contest last year awarded two deserving communities a one-of-a-kind Fourth of July celebration. Launched in March 2013, the contest garnered more than 3,500 entries, with the two grand prize winners proving to be very worthy communities: Union Beach, NJ, a coastal town recovering from the devastation of Hurricane Sandy, and Fayetteville, NC, a community which enthusiastically supports its military partners at Fort Bragg.  The network lined up a spectacular party for both towns – headlined by Grammy Award-winning band The Mavericks. Union Beach was treated to BBQ from stars of Destination America’s hit series, BBQ PITMASTERSMyron Mixon and Tuffy Stone, while in Fayetteville there was a more patriotic nod to our country’s armed forces: the 82ndAirborne Division Chorus performed after a traditional Posting of the Colors and remarks from Maj. Gen. Jeffrey N. Colt, deputy commanding general, XVIII Airborne Corps and Fort Bragg.

ABOUT USA WEEKEND

USA WEEKEND Magazine is the national weekly that empowers America to start taking action every weekend, with 22.6 million circulation and 50 million readers in print and online. Awarded for its journalism and design, USA WEEKEND is an action based news source for people throughout the country who look for real stories behind change and a source for American family's to find food, health, family and celebrity information. USA WEEKEND is a Gannett Co., Inc. (NYSE: GCI), publication. Find us on Twitter and Facebook and visit usaweekend.com.

About Destination America

Destination America is the only network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in nearly 60 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination America features travel, food, adventure, home, and natural history, with original series like BBQ Pitmasters; A Haunting; Mountain Monsters; Buying Alaska; Buying the Bayou; and Railroad Alaska. For more information, please visit DestinationAmerica.com, facebook.com/DestinationAmerica, or twitter.com/DestAmerica. Destination America is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world’s #1 nonfiction media company reaching more than 2 billion cumulative subscribers in 220 countries and territories.

Tweet me: .@DestAmerica and @usaweekend want you to submit your hometown to their July 4 Red, White & You competition: http://bit.ly/1ov3Vyl

KEYWORDS: Events, Conferences & Webinars, July 4, Destination America, celebration, Hometown, competition, Contest, USA WEEKEND

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