3BL Media Social Action

Syndicate content
The 3BL Media CSR feed - full text version
Updated: 42 min 58 sec ago

When Robots Compete, Students and Bloomberg Mentors Win

Mon, 2014-04-07 09:00

SOURCE: Bloomberg


Six robots meet on the playing field, each vying to score as many goals as possible in two and a half minutes. But this is not an every-robot-for-itself competition. The six robots are divided into two teams – alliances – that work together for the win. Such teamwork reflects the culture of competition and cooperation of the students who built and control these machines.

Since 2004, Bloomberg has sponsored FIRST New York City, the organization responsible for this robot match. FIRST – For Inspiration and Recognition of Science and Technology – provides programs that encourage and inspire students from elementary through high school to pursue studies in the fields of science, technology, engineering, and mathematics (STEM). This year our company supports students in two challenges – FIRST Robotics Competition and FIRST Tech Challenge – in which high school students build and program robots to perform a set of tasks against a field of competitors.

“As a technology company, our partnership with FIRST has been a win-win,” says Julisa Marmolejos of Global Engagement and Philanthropy. “They help develop essential skills for future leaders in STEM and provide rewarding employee engagement opportunities that drive innovation and address critical issues in STEM fields.” She adds: “It’s inspiring to see how our dedicated employees and the young adults develop thanks to the endless growth and learning opportunities that FIRST provides.”

In 2013, 30 Bloomberg employees mentored students on 12 teams. This year we’ve increased our participation; 46 employees are assisting 17 teams (more than 300 students), including one in London. Mentors provide guidance and support throughout the building season (January to March) to help students learn and apply new skills, including coding and engineering.

“FIRST encourages teamwork, leadership, and organization, and perfectly emulates the sorts of challenges I face in my career in computer science,” says R&D’s Benjamin Feldman. “Bloomberg makes it possible to connect with these students at a personal level, to show them how they can take their education to the next level in college and beyond.”

The New York City Regional Competition was held April 5 and 6 at the Jacob Javitz Center. Participants and spectators were shown a video that explains Bloomberg’s participation in the FIRST program. Watch to learn more about FIRST and see why Bloomberg mentors and students embrace this friendly competition.

Tweet me: VIDEO: When robots compete, students and @Bloomberglp mentors win http://bloom.bg/1qdbZ9J #citizen #community

KEYWORDS: Education, Bloomberg, csr, community, students, robots compete, citizen

FDA Proposes New Common Sense Rules on Medical Tech -Health Minute

Mon, 2014-04-07 09:00



The Food and Drug Administration has proposed new rules on how health tech products should be regulated—or not. In a new report, the agency outlines three new categories, from high to low risk, based on potential risk to patient safety rather than on the tech platform used, as in previous practice.

The high-risk category includes medical device systems, such as bedside monitor alarms, and will continue to be regulated by the FDA. Administrative health IT products, such as billing and claims software, and inventory management systems, are termed low risk, and will not be regulated.

The recognition of an additional low risk category is the big news. It includes medication management, clinical-decision support software, and other health management IT products. This area is rapidly changing, and the decision by the FDA to not regulate it with detailed rules helps developers and manufacturers to speed up the innovation process to bring new health tech products to market.

Bottom line, the proposed framework protects patient safety, but allows free rein for the production of new apps for mobile devices that look to be a real growth area in the medical technology field. These proposed new rules were developed with input by stakeholders, and its guidelines closely follow the health tech industry and community’s recommendations. It’s a model of transparency, public-private cooperation, and regulatory common sense. 

I’m John Howell for 3BL Media.

Video Source: FDA Proposes New Common Sense Rules on Medical Tech -Health Minute


Tweet me: Risk to serve as guide for new FDA rules on health tech products regulation http://3bl.me/vba7v6 the #HealthMinute via @3BLMedia

KEYWORDS: Health, Health Minute, FDA, Food and Drug Administration, 3bl Media, Health technology, regulation

GM Plants in Mexico Offer a Concrete Example of Creative Recycling

Mon, 2014-04-07 07:25

SOURCE: General Motors


Nearly everything can be recycled. But there are instances where traditional recycling alternatives are very limited. This is especially true with materials containing a mixture of components that aren’t easily separated.

As a last alternative, there are options where those materials can be turned to energy through incineration.

Such is the case at our San Luis Potosi Complex in Mexico. We make use of our landfill-free expertise toward solutions to address some of the non-recyclable waste produced at the facility.

The result: teaming up with CEMEX, a global building materials company, who now uses the byproducts in their cement-making process. Essentially, the waste material feeds the ovens that provide the energy to create cement. CEMEX’s power generator plant also uses it to create energy to power part of the plant’s operations, cutting consumption of non-renewable resources.

The practice is called co-processing. Waste materials are used as a source of alternative energy to replace fossil fuels like coal, petroleum and gas in energy-intensive industries like cement and power generation. It’s a sustainable development concept that helps cut CO2 emissions and the need to landfill.  Because of the ovens’ powerful filtration system, solid waste can be used to fuel them and maintain a 2,000 degree Celsius temperature.

Gustavo Cespedes, director of our San Luis Potosi complex, says the collaboration helps us achieve greater efficiency in managing and conserving resources.

“San Luis Potosi takes many steps to strengthen itself, both by contributing to GM’s bottom line and reducing our impact on the environment,” he said.

This resourceful collaboration is what helps keep San Louis Potosi’s stamping, transmission and assembly plants landfill-free, meaning all of their daily waste is reused, recycled or converted to energy. GM operates 110 landfill-free operations across the globe.

Tweet me: .@GM Plants in Mexico Offer a Concrete Example of Creative Recycling http://bit.ly/1kCzgyj

KEYWORDS: Environment and Climate Change, Recycling, San Luis Potosi, CEMEX, GM, Mexico, General Motors

Honda Unveils Smart Home US for Zero Carbon Living and Mobility

Mon, 2014-04-07 07:00
Honda's ultra-efficient, carbon neutral smart home is capable of producing more energy on-site from renewable sources than it consumes annually—and it comes with a specially modified Honda Fit electric vehicle

SOURCE: Justmeans


Though the first official assessment that climate change was caused by human activity came in 1988, with NASA scientist James Hansen's famous testimony to the U.S. Congress, the "carbon neutral" concept, which refers to achieving net zero carbon emissions, is a relatively new one. The non-profit Climate Neutral Network, which developed the Climate Neutral Certification, was incorporated in 1999; the first company to receive certification was the California-based nutrition supplement producer Shaklee Corporation, in 2000. The United Nations pledged to work towards climate neutrality in 2007.

The phrase "carbon neutral" was the New Oxford American Dictionary's Word of the Year for 2006. That same year, Honda became the first automaker to announce voluntary carbon dioxide emissions reduction targets for its worldwide fleet of automobile, power sports and power equipment products, as well as its global network of manufacturing plants. And now, the company has unveiled a compelling new solution that seeks to address emissions reductions on the consumer level: the Honda Smart Home US, a combined house and electric vehicle that together enable zero net energy living and transportation. 


Several countries have made pledges to become carbon neutral, including Costa Rica, Iceland, Maldives, New Zealand, Norway, Tuvalu, Vatican City and Bhutan. But while these pledges are important—and provide excellent examples for other countries—they are small potatoes in the larger scheme of global warming. The main emitters are China, which contributes 26.43% of global emissions, followed by the United States, at 17.33%. The third biggest emitter, India, is not even close, at 6.41%.{1}

Continue reading here 

Reynard Loki is a Justmeans staff writer for Sustainability and Corporate Social Responsibility. A co-founder of MomenTech, a New York-based experimental production studio, he maintains the blog 13.7 Billion Years and is a contributing author of the publication "Biomes and Ecosystems," a comprehensive reference encyclopedia of the Earth's key biological and geographic classifications, published in 2013 by Salem Press. 

Tweet me: .@Honda's net positive Smart Home makes #zerocarbon living a reality: http://bit.ly/1hTvWQ8 #energy

KEYWORDS: Environment and Climate Change, Honda, Smart Home US, carbon zero, climate change, Emissions, Global Warming, Carbon Dioxide, Honda Fit EV, Electric Vehicle, sustainable energy, environment, Technology, transportation

The North Face Opens Explore Fund Grant Applications

Mon, 2014-04-07 07:00
2014 Explore Fund grants will award $250,000 to non-profit organizations focused on outdoor exploration

SOURCE: The North Face


The North Face today announced the opening of the 2014 Explore Fund™ grant-giving program, which will provide $250,000 in grants to non-profit organizations committed to inspiring the next generation of youth with a passion and stewardship for the outdoors.

During the 2014 Explore Fund giving cycle, grants will be awarded to organizations with activities in one of three areas: creating connections for youth with nature and providing inspiration to explore, increasing access to local and backcountry recreation opportunities, and engaging a new and diverse audience with the outdoors.

“The Explore Fund is about making an impact in communities nationwide by supporting smaller locally-focused organizations,” said Ann Krcik, director of Outdoor Exploration at The North Face. “Our hope is to empower organizations that are inspiring the next generation of outdoor explorers and conservationists to think even bigger with their programs, outreach efforts and the number of people they’re able to serve.”

In 2014 the Explore Fund is upping the ante by offering grants from $5,000 to $25,000. The North Face will democratize grant giving by calling on the community to vote for the non-profit of its choice via crowdsourcing in late summer 2014, which will give the top 10 grant applicants the opportunity to vie for $10,000 to $25,000 each. Organizations are encouraged to tap into their creativity, non-profit networks and the social media power of The North Face to reach more than three million fans and followers with their mission. The North Face will award:

  • Fifteen grants of $5,000
  • Five grants of $10,000
  • Five grants of $25,000

Since the Explore Fund launched in 2010, The North Face has donated more than $1 million worldwide to organizations helping youth get outdoors. In total, 80,000 youth  in the U.S. alone have been impacted by this program as part of The North Face brand’s mission to inspire a global movement of outdoor exploration.

Applications for 2014 Explore Fund grants are now being accepted online through May 1. The top projects receiving funding will be announced on June 18, with the top 10 moving on to a crowdsourcing stage for a chance to earn $25,000 in funding. For more details, grantee highlights and ongoing updates, please visit www.explorefund.org.

Tweet me: Attention non-profits. @TheNorthFace is now accepting applications for Explore Fund grants totaling $250k www.explorefund.org

KEYWORDS: Philanthropy, Business & Trade, grant, grant giving, grant-giving, Grantee, micro-grant, grant applications, call for applications, north face, The North Face


Lilly: Moving Beyond Training to Fight MDR-TB

Mon, 2014-04-07 06:20
By David Marbaugh

SOURCE: Eli Lilly and Company


Today's guest blog comes from Lilly's Vice President of Global Health Programs and Access, Dr. Evan Lee.

Indian health officials continue to grapple with the rise of multidrug-resistant tuberculosis (MDR-TB). The latest data show a marked increase in the number of drug-resistant cases over the past year in Mumbai, India’s most populous city. More than 600 additional people with MDR-TB were put on treatment in 2013 compared to 2012.

Some of that growth is attributable to better diagnostics. In 2013, nearly 3,000 patients in Mumbai were diagnosed with MDR-TB compared with just 181 in 2011. But the number of MDR-TB cases continues to rise. Therefore, the doctors, nurses, clinical staff and pharmacists at the front lines of TB control are more vital than ever before to stopping this global health threat.

To see how else Lilly is engaging provider's globally, please read our blog.

Tweet me: Proper training & ability to diagnosis quickly are key to stopping #MDRTB in #India. Learn how Lilly is helping: http://bit.ly/1lLvs1y

KEYWORDS: Health, Eli Lilly and Company, Eli Lilly, Lilly, Corporate Responsibility, MDR-TB, multidrug-resistant tuberculosis, Lilly MDR-TB Partnership, tb


Brownfield Remediation Proposal Wins First Place in Morgan Stanley Sustainable Investing Challenge

Mon, 2014-04-07 05:30
Graduate school student teams from around the world propose innovative investment vehicles to tackle social and environmental challenges

SOURCE: Morgan Stanley


NEW YORK, April 7, 2014 /3BL Media/ – A proposal to create an investment vehicle to remediate brownfields using poplar trees has taken first place in the 2014 Morgan Stanley Sustainable Investing Challenge.  A team of students from the Kellogg School of Management at Northwestern University presented the investment strategy behind the proposed Fresh Coast Forest Fund last week at Morgan Stanley’s New York City headquarters.  The team proposed leasing contaminated land from municipalities to plant poplar tree farms that have remediation properties and can be harvested for use as biomass or wood product.

The Morgan Stanley Sustainable Investing Challenge is the preeminent global competition for students to develop investment vehicles aiming to deliver positive social and environmental impact and competitive financial returns.  As a collaboration among the Kellogg School of Management at Northwestern University,  INSEAD Business School and the Morgan Stanley Institute for Sustainable Investing, the Morgan Stanley Sustainable Investing Challenge seeks to identify the next generation of sustainable investing practitioners, connect emerging leaders with industry professionals, and foster even greater emphasis on sustainability at graduate schools around the world.

At last week’s final event, ten finalist teams from ten graduate school programs proposed investment vehicles addressing issues including agriculture, solar energy and sanitation.  In February, more than 220 students from 39 schools in 10 different countries submitted prospectuses for the competition.

“We congratulate all the students on their dedication to creating innovative ideas that apply core financial and investment principles to address some of the most pressing issues of our time,” said Audrey Choi, CEO of the Morgan Stanley Institute for Sustainable Investing.  “The Sustainable Investing Challenge will continue to cultivate emerging innovators and finance professionals as they take a holistic approach to advance investing and sustainability.”

The winning team consisted of Nicole Chavas, Nathen Holub, Laura Kimes and April Mendez. 

The team from the Haas School of Business at the University of California, Berkeley – Zach Knight and Chad Reed – won second place for their proposal, myCatch, of a lending vehicle that would provide loans to organizations on behalf of small-scale sustainable fisheries.

“It is exciting to see today’s students − tomorrow’s financial professionals − pushing the frontiers of financial innovation to achieve positive social or environmental impact,” said Jamie Jones, Director of Social Entrepreneurship at the Kellogg School of Management.  “The young leaders who participated in the competition will be a driving force for the conversation about sustainable investing at their academic institutions.”

Said Christine Driscoll Goulay, Associate Director of the INSEAD Social Entrepreneurship Initiative, “INSEAD is very proud to be part of this competition.  It is apparent from the impressive work of the students competing today that some of the best and brightest minds are looking to sustainable investment as a means of helping to solve global problems.  It is also inspiring to see support from sponsors, mentors, and judges, all of whom contribute to making this competition a success.  With so many people working together to develop this space, it is clear that the future of sustainable investment is bright.”

To learn more about the Morgan Stanley Sustainable Investing Challenge and this year’s winner and finalists:

  • Visit the Challenge’s site

About the Kellogg School of Management
The Kellogg School of Management is one of the world’s top business schools.  Located in Evanston, IL, near Chicago, Kellogg was founded in 1908 and has earned a global reputation as a leading management institution, particularly in the marketing discipline.  Kellogg is known for its collaborative, team-oriented student culture.  For more information about the Kellogg School, visit http://www.kellogg.northwestern.edu

About INSEAD, the Business School for the World
As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organizations. A global perspective and cultural diversity are reflected in all aspects of the school’s research and teaching.

With campuses in Europe (France), Asia (Singapore) and Abu Dhabi, INSEAD’s business education and research spans three continents. 145 renowned Faculty members from 35 countries inspire more than 1,000 degree participants annually in the MBA, Executive MBA, Specialized Master’s degrees (Master in FinanceExecutive Master in Consulting and Coaching for Change) and PhD programmes. In addition, more than 9,000 executives participate in INSEAD’s Executive Education programs each year.

In addition to INSEAD’s programs on three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago, and Johns Hopkins University/SAIS in Washington, DC.  In Asia, INSEAD partners with Tsinghua University in Beijing and CEIBS (China Europe International Business School).  INSEAD is a founding partner in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.

INSEAD became a pioneer of international business education with the opening of the Fontainebleau campus in Europe in 1960.  In 2000, INSEAD opened an Asia campus in Singapore.  And in 2007 the school began an association in the Middle East, officially opening the Abu Dhabi campus in 2010.

Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all our programs to provide business leaders with the knowledge and sensitivity to operate anywhere.  These core values have enabled INSEAD to become truly “The Business School for the World.”  For more information about INSEAD, visithttp://www.insead.edu


About the Morgan Stanley Institute for Sustainable Investing 
As a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services, Morgan Stanley is committed to mobilizing the power of the capital markets to achieve sustainability – for clients, communities and stakeholders.  Morgan Stanley’s Institute for Sustainable Investing, launched in November 2013, aims to mobilize capital to address pressing global challenges.  The Institute centers its work on the belief that private sector capital can play a key role in driving large-scale solutions to the most critical challenges to widespread prosperity and well-being.  For more information about the Morgan Stanley Institute for Sustainable Investing, visit http://www.morganstanley.com/sustainableinvesting.


Media Relations Contacts:


# # #

Tweet me: Congratulations Fresh Coast Capital on winning first place in @MorganStanley @SI_Challenge: http://ow.ly/vwehk #sustainableinvesting

KEYWORDS: Finance & Socially Responsible Investment, Morgan Stanley, sustainable investing, Morgan Stanley Sustainable Investing Challenge, csr


Video Interview: Peter Graf, CSO EVP at SAP

Mon, 2014-04-07 05:05



ED NOTE: Please join us on April 11th as we talk with Peter Graf of SAP, Aron Kramer from BSR, & Nigel Topping of CDP on Twitter. Register here to join us.

Peter Graf is SAP America’s chief sustainability officer.  Last week, he led conversation at WSJ ECO:nomics on the use of IT to drive sustainability, covering sustainable design, product stewardship networks, employee education, transportation management, recycling administration and aligning incentives with sustainability interests.

Continue reading the original interview and watch the video with Peter Graf of SAP on TriplePundit >>

Original source: TriplePundit

Tweet me: Check out video Interview of @PeterGGraf #CSO of #SAP http://bit.ly/1qevb70 @TriplePundit @sustainableSAP #integratedreporting Contact Info:


KEYWORDS: Reports, Business & Trade, SAP, Peter Graf, sustainability, triplepundit, ECO:nomics conference, Integrated Reporting

Ohio’s Clean Energy Standards Under Attack Again by ALEC

Mon, 2014-04-07 05:00
By Dick Munson

SOURCE: Environmental Defense Fund


Ohio’s clean energy agenda has taken many hits in the past, particularly from the American Legislative Exchange Council (ALEC), a front group and model bill factory for many corporate interests including oil, gas, and coal. Last year, ALEC led an unsuccessful effort to repeal the state’s clean energy standard. The introduction of Ohio’s Senate Bill 310 is the group’s most recent attempt to prevent Ohioans from continuing to enjoy the many benefits of new, clean energy technologies, reasonable electricity rates, and a healthy environment.

Hearings began last week on SB 310, which would freeze any additional energy efficiency or renewable energy mandates in Ohio after 2014. This is an amendment to the landmark 2008 legislation in Ohio requiring the state to acquire 12.5percent of its energy portfolio from renewables and to reduce energy consumption by 22 percent through energy efficiency measures by 2025. If adopted, this freeze would stymie Ohio from reaching its full clean energy potential, attaining instead only about one-tenth of its 2025 renewables goal and one-fifth of its energy efficiency target. 

Read More on EDF's Energy Exchange Blog »

Tweet me: ACTION ALERT: Ohio’s #CleanEnergy Standards Under Attack Again by ALEC http://ow.ly/vwd2y via @EDFEnergyEX

KEYWORDS: Energy, ALEC, Ohio, Environmental Defense Fund, EDF, American Legislative Exchange Council, Clean Energy

Power On! Event Celebrates Papa Murphy's Support of Starlight Children's Foundation

Mon, 2014-04-07 04:15
3,896 pediatric patients will benefit from Papa Murphy’s gift of Starlight Children’s Foundation Tablets annually

SOURCE: EcoMedia


April 7, 2014 /3BL Media/ -





Papa Murphy's will celebate its support of Starlight Children's Foundation with a Power On! celebration and luncheon. Papa Murphy's funded eight Starlight Tablets for six Phoenix-area hospitals through CBS EcoMedia's WellnessAd program.

Starlight Tablets are a program of Starlight Children’s Foundation, a leading global charity that partners with experts to improve the life and health of kids and families around the world.  Healthcare professionals use Starlight Tablets as a critical resource to support the ongoing needs of kids while in the hospital. Housed in a protective cover that complies with hospitals’ strict infection control protocols, Starlight Tablets come loaded with award-winning Starlight educational programming, a list of recommended applications and a link to the Starbright World® online community, the world’s first private social network for teens with chronic and life-threatening medical conditions, and their siblings.

The hospitals receiving Starlight Tablets include Banner Thunderbird Medical Center, Cardon Children’s Medical Center, Phoenix Children’s Hospital, Arizona Burn Center at Maricopa Medical Center, Arizona Children’s Center at Maricopa Medical Center, and Los Niños Hospital. Papa Murphy’s generous support to the Starlight Children’s Foundation will serve an estimated 3,896 pediatric patients per year.

With one in four children in the United States suffering from a chronic illness, Papa Murphy’s funding helps Starlight Children’s Foundation expand the reach of its vital programs locally and around the world.


Tuesday, April 8, 2014

Power On! Ceremony and Luncheon with remarks from notable guests including a Starlight family

12:00p.m. - 2:00 p.m.



Z'Tejas Southwestern Grill: 1525 E. Bethany Home Road

Phoenix, AZ 85014



  • Power On! Ceremony with Starlight family
  • Photo op with notable guests from Papa Murphy’s and Starlight Children’s Foundation


Tweet me: .@PapaMurphysPizza supports pediatric patients in #Phoenix w @StarlightOnline! Special event celebrates partnerships! http://3bl.me/vc564x Contact Info:

Charlotte Shaff
+1 (602) 418-8534

Lindsay Brown
CBS EcoMedia
+1 (212) 975-1989

KEYWORDS: Health, Cardon Children’s Medical Center, Phoenix Children’s Hospital, Arizona Burn Center at Maricopa Medical Center, Arizona Children’s Center at Maricopa Medical Center, Los Niños Hospital, Banner Thunderbird Medical Center, CBS EcoMedia, Starlight Children's Foundation, Power On, WellnessAd, Papa Murphy's

30 Years of RSF Social Finance

Mon, 2014-04-07 03:35

SOURCE: RSF Social Finance


We are thrilled to kick off our 30th anniversary celebration this month with the latest RSF Quarterly, which reflects on RSF’s transformation since 1984. Read insights from John Bloom, RSF’s Senior Director of Organizational Culture, on what it means to be inspired by the work of Rudolf Steiner and how we remain committed to transformation. Guest essayist and author Charles Eisenstein expounds on investing in the ecological age and how such investment could be rethought of as gift. RSF community members share how they’ve transformed the way they work with money. Also, take a look at how we have grown over the last 30 years in a History of RSF timeline.

We would like to thank all of our clients, partners, and friends who have been a part of reaching this exciting milestone as a leader in the growing field of social finance. Keep an eye out for more 30th celebration news, here, on the Reimagine Money blog.

To download an electronic copy of the Quarterly, click here.

Tweet me: .@RSFSocFinance is kicking off their 30th anniversary celebrations w/ the latest RSF Quarterly: http://bit.ly/1ilcQ1X

KEYWORDS: Finance & Socially Responsible Investment, RSF Social Finance, RSF Quarterly Newsletter, Charles Eisenstein, Reimagine Money Blog, John Bloom, Rudolf Steiner


Sodexo Recognized for Leadership in Fight Against Hunger by The Campus Kitchens Project

Mon, 2014-04-07 03:30
Sodexo receives ‘The Vision Award’ for charitable efforts including youth engagement; expands national relationship with second on-campus food donation partner Food Recovery Network

SOURCE: Sodexo, Inc.

Tweet me: #Sodexo receives @campuskitchens Vision Award for charitable efforts; expands relationship w/ @foodrecovery Network http://3bl.me/3ew32n Contact Info:

Sam Wells
+1 (301) 987-4893

KEYWORDS: Awards and Recognition, Events, Conferences & Webinars, Sodexo, Campus Kitchens Project, Chicago, Northwestern University, Hunger, Food Waste, sodexo foundation


Rebuilding Together, Lowe’s Work To Preserve Homes on the Pueblo of Laguna Community

Mon, 2014-04-07 03:25
More than 125 Lowe’s Heroes will take part in the two-day community revitalization effort

SOURCE: Rebuilding Together


Pueblo of Laguna, N.M., April 7, 2014 /3BL Media/ – Rebuilding Together, a national nonprofit, is teaming up with Lowe’s to provide critical repairs and renovations to three homes and build a playground in the Village of Laguna on the Pueblo of Laguna reservation in New Mexico. More than 125 Lowe’s Heroes employee volunteers from area stores and the Albuquerque customer support center will volunteer on April 23-24 to provide critical repairs, accessibility modifications and other safety improvements as part of a $90,000 Lowe’s grant. These renovations will help safeguard the health of local families as they continue to live in their homes.

In addition, Rebuilding Together and Lowe’s will partner with Carter’s Kids to build a new playground for Pueblo of Laguna residents. Carter’s Kids, a nonprofit organization dedicated to creating and promoting awareness of fitness and self-esteem for America’s youth, was founded by Carter Oosterhouse of HGTV’s “Million Dollar Rooms” and “Celebrity Motor Homes.” Carter will work alongside volunteers and dedicate the new play space to the community on April 24.

The Village of Laguna is one of six villages of Laguna Pueblo which is one of 22 tribes in the state of New Mexico, located 40 miles west of Albuquerque. The settlement is in the valley corridor along the Rio San Jose River. Village of Laguna residents have a vibrant culture and practice their aboriginal belief system as they did before discovery. Among the modern conveniences and economic challenges, the communities maintain the principle of giving and celebrating life with humbleness and strength.

“Thanks to our partnership with Lowe’s, Rebuilding Together is able to provide these families with the needed repairs to make their homes and neighborhood, as well as make the community, a better place to live,” said Charley Shimanski, president and CEO of Rebuilding Together. “This is a unique opportunity to work with the Village of Laguna and we are thrilled to be a part of this lasting impact.

Since 2007, Lowe’s has contributed more than $9 million to Rebuilding Together to improve local communities. With the help of Lowe’s Heroes, Lowe’s and Rebuilding Together have renovated and rehabilitated over 1,200 homes and assisted approximately 11,000 individuals, providing low-income, elderly and disabled homeowners with critical repairs, accessibility and safety modifications and energy-efficiency updates.

“It is a pleasure to partner with Rebuilding Together because the work we do, not only benefits individuals, but impacts entire communities,” said Joan Higginbotham, Lowe’s director of community relations. “Helping our neighbors make much-needed updates to their homes builds a renewed sense of pride and engagement that is contagious to others around them; and the gift of a new playground where the entire neighborhood can gather, strengthens the community.”


About Rebuilding Together:
Rebuilding Together is a Safe and Healthy Housing organization that believes Community Starts at Home. Our focus provides critical repairs, accessibility modifications and energy efficient upgrades to low-income homes and community centers at no cost to service recipients. Our impact extends beyond the individuals served to revitalize and stabilize vulnerable neighborhoods and communities across the country. Our 187 local affiliates complete more than 10,000 rebuild projects a year thanks to the efforts of 100,000 volunteers from corporate partners, skilled trades professionals and everyday good citizens. Join us  visit www.RebuildingTogether.org.

About Lowe’s:
Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. The company’s signature education grant program, Lowe’s Toolbox for Education®, has donated more than $36 million to 8,000 K-12 public schools, benefiting more than 4 million schoolchildren. Lowe’s Heroes employee volunteers support local community projects and our national nonprofit partners such as Habitat for Humanity, Rebuilding Together and the American Red Cross. In 2012, Lowe’s and the Lowe’s Charitable and Educational Foundation together contributed more than $30 million to support communities in the United States, Canada and Mexico. To learn more, visit Lowes.com/SocialResponsibility and LowesInTheCommunity.tumblr.com

About Carter’s Kids:
Carter’s Kids is a non-profit organization dedicated to creating and promoting awareness of fitness and self-esteem for America’s youth. Founded in 2008 by TV host Carter Oosterhouse, the purpose of Carter’s Kids is to increase the activity level of kids by building and developing community parks and playgrounds in their neighborhoods. These play spaces have been found to have a positive effect on the cognitive, social and physical development of the children who use them.

Media Contacts:

Rebuilding Together
Victoria O’Banion

Natalie Turner

Fifteen Minutes
Megan Sekkas


Tweet me: .@RebldgTogthr @Lowes @CartersKids1 work to preserve homes on the Pueblo of Laguna community http://bit.ly/1kHFa4K

KEYWORDS: Volunteerism & Community Engagement, rebuilding together, Lowe's, Carter's Kids, Pueblo of Laguna, Village of Laguna, #volunteers, National Rebuilding Month


EPA Honors Eastman Chemical Company with 2014 ENERGY STAR® Partner of the Year - Sustained Excellence Recognition

Mon, 2014-04-07 03:00

SOURCE: Eastman Chemical Company


April 7, 2014, /3BL Media/ - The U.S. Environmental Protection Agency (EPA) has recognized Eastman Chemical Company (NYSE:EMN) with a 2014 ENERGY STAR® Partner of the Year - Sustained Excellence Award for continued leadership in superior energy management. Through its partnership with the ENERGY STAR program, Eastman has improved its energy performance, saved money and helped to protect the environment for future generations.

Eastman is the first chemical company to receive the ENERGY STAR Partner of the Year - Sustained Excellence Award, EPA’s highest ENERGY STAR award. Eastman was previously named ENERGY STAR Partner of the Year in 2012 and 2013, the only chemical company to receive the award more than once. In choosing Eastman for its highest honor, the EPA recognized the company for the speed of maturity and richness of its energy management program.

“It is truly an honor to be recognized by the EPA with the ENERGY STAR Partner of the Year - Sustained Excellence Award,” said Mark Costa, Chief Executive Officer of Eastman. “I could not be more proud of the men and women at Eastman who are committed to energy management. This recognition is confirmation of Eastman’s commitment to maintaining sustainable operations and innovating sustainable solutions.”

The ENERGY STAR program provides a proven energy management strategy that has helped Eastman achieve important reductions in energy use and greenhouse gas emissions. Key accomplishments of Eastman’s award winning energy management program include:

  • Improving energy intensity by nearly three percent, equating to a reduction in greenhouse gas emissions of 310 million pounds. Since 2008, Eastman has improved intensity by nearly 8-percent.
  • Growing the corporate capital energy budget to $8 million and allocating a $3.5 million expense budget for energy efficiency improvements. More than $2.5 million of this was spent repairing steam leaks, averaging a six month payback, which continues to be a shared and implemented best practice across the corporation.
  • Integrating additional manufacturing sites into the corporate energy program.
  • Working within the company’s energy value chain to educate suppliers and customers on energy efficiency and ENERGY STAR as well as conducting sustainability audits of 27 strategic suppliers.

“ENERGY STAR’s industrial program has been a wonderful resource for us to continue to grow and improve our energy management program,” said Sharon Nolen, manager of Eastman’s corporate energy program. “Working with other ENERGY STAR Partners allows us to exchange ideas and learn from each other, benefitting the environment for everyone.”

“We want to be good stewards of our company, our environment and our world,” added Godefroy Motte, Eastman’s Chief Sustainability Officer. “Through its partnership with the ENERGY STAR program, Eastman has improved its energy performance, saved money and ensured success today and for future generations.”

EPA’s annual ENERGY STAR Awards honor organizations that have made outstanding contributions to protecting the environment through superior energy efficiency. The award winners are selected from nearly 16,000 partners that participate in the ENERGY STAR program and will be recognized at an awards ceremony in Washington, D.C., on April 29, 2014.

ENERGY STAR was introduced by the U.S. Environmental Protection Agency in 1992 as a voluntary market-based partnership to reduce greenhouse gas emissions through increased energy efficiency. Today, ENERGY STAR offers businesses and consumers energy-efficient solutions to save energy, money, and help protect the environment for future generations.

Eastman Chemical Company
Eastman is a global specialty chemicals company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2013 revenues of approximately $9.4 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 14,000 people around the world. For more information, visit www.eastman.com.

Tweet me: The @EPA honors @EastmanChemCo with 2014 @ENERGYSTAR Partner of the Year - Sustained Excellence recognition. More: http://3bl.me/hxn2r6 Contact Info:

Amanda Allman
Corporate Communications
+1 (423) 229-1025

KEYWORDS: Awards and Recognition, 2014 Energy Star® Partner Of The Year, EPA, EnergyStar, Eastman Chemical Company

Pump-n-Pantry and Pennsylvania Fish & Boat Commission Kick-Off Trout Fishing Season

Mon, 2014-04-07 02:45
CITGO Retailer Plans Special Promotions on Opening Day

SOURCE: CITGO Petroleum Corporation


Montrose, Pa., April 7, 2014 /3BL Media/ – CITGO Retailer Pump-n-Pantry is partnering with the Pennsylvania Fish & Boat Commission (PFBC) to thank loyal customers and to keep trout anglers coming back. On April 12, the opening day of trout fishing season, 17 Pump-n-Pantry locations in Pennsylvania’s Northern Tier, including four CITGO-branded stations, will offer free fresh-brewed coffee, hot chocolate or cappuccino to each customer who visits the store and displays an official 2014 Pennsylvania fishing license.

“In April, it’s still cold in Pennsylvania, but you’ll see people shoulder-to-shoulder in the streams where we operate chasing the first trout of the season,” said Pump-n-Pantry president Scott Quigg. “This is the first time the PFBC has approached us about this type of promotion and we were excited to help kick-off the season. With support from CITGO, we’re able to offer opportunities for trout anglers to win free fuel during a time when fuel costs are a concern. Anglers are a big part of our customer base. We’re glad to be able to give back to our most loyal patrons and help keep them warm out in those cold waters.”

In addition to a free hot beverage in exchange for proof of a valid Pennsylvania state fishing license, all eligible customers at the four participating Pump-n-Pantry CITGO stations will be entered for a chance to win one of 200 $5 CITGO Gift Cards. To enter, visit any of the following locations:

  • Pump-n-Pantry CITGO at 82 South Main St., Mansfield, Pa.
  • Pump-n-Pantry CITGO at 1 North Main St., Tioga, Pa.
  • Pump-n-Pantry CITGO at 9076 Rt. 414, Canton, Pa.
  • Pump-n-Pantry CITGO at 2 Springbrook Drive, Canton, Pa.

Founded in 1975, Pump-n-Pantry has 17 convenient locations in Northern Pennsylvania. The more than 200 Pump-n-Pantry employees are some of the most experienced and friendliest people in the quick service retail industry. For nearly four decades, the company and its dedicated team have delivered quick quality service at clean and convenient stores. Pump-n-Pantry and its team of associates play an active role in their communities by supporting local organizations, including libraries and literacy programs, scholarships, sports teams, youth groups, fire departments, community relief agencies and local branches of organizations such as the Red Cross and the Muscular Dystrophy Association (MDA).

CITGO is committed to giving back to the neighborhoods it serves through its network of nearly 6,000 locally owned locations. CITGO Marketers and Retailers in Pennsylvania, including Pump-n-Pantry, own and operate nearly 250 CITGO locations and are proud to support their communities. For more information on the positive impact of the locally owned CITGO stations, visit www.fuelinggood.com.

CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America, Inc., an indirect wholly owned subsidiary of Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela. For more information visit www.CITGO.com.

# # # 

Tweet me: #CITGO retailer Pump-n-Pantry plans special promotions on trout #fishing season opening day http://3bl.me/zyn4ak @Fueling_Good

KEYWORDS: Ethical Production and Consumption, Citgo, CITGO Petroleum Corporation, Fueling Good, fishing, Trout Fishing, Communities, Pump-n-Pantry, Pennsylvania Fish & Boat Commission, PFBC

GM Earns ENERGY STAR Award for Third Straight Year

Mon, 2014-04-07 02:40
Named Partner of the Year for Sustained Excellence in Energy Management for second year in a row

SOURCE: General Motors


If General Motors was a basketball team, we would be talking about the company in the same breath as the Chicago Bulls dynasty of the 90s.

That team took home three straight N.B.A. championships in the early part of that decade on its way to a run of six titles in eight years.

While GM isn’t quite there, we can hang our hat on a three-peat of our own, as we were recognized as a U.S. EPA Partner of the Year for the third year in a row while earning Sustained Excellence in Energy Management for the second straight year.

This award recognizes companies for reducing greenhouse gas emissions while creating financial value.

“As the world faces sustainability challenges, we strive to be part of the solution—from designing more efficient vehicles to transforming how they’re built to reduce environmental impact,” said Mike Robinson, GM vice president of Sustainability and Global Regulatory Affairs. “There is a strong business case to be made for integrating energy efficient practices at all of our global facilities.”

Over the past year, GM has made several moves to further reduce its carbon footprint:

  • Reduced 158,000 tons of greenhouse gas emissions from energy efficiency and fuel switching projects, the equivalent of powering 22,000 U.S. homes for a year.
  • Converted two coal-fired boilers to natural gas at its Wentzville, Missouri assembly plant for carbon reduction of 57,000 tons. That’s equivalent to the carbon sequestered by 1.5 million trees.
  • Invested $24 million at Orion, Mich. and Ft. Wayne, Ind. assembly plants to increase landfill gas usage and avoid 23,000 tons of CO2 emissions annually.
  • Engaged logistics suppliers in carbon reductions and change of delivery and shipping routes to cut CO2 emissions by 62,000 tons – the equivalent of energy use by more than 5,600 homes in the U.S.
  • Added nine new and 22 repeat achievers to list of facilities that met the U.S. EPA ENERGY STAR Challenge for Industry – contributing $72 million to total program savings and reducing energy by 23 percent.

With a goal of reducing carbon intensity at our facilities 20 percent by 2020, the company has reduced energy intensity in the U.S. by 11 percent since 2010.

Tweet me: .@GM Earns ENERGY STAR Award for Third Straight Year http://bit.ly/1kCz02h

KEYWORDS: Energy, Energy Star Partner of the Year, sustained excellence, GM, General Motors

Class of 2014 Toyota Mothers of Invention Honored for Transforming Social Solutions at Fifth Annual Women in the World Summit

Mon, 2014-04-07 02:25
Three Inspiring Organizations Awarded Grants by Toyota for Making a Difference

SOURCE: Toyota


NEW YORK, April 7, 2014 /3BL Media/ – Creativity, courage and determination in fostering social good reigns supreme among those gathered at the fifth annual Women in the World Summit, and the Toyota Mothers of Invention are no exception. This year, the Toyota Mothers of Invention transform the lives of hundreds of thousands of people by collectively making clean water, healthy food and solar-powered light more accessible to those in need. 

Since 2012, the Toyota Mothers of Invention program has celebrated these amazing women, whose organizations’ ground-breaking ideas are changing lives, at the Women in the World Summit—and this year was no different. The fifth annual summit, hosted by Tina Brown Live Media at the David H. Koch Theater in Lincoln Center concluded this afternoon after three consecutive days of sessions during which ingenuity, inspiration and the desire to improve the quality of life across the globe took center stage.

During the final day of the summit, Toyota presented leaders of three nascent organizations with Driving Solutions grants of $50,000 to continue their positive impact on the lives of others, whether in their own communities or in a global footprint. Distinguished members of the Toyota Mothers of Invention Class of 2014 include Anna Stork and Andrea Sreshta, co-founders of LuminAID; Lauren Shweder Biel, executive director and co-founder, DC Greens and Tricia Compas-Markman, founder of DayOne Response.

They join a remarkable group of women honored at previous summits, including 2013 recipients  Kativa M. Shukla, founder and CEO of Fenugreen; Caitria and Morgan O’ Neill, co-founders and chief executives of Recovers.org; and Sejal Hathi and Tara Roberts, co-founders of girltank, as well as the 2012 class – Aseneth Andrews, founder of The Catherine Ferguson Academy for Young Women; Talia Leman, founder of Randomkid.org; and Jessica O. Matthews and Julia Silverman, inventors of the sOccket and co-founders of Uncharted Play.

“Toyota is proud to help fuel the innovations of the Mothers of Invention who are recognized here today,” said Flaurel English, vice president, marketing, Toyota Motor Sales, U.S.A., Inc. and summit co-presenter. “The 2014 honorees join an extraordinary group of women who are not only making the world a better place, but also inspiring others to spark positive change in communities around the globe.”

The Summit, hosted by Tina Brown, a long time champion of women's issues, and presented by Toyota, centered on vivid journalistic storytelling, as inspiring leaders shared stories of courage and determination, empowering all in attendance to make a difference in her world. In addition to Brown, a long time champion of women’s issues, the event featured appearances by several leaders including President Jimmy Carter, former Secretary of State Hillary Rodham Clinton, and the leader of the International Monetary Fund Christine Lagarde, alongside fashion and entertainment luminaries Meryl Streep, Diane von Furstenberg, Rashida Jones, Angelique Kidjo and Sarah Silverman, treating attendees to a truly memorable experience.  

About the Toyota Mothers of Invention:

Anna Stork and Andrea Sreshta – Co-founders, LuminAID

Anna Stork and fellow architecture classmate Andrea Sreshta invented LuminAID, an inflatable and rechargeable light source, as a class project. The light bulb first went on after the 2010 Haiti earthquake. Stork and Sreshta recognized that most disaster-relief aid focused on providing shelter and food, often leaving victims in the dark. Together, they believed that a good design and innovative technology could illuminate the victims' darkest hours.

The pair built the first LuminAID prototype in their kitchens, not knowing that a year later they would have a chance to benefit from their own invention; when an earthquake struck while they were visiting Tokyo, they discovered the profound value of light without power. Experiencing LuminAID's life-altering assistance first-hand gave them the incentive to raise funds for their project.

Lauren Shweder Biel – Executive Director and Co-founder, DC Greens

DC Greens is a community-driven strategy that brings healthy, sustainable and affordable nutrition to Washington, D.C. families. Executive director and co-founder Lauren Shweder Biel first took note of the abominable obesity statistics for D.C. youth in 2009, but also saw all of the functional, farmable land and farmers’ markets around the District, and wondered about the disconnect.

With DC Greens, Schweder Biel is bridging that gap with education initiatives to teach youth why sustainable nutrition matters. Along with teaching kids about nutrition, and educating future “garden teachers” to staff some of D.C.’s 90-plus school gardens, DC Greens has established school garden markets right outside the classrooms, ensuring that kids who farm the food are also responsible for selling it to their local communities. Overall, the schools turn profits, and D.C. residents can access fresh, locally grown produce.

Another one of DC Greens’ initiatives is equally as creative, and involves taking their work outside of the classroom and into the doctor’s office. The Fruit and Vegetable Prescription Program, launched in 2012, allows doctors to write at-risk residents prescriptions which work as currency in DC Greens farmers’ markets. Families can access produce—free of charge—and build a cornerstone of healthy habits.

Tricia Compas-Markman – Founder, DayOne Response

Engineer and designer Patricia ‘Tricia’ Compas-Markman dedicates her work to addressing the need for water in times of disaster, innovating technology that provides disaster victims, soldiers, or anyone in distress with purified water.

As a part of Engineers Without Borders, Compas-Markman developed a water treatment system for a rural village in Thailand. It was 2005; a tsunami had struck South Asia and Hurricane Katrina hit the U.S.  A year later, she created the prototype for the DayOne Response Waterbag—a portable pouch that collects, treats, transfers and stores water. Users collect unclean water and, by adding a Procter & Gamble purifying packet and agitating the bag, watch the water and sediment separate before pouring a clean, hydrating stream.

After completing the project, Compas-Markman invested in her ingenuity and started her own business, bringing the water bag to market. The response was overwhelmingly supportive, receiving praise from government agencies, disaster relief non-profits, the military, and an award from the Clinton Foundation.

For more information about the Toyota Mothers of Invention and the 2014 Women in the World Summit, please visit http://www.thedailybeast.com/sponsored/MothersofInvention.html.

About Toyota 

Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 40,000 people.  Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.   

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com

About Women in the World Summit

The Women in the World Summit is centered on vivid journalistic storytelling, featuring inspiring women and men from diverse cultures and backgrounds. From CEOs and world leaders to artists, activists and firebrand dissidents, the summit tells the stories of the courageous and intelligent women who are battling the status quo in their countries, picking up the pieces in the aftermath of war and shattering glass ceilings in every sector.

Media Contacts

Sona Iliffe-Moon
Toyota Motor Sales, U.S.A., Inc.
(310) 294-7195

Nick Ammazzalorso
Saatchi & Saatchi LA for Toyota
(424) 273-0712


Tweet me: 3 inspiring organizations awarded grants by @Toyota for making a difference. http://toyota.us/1qejqNQ #philanthropy

KEYWORDS: Awards and Recognition, Environment and Climate Change, Toyota, Toyota Mothers of Invention, Women in the World Summit, Driving Solutions, philanthropy


Katie Kotkins - Director, Cycle for Survival at Memorial Sloan Kettering Cancer Center

Mon, 2014-04-07 02:00

SOURCE: Peer-to-Peer Professional Forum


Congratulations to Katie Kotkins, Director, Cycle for Survival at Memorial Sloan Kettering Cancer Center, the latest peer-to-peer fundraiser in our P2P Spotlight series.

Click here to read more about what drives Katie  - what excites her as this “big year” for Cycle for Survival 2014 concludes and what she is thinking about for 2015.

The Run Walk Ride Fundraising Council launched the P2P Spotlight series to go "up close and personal with peer-to-peer fundraising professionals."  If you would like to nominate someone, please email us - info@runwalkride.com

Tweet me: Congratulations to @Cycle4Survival’s Katie Kotkins, featured in @P2PForum's P2P Spotlight! Read more: http://bit.ly/1e6rhoR #p2pforum

KEYWORDS: Volunteerism & Community Engagement, Health, peer-to-peer fundraising, athletic event fundraising, cycling


LBG Canada The Importance of Auditing (Part I)

Mon, 2014-04-07 01:00
Why auditing your data is important

SOURCE: SiMPACT Strategy Group


LBG (London Benchmarking Group) Canada is a network of companies seeking to maximize the impact of community investment – for society and for business. Together, LBG Canada companies set the highest standard in community investment management, performance measurement and reporting in Canada. We support LBG Canada companies in:

·         Audit: Adopt a recognized global standard to value community investment and report results

·         Advise: Gain insights and tools to maximize community investment performance

·         Achieve: Demonstrate the strength of community partnerships and measurable impact

LBG Canada is currently in the middle of the 2014 Audit and Benchmarking cycle, with 95% of participants submitting their data for audit. So far this year, we have audited over 40,000 community investment transactions revealing $339 million in LBG Canada company investment and $48 million in external resources leveraged. Community investment auditing is an important process as it results in a clear understanding of the value of an overall community investment portfolio. We will be completing the 2014 LBG Canada benchmarking audit by the end of April and will communicate those results with our members at that time.

The attached infographic illustrates what exactly LBG Canada does audit and why community investment auditing is important: so that the value of community investment as a business unit is clearly understood.

For previous analysis on external resources leveraged, employee engagement and giving, please see previous infographics from this series. Visit our website at www.simpactstrategies.com or contact SiMPACT Strategy Group at 403.444.5683.   

Tweet me: LBG Canada The Importance of Auditing (Part I) http://3bl.me/rvzd39 the value of community investment auditing

KEYWORDS: CSR Reports, Canada, community, Community Investment, Corporate Social Responsibility, Engagement, LBG Canada, philanthropy, socially responsible investing, Volunteering, VOLUNTEERISM & COMMUNITY ENGAGEMENT

A Movement of Transparency: Lightning in a Bottle

Mon, 2014-04-07 01:00

SOURCE: Source Intelligence®


Over 97% of climate scientists have concluded that the Earth’s unnatural and rapid atmospheric changes can be credited to human activity. Acidic oceans, endangered rainforests, and declining fresh water are immeasurable causes for concern. A shift in environmental politics and public policy is slowly paving the path for a greener future in California.

The critically acclaimed and internationally received event, Lightning in a Bottle (LIB), serves as an eye opener for environmental peace and conservation in California wilderness. The sprawling festival is a diverse collection of artistic performances accompanied by live music, shows, painting, yoga workshops and forward speakers. The ambience is that of a holistic retreat capturing vibes of Coachella, Burning Man, Cirque de Soleil, and Symbiosis. Statues, giant teepees and dream like structures stand tall in the rolling hills resonating with attendees to enjoy the beauty of creativity within nature. The festival is polarized in comparison to common entertainment that drives mass consumption and waste in the U.S. Farm to table, independent gardening, and a zero waste policy are all driven priorities of Lightning in a Bottle, defining the event as an interconnected sustainable force. Raw food connoisseurs demonstrate the benefits of natural, unmodified foods through holistic seminars. Hands on workshops are held through out the event, promoting creativity, connectivity and the power of thought in an organic environment. Lightning in a Bottle occurs Memorial Day weekend May 22nd-26th at the San Antonio Recreation Area in Bradley California where camping is encouraged and available for the retreat. 

Recycled rattan and bamboo stages, go well beyond a simple “reuse, recycle” mentality as the festival utilizes the power of renewable energy. Biodiesel and solar energy are used to support generators, light towers, camping shuttles and crew vehicles. Reusable water containers can be purchased, and filtered water is available for all, in accordance with LIB’s “Free Water Initiative”. Plastic bottles are prohibited at the festival.

Respected non-profit, A Greener Festival has repeatedly recognized Lightning in a Bottle as the greenest festival in America. The mission statement of the NGO is direct with an intolerance of industries that support grave human rights abuses. The organization also supports international recognition of fair trade and innovative, green movements.

With San Francisco becoming the first city in America to ban the production and sell of plastic water bottles on city property, California is becoming the vanguard of sustainability. Southern California based corporation Source Intelligence is taking progressive action by helping global brands address human rights abuses, reducing corporate carbon footprints, and foreign corrupt practices in industry supply chains through the power of transparency. Pioneering actions by Lightning in a Bottle, NGO’s, and sustainable businesses will improve not only the environment but human rights issues. Transparency will mitigate the muddied waters of unethical working conditions and motivate sustainability. 

The power of change lies within the consistency and integrity of powerful organizations. 

For more information on the sustainable movements mentioned above visit:

Lightning in a Bottle: http://lightninginabottle.org/

Non-profit, A Greener Festival:  http://www.agreenerfestival.com/

Source Intelligence:  http://www.sourceintelligence.com/
By, Jahara Victoria

Sustainability Journalist


KEYWORDS: Media & Communications, Diversity and Human Resources, Lightning in a Bottle, sourceintel, thegreenerfestival