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100,000+ NONPROFITS COUNT ON US.
GENEROSITY UNLEASHED: $830 MILLION IN DONATIONS
100,000+ NONPROFITS COUNT ON US.
GENEROSITY UNLEASHED: $830 MILLION IN DONATIONS
The following is a guest post from Network for Good's CSO & COO. This post is an excerpt from our white paper Why Mobile Matters: A Guide to the Mobile Web.
Did you know 1 in 10 retail e-commerce dollars are now spent on mobile?
A 2012 Google study on how mobile-friendly sites affect customer behavior found that 67% of respondents said a mobile-friendly site makes them more likely to buy a product or service, and 61% agreed with the statement, ‘If I don’t see what I’m looking for right away on a mobile site, I’ll quickly move on to another site.’
People increasingly want to give…on the go. And, they want the device flexibility to donate via an optimized experience. When it comes to technology, trends in retail purchases quickly become trends in charitable giving.
Keep reading...
While many branding agencies focus on corporate issues—mergers and acquisitions rebranding, strategic messaging, new product positioning—Siegel+Gale is one that also works with nonprofits.
Through brand strategy and design, Siegel+Gale helps nonprofits achieve impact such as increased level of memberships, an uptick in donations, growing engagement from staff, and 
One such client is the BrightFocus Foundation.
Read on...
Washington, DC has multiple personalities. You may be surprised to learn that the District is more than just a government town—Network for Good’s headquarters are here!—although that overshadows most perceptions around the city.
And as everything in this city is inherently political, people vote with their pocketbooks. One way they do that is through supporting local businesses.
By Allison McGuire & Kate Olsen
OfficeMax and Adopt-A-Classroom have joined forces to erase (pun intended) these teacher-funded classrooms.
We talked with Bill Bonner, principal, bonnerIMPR, who was formerly the Senior Director of External Relations for OfficeMax to get the scoop on how employee engagement and digital transparency are key to this partnership's success.
America’s Charities released some terrific analysis on trends and strategies around engaging employees through workplace giving. I’m happy to report there’s nothing but good news here. I’ve highlighted some key takeaways, but the whole report is worth reading.
By Kate Olsen
Employee engagement is multi-dimensional and in addition to competitive benefits, mentorship, state of the art facilities etc., cause programs are hallmarks of the best workplaces. Here are the data points you need to make the business case for creating a holistic employee engagement strategy that includes community impact.
Keep reading for the three business reasons for employee engagement programs...
As many of you know, Google Reader is closing down. If you're using Google Reader for this blog, you won't get our cause marketing and employee engagement posts anymore.
While we're all very sad the RSS service will be gone, we'd like to extend an official invitation for you to get this blog in your inbox. We'd miss you as a member of our community (and we're sure you'd miss us too) so connect with us here:
Sincerely,
By Allison McGuire & Kate Olsen
Patrick Hanlon, CEO of THINKTOPIA®—an innovative branding, marketing, consulting, and advertising firm—has the secret to brand relevance. Fortunately for us, he’s willing to share.
Check out the last part of our interview below.
Q: Is there cause fatigue among consumers? How do brands keep their cause marketing efforts fresh and relevant?
While we’ve featured IBM many times, we’re in employee engagement mode (our new eGuide is proof of that), and thought their international Corporate Service Corps (CSC) program was worth mentioning again.
We had a chance to chat with Tom Vines, VP of Business and Technical Leadership, who is behind much of the CSC design and implementation. Here are 3 takeaways from our conversation:
By Allison McGuire & Kate Olsen
Patrick Hanlon, CEO of THINKTOPIA®—an innovative branding, marketing, consulting, and advertising firm—has the secret to brand relevance. Fortunately for us, he’s willing to share.
Q: How has the advent of ‘conscious consumerism’ influenced how brands approach marketing strategy?
By Kate Olsen & Allison McGuire
According to the 2011 Deloitte Volunteer IMPACT Survey of employed adults ages 21 – 35, millennials who frequently participate in workplace volunteer activities are nearly twice as likely to be very satisfied with the progression of their career.
Employee engagement through cause is a vital means by which to strengthen employee relationships, enhance employee morale, and even build critical skill sets and expertise.
Plus, employees are hungry for ways to get involved in cause.
By Kate Olsen
Cause marketing programs that reinforce deeper partnerships among brands, charities, and consumers will create lasting value for everyone involved. To read the 3 ways to help your cause marketing programs go deeper for social impact and business return, click here. Check out the examples of deeper cause marketing below.
The Warner Bros. & DC Entertainment ‘We Can Be Heroes’ campaign (benefitting International Rescue Committee, Mercy Corps and Save the Children) is entering its second year and is integrated across digital, mobile, retail, event and other marketing channels.
Keep reading...
By Kate Olsen
1) Marquee Programs
One-off cause marketing programs have their place, but companies are realizing the benefits of investing in a cause marketing platform that evolves year after year. These marquee programs not only generate more lasting social impact though deeper partnerships with charity partners, but can also create more brand equity through thoughtful and authentic integrated marketing communications.
By Allison McGuire & Kate Olsen
Did you know U.S. teachers are funding their own classrooms? On average, each teacher spends $1,000 on school supplies. Total cost? $4 billion annually.
Each year the company and its nonprofit partner team up for A Day Made Better, an annual, one-day-only event that awards over 1,000 teachers more than $1,000 each in school supplies. Talk about an authentic cause connection!
We talked with Bill Bonner, principal, bonnerIMPR, who was formerly the Senior Director of External Relations for OfficeMax to get the scoop on his work on this partnership.**
By Kate Olsen
That's why we've written a new eGuide around the five trends shaping employee social impact programs right now. You won't believe how this eGuide will help you improve employee morale and increase your bottom line!
Read on and download the eGuide...
The 2012 Yoshiyama Awardees are an impressive bunch. From managing a company that helps 'welfare-to-work' individuals in Florida, to creating opportunities for self-employment in Chicago's food deserts, these young entrepreneurs are helping lift their communities out of poverty. I have no doubt this year's group will be any less amazing.
It's a commendable corporate responsibility strategy, as Hitachi wins when the community wins.
Image via http://pinterest.com/pin/331155378819675690/
By Kate Olsen
1) Employee Giving Program
2) Organized Volunteer Days
By Allison McGuire & Kate Olsen
Patrick Hanlon, Founder and CEO of THINKTOPIA®—an innovative branding, marketing, consulting, and advertising firm—has the secret to brand relevance. Fortunately for us, he’s willing to share.
This is the third post in a series around social good, start-up companies to watch. Be sure to check them all out!
Founder Sibté Hassan created a triangle formation where consumer, vendor, and charities create deals of their own. I chatted with Hassan about his business model, and how he'll deal with karmio's business model being likened to those group discount sites.
By Kate Olsen
To communities involved in disaster, it’s a long road to recovery. The transitional and recovery/rebuilding phases can take years. For example, Haiti is still recuperating from the earthquake that struck in January 2010 with many people still living in tents.
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