.png "Follow Network for Good on LinkedIn")
100,000+ NONPROFITS COUNT ON US.
GENEROSITY UNLEASHED: $830 MILLION IN DONATIONS
100,000+ NONPROFITS COUNT ON US.
GENEROSITY UNLEASHED: $830 MILLION IN DONATIONS
What I was most surprised by was that the conference wasn't focused on the feel-good effects of pro bono work. Instead, panels and presentations were almost exclusively dedicated to proving the business case for cause. In addition to compelling statistics around the return on investment of such projects, there was anecdotal evidence too.
By Kate Olsen
Many companies see global volunteerism as an invaluable component of any company’s cause portfolio, even if the workforce isn’t internationally-based. Global opportunities to give back are particularly important, though, for companies seeking to make an impact in all the communities in which they operate. Here are a few suggestions to help take your employee cause programs global.
By Kate Olsen
1) Find the employees who are already engaged with a cause. It doesn't have to be your company's cause. They just have to be volunteering or giving to something on a regular basis. You can find them through a simple survey or a handful of interviews with employees you know to be volunteering already.
2) Collaborate with these key employees. What do they need to be better volunteers at the organizations they are already committed to? Resource them in their goals. And then ask them to help lead the company’s efforts. They've been waiting to be asked to do something for a long time.
3) Design events that meet people at their highest level of contribution.
Through micro-donations, B1G1 business members support 600 projects in over 30 countries—seeking to create giving communities all over the globe—sparking a happier, connected world.
To learn more about the social-good company, we had the pleasure of speaking with B1G1’s chairman (and avid CompaniesforGood.org reader!) Paul Dunn*.
You’ve stated your interest in creating giving nations powered by giving communities. How do you do that?
Top down it looks like this: [Giving communities] are powered not by individuals as such but by businesses — specifically small to medium scale businesses..[T]hose businesses [spread philanthropy] to their customers and suppliers, so that the giving spreads as virally as possible. [E]ventually you have giving 'communities', which lead to giving nations, which lead to a giving world.
New York Life cares about social good. Unsurprisingly, this means their CSR work has been “intricately entwined” within their business, culture, and brand. How does the insurance company bring this all together? I turned to Liz McCarthy, senior VP of corporate communications, for the inside scoop.
All text below is Ms. McCarthy’s.
This is a continuation of a series of posts on New York Life's Keep Good Going campaign. You can read part I here.
New York Life wants everyone to know they take 'good' seriously. From their #KeepGoodGoing Shorty Award to their overall brand promise, the insurance company is dedicated to maintaining 'good' in every way they operate.
Social media is a key component of marketing at New York Life. Why does a life insurance company need to be social? The company recognizes that while their audience may not be interested in talking specifically about their products, people do want to share experiences and opinions around their families and futures--which is exactly what their products are designed to address.
By Allison McGuire & Kate Olsen
This is a continuation of a post on Causes' recent webinar explaining how to enlist an army of brand advocates. You can find part I here and part II here.
Looking to enlist an army of brand advocates? Causes’ recent webinar explains how--in 9 steps--your company can do just that. Check out the full 9 steps, some of their examples, and our insights below.
1) Find the right campaign for your brand.
2) Give consumers the opportunity to participate in a campaign.
3) Choose an appropriate context to talk about the good you do.
4) Forge strong impact-oriented partnership.
5) Build long-lasting communities.
6) Make sharing easy.
7) Recognize and reward your top advocates.
8) Measure your results to best capture ROI.
9) Demonstrate the human face of your campaign.
By Allison McGuire & Kate Olsen
This is a continuation of a post on Causes' recent webinar explaining how to enlist an army of brand advocates. You can find part I here.
Check out Causes' steps to enlisting an army of brand advocates, some of their examples, and our insights below.
2) Give consumers the opportunity to participate in a campaign.
3) Choose an appropriate context to talk about the good you do.
4) Forge strong impact-oriented partnership. Toyota and nonprofit partner the Audubon society came together to create Exit the Highway. By asking drivers to pledge to leave the highway for surrounding off-the-beaten paths, sharing pictures of their journies, this campaign fostered social engagement and demonstrated the company’s commitment to going green.
New York Life wants everyone to know they take 'good' seriously. From their #KeepGoodGoing Shorty Award to their overall brand promise, the insurance company is dedicated to maintaining 'good' in every way they operate.
I had a chance to chat with New York Life's Liz McCarthy, senior VP of corporate communications, who gave me the scoop on why good is central to the New York Life brand. All italicized text is from Ms. McCarthy.
We want people to know that New York Life is here “for good” in all senses of the phrase.
By Allison McGuire & Kate Olsen
Looking to enlist an army of brand advocates? Causes’ recent webinar explains how your company can do just that in nine steps. Check out the steps, some of their examples, and our insights below.
The following is a guest post from Network for Good's CSO & COO. This post is an excerpt from our white paper Why Mobile Matters: A Guide to the Mobile Web.
Did you know 1 in 10 retail e-commerce dollars are now spent on mobile?
A 2012 Google study on how mobile-friendly sites affect customer behavior found that 67% of respondents said a mobile-friendly site makes them more likely to buy a product or service, and 61% agreed with the statement, ‘If I don’t see what I’m looking for right away on a mobile site, I’ll quickly move on to another site.’
People increasingly want to give…on the go. And, they want the device flexibility to donate via an optimized experience. When it comes to technology, trends in retail purchases quickly become trends in charitable giving.
Keep reading...
While many branding agencies focus on corporate issues—mergers and acquisitions rebranding, strategic messaging, new product positioning—Siegel+Gale is one that also works with nonprofits.
Through brand strategy and design, Siegel+Gale helps nonprofits achieve impact such as increased level of memberships, an uptick in donations, growing engagement from staff, and 
One such client is the BrightFocus Foundation.
Read on...
Washington, DC has multiple personalities. You may be surprised to learn that the District is more than just a government town—Network for Good’s headquarters are here!—although that overshadows most perceptions around the city.
And as everything in this city is inherently political, people vote with their pocketbooks. One way they do that is through supporting local businesses.
By Allison McGuire & Kate Olsen
OfficeMax and Adopt-A-Classroom have joined forces to erase (pun intended) these teacher-funded classrooms.
We talked with Bill Bonner, principal, bonnerIMPR, who was formerly the Senior Director of External Relations for OfficeMax to get the scoop on how employee engagement and digital transparency are key to this partnership's success.
America’s Charities released some terrific analysis on trends and strategies around engaging employees through workplace giving. I’m happy to report there’s nothing but good news here. I’ve highlighted some key takeaways, but the whole report is worth reading.
By Kate Olsen
Employee engagement is multi-dimensional and in addition to competitive benefits, mentorship, state of the art facilities etc., cause programs are hallmarks of the best workplaces. Here are the data points you need to make the business case for creating a holistic employee engagement strategy that includes community impact.
Keep reading for the three business reasons for employee engagement programs...
As many of you know, Google Reader is closing down. If you're using Google Reader for this blog, you won't get our cause marketing and employee engagement posts anymore.
While we're all very sad the RSS service will be gone, we'd like to extend an official invitation for you to get this blog in your inbox. We'd miss you as a member of our community (and we're sure you'd miss us too) so connect with us here:
Sincerely,
By Allison McGuire & Kate Olsen
Patrick Hanlon, CEO of THINKTOPIA®—an innovative branding, marketing, consulting, and advertising firm—has the secret to brand relevance. Fortunately for us, he’s willing to share.
Check out the last part of our interview below.
Q: Is there cause fatigue among consumers? How do brands keep their cause marketing efforts fresh and relevant?
While we’ve featured IBM many times, we’re in employee engagement mode (our new eGuide is proof of that), and thought their international Corporate Service Corps (CSC) program was worth mentioning again.
We had a chance to chat with Tom Vines, VP of Business and Technical Leadership, who is behind much of the CSC design and implementation. Here are 3 takeaways from our conversation:
By Allison McGuire & Kate Olsen
Patrick Hanlon, CEO of THINKTOPIA®—an innovative branding, marketing, consulting, and advertising firm—has the secret to brand relevance. Fortunately for us, he’s willing to share.
Q: How has the advent of ‘conscious consumerism’ influenced how brands approach marketing strategy?
| Founding Partners |  |
 |
 |
Copyright 2013. Network for Good. All rights reserved.
1140 Connecticut Avenue NW, Suite 700, Washington, DC 20036
