#GivingTuesday is just two weeks away—is your nonprofit ready?
While some organizations have been planning their #GivingTuesday campaigns for quite some time, if your nonprofit’s still wondering how to get in on the fun, don’t worry. There’s still time to participate and kick off December with a boost in donor activity. Some ways to get started:
1. Sign up. Registered 501(c)3 organizations can visit GivingTuesday.org to become an official partner organization and find ways to get involved.
2. Set a clear goal. Figure out what you want to accomplish on #GivingTuesday and set a goal that you can measure.
3. Get your emails and social media updates ready. Craft a few emails to rally your supporters to give along with their peers on December 3. Use social media to keep the excitement going and encourage fans to spread the word. You can join the conversation by using hashtag #GivingTuesday.
4. Make it easy for your supporters to give. Create clear calls to action so donors don’t have to wonder what you want them to do. Then, remove all of the roadblocks to giving by streamlining your donation process and enabling your donors to give via mobile.
5. Make it easy for your supporters to share. Offer easy and ubiquitous social sharing options on your donation pages and content, along with pre-programmed updates that your community can share with their networks to inspire even more participation.
Ready to make #GivingTuesday your own? Here are some resources to help you make the most of this day of giving and connect with your supporters:
• Learn how to get the most out of #GivingTuesday from GreatNonprofits
• Check out the amazing Giving Day Playbook from the Knight Foundation.
• Our friends at HubSpot have 12 tips for amplifying your #GivingTuesday campaign.
• The folks at GivingTuesday.ca offer some great ideas for 6 super-simple social media campaigns.
• Find (and share) even more resources in John Haydon’s Ultimate #GivingTuesday Checklist.
What are your plans for #GivingTuesday? Let us know in the comments below!
The latest release of Network for Good’s Digital Giving Index provides a snapshot of online giving for the first half of this year. This update looks at $71 million in donations to 20,000 charities on Network for Good’s online donation platform from January to June 2013.
Check out the full infographic below, or visit Network for Good to view the index and all of our previous updates.
Thanks to our friends at Event 360 for partnering with us to analyze this data.
“Fundraising is not really about money. It’s about people.”
Fundraising expert Larry C. Johnson, author of The Eight Principles of Sustainable Fundraising, challenges nonprofits to look at the bigger picture to create a sustainable funding model for their missions.
As you execute your final fundraising campaigns for 2013, make sure you are planning for long-term success instead of just short-term dollar gains. Larry’s principles of sustainable fundraising urge fundraisers to look beyond quick wins and dig deeper to build a model of relationship-based philanthropy.
To help you accomplish this, we’ve invited Larry to share his tips and answer your questions in a free Nonprofit 911 webinar this week. This is well worth an hour of your time to make the most of your year-end donors. Larry’s expertise can help you:
• Discover what your donors really want.
• Understand who will support your cause and how to approach them.
• Structure a sustainable program.
• Learn how to evaluate your program.
Free Webinar: How to Achieve Financial Sustainability
Guest expert: Larry C. Johnson, CFRE and author of The Eight Principles of Sustainable Fundraising
Tuesday, November 19, 2013 | 1pm EST
(If you can’t join us for the live session, go ahead and register so you’ll automatically receive the recording and slides directly in your inbox.)
Learn and plan. Donors are the drivers. These are two important reminders that Larry C. Johnson shares in his new book The Eight Principles of Sustainable Fundraising. While these maxims might seem obvious, Larry explores them in a way that will change how you think about asking for donations this holiday season.
At the heart of every donor’s decision to make a gift is the desire to actualize their personal values.
As you plan your year-end campaign, don’t forget to keep the emphasis on your donor. It’s important to provide a clear tie from the impact of your work to your donors who make it all happen. When organizations ask for donations using their own values, it’s mistakenly assumed that those values are universal. Listen to what’s important to your donors, then position your organization’s fundraising efforts so that you serve your donor’s needs while also raising money for the cause that you both value.
Donors want to be engaged, not enticed.
Have you ever tried to entice donors to give? When you approach supporters by selling them on the value of the services that your nonprofit offers, your interaction may seem more like a transaction. If you want your donors to feel involved, ask how your organization is meeting donors’ dreams and fulfilling their desires. Has your donor always dreamed of ending childhood hunger? Let him know how his donation will work to achieve that goal. Has your supporter had a lifelong interest in the region where you operate? Tell her about how your work affects the local community. Discover what inspires and motivates your donors, appeal to that, and invite them to be involved.
Larry will join us next Tuesday to share more from his book and answer your questions on sustainable fundraising. You’ll learn how you can apply the eight rules to raise more money for your organization. Join our free webinar on Tuesday, November 19th, 2013 from 1 pm to 2 pm EST. Register now to reserve your spot. (Can’t attend the live session? Go ahead and register so you receive the presentation and recording via email.)