Jan 29, 2014

Network for Good Finds Charity Is Key to Engaging Millennial Employees [REPORT]

New guide offers insights on how corporate philanthropy can recruit and retain top Generation Y talent.

Washington, DC - January 29, 2014 - ​Today, Network for Good releases a new guide, “Engaging Millennial Employees: Recruit and Retain Top Talent with Cause,” that debunks myths on the generation and provides the secrets to engaging this workforce.

This guide, sponsored by Quantum Workplace, also demonstrates ways companies can capitalize on Millennials’ traits to enhance the bottom line.

"As Millennials become an increasing percentage of a company's workforce it's important to understand how to attract and retain them," said Bill Strathmann, CEO of Network for Good."The good news is that corporate social responsibility can help. We're thrilled to provide companies with tools to better navigate this interdependence between CSR and engaging Gen Y talent."

The new guide, authored by Allison McGuire, synthesizes research, illustrates the current workplace landscape, and recommends new ways to foster employee engagement.

Key takeaways: 

  •     There are three key features to retaining a Millennial workforce: creating an engaging workplace, giving employees purposeful work, and establishing a corporate culture that enables philanthropy.
  •     Retaining Millennial employees is serious business. The cost of turnover is an average $24,000 per employee, and this generation is notorious for job hopping. Rewarding all-star employees with charity gives an incentive to do top-notch work; plus, they'll feel good about your company supporting their favorite causes.
  •     Millennials are changing the dialogue around responsible business practices. They support companies that develop and execute robust corporate social responsibility strategies, but they can also identify when they’re just empty PR stunts. This generation wants to work for organizations they believe in—a job isn’t just a job anymore.

For more information on how to enhance your company’s employee engagement strategy, visit Network for Good at http://www.networkforgood.org/partner.

About Network for Good
​Network for Good is a social enterprise that empowers corporate partners and nonprofits to unleash generosity and advance good causes. Network for Good works with companies to help refine a cause strategy perfectly suited to business and philanthropic goals and implement effective cause initiatives powered by our proven donation platform. We have processed nearly $1 billion in donations for more than 100,000 nonprofits since our 2001 founding by AOL, Cisco, and Yahoo. For more information, visit http://www.networkforgood.org/partner.