Jun 17, 2010

Network for Good celebrates $400 million in donations for U.S. charities

May was a historic month for Network for Good as we surpassed $400 million in online donations to more than 65,000 nonprofit organizations since our inception in November 2001.

We are seeing great momentum in online giving: this milestone comes just over six months after we celebrated reaching $300 million in donations processed. Recent reports from Blackbaud and Convio also show that giving continues to recover online and off – especially for smaller organizations.

This trend spells good news for our customers, many of whom are smaller nonprofits already seeing similar results online.

While online giving is still only a fraction of total giving, nonprofits who embrace online outreach and fundraising programs now will be well positioned as online donation processing growth continues full speed ahead. This is especially relevant for charities seeking to cultivate a new generation of donors who grew up in the digital age.

Network for Good Custom DonateNow customers can attest to the benefits of integrating a branded online fundraising program into their existing marketing mix. These customers benefit from:

  • A 25x return on investment: on average, for every $1 nonprofits invest in our services, they receive more than $25 from donors
  • Younger, more generous donors: online giving is what donors want – and online donors tend to be younger and more generous than offline donors
  • A donor experience that is rewarding and connects their donation back to the organization, not just another online shopping cart
  • Tools to strengthen donor relationships and get more visibility for your organization online
  • Reduced burdens on development staff through automated set-up, reporting and receipting
  • A world-class customer service and support team to help when you get stuck and provide training to take your efforts to the next level

Click today to find out how you could be raising $25 for every $1 you spend.